Morale is often perceived as a necessary precursor to success in international relations. Success most often goes to those who believe in their cause, as they more easily maintain a positive outlook that helps them work harder for it.[1]:88 High morale can directly contribute to "an economy of food, textiles, fuel, and other commodities, and to stimulate recruiting, employment in war industries, service in relief work, and the purchase of bonds".[2]:9 Writing in 1965, French philosopher and sociologist Jacques Ellul described the importance of morale in modern society by saying:
The modern citizen is asked to participate in wars such as have never been seen before. All men must prepare for war, and for a dreadful type of war at that – dreadful because of its duration, the immensity of its operations, its tremendous losses, and the atrocity of the means employed. Moreover, participation in war is no longer limited to the duration of the war itself; there is the period of preparation for war, which becomes more and more intense and costly. Then there is the period in which to repair the ravages of war. People really live in a permanent atmosphere of war, and a superhuman war in every respect. Nowadays everybody is affected by war; everybody lives under its threat…The more demanded of man, the more powerful must be those motivations.[3]:142
Though variations are possible, the most common indicators of high morale are determination, enthusiasm, self-confidence, and a relative absence of criticism or complaint.[2]:8 While contributors to the level of morale are essentially endless, common examples consist of the level to which individuals identify with a nation or cause; have their basic needs of food, clothing, and shelter met; have confidence in the justness of their cause; have confidence in the ability of their cause to overcome obstacles; the means through which authorities instill discipline; and a sense of unity with other supporters of the cause.[2]:8
American Revolutionary War leaflet attempting to demoralize the British enemy by showing distinctions in the quality of life between the fighting forces.
In an environment in which two belligerents compete, the chances of success greatly diminish if those whose actions are necessary lack faith in the justness of the cause or its chance for success or are discouraged, morally defeated, disconsolate, antagonistic, sullen, inattentive, or lazy.[1]:88 Demoralization can be used to lessen the chances of success for an opponent by fostering these attitudes, and it can generally be done in one of two ways: demoralization through objective conditions or demoralization through perception.[2]:8–9
Demoralization through objective conditions most commonly takes the form of a military defeat on the battlefield that has tangible consequences directly resulting in the indicators of a demoralized party, but it can also result from an adverse physical environment where basic needs go unmet.[2]:8
Demoralization through perception, however, is the most commonly referred to means of demoralization even though its operation and results like political warfare and psychological warfare in general, are the most difficult to gauge.[4] That is the form of demoralization that is referred to as a tool of psychological warfare, and it is most commonly implemented through various forms of propaganda.[2]:8 Propaganda as a tool of demoralization refers to influencing opinion through significant symbols, through means such as rumors, stories, pictures, reports, and other means of social communication.[2]:9 Other means of political and psychological warfare, such as deception, disinformation, agents of influence, or forgeries, may also be used to destroy morale through psychological means so that belligerents start questioning the validity of their beliefs and actions.[3]:xiii
Means used
While demoralization may use propaganda, deception, disinformation, agents of influence, forgeries, or any other political warfare tool in isolation to accomplish its ends, a strategic demoralization effort will use more than one of these means as determined by its target and will not limit itself to the strict limits of attacking another belligerent's morale.[2]:161 A strategic demoralization campaign will navigate what Harold D. Lasswell describes as roughly three avenues of implementation: divert the hatred normally directed towards the enemy, thereby denying a unified outlet of frustration; sow seeds of self-doubt (classic demoralization); and provide a new focus of hatred and frustration.[2]:184
A strategic demoralization campaign should tailor its strategy to the specific target and situation.[2]:163–177
Denial of an enemy image
Front of leaflet
Back of leaflet
Front of a Nazi leaflet attempting to demoralize black US soldiers by stressing how they were ill-treated both at home and in war and missed by their family.
An important precursor to successful demoralization is an effort to deny the target the ability to project frustrations and hatred upon a common enemy.[2]:162 Such efforts will affect the tendency of the target's citizenry to project their discontent towards a common enemy identified by their government.[2]:162 As a result, frustrations will build until it is necessary to divert them elsewhere, and seeds of doubt are then sown in the minds of the citizenry who now question the capability of their leadership in identifying the most ominous threat.[2]:162–163
The operations of the German Gazette des Ardennes, published in occupied areas of France during World War I, are an example of this aspect of strategic demoralization.[2]:161–162 The Gazette des Ardennes regularly published propaganda articles that sought to deny the French of a German enemy image.[2]:162 Articles would carry such themes as: the Kaiser has always been known and respected for promoting peace, even among the British and French intellectual elite; the Kaiser is a kind and gentle family man; "all the stories about the German barbarities are poisonous lies"; German occupying soldiers are kind to and loved by French children; and Germans have an irrepressible love of music, religion, and morality that permeates wherever they are.[2]:162–163 The themes are illustrative of "defense by denial".[2]:163
Also possible to use is "defense by admission accompanied by justification".[2]:163 The technique would make the Gazette des Ardennes admit that a German atrocity occurred but then publish accounts that the event was exaggerated in earlier reports, that such events occurred in every army, and occurred least often in the German army.[2]:163
Causing self-doubt or doubt in a cause is the simple definition most commonly ascribed to demoralization.[3]:189 It is one aspect of a successful strategic demoralization campaign but is the most pronounced and essential part.[2]:164 Lasswell stated, "the keynote in the preliminary spade work is the unceasing refrain: Your cause is hopeless. Your blood is spilt in vain."[2]:164 Propaganda can be an indispensable tool in fostering an environment of doubt and anxiety.[1]:89–90
Propaganda may be used to ensure the antagonist is the most feared party, give a feeling of nonworth to the target, exploit internal fissures inherent within the target group or use the element of surprise to show a target population that their leadership and cause are unable to protect them from the impending enemy threat.[1]:89–90
Many studies have been conducted that indicate fear is one of the most widespread psychological traits, and that trait can be manipulated for the purposes of demoralization if it can be expanded into anxiety.[3]:153 For anxiety to demoralize, it must result in a distancing of individuals or groups from their cause or leadership because they no longer believe them capable of offering a solution to the source of their anxiety.[3]:153 Real and conscious threats that normally inspire disquiet and fear can be made to cause anxiety and borderline neurosis through the use of such propaganda tools as fables and rumors.[3]:153–155
Using multiple tools of political warfare, such as deception, disinformation, agents of influence, or forgeries, can expedite the onset of anxiety by overwhelming the target with a constant onslaught of information that the current cause or leadership is incapable of relieving the anxiety now felt.[3]:153–155 That anxiety cannot be calmed through a rational explanation of facts and is exacerbated by such an approach.[3]:153–155 The newly-onset anxiety places mass groups of individuals on the border of neurosis and can make them feel conflicts inherent within society or their past.[3]:153–155
As a result of contradictions and threats, "man feels accused, guilty".[3]:155 The target will then begin their search for a cause that will provide a sense of righteousness.[3]:153–155 The pivotal moment of a successful demoralization campaign is when the target is doubt-ridden and anxious, the point at which individual members of a citizenry or group are detached from their current loyalty to their state or cause, and they are then able to be focused in another direction more suitable to the antagonist's needs.[2]:163[3]:153–155
If not executed properly, the manufactured sense of anxiety can both backfire on antagonists and cause the subject to cling more closely to their original cause or government.[1]:153
Diverting frustrations and hatred to a new target
The most powerful strategy of demoralization is diversion, but it is a very difficult and multifaceted operation.[2]:163 Lasswell says, "To undermine the active hatred of the enemy for its present antagonist, his anger must be distracted to a new and independent object, beside which his present antagonist ceases to matter."[2]:163
Because it is such a distinct change, the diversion of hatred towards a new target is necessarily predicated upon the antagonist both diverting hatred away from themselves and fostering a level of anxiety that cannot be mitigated by their existing cause or leadership.[2]:163 Once antagonists meet the two precursors of demoralization, it is possible to "concentrate upon the particular object of animosity about which it is hoped to polarize the sentiment of the enemy".[2]:167 The diversion of hatred can be towards an ally, towards the enemy's government or governing class, or towards antistate sentiment to foster secession of minority nationalities if they exist.[2]:167–184
The attempt to exacerbate relations between allies is one method of diverting hatred from an enemy and was attempted by both the Allied and Central Powers in World War I.[2]:167–168 The Germans made efforts to dig up historical animosity between the French and British, using such themes as the British were just letting the French bleed for them and the British intended to stay on French soil, and they offered a German-French alliance against the British and to expand French colonial domain at the expense of the British Empire.[2]:167–168
The Allies tried to exacerbate the relationship between Austria-Hungary and Germany, using such themes as separate peace talks were being held with Austria-Hungary, Austria-Hungary had a plethora of food while Germans starved, Germans thought of Austrians as slaves, and the familiar promise of territorial expansion if Austria-Hungary abandoned their German alliance.[2]:168–169
The antagonist can also attempt to divert hatred and frustration upon the target's government or ruling class, the most widely attempted method.[2]:169 One technique of diverting such frustration is to convince a target that their government or leadership is committing unjust and immoral acts, which is especially effective if the antagonist can convince their target that their leadership has forced them to commit equally unjust and immoral acts out of trickery or desperation.[3]:189
If successfully implemented, the leadership of a cause can be made sufficiently troublesome to inspire revolution when there will be insufficient capacity to exercise active hatred towards the external enemy.[2]:169 Diverting frustration to one's own leadership is often the method most commonly seen in wartime propaganda, as the photographs below attest. With the implementation of modern warfare in World War I and all its associated stresses, "every belligerent took a hand in the perilous business of fomenting dissension and revolution abroad, reckless of the possible repercussions of a successful revolt".[2]:169
Examples from World War I included German forces providing revolutionary literature to Russian prisoners of war that were expected to return through exchange or release, French use of propaganda leaflets to demonstrate how unaffected by war the Kaiser and his family were, technical encouragement and amplification of national dissent, Wilsonian propaganda stressing peaceful settlement terms, British planting of stories attesting to underground German resistance movements and their subsequent oppression by the German government, propaganda deflecting war guilt, propaganda exposing or exaggerating the desired postwar peace terms, and the promotion of the belief that infidelity was rampant among soldiers and their families back home.[2]:169–173
The antagonist can attempt to divert frustration towards the growth of secessionist causes, which is possible in heterogeneous nations.[2]:173 Attempts are made to fan the flames of discontent one segment of the nation feels towards another.[2]:173 An example was the Congress of Oppressed Habsburg Nationalities in Rome in April 1918, all delegates signing a Declaration of Independence. Or actions were widely reported in US and European circles.[2]:175–178 Another successful example of this was the encouragement of Zionism as a means of securing Jewish support for World War I via the Balfour Declaration. The Central Powers likewise tried to encourage Ukrainian, Irish, Egyptian, North African, and Indian secessionist movements, but all efforts ultimately failed.[2]:175–178
Tactics
There are many tactics of pursuing a strategy of demoralization, the nature of the target and the environment at the time determining the best method to employ.[2]:164–167 Examples include:
Forgeries, whether forged letters from home inspiring homesickness or forged government documents[2]:178–184
Tactical delivery systems (airplane or balloon drops, "trench mortars")[2]:178–184
Smuggling (use of printed propaganda for packing materials, camouflaging propaganda to appear as currency so it may be carried about freely)[2]:178–184
Morale can be difficult to maintain, in large part by the diffuse nature of demoralization attacks, but a strong leadership can largely mitigate any such attacks against their group's morale.[1]:89–90 Morale will quickly deteriorate if members of the group perceive themselves as victims of injustice or indifference on part of their leadership, or they perceive their leadership as being acting ineptly, ignorantly, or for personal ambition.[1]:88
As noted by Angello Codevilla, the clearest indicators that morale can withstand a demoralization campaign are also hallmarks of a well-led organization, and can be explained through five main questions:
Do the constituent parts of the group fear their own leadership more than the enemy? That can be either an authoritarian type of fear or a more democratic type of fear in which the members of a group fear contributing to the failure of their cause.[1]:89
Do the constituent parts of the group feel appreciated by their leadership? No human will work to their full potential if they do not feel appreciated, but those who feel appreciated will contribute remarkable amounts, including sacrifice of life.[1]:89
Do the constituent parts of the group feel their contributions are important, and others depend on their continued effort towards the cause? That is dependent on leadership engendering a hope of success if all members does their part, but excess attempts to inspire can invite cynicism.[1]:89
Do the constituent parts of the group have habits of loyalty and camaraderie? If so, high morale can be maintained in the most difficult circumstances out of a desire to avoid disappointing or endangering others.[1]:89
Do the constituent parts of the group have faith in their leaders and the chances of success? As Codevilla notes, "If the two disappear, soldiers tend to believe they have been sold out and throw away their weapons." Credibility is the bedrock of defense against demoralization, but unwelcome surprise is the greatest threat to morale.[1]:90
Examples
Chieu Hoi, a South Vietnamese campaign for defection from the Viet Cong.
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Strategic bombing is a systematically organized and executed attack from the air which can utilize strategic bombers, long- or medium-range missiles, or nuclear-armed fighter-bomber aircraft to attack targets deemed vital to the enemy's war-making capability. It is a military strategy used in total war with the goal of defeating the enemy by destroying its morale, its economic ability to produce and transport materiel to the theatres of military operations, or both. The term terror bombing is used to describe the strategic bombing of civilian targets without military value, in the hope of damaging an enemy's morale.
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people".
Black propaganda is a form of propaganda intended to create the impression that it was created by those it is supposed to discredit. Black propaganda contrasts with gray propaganda, which does not identify its source, as well as white propaganda, which does not disguise its origins at all. It is typically used to vilify or embarrass the enemy through misrepresentation.
A low-intensity conflict (LIC) is a military conflict, usually localised, between two or more state or non-state groups which is below the intensity of conventional war. It involves the state's use of military forces applied selectively and with restraint to enforce compliance with its policies or objectives.
Unconventional warfare (UW) is broadly defined as "military and quasi-military operations other than conventional warfare" and may use covert forces or actions such as subversion, diversion, sabotage, espionage, biowarfare, sanctions, propaganda or guerrilla warfare. This is typically done to avoid escalation into conventional warfare as well as international conventions.
Airborne leaflet dropping is where leaflets (flyers) are scattered in the air.
The Psychological Warfare Division of Supreme Headquarters Allied Expeditionary Force was a joint Anglo-American organization set-up in World War II tasked with conducting (predominantly) white tactical psychological warfare against German troops and recently liberated countries in Northwest Europe, during and after D-Day. It was headed by US Brigadier-General Robert A. McClure. The Division was formed from staff of the US Office of War Information (OWI) and Office of Strategic Services (OSS) and the British Political Warfare Executive (PWE).
Psychological operations (PSYOP) are operations to convey selected information and indicators to audiences to influence their motives and objective reasoning, and ultimately the behavior of governments, organizations, groups, and large foreign powers.
Ethnic hatred, inter-ethnic hatred, racial hatred, or ethnic tension refers to notions and acts of prejudice and hostility towards an ethnic group to varying degrees.
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
Music and political warfare have been used together in many different political contexts and cultures as a way to reach a targeted audience in order to deliver a specific political message. Political warfare, as defined by Paul A. Smith, is the "use of political means to compel an opponent to do one's will... commonly through the use of words, images and ideas." Music is useful because it creates an easily recognizable and memorable method of delivery for the desired message. Music is a particularly useful medium for the delivery of propaganda. Jacques Ellul stated that for propaganda to be effective, it must "fill the citizen's whole day and every day". Since music is often viewed as a leisure activity, it is often not considered to be as threatening as other propaganda techniques, and as a result messages can often be surreptitiously communicated without being conspicuously noticed.
Propaganda and psychological warfare have been asserted to have been used extensively by both Hamas and Israel during the course of the 2008–2009 Gaza War and in the 2014 Gaza War.
Morale Operations was a branch of the Office of Strategic Services during World War II. It utilized psychological warfare, particularly propaganda, to produce specific psychological reactions in both the general population and military forces of the Axis powers in support of larger Allied political and military objectives.
An enemy or a foe is an individual or a group that is considered as forcefully adverse or threatening. The concept of an enemy has been observed to be "basic for both individuals and communities". The term "enemy" serves the social function of designating a particular entity as a threat, thereby invoking an intense emotional response to that entity. The state of being or having an enemy is enmity, foehood or foeship.
Radio propaganda is propaganda aimed at influencing attitudes towards a certain cause or position, delivered through radio broadcast. The power of radio propaganda came from its revolutionary nature. The radio, like later technological advances in the media, allowed information to be transmitted quickly and uniformly to vast populations. Internationally, the radio was an early and powerful recruiting tool for propaganda campaigns.
Atrocity propaganda is the spreading of information about the crimes committed by an enemy, which can be factual, but often includes or features deliberate fabrications or exaggerations. This can involve photographs, videos, illustrations, interviews, and other forms of information presentation or reporting.
Political warfare is the use of hostile political means to compel an opponent to do one's will. The term political describes the calculated interaction between a government and a target audience, including another state's government, military, and/or general population. Governments use a variety of techniques to coerce certain actions, thereby gaining relative advantage over an opponent. The techniques include propaganda and psychological operations ("PsyOps"), which service national and military objectives respectively. Propaganda has many aspects and a hostile and coercive political purpose. Psychological operations are for strategic and tactical military objectives and may be intended for hostile military and civilian populations.
Demonizing the enemy, demonization of the enemy or dehumanization of the enemy is a propaganda technique which promotes an idea about the enemy being a threatening, evil aggressor with only destructive objectives. Demonization aims to inspire hatred toward an enemy, rendering the enemy more easily hurt while preserving and mobilizing allies and demoralizing the enemy.
References
1 2 3 4 5 6 7 8 9 10 11 12 Angelo Codevilla and Paul Seabury, War: Ends and Means (Washington, D.C.: Potomac Books, 2006).
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