Did It On'em

Last updated

"Did It On'em"
Single by Nicki Minaj
from the album Pink Friday
ReleasedApril 7, 2011
Recorded2010
Studio Glenwood Place Studios (Burbank, CA) [1]
Genre Hip hop
Length3:32
Label
Songwriter(s)
Producer(s) Bangladesh
Nicki Minaj singles chronology
"Super Bass"
(2011)
"Did It On'em"
(2011)
"Girls Fall Like Dominoes"
(2011)
Music video
"Did It On Em" on YouTube

"Did It On'em" is a song by rapper Nicki Minaj from her debut studio album, Pink Friday (2010). It was released on April 7, 2011 by Young Money and Cash Money as the sixth single from the album. It was written by Minaj, producer Shondrae "Bangladesh" Crawford, and J. Ellington.

Contents

"Did It On'em" is a hip hop song driven by a distinct beat and synths, with lyrics of Minaj winning over detractors. The song reached number 45 on the US Billboard Hot 100, number three on the US R&B/Hip-Hop Songs and number four on US Rap Songs charts. It is certified gold in the US, as well as Australia and New Zealand. A music video was released for the track, featuring Minaj behind-the-scenes and performing on the I Am Still Music Tour.

Composition

"Did It On'em" is a hip hop song that has instrumentally been described as having a massive, ungainly beat. [2] [3] Producer Bangladesh creates hi-hats that have been described as on overdrive. [3] The synths on the track have been described as a "whirring synth drone" and blowing up like "a car-alarm siren". [4] [3] One of Minaj's more lyrically explicit songs from the album, the lyrics speak of Minaj winning over haters, with phrases such as saying she "shitted on 'em", "pissed on 'em", and with an imagined "dick" she would "piss" on them. [5] [4] Brad Wete of Entertainment Weekly said Minaj was "ordering her Barbies to put up two fingers if they're crapping on their competition." [5]

Reception

Scott Plagenhoef of Pitchfork named "Did It On'em" the album's best track as it features Minaj going "toe-to-toe with a huge beat." [6] Additionally from Pitchfork, Tom Breihan said it displays "how beautifully, effortlessly weird she is-- how willing she is to contort her voice and persona into pretzel shapes just to induce that oh-shit face in anyone listening." [3] Margaret Wappler of Los Angeles Times called the song "aggressively scatological". [7] Writing for Spin , Marc Hogan said it features Minaj's "best rapping". [4] Sam Wolfson of NME described the track as a "post-dubstep cry" with vulgarity that may place Minaj on the "Teen Choice Awards blacklist". [8] In a list of the "50 Best songs of 2010" by Rolling Stone , "Did It On'em" came in a number 25, with the magazine deeming it a "hazy, synapse-butchering throwdown." [9]

Chart performance

The song peaked at number 45 on the US Billboard Hot 100 and spent 16 weeks on the chart. [10] It also peaked in the top five of the Billboard component charts Hot R&B/Hip-Hop Songs and Rap Songs, reaching number three on the former and number four on the latter. [10]

Music video

In April 2011, during an interview with KIIS-FM's DJ JoJo, Minaj revealed that she had shot a music video for "Did It On'em". [11] The following month, the video's director DJ Scoob Doo stated that he and Minaj pieced the video together within two weeks. [12]

The video premiered exclusively to fans with accounts on Minaj's official website on May 27, 2011, and later premiered worldwide. [13] It includes clips from the I Am Still Music Tour, Minaj performing the track on stage, backstage moments with Young Money artists Drake and Lil' Wayne, candids of past photo shoots, and magazine photo shoots cut together with footage of Minaj signing fans' chests. [13] [14] Minaj stated the video was a gesture of gratitude to her fans for their support for her on the I Am Still Music Tour. [13]

Credits and personnel

Credits are taken from Pink Friday liner notes. [1]

Charts

Certifications

RegionCertification Certified units/sales
Australia (ARIA) [19] Gold35,000
New Zealand (RMNZ) [20] Gold15,000
United States (RIAA) [21] Gold500,000*

* Sales figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history

CountryDateType
United States [22] April 7, 2011 Rhythm/Crossover and Urban airplay

References

  1. 1 2 Pink Friday (liner notes). Young Money, Cash Money, Universal Motown. 2010.
  2. Wolfson, Sam (November 29, 2010). ""Pink Friday" reviewed". NME . IPC Media . Retrieved February 26, 2013.
  3. 1 2 3 4 "The Playlist: Nicki Minaj – "Did it on 'Em"". Pitchfork Media . Retrieved March 11, 2011.
  4. 1 2 3 Hogan, Marc (November 22, 2010). "Nicki Minaj, 'Pink Friday' (Young Money/Cash Money/Universal Motown)". Spin . Retrieved March 11, 2011.
  5. 1 2 Wete, Brad (November 22, 2010). "Nicki Minaj's 'Pink Friday': Read EW's review | The Music Mix | EW.com". Entertainment Weekly . Retrieved March 11, 2011.
  6. "Album Reviews: Nicki Minaj: Pink Friday". Pitchfork . November 24, 2010. Retrieved March 11, 2011.
  7. "Album review: Nicki Minaj's 'Pink Friday' | Pop & Hiss". Los Angeles Times . November 22, 2010. Retrieved March 11, 2011.
  8. "Nicki Minaj – Album Review: Nicki Minaj, 'Pink Friday' (Island) – Album Reviews". New Musical Express . November 29, 2010. Retrieved March 11, 2011.
  9. "50 Best Songs of 2010: Nicki Minaj, Did It On'em | Rolling Stone | Lists". Rolling Stone. 14 December 2010. Retrieved March 11, 2011.
  10. 1 2 3 "Nicki Minaj Chart History (Hot 100)". Billboard. Retrieved November 6, 2011.
  11. "Nicki Minaj to Announce New Album in September". Rap-Up.com. April 22, 2011. Retrieved May 27, 2011.
  12. "Nicki Minaj's 'Did It On'em' Video Reveals Backstage High Jinks". MTV News. May 31, 2010. Archived from the original on June 4, 2011. Retrieved June 1, 2011.
  13. 1 2 3 "Video: Nicki Minaj – 'Did It On 'Em'". Rap-Up.com. October 18, 2010. Retrieved May 27, 2011.
  14. "Nicki Minaj Releases "Did It On 'Em" Video For Fans". Idolator. May 27, 2010. Archived from the original on July 10, 2012. Retrieved June 1, 2011.
  15. "Nicki Minaj Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved November 6, 2011.
  16. "Nicki Minaj Chart History (Hot Rap Songs)". Billboard. Retrieved November 6, 2011.
  17. "Nicki Minaj Chart History (Rhythmic)". Billboard. Retrieved February 5, 2024.
  18. "Hot R&B/Hip-Hop Songs – Year-End 2011". Billboard. Retrieved March 19, 2021.
  19. "ARIA Charts – Accreditations – 2024 Singles" (PDF). Australian Recording Industry Association . Retrieved June 22, 2024.
  20. "New Zealand single certifications – Nicki Minaj – Did It On'em". Radioscope. Retrieved August 3, 2025.Type Did It On'em in the "Search:" field.
  21. "American single certifications – Nicki Minaj – Did It On'em". Recording Industry Association of America.
  22. "Nicki Minaj – Did It On'em". Genius.com.