Dial-a-Phone

Last updated
DialaPhone
Industry Telecommunications
Founded1995
FounderJonathan Beck and Richard Frank
Defunct15 September 2014
FateDefunct (bankrupt)
Headquarters,
England
ProductsMobile telephones
Parent Phones4u
Website Archived website at the Wayback Machine (archived 4 September 2014)

Dialaphone (Dial-A-Phone, Dial A Phone) was an independent mobile phone retailer in the United Kingdom. It was established in February 1995 as a direct marketer and supplier of mobile phones and mobile phone accessories. The e-commerce website went online in September 2000. In 2008 it was acquired by Phones 4u who as of September 2014 collapsed into administration closing branches, online trading and call centres.

Contents

History

Dialaphone was founded in February 1995 by Jonathan Beck and Richard Frank with capital borrowed from Beck's father. While there was enough investment to fund telephone lines and recording equipment, the company had to carry out transactions without tracking software. Instead, Beck organised a system of trays and runners to keep track of orders during the company's early days. [1]

Initially, the business model relied entirely on direct phone calls generated from advertisements placed in the press, combined with efficient processing. Double page spreads in tabloids attracted consumers.[ citation needed ]

During the late 1990s Dialaphone experienced rapid growth in a burgeoning market. This, along with the business’ minimal running costs, attracted the attentions of several investors. In 1999, a deal was made with Barclays Private Equity to take a majority share in the company in return for investment. [2] This investment enabled the business to expand into the online area and develop a new website called www.dialaphone.co.uk.

In May 1998, Dialaphone began its transition into an online business model with the launch of a dedicated e-commerce website. The website would soon become the business’ primary source of income.[ citation needed ]

After extensive growth and moving to new premises the management teams were restructured and in the summer of 1999 a new Marketing Director, Finance Director and Managing Director were appointed.

Andy Brown, who had formerly worked under John Caudwell at Phones 4u, was brought on board as Managing Director and began pursuing other avenues of marketing, using scratchcards, catalogues and TV advertising. [3] Dialaphone became more involved in sponsorship and was the primary shirt sponsor of Middlesbrough Football Club from 2002 to 2004. [4] In 2011, Dialaphone became the Official Mobile Partner of Premier League Darts, [5] sponsored the Rugby League Challenge Cup and in 2012 was set to become the Official Online Mobile Phone Sponsor of the Football League.[ citation needed ]

Dialaphone became the third largest contract connector in the UK. After seven years, Andy Brown parted company with Frank and Beck in April 2006 following differences over the future direction of the business. [6] The company had reportedly made a turnover of £195m during the past year and was one of the largest online mobile phone retailers in the country. [7]

Despite its early success Dialaphone's contract volume dwindled, and it was bought by one-time competitor Phones 4u for a knockdown price in February 2008. The fee was reported to be around £9m. [8]

On 14 September 2014, the Dial-A-Phone website was taken offline following the parent company, Phones 4u going into administration.

Products

Dialaphone's products included feature phones and smartphones from all the major manufacturers, which were available on the UK's main networks. Dialaphone offered customers a range of free gifts, usually personal electronic goods, and cashback with certain tariffs and handsets.[ citation needed ]

Environment

Dialaphone was partnered with mobile recycling service Money4URMobile which offers incentives for customers to recycle their old mobile phone.[ citation needed ]

See also

Related Research Articles

<span class="mw-page-title-main">Spark New Zealand</span> Telecommunications company in New Zealand

Spark New Zealand Limited is a New Zealand telecommunications and digital services company providing fixed-line telephone services, mobile phone services, broadband, and digital technology services including cloud, security, digital transformation and managed services. Its customers range from consumers to small - medium business, government agencies and large enterprise clients. It was formerly known as Telecom New Zealand until it was rebranded to Spark in 2014. It has operated as a publicly traded company since 1990. Spark's mobile network reaches 98% of New Zealand, with over 2.5 million mobile connections and 704,000 broadband connections

<span class="mw-page-title-main">Direct marketing</span> Model of communicating discounts and other sales offers

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.

<span class="mw-page-title-main">The Very Group</span> Online retailer

The Very Group Limited is a multi-brand online retailer and financial services provider in the United Kingdom and Ireland. Its head offices are based in the Speke area of the city of Liverpool, England. The brand was established in November 2005 as a result of the merger of the former Littlewoods and Shop Direct companies. The retailer was known as Littlewoods Shop Direct Group until a corporate rebranding to Shop Direct Group in May 2008. In 2013, the company rebranded to Shop Direct, dropping the 'group' from its name. Shop Direct rebranded themselves to The Very Group in 2020.

<span class="mw-page-title-main">Plusnet</span> British internet service provider

Plusnet plc is a British triple play internet service provider (ISP) providing broadband, landline and mobile services. The company was founded in 1997 in Sheffield, England, and became a public limited company (plc) in July 2004 when it was floated on the Alternative Investment Market. On 30 January 2007, Plusnet was acquired by BT Group, but it continues to operate as a separate business. By December 2013, it had over 750,000 customers across the UK.

John David Caudwell is a British billionaire businessman who founded the now defunct mobile phone retailer Phones 4u. He also invests in fashion, property and other industries, and chairs Caudwell Children, a children's charity, and Caudwell LymeCo, promoting chronic Lyme disease beliefs in the UK.

Empire Today, LLC is an American home improvement and home furnishing company based in Chicago, Illinois, specializing in installed carpet and flooring. The company operates in more than 75 metropolitan areas within the United States, and is most well-known for TV ads featuring a distinctive jingle that recites the company's phone number and name. The company's name comes from the slogan on some of its commercials, "Empire today, carpeting tomorrow". Empire Today claims that it is the largest in-home sales flooring company in the United States.

InPhonic Inc was an American company which sold wireless services and devices online, both through its own electronic commerce sites and through private labeled websites it created and managed for online retailers. The company was headquartered in Washington, DC and maintained technology and operations centers in Largo, Maryland.

<span class="mw-page-title-main">The Link (retailer)</span> UK communications retailer

The Link was an internet based mobile phone and communications retailer in the United Kingdom. It was owned by Dixons Retail, the United Kingdom's largest consumer electronics retail group, and traded online through a dedicated retail website, which in addition to mobile phones also offered satellite navigation systems and broadband Internet services.

The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."

<span class="mw-page-title-main">Phones 4u</span> Mobile phone company

Phones 4u was a large independent mobile phone retailer in the United Kingdom. It was part of the 4u Group based in Newcastle-under-Lyme, Staffordshire. Opening in 1996, it expanded to over 600 stores. On 14 September 2014, EE and Vodafone, the company's final remaining suppliers, ended their contracts.

<span class="mw-page-title-main">BC Partners</span> Private equity firm

BC Partners is a British international investment firm with over $40 billion of assets under management across private equity, credit and real estate in Europe and North America. Its global headquarters are in London. The firm invests across all industries. BC Partners was founded in 1986 and has offices in New York, Paris and Hamburg. Since inception, BC Partners has completed 113 private equity investments in companies with a total enterprise value of €145 billion.

<span class="mw-page-title-main">O2 (UK)</span> British telecommunications provider

Telefonica UK Limited, trading as O2 UK (stylised as O2), is a British telecommunications services provider, headquartered in Slough, England which operates under the O2 brand. It is owned by VMED O2 UK Limited, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 23.8 million subscribers as of May 2023.

Volantis was a mobile internet software company based in Guildford, England, now owned by Antenna Software, Inc. Volantis provides mobile applications and software solutions which give operators and enterprises access to a content delivery platform and a device database, which contained over 7,000 handsets as of February 2010. Volantis was part of the W3C's Mobile Web Initiative, a member of the Open Mobile Alliance and an advocate of Open Standards.

Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

<span class="mw-page-title-main">Karbonn Mobiles</span> Indian multinational electronics company

Karbonn is an Indian multinational electronics company, headquartered in Delhi. The company was founded in March 2009 and manufactures feature phones, smartphones, tablets and mobile phone accessories. Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi.

Konga.com is a Nigerian e-commerce company founded in July 2012 with headquarters in Gbagada, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care, and personal care products. The company also has a logistics service (EXPRESS), which enables the timely shipment and delivery of packages to customers.

<span class="mw-page-title-main">AO World</span> UK electrical retailer

AO World is an electrical retailer based in Bolton, England. It operates in the United Kingdom (ao.com), and previously operated in Germany (ao.de) and the Netherlands (ao.nl), specialising in household appliances and electricals. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Dawsons Music & Sound, often referred to as Dawsons or Dawsons Music, was a musical instrument and consumer audio retailer with headquarters based in Haydock, Merseyside, UK.

<span class="mw-page-title-main">Mallzee</span>

Founded in 2012, Mallzee is a fashion mobile commerce company and shopping application. Its application allows online shoppers with a smartphone to access millions of products from over 100 fashion brands around the world. The mobile app was launched in September 2013 and uses a 'like' or 'dislike' swiping interface and has since been labelled as the 'Tinder of fashion', in reference to the Tinder app. In 2015, the application was launched in the US.

<span class="mw-page-title-main">Justdial</span> Indian Internet technology company

Justdial is an Indian internet technology company that provides local search for different services in India over the phone, website and mobile apps. Founded in 1996 by V. S. S. Mani, the company is headquartered in Mumbai, India. In addition to its headquarters, Justdial has offices in Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial had 10,984 employees, and a database of approximately 29.4 million listings and 536,236 active paid campaigns. On 16 July 2021, Reliance Retail acquired a 66.95% stake in Justdial for ₹3,497 crores.

References

  1. "Dial-A-Phone Founders £84m Fortune". Mobile Today.
  2. "Barclays Buy Out Exits". Barclays Private Equity.
  3. "Dial-A-Phone Founders £84m Fortune". Mobile Today.
  4. "Dialaphone secures premier sponsorship deal". Marketing Week. 25 August 2023.
  5. "Dialaphone link up with 888.com Premier League". Matchroomsport. Archived from the original on 2011-10-22. Retrieved 2011-10-28.
  6. "Dialaphone boss walks". Mobile Today.
  7. "Dial-A-Phone pressure". Mobile Today via internet archive.
  8. "Dialaphone sold for 'knock down' £9m". Mobile Today. Archived from the original on 2016-08-22. Retrieved 2011-10-28.