Demand characteristics

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In social research, particularly in psychology, the term demand characteristic refers to an experimental artifact where participants form an interpretation of the experiment's purpose and subconsciously change their behavior to fit that interpretation. [1] Typically, demand characteristics are considered an extraneous variable, exerting an effect on behavior other than that intended by the experimenter. Pioneering research was conducted on demand characteristics by Martin Orne. [2]

Contents

A possible cause for demand characteristics is participants' expectations that they will somehow be evaluated, leading them to figure out a way to 'beat' the experiment to attain good scores in the alleged evaluation. Rather than giving an honest answer, participants may change some or all of their answers to match the experimenter's requirements, that demand characteristics can change participant's behaviour to appear more socially or morally responsible. Demand characteristics cannot be eliminated from experiments, but demand characteristics can be studied to see their effect on such experiments.

Examples of common demand characteristics

Common demand characteristics include:

Weber and Cook have described some demand characteristics as involving the participant taking on a role in the experiment. These roles include:

Dealing with demand characteristics

Researchers use a number of different approaches for reducing the effect of demand characteristics in research situations. Some of the more common approaches include the following:

See also

Notes

Orne proposed the heuristic assumption that involved two variables of a subject's behavior:

  1. Defined as experimental variables
  2. Perceived demand characteristics of the experimental situation [8]

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References

  1. Orne, Martin T. Demand Characteristics and the concept of Quasi-Controls. in Artifacts in Behavioral Research: Robert Rosenthal and Ralph L. Rosnow's Classic Books, beginning with page 110
  2. Dinges, David. In Memory of Dr. Orne
  3. Nichols, A. L., & Maner, J. K. (2008). The good subject effect: Investigating participant demand characteristics. Journal of General Psychology, 135, 151-165.
  4. Masling, J. (1966) Role-related behavior of the subject and psychologist and its effect upon psychological data. In D. Levine (Ed.), The Nebraska symposium on motivation. Lincoln, NE: University of Nebraska Press. Pp. 67-103.
  5. Barabasz, A. F., & Barabasz, M. (1992). Research designs and considerations. In E. Frornm & M. R. Nash (Eds.), Contemporary hypnosis research (pp. 173-200). New York: Guilford. The preceding paper attributes the concept to Weber, S. J., & Cook, T. D. (1972). Subject effects in laboratory research: An examination of subject roles, demand characteristics, and valid inference. Psychological Bulletin, 77(4), 273-295. The papers are described in, and citations copied from Herber, Thomas John. (May 2006). The Effects of Hypnotic Ego Strengthening on Self-esteem (masters degree thesis) (p. 43). [ permanent dead link ]
  6. Perceived Awareness of the Research Hypothesis (PARH) scale
  7. Rubin, M. (2016). The Perceived Awareness of the Research Hypothesis Scale: Assessing the influence of demand characteristics. Figshare. doi: 10.6084/m9.figshare.4315778
  8. 1 2 3 4 5 6 Orne, Martin T. (1962). "On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.". American Psychologist 17 (11): 776–783. doi:10.1037/h0043424
  9. Rubin, M., & Badea, C. (2010). Journal of Experimental Social Psychology, 46, 410-415. doi:10.1016/j.jesp.2010.01.001