Deal or No Deal (UK game show)

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Deal or No Deal
Deal or No Deal.png
Also known as
  • Celebrity Deal or No Deal
  • Deal or No Deal on Tour
Genre Game show
Presented by Noel Edmonds
Starring The Banker
Theme music composerAugustin Bousfield
Country of originUnited Kingdom
Original language(s)English
No. of series14
No. of episodes3,003 (as of 23 December 2016)
Production
Producer(s) Glenn Hugill
Running time60 minutes (inc. adverts)
Production company(s)Cheetah Television
Distributor Endemol UK
Release
Original network Channel 4
Picture format
Original release31 October 2005 (2005-10-31) 
23 December 2016 (2016-12-23)
Chronology
Related shows Deal or No Deal franchise

Deal or No Deal is a British game show which was hosted by Noel Edmonds, based on the format which originated in the Netherlands that ran from 2005 to 2016. The show featured a single contestant trying to beat the Banker as they open 22 identical sealed red boxes assigned to potential contestants in an order of their choosing. The boxes contain randomly assigned sums of money inside ranging from 1p to £250,000. The day's contestant is selected at the beginning, bringing their box to the chair. As the boxes are opened over a number of rounds, the Banker makes offers of real money to gain possession of their box. The gameplay is coordinated by Edmonds, who communicates with the unseen banker by telephone. Contestants can either 'deal' to take the money, or play to the end, settling on the amount in their box. In 2014, a new element was added to the game in the form of "box 23"; this added a new dimension to the gameplay, allowing the player to potentially reduce or add to their winnings (either halving the money won, adding an extra £10,000 or doubling the amount won, thus giving the opportunity of winning £500,000). There was also the possibility of leaving with the same amount of money as already won (money back) or losing the entire amount won, thus leaving with nothing. "Box 23" remained a part of the show until the conclusion of the studio based run in 2016; it was not part of the concluding tour shows gameplay.

Television in the United Kingdom started in 1936 as a public service which was free of advertising. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed. There are 27,000 hours of domestic content produced a year at a cost of £2.6 billion. Since 24 October 2012, all television broadcasts in the United Kingdom have been in a digital format, following the end of analogue transmissions in Northern Ireland. Digital content is delivered via terrestrial, satellite and cable, as well as over IP.

Game show Type of television or radio program where contestants compete for prizes

A game show is a type of radio, television, or stage show in which contestants, individually or as teams, play a game which involves answering questions or solving puzzles, usually for money or prizes. Alternatively, a gameshow can be a demonstrative program about a game [while usually retaining the spirit of an awards ceremony]. In the former, contestants may be invited from a pool of public applicants. Game shows often reward players with prizes such as cash, trips and goods and services provided by the show's sponsor prize suppliers.

Noel Edmonds English television presenter and executive

Noel Ernest Edmonds is an English television presenter and executive producer. Edmonds first became known as a disc jockey on BBC Radio 1 in the UK, and has presented light entertainment television programmes for more than forty years. Originally working for the BBC, these have included Multi-Coloured Swap Shop, Top of the Pops, The Late, Late Breakfast Show and Telly Addicts. From 2005–2016, he presented the Channel 4 game show Deal or No Deal.

Contents

The objective is for the contestant to obtain the highest amount of money they believe they can, whilst the Banker is trying to minimise the amount they have to pay out. As the game progresses and more possible final values are eliminated, both the Banker and the contestant have more information to offer deals or accept deals. The contestant faces the risk of not accepting a deal leading to smaller deals later or of the final amount being lower than previous deals offered. The Banker faces the converse, the offers made may ultimately end up being greater than the contestant would have won should the whole game be played out.

First broadcast on Channel 4 on 31 October 2005, Deal or No Deal aired six days a week for the entire year for its first eight seasons. Previously there was a break in the production of new episodes during July and August each summer. Occasionally there are special episodes with a particular theme, usually based on national holidays, introducing special features and prizes.

Channel 4 British free-to-air television channel

Channel 4 is a British public-service free-to-air television network that began transmission on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by Channel Four Television Corporation, a public corporation of the Department for Digital, Culture, Media and Sport, which was established in 1990 and came into operation in 1993. With the conversion of the Wenvoe transmitter group in Wales to digital terrestrial broadcasting on 31 March 2010, Channel 4 became a UK-wide TV channel for the first time.

In the United Kingdom, public holidays are days on which most businesses and non-essential services are closed, although an increasing number of retail businesses do open on some of the public holidays. There are restrictions on trading on Sundays and Christmas Day in England and Wales and on New Year's Day and Christmas Day in Scotland. Legally defined holidays, analogous to "public holidays" in many other countries, are usually called bank holidays in the United Kingdom, but can also be referred to as "public holidays"; strictly, however, "public holidays" refer to "common law holidays", the observance of which derive from custom and practice.

The show celebrated its 10th anniversary on 18 September 2015 when Noel Edmonds played the game (hosted by Sarah Millican) and won £26,000 for his chosen charity, Children's Hospice South West. It was seen by 930,000 viewers at 8pm. [1]

Sarah Millican English comedian

Sarah Jane Millican is an English comedian. Millican won the comedy award for Best Newcomer at the 2008 Edinburgh Festival Fringe. In February 2013 she was listed as one of the 100 most powerful women in the United Kingdom by Radio 4's Woman's Hour, and in the same year married fellow comedian Gary Delaney. Her first book, How to Be Champion, was released in 2017, and Millican has performed on various tours mainly throughout the United Kingdom over the years.

Children's Hospice South West (CHSW) is a registered charity that provides palliative, respite, end of life and bereavement care for life-limited and terminally ill children and their families from the South West England region. It oversees three of the 41 children's hospices in the United Kingdom.

On 19 August 2016, it was announced that Deal or No Deal had been axed by Channel 4. [2] A "Deal or No Deal Tour" series was announced where the show would travel to landmarks throughout the United Kingdom, and act as the game show's final farewell. The gameshow officially concluded on 23 December 2016 after a run of over 11 years. [3]

Gameplay

Contestants can win prize money ranging from between 1p and £250,000, and potentially £500,000 (after changes made in 2014). The game is played using 22 sealed red boxes, each with an identifying number from 1 to 22 displayed on the front. Inside each box is a sum of money. All the boxes are sealed by an independent adjudicator; the value inside each box is not known to anyone except the adjudicator.

At the start of each game one of the 22 contestants, each standing behind one of the red boxes, is selected to be the contestant for that episode. The contestants themselves do not know who is to take the seat until it is revealed at the beginning of the show. [4] Usually, contestants will appear on around 15–25 shows before they are selected to play. The contestant then takes their box and walks to the centre of the set, taking their place at the "pound table", in what Edmonds refers to as the "crazy chair". After a brief chat with the contestant (and any family or friends who may be in the audience), Edmonds asks to confirm that the player selected their box at random. After this confirmation, the game begins.

The contestant's box contains their (potential) prize. One at a time, the contestant chooses one of the 21 boxes remaining (other than their own) to be opened, eliminating the value inside it from the list of possible amounts in the contestant's box (displayed on a large screen opposite them). It is in the contestant's interest to uncover smaller amounts of money, in the hope that their prize is a larger amount or that they can get a higher offer from the Banker. Boxes are opened by the remaining 21 contestants; these contestants are also regularly spoken to by Edmonds and the contestant, and offer support and advice. These contestants return for the following episodes, along with a new contestant replacing the previous episode's contestant, so that all contestants eventually play the game. This provides continuity between shows.

There are six rounds: in the opening round five boxes are opened, then three in each subsequent round. After the required number of boxes have been opened in a round, the Banker offers to buy the contestant's box. The amount is dependent on the remaining box values: if several larger amounts are gone, the offer is likely to be low, as the probability is higher that the contestant's box contains a small amount of money.

Occasionally, the first offer (or on very rare occasions a later offer) has been replaced by an offer to the contestant to swap their box for one of the remaining unopened boxes. The first offer can also be used by the Banker to offer non-monetary items such as a dozen roses, or in the case of Jimmy Carr's game, a holiday bribe (as Carr was playing for charity, he could walk away from the game, earning nothing for charity but a holiday for himself). These offers rarely impact the game in a serious manner.

The Banker is never seen, relaying his offers to Edmonds via telephone (although sometimes Edmonds allows the contestant to talk to the Banker on the telephone). Edmonds tells the contestant the offer and asks the eponymous question. The contestant responds either "deal" or "no deal".

Responding with "deal" means the contestant agrees to sell the box for the amount of money offered, relinquishing the prize in their box. The game is now over, though play continues to show the hypothetical outcome had the contestant not dealt. Saying "no deal" means the contestant keeps their box, and proceeds to the next round, again hoping to reveal small amounts in the remaining boxes.

After six rounds, only two boxes remain. If the contestant rejects the final offer, they take the prize contained in their box. The Banker might offer the opportunity for the contestant to swap their box with the other remaining unopened box and take the prize contained in it instead. A swap is always offered if the £250,000 is still in play; however, it can also be offered in any situation (including, on rare occasions, earlier in the game). [5] On one occasion to one contestant the Banker offered a second swap.

Dealing early in the game can sometimes warrant the Banker to ask for the money back in exchange for the contents of one of the remaining two boxes. The "Banker's Gamble" is usually only ever offered under the circumstances in which the Banker has originally offered a significant sum of money and the player's last two monetary sums are an extremely low blue (e.g. 1p or 10p) and an extremely high red (e.g. £100,000 or the jackpot of £250,000). If the contestant agrees to the Banker's Gamble, they are returned to "live play" and their box (or if they have swapped, the swapped box) is opened. They then win the amount in the corresponding box. The Banker's Gamble is rarely offered, as it usually means that the player will either have a much larger sum of money than they dealt at, or they will leave with a substantially lower sum of money, in which case the Banker is said to have "won". The most notable example of the Banker's Gamble being used to the player's benefit was with the contestant, Alice Mundy. Alice had already dealt earlier in the game at £17,500, but was left with the 1p (the Banker's dream finish) and the £250,000 (the player's dream finish) at the end. As a result, the Banker offered her the chance to return her winnings in the hope that she would leave with 1p. Alice accepted the hand back, declined to swap her box and as a result, she became the second £250,000 jackpot winner, as her own box contained the top prize: had she swapped, she would have left with 1p.

Sometimes there are extra twists to the game, such as making offers between rounds, offering other gambles such as "double or nothing", where after the contestant has dealt, they have to open extra boxes and risk winning nothing or doubling their winnings. The Banker has also allowed the contestant to go ahead one box at a time (giving them more freedom to pull out of the game when they wish). The Banker has been known to try other tricks such as offering prize money to other people, for example, a friend of a contestant who won only a small amount in their own game. Such twists happen rarely, but happened more regularly during the themed weeks.

Game board

The on-screen graphics, which imply that the big amounts are critical. DOND gameboard.PNG
The on-screen graphics, which imply that the big amounts are critical.

There are 22 cash prizes contained in the boxes on the programme. These cash prizes range from 1p to £250,000. The highest five valued boxes are referred to as the "Power Five", [5] whilst the lowest five valued boxes are referred to as the "Banker's Power Five". [5]

1p
10p
50p
£1
£5
£10
£50
£100
£250
£500
£750
£1,000
£3,000
£5,000
£10,000
£15,000
£20,000
£35,000
£50,000
£75,000
£100,000
£250,000

For the 500th show and Christmas specials, £500,000 was made the top prize. In order to make room for this, the £15,000 was removed.

1p
10p
50p
£1
£5
£10
£50
£100
£250
£500
£750
£1,000
£3,000
£5,000
£10,000
£20,000
£35,000
£50,000
£75,000
£100,000
£250,000
£500,000

For the show's 2nd anniversary, all the available money on the game board was doubled.

2p
20p
£1
£2
£10
£20
£100
£200
£500
£1,000
£1,500
£2,000
£6,000
£10,000
£20,000
£30,000
£40,000
£70,000
£100,000
£150,000
£200,000
£500,000

2014 changes

Box 23

On 1 January 2014, a new feature, "Box 23", was introduced. At the end of a game the contestant is asked if they would like to buy Box 23 for the amount already won on the show. The box contains one of five cards:

  • Double
  • +£10,000
  • Money Back
  • Half
  • Nothing

If purchased, the result can double the contestant's winnings (raising the highest possible win to £500,000), add £10,000 to their winnings, return the winnings, halve the winnings, or expunge the winnings. This change effectively makes it possible for a contestant to leave with nothing at all: previously, a player would usually leave with a minimum of one penny.

During special theme shows, the contents of Box 23 are modified, swapping out the "+£10,000" prize for "+£20,000" and the "Half" prize for "Quarter". [6]

Offer Button

Starting 29 September 2014, a new gameplay element, the "Offer Button" was added. The button, situated on the contestant's desk, may only be used one time during the contestant's game. When it is pressed, the Banker must make an offer at that point, regardless of how many boxes have been opened at that stage.

The Offer Button becomes available after the opening five boxes are selected. To be able to make use of it during their game, the contestant must correctly guess, within a margin of 10%, the banker's opening offer. The Banker's offer is written and sealed in a capsule and sent to the studio before the contestant guesses the amount. [7] On special themed shows, the contestant additionally wins a holiday if the offer within the band is correct but sometimes if the offer within the band is incorrect on the second attempt the Banker gets to look inside their box. [8]

Top prize winners

Nine contestants have won the £250,000 top prize. When a contestant wins £250,000, confetti is released in the studio. All winners of the top £250,000 prize (as well as certain non-top prize winners) are allowed to keep their box.

No.DateContestantNotes
17 January 2007Laura Pearce [9] First winner.
212 March 2009Alice Mundy [9] Originally dealt at £17,500, but accepted the Banker's Gamble (winning either 1p or £250,000 in her box).
313 May 2011Suzanne Mulholland [9] First contestant to have the "dream finish" (having both the £100,000 and the £250,000 boxes in play as the final two boxes without having dealt). [10] The first and only contestant to win by swapping her box. Also won a holiday.
422 September 2011Tegen Roberts [9] First winner to open the 1p as the first box.
55 August 2012Nong Skett [9] Also appeared on the 2,000th episode and 8 Out of 10 Cats Does Deal or No Deal .[ citation needed ]
612 August 2013Paddy Roberts [9] First male winner and the youngest winner at age 18.
712 February 2014Roop Singh [9] Also won a holiday. First winner to be offered Box 23, and would have won £500,000 if he had purchased it.
815 October 2015Ann Crawford [11] Oldest winner. Would have lost everything if she had purchased Box 23.
923 December 2016Vikki Heenan [12] The ninth top-prize winner was made known before the episode was aired, on the official website. [13]

Production

Deal or No Deal was produced by Endemol and supported by BBC Studios and Post Production, a commercial subsidiary of the BBC. The original studio set for the show was converted from an old paintworks factory and its associated warehouses in Bristol. [4]

Channel 4 initially commissioned a run of 66 episodes, with filming beginning in October 2005. [14] The first episode was broadcast on 31 October that year. Channel 4 then commissioned a second filming period at the end of 2005.[ citation needed ]

By May 2006, episodes were being filmed Monday to Friday at a rate of 15 episodes a week. Three episodes were recorded in a day in two sessions, one edition in the afternoon using one audience, and then two episodes filmed in the evening using a different audience. The studio operated from 9am to 10pm. [4]

Having initially begun filming episodes just a few weeks in advance, each new period of filming then began several months in advance, and at a rate of 15 episodes a week being filmed,[ citation needed ] the delay between filming and broadcast varies; it can be months between the filming date and broadcast date for a particular episode. [4]

For a two-week period starting on 10 October 2011, live episodes of the show were broadcast in place of the routine pre-recorded episodes.[ citation needed ]

In October 2013, production moved to the Bottle Yard Studios, Bristol, which had been custom built to house the show. Filming for series 10 began on 28 October 2013 at the new location. [15]

Participants

The game show participants comprise the host Noel Edmonds, the unseen character of the Banker, the main contestant playing that day's game, the other 21 contestants, and a studio audience. Audience members are commonly asked for opinions on whether the contestant should "Deal or No Deal".

The contestants who appear on Deal or No Deal come from all backgrounds and age groups. The oldest contestant to have played the game was 97-year-old Chelsea Pensioner Joe Britton, who played in April 2009. [16] [17] Britton won £20,000 and gave all the money away. He died in October 2014, aged 103. [18] Contestants who appeared and later went on to fame include 2009 X Factor runner-up Olly Murs, who won £10, and Shahid Khan, known as Naughty Boy, who won £44,000. [19]

The Observer interviewed Edmonds in relation to the show on 29 January 2006, quoting Edmonds as saying that his scenes with the Banker bring out his "inner actor". He revealed his passion for the show and his admiration for the individual community spirit within it, as well as his (later fulfilled) ambition that it would eventually hold a Saturday evening prime time slot. [20]

The Banker

The Banker is the name given to the show's quasi-fictional antagonist. Notionally, the money on the game board is the Banker's own. As such, his role is to make cash offers to buy the contestant's chosen box rather than allowing them to continue and risk them winning much more. The Banker is played by "Himself", as stated in the end credits. He talks to Edmonds via the Bakelite telephone on the contestant's desk, and also regularly talks to the player.

As Broadcast magazine noted in March 2006, the UK version of the show was the first to exploit the potential for the Banker to be an active character. Despite not being seen or heard on screen, this personification led to a high degree of public and media interest. The Guardian newspaper called the Banker "a cult character in the making and no mistake" and included him in their hotlist. Television programmes such as Harry Hill's TV Burp , GMTV , Richard & Judy and Dead Ringers all made jokes about and regularly speculated as to the Banker's real identity.

Some sources have speculated that the Banker is really former Coronation Street actor and host of The Mole , Glenn Hugill, who works as part of the show's production team. [21] Edmonds denied these claims in Heat magazine in July 2006. [22] However, in 2015, these claims were later proven to be accurate by Richard Osman and Stephen Mulhern, who confirmed that Hugill is the Banker. [23]

As the show progressed, the Banker's fictitious back story has been built up through the character's conversations with Edmonds and the daily contestants. Edmonds describes the Banker as an older man, who is overweight and has little hair. In various episodes the Banker has been said to speak fluent French and Russian. The Banker has made several references to his six ex-wives, mother, two boxer dogs and also to his estranged son, to whom he never speaks on account of his being a charity worker.

On 16 November 2006, Edmonds turned on Exeter's Christmas lights and claimed that the Banker used to study "Financial affairs and Politics" at Exeter University, suggesting that students could find his identity by looking at the records. [24] This "fact" was mentioned during an episode of University Challenge on 17 September 2007 when presenter Jeremy Paxman introduced Exeter University and named the Banker as one of the institution's famous alumni. In the October/November 2008 edition of the Sky Digital Magazine, an interview with the Banker was published. It was revealed that the Banker has an MSc in financial analysis and fund management, a BSc in pure mathematics, statistics and mathematical sciences and a Masters in behavioural and biological psychology. He also stated that he was a registered dentist.

The Banker has also made infrequent and obscure visual appearances, which usually serve to exaggerate his reputation as only caring about his money. On 25 December 2006, at the end of the show, a brief shot from behind of a man in a suit and hat was switching off his television after watching the contestants sing Christmas carols. Other short comical appearances followed, and on 20 October 2011, he said he was going to appear in person to make his offer. However, when he came out it looked like he was hiding under a cloak, until Helen, a woman from the audience unveiled him to see a man called Alex. The Banker then revealed it was just a fake, and that Helen and Alex knew each other.

On several occasions the Banker's voice can be heard. He has been heard laughing maniacally, blowing kisses and imitating Basil Brush. Contestants have described his voice as sounding like "a dirty phone call", old and sexy, rather like well spoken deep voiced fellow contestant Lance and "the Scream man". Edmonds has often imitated the Banker's voice in a deep Churchillian tone. Short utterances or other audio from the Banker's end of the phone call can occasionally be heard by the viewer.

On 22 September 2010, the Banker's voice was heard properly for the first time. In a twist to how the boxes are usually chosen, the contestant offered the Banker the opportunity of choosing his next three boxes. The Banker accepted the offer and rather than talking to Edmonds over the phone, his deep, gravelly voice was heard making his choices through the studio speakers.

The Banker's personality is one of the most essential components of the show, and on many occasions has generated good or bad offers, gifts and surprises. Such surprises have included early box swaps, chances to double offers, offer increases, offer decreases and additional gifts. On some shows, the Banker has offered items such as a copy of the rules, two weeks of therapy, the book "How to Win Friends and Influence People", a loofah, "a train ticket back to wherever you came from" or even included the contestant's lucky number into the offer. On 15 April 2006, the Banker doubled contestants Gabrielle's and Savvas' winnings, after they both revealed they would be donating the money to charity. The Banker has also played mind games with contestants by only offering box swaps, substantially low offers, decreasing offers and threats to other contestants. On some occasions, the Banker has given poems and gifts to the chosen player. These gifts have included a bottle of bubble bath, a mini replica of a "Deal or No Deal" box, a bunch of roses, a "Deal or No Deal" mug and champagne.

On only one occasion (in February 2014), the Banker made an offer that was higher than any of the boxes remaining in the game. In the earlier rounds of the game the Banker agreed to inflate the contestant's offers by £1,000 per offer if they could perform a "keepy uppy" (keeping a football off the ground by repeatedly kicking it in the air) for 10 seconds. The contestant succeeded. At the last two boxes, the amounts in play were £750 and £1,000. One of the waiting contestants remarked, "This is going to be an interesting offer". Noel himself observed that, "The Banker hasn't thought this one through". True to his word the Banker offered £1,850. It was academic though as the contestant had already left the game.

Episodes

Episodes of Deal or No Deal were pre-recorded. The show was broadcast mid afternoon (usually 4pm) six days a week throughout the year (with a month long break in July/August that was ultimately dropped in 2012). Sunday editions ceased broadcast on 17 October 2014. While Deal or No Deal had a standard theme for most of the year, it also broadcast several special episodes usually themed to particular events or national public holidays such as Christmas and Easter. These were stopped before the filming of the 2015 episodes due to Channel 4 Racing misinforming the show of when they would broadcast, resulting in the programme not knowing when their episodes would actually air. Consequently, "Double Trouble" specials substituted the regular specials, in which two people play the game. These games were not in sequence with the regular show.

Season 9 began on 12 August 2013, with the show's first ever male £250,000 winner, Paddy Roberts. [9]

The show was put on hiatus for a two-month period in July 2015 (returning in September), and for six months in April 2016. It returned to screens in October 2016 to conclude its studio based run, which ended on 11 December 2016. The special "Deal or No Deal On Tour" episodes aired from 12 to 23 December 2016, officially bringing Deal or No Deal to an end. [25]

Transmissions

Episodes have been broadcast as follows:

SeasonStart dateEnd dateEpisodes
(excl. Celebrity)
Notes and records
131 October 200522 July 2006234 [26]
228 August 200613 July 2007278 [26] 500th show
313 August 200725 July 2008299 [26]
425 August 200824 July 2009287 [26] 1,000th show
524 August 200925 July 2010288 [26]
623 August 201029 July 2011294
715 August 201112 August 2012313
813 August 201211 August 20133082,000th show
912 August 20138 August 2014282
1010 August 20148 July 2015223
1121 September 20156 April 2016127
12/1317 October 201623 December 201656Deal or No Deal On Tour [note 1]
No Box 23 or Offer Button provided in the tour episodes.

Special episodes and Double Trouble episodes

Many seasonal episodes of Deal or No Deal have aired, with themes including Halloween week, Guy Fawkes Night, Christmas, [27] Valentine's Day/Love week, [5] Easter and the Banker's birthday week [28] and Summer specials. [29] Many special episodes have themed games that can be played at the 5-box stage, where the contestant may be able to win a holiday. Games may also allow the contestant to receive an offer after every box opened or allow the Banker to look inside the contestant's box. From Love Week 2015, Deal or No Deal began broadcasting "Double Trouble" episodes.

Celebrity Deal or No Deal

On 8 April 2012, Deal or No Deal started broadcasting celebrity editions of the show. These episodes saw famous faces including (in order of appearance) Jimmy Carr, [30] Olly Murs (who appeared on the show previously), [31] Sarah Millican, [32] Louis Walsh, Peter Andre, Katie Price, [33] McFly, Joan Collins, [34] Jonathan Ross, [35] JLS, [36] Gok Wan and Alan Carr all playing for charity.

On 4 July 2014, Channel 4 aired a celebrity edition featuring James Corden, [37] who was the first celebrity to play with 23 boxes.

The highest win so far has been £70,000 by Louis Walsh, [9] and the lowest 10p by Gok Wan.

Phone-in competition

When Deal Or No Deal began, viewers were invited to phone in (at a premium rate), use the Channel 4 website or enter by post (free of charge) to enter the competition, in which an audience member selects one of three boxes (coloured blue and separate from the boxes used in the main game), and a selected entrant wins the amount of money displayed in that box. The amounts on offer in the competition varied from day to day, but typically comprised two amounts in the low thousands of pounds and a top prize of £10,000 or more. On rare occasions, a match play competition had been run in which the winning entrant received the same amount as the studio contestant instead of a prize being selected from the blue viewers' boxes; this allowed one viewer to win £70,000. Entry was open from the beginning of the second part of the show (when the winning box was chosen), to noon the next day, with the winner revealed at the beginning of the show seven days later.

Previously, the competition was only open for the duration of the show, with the box containing the prize being opened at the end of the show, and the winner's name announced thereafter. This was changed from the third Season in August 2007, following the premium-rate services operator ICSTIS imposing a £30,000 fine on iTouch, the company responsible for running the competition. It ruled that the competition was misleading since the impression was given that entrants stood a chance of winning any of the three amounts contained in the blue viewers' boxes, whereas in fact since the programme is pre-recorded, by the time of broadcast only one prize amount is possible. [38] The altered format of the competition only opened the competition after the prize amount had been chosen.

Channel 4 had announced that, following a spate of revelations of improper conduct regarding premium-rate phone services across British television programmes (notably on "Richard & Judy"), it was scrapping all premium-rate phone competitions, with the single exception of Deal or No Deal, with profits from the viewer's competition going to charity. As of 1 October 2007, the viewer's competition had ended.

In 2014, the viewer's competition returned in an altered form. A suite of prizes were on offer (usually for a week at a time) and viewers were invited to phone in (on a premium rate number), text (on a premium rate number) or enter for free on their website. The entrant was required to answer a question using the usual multiple choice format. This ended in early 2015.

Reception

Critical reception

In a review by columnist A. A. Gill, Deal or No Deal was described as "like putting heroin in your TV remote". Guardian television reviewer Charlie Brooker criticised the in-show implication that there are strategies that can be employed and pointed out that the game premise revolves around plain guessing while calling it "a gameshow based on the Copenhagen interpretation of quantum mechanics". [39]

Awards and nominations

Deal or No Deal was consistently been the most watched programme in its slot for all UK channels for both daytime and primetime. It was named "Daytime Programme of the Year" at the Royal Television Society Awards on 14 March 2006, [40] and "Best Daytime Programme" in the TV Quick Awards on 5 September 2006. [41] The UK version also won the Rose d'Or award for "Best Game Show" at the 2006 Lucerne Television Festival. [42] Edmonds was also nominated in the "Best Entertainment Performance" category at the 2006 BAFTA Television Awards. [43] The show was voted "Best Daytime Programme" at the 2006 National Television Awards. [44] Edmonds was also nominated for "Best Entertainment Presenter" at the same awards. [45]

As of 2 February 2015, the show has given away more than £40,000,000 prize money.

Sponsorship

The programme had been numerous sponsors during its run, including Müller, BT, Jackpotjoy.com, More Than.com, Anadin, [46] The Famous Grouse, All-Bran [47] and HSL.

Product placement

In August 2012, the show had undertaken product placement by incorporating the PG Tips logo into its episodes. The logo was added digitally in post-production and appears on the contestants' coffee mugs. [48]

Merchandising

Books

A book called Can You Beat the Banker? ( ISBN   0-09-191422-1) was released on 25 May 2006, which has descriptions of games from early episodes and the reader having to guess what the Banker's offers will be, and whether to "Deal" or "No Deal". Drumond Park have also released electronic and board games.

The Official Behind the Scenes Guide ( ISBN   0-09-192006-X) was published on 26 October 2006, written by Noel and Charlotte Edmonds, Jane Phillimore, Richard Hague and Glenn Hugill. It features interviews with Edmonds, the Banker, and contestants, and has statistics for all contestants' games from season 1.

Games

A DVD TV game was released on 13 November 2006. Filmed in the Deal or No Deal studio, it features Edmonds and 21 contestants from Season 1 playing themselves, who open the boxes and give the contestant advice. The game's three modes are Single Contestant (played like the show), Contestant Vs Contestant (two contestants play rounds in turn), and Contestant Vs Banker (one contestant is the contestant, the other is the Banker, and gives offers to the contestant).

A card game has also been released. The 22 sums of money are shuffled, and placed on top of the 22 box numbers. The gameplay is similar to the Contestant Vs Banker mode on the DVD with one contestant being the contestant and another the Banker. Contestants then swap roles, and the one who takes more money is declared the winner. The card game is often sold in a special box-set alongside the DVD game. Deal or No Deal video games for the PC and Nintendo DS have also been released, as has a second DVD game on 19 November 2007, subtitled "Family Challenge", and featuring Season 2 contestants.

Additionally, a Wii game and a second DS game, both titled, "Deal or No Deal: The Banker is back!" were released on 28 November 2008; a Deal or No Deal chocolate game is also available; an online version is available on the website WeDigTV.com; and there is also a Facebook application called "Deal Or No Deal LIVE!", in which a user can play with other people competing to get the highest amount out of the box. The contestant can build up through levels. There is also a chat function whilst playing. A quiz-based Deal or No Deal game also appears on a number of pub quiz machines.

A quiz app titled Deal or No Deal – Noel's Quiz was released on 12 March 2015. [49] Available on iOS and Android, the app allows users to play the Banker in a multiple-choice quiz based on the TV show's gameplay. When asked about the app, Edmonds said "I've lost count of the number of Deal or No Deal fans who have stopped me in the street to ask how they can get to play the game. With this app they can take the Walk of Wealth wherever and whenever they like and I can't wait for them to Spank the Banker on it." [50]

Gambling issues

In March 2012, with the series approaching its 2,000th episode and the format now broadcast in over 50 countries, senior Channel 4 executives were to meet with the Gambling Commission, who were preparing to issue new guidance in April 2012 on the implications of the Gambling Act 2005 for broadcasters and according to The Guardian, had concerns with the show. The newspaper claimed the show could be breaking the law as it did not involve any element of skill, with such non-skill games played for profit requiring a gambling licence. [51]

Notes and references

Notes

  1. These episodes (Nos. 47–56) are titled as Deal or No Deal On Tour.

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