Side to Side

Last updated
"Side to Side"
Side to Side single cover.png
Remixes artwork cover
Single by Ariana Grande featuring Nicki Minaj
from the album Dangerous Woman
ReleasedAugust 30, 2016 (2016-08-30)
Format Digital download
Recorded
Genre
Length3:46
Label Republic
Songwriter(s)
Producer(s)
  • Max Martin
  • Ilya
Ariana Grande singles chronology
"Into You"
(2016)
"Side to Side"
(2016)
"My Favorite Part"
(2016)
Nicki Minaj singles chronology
"Do You Mind"
(2016)
"Side to Side"
(2016)
"Like a Star"
(2016)
Music video
"Side to Side" on YouTube

"Side to Side" is a song recorded by American singer Ariana Grande from her third studio album, Dangerous Woman (2016). Grande co-wrote the song with Savan Kotecha, Alexander Kronlund, and Nicki Minaj along with its producers Max Martin and Ilya Salmanzadeh. It is a reggae-pop song, featuring guest vocals from American rapper Minaj. The song was serviced to urban contemporary radio on August 30, 2016, serving as the third single from the album. [1]

Ariana Grande American singer, songwriter and actress

Ariana Grande-Butera is an American singer, songwriter and actress. Born in Florida to a family of New York-Italian origin, she began her career in 2008 in the Broadway musical 13, before playing the role of Cat Valentine in the Nickelodeon television series Victorious (2010–13) and in its spinoff Sam & Cat (2013–14). Grande made her first musical appearance on the soundtrack for Victorious and was signed to Republic Records in 2011 after music executive Monte Lipman came across one of her YouTube videos covering songs.

<i>Dangerous Woman</i> 2016 studio album by Ariana Grande

Dangerous Woman is the third studio album by American singer Ariana Grande, released by Republic Records on May 20, 2016. The album is the follow-up to her second studio album My Everything (2014), and features guest appearances from Nicki Minaj, Lil Wayne, Macy Gray and Future. The album was originally called Moonlight after the opening track on the album, with the song "Focus" being the intended lead single. However, the album's name was later changed to Dangerous Woman, with "Focus" being removed from the album's standard track listing, though it remains as a bonus track on the Japanese edition of the album. Dangerous Woman is primarily a pop and R&B album, with influences of dance-pop, disco, house, trap, and reggae genres. Grande, Max Martin, and Savan Kotecha were the album's executive producers.

Savan Harish Kotecha is a multiple Grammy and Golden Globe nominated American songwriter and record producer from Austin, Texas. Kotecha is of Indian descent.

Contents

"Side to Side" peaked at number 4 on both the US Billboard Hot 100 and the UK Singles Chart, becoming her first top-five single from Dangerous Woman in the former and first top-ten single from the album in the latter. It also reached number 4 on the Canadian Hot 100, number 3 on the Australian chart and number 2 in the New Zealand chart. It is her second single to top the US Mainstream Top 40 airplay chart. The single has sold 1.1 million copies as of 2018 in the country, and has been certified quadruple platinum by the Recording Industry Association of America (RIAA) for additional equivalent units.

The Billboard Hot 100 is the music industry standard record chart in the United States for songs, published weekly by Billboard magazine. Chart rankings are based on sales, radio play, and online streaming in the United States.

UK Singles Chart British singles sales chart

The UK Singles Chart is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-selling singles in the United Kingdom, based upon physical sales, paid-for downloads and streaming. The Official Chart, broadcast on BBC Radio 1 and MTV, is the UK music industry's recognised official measure of singles and albums popularity because it is the most comprehensive research panel of its kind, today surveying over 15,000 retailers and digital services daily, capturing 99.9% of all singles consumed in Britain across the week, and over 98% of albums. To be eligible for the chart, a single is currently defined by the Official Charts Company (OCC) as either a 'single bundle' having no more than four tracks and not lasting longer than 25 minutes or one digital audio track not longer than 15 minutes with a minimum sale price of 40 pence. The rules have changed many times as technology has developed, the most notable being the inclusion of digital downloads in 2005 and streaming in July 2014.

The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by Billboard magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a new chart is compiled and officially released to the public by Billboard every Tuesday.

Its music video, directed by Hannah Lux Davis, made its premiere on American clothing brand Guess's website on August 28, 2016, and features Grande in a gym and frolicking with shirtless men in a sauna together with Minaj. The music video has since received a nomination at the 2017 MTV Video Music Awards for Best Choreography. Grande and Minaj performed "Side to Side" at the 2016 MTV Video Music Awards and the American Music Awards. Grande has also promoted the song with televised performances on The Tonight Show Starring Jimmy Fallon and on The Ellen DeGeneres Show .

Hannah Lux Davis American music video director

Hannah Lux Davis is an American music video director known for working with artists such as Ariana Grande, Nicki Minaj, David Guetta, Demi Lovato, Hailee Steinfeld, Kacey Musgraves, Fifth Harmony, Little Mix, Jessie J, Anne-Marie, Bebe Rexha, and Lil Wayne.

Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.

2017 MTV Video Music Awards

The 2017 MTV Video Music Awards were held on August 27, 2017 at The Forum in Inglewood, California, honoring music videos released between June 25, 2016 and June 23, 2017. It was hosted by Katy Perry. The 34th annual award show aired live from the venue for the second time in its history. The music video for Taylor Swift's song "Look What You Made Me Do" premiered during the broadcast. Lil Yachty co-hosted the pre-show with Terrence J, Charlamagne Tha God, and MTV News' Gaby Wilson, while Gabbie Hanna hosted backstage for the show. It was broadcast across various Viacom networks and their related apps.

Background and composition

On May 13, 2016, Grande announced on her Instagram account that a new song from her album Dangerous Woman would be premiered exclusively on Apple Music every day until the release of the album. [2] The following day, Grande posted a short preview of "Side to Side" via Instagram, then premiered the song on Apple Music the same day. [3] On August 30, 2016, the track was sent to US urban contemporary radio and became Dangerous Woman's third single. [1]

Instagram Online photo-sharing and social networking service

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively.

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, which broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service requires a monthly subscription.

Urban contemporary, also known as urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s. Urban contemporary radio stations feature a playlist made up entirely of genres such as R&B, pop-rap, British R&B, quiet storm, adult contemporary, hip hop, Latin music such as Latin pops, Chicano R&B, Chicano rap, and Caribbean music such as reggae. Urban contemporary was developed through the characteristics of genres such as R&B and soul. Largely a US phenomenon, virtually all urban contemporary formatted radio stations in the United States are located in cities that have sizeable African-American populations, such as New York City, Washington, D.C., Detroit, Atlanta, Miami, Chicago, Philadelphia, Montgomery, Memphis, New Orleans, Cincinnati, Dallas, Houston, Oakland, Los Angeles, Flint, Baltimore, Boston, Birmingham, and Jackson. Urban contemporary music is also very popular in France and the United Kingdom.

The song was written by Max Martin, Savan Kotecha, Ilya Salmanzadeh, Alexander Kronlund, Grande and Minaj. Martin was also responsible for production, along with Salmanzadeh, as well as programming, drums, percussion, guitars, bass and keyboard. The background vocal was provided by Kotecha, Chonita Gilbert, Joi Gilliam and Taura Stinson. It was recorded at MXM Studios in Los Angeles, California and Wolf Cousins Studios in Stockholm, Sweden while Minaj's verses were recorded at Glenwood Place Studios in Burbank, California and MilkBoy the Studio in Philadelphia, Pennsylvania. "Side to Side" is written in the key of F minor with a common time tempo of 159 beats per minute. Grande's vocals span two octaves, from the low note of F3 to the mixed note of F5. [7]

Max Martin Swedish record producer and songwriter from Stockholm

Martin Sandberg, known professionally as Max Martin, is a Swedish songwriter, record producer and singer. He rose to prominence in the second half of the 1990s after making a string of major hits such as Britney Spears's "...Baby One More Time" (1998), The Backstreet Boys's "I Want It That Way" (1999) and NSYNC's "It's Gonna Be Me" (2000).

Ilya Salmanzadeh, known mononymously as ILYA, is a Swedish Persian songwriter, producer and singer. He rose to prominence after co-writing and producing Ariana Grande's "Problem" and Jennifer Lopez's "First Love".

Alexander Erik Kronlund is a Swedish producer and songwriter.

The song is a reggae-pop song [8] [9] [10] [11] [12] complemented with R&B [4] influences with a duration of three minutes and forty-six seconds (3:46). [13] Lyrically, "Side to Side" describes a feeling of soreness after sex. In an interview to MTV News reporter Gaby Wilson, Grande explained "that whole song is about riding leading to soreness". [6] Deepa Lakshmin from MTV noted that when Minaj says “bicycle” and “tricycle,” "she’s rapping about something a bit more risqué than your standard gym workout." [6]

Reggae fusion is a fusion genre of reggae that mixes reggae or dancehall with other genres, such as pop, rock, R&B, jazz and drum and bass.

Contemporary R&B is a music genre that combines elements of rhythm and blues, pop, soul, funk, hip hop and electronic music.

MTV News News division of MTV

MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes of BuzzFeed and Vice, however by mid-2017 MTV News was significantly downsized due to cutbacks.

Critical reception

Stephen Thomas Erlewine of AllMusic noted that its sound is comparable to works from Barbadian singer Rihanna. [14] Maeva McDermott from USA Today noted the same: the editor wrote that "Grande borrows the tropical flavors and ska upstrumming that Rihanna ushered into pop music’s consciousness." And completed praising Minaj participation saying: "who better to invite on an album about female fierceness than Nicki Minaj, whose understated verse steals the show and lends Grande some real danger." [15] Rolling Stone 's writer Rob Sheffield ranked "Side to Side" at number 22 on his list of "50 Best Songs of 2016", describing it as "an ode to having so much sex you can't walk straight the next day." [16]

Commercial performance

Following the performance at the 2016 MTV Video Music Awards on August 28, 2016, "Side to Side" made its official debut in the United States at number 31 on the US Billboard Hot 100 dated September 17, 2016. [17] The song leaped to number 18 the next week. After six weeks on the chart, the song hiked up 12–10 on the Hot 100 issue dated October 29, 2016, [18] marking Grande's eighth top-ten entry on the chart and Minaj's thirteenth; it also doubles as the second top-ten single from Dangerous Woman. The song later reached a peak of number four for two non-consecutive weeks, becoming the highest charting single from the album. [19] The song stayed in the Hot 100's top ten for 14 weeks of its chart run, dropping out of the top ten on January 28, 2017. [20] The song also spent five weeks atop the Billboard Mainstream Top 40 airplay chart, becoming Grande's second number-one on that chart, and Minaj's first. [21] As of April 2018, the song has sold 1.11 million copies in the country. [22]

In Australia, "Side to Side" debuted at number 36 on the ARIA Charts and has since peaked at number three, becoming her fourth top-ten single there. [23] [24] In New Zealand, the song debuted at number 10, becoming her fifth top-ten single there. It rose to number five the following week and peaked at two. [25]

In the United Kingdom, "Side to Side" initially debuted on the UK Singles Chart at number 66 in the week dated June 2, 2016 due to strong digital downloads from the parent albums release, but fell off the chart the following week. The song later re-entered at number 24 on the week dated September 9, 2016 following its official release as a single, and has since peaked at number four, earning Grande her fourth top-ten single there, and Minaj's tenth. [26] [27]

Music video

Directed by Hannah Lux Davis, the music video made its official premiere on American clothing brand Guess's website on the night of August 28, 2016. [28] [29] The music video opens with Grande leading a spin class on stationary bicycles, performing a synchronized choreography with backup dancers. [30] [31] The video then transitions to a gym and locker room scene, where Grande and the backup dancers are seen with boxing equipment. [30] [32] Grande and Minaj are then seen in a sauna, surrounded by male models. The video featured product placement from Guess. [33]

It surpassed 100 million views on September 19, 2016, making it Grande's twelfth Vevo-certified music video (reaching 100 million views) and Minaj's eighteenth Vevo-certified music video.[ citation needed ] On June 29, 2017 the video surpassed 1 billion views on YouTube, and as of February 2019 has received over 1.5 billion views, making it one of the 60 most viewed YouTube videos. [34] It later became Grande's most viewed video, surpassing "Problem".

The music video has since received a nomination at the 2017 MTV Video Music Awards for Best Choreography. [35]

Live performances

Grande performed "Side to Side" for the first time in "Vevo Presents" show in May 2016. Later, she performed at the 2016 MTV Video Music Awards with Minaj. Stationary bicycles and a pommel horse were featured as props in the performance. [36] [37] Grande also performed the song on The Tonight Show Starring Jimmy Fallon on September 8, 2016. [38] Additionally, she performed the single in an acoustic medley with "Into You" on The Ellen DeGeneres Show on September 14, 2016. [39] On September 24, 2016, she performed the song at the 2016 iHeartRadio Music Festival on The CW. [40] On November 20, 2016, Grande and Minaj performed "Side to Side" at the 2016 American Music Awards. It was named the best performance of the night by editor Andrew Unterberger from Billboard. [41] On June 4, 2017, the song was part of Grande's set list for One Love Manchester , a benefit concert for the victims of the 2017 Manchester Arena bombing. [42]

Usage in media

The song is featured in a T-Mobile commercial which also features Grande. [43]

It was also played in the television show Crashing.[ citation needed ] The song is featured in the 2017 dance rhythm game, Just Dance 2018 .

Credits and personnel

Credits adapted from Dangerous Woman's liner notes. [44]

Recording

Management

Personnel

Track listing

Digital download – remixes [45]
No.TitleLength
1."Side to Side" (featuring Nicki Minaj) (Slushii remix)3:22
2."Side to Side" (featuring Nicki Minaj) (Phantoms remix)4:16

Charts

Certifications

RegionCertification Certified units/Sales
Australia (ARIA) [108] 5× Platinum350,000^
Belgium (BEA) [109] Gold15,000*
Brazil (Pro-Música Brasil) [110] Diamond160,000*
Canada (Music Canada) [111] 5× Platinum400,000^
Denmark (IFPI Denmark) [112] Platinum90,000^
France (SNEP) [113] Platinum150,000*
Germany (BVMI) [114] Gold200,000^
Italy (FIMI) [115] 2× Platinum100,000Double-dagger-14-plain.png
New Zealand (RMNZ) [116] Platinum30,000*
South Korea (Gaon) None352,195* [upper-alpha 1]
Spain (PROMUSICAE) [118] Platinum40,000^
Sweden (GLF) [119] Platinum40,000^
United Kingdom (BPI) [120] Platinum600,000Double-dagger-14-plain.png
United States (RIAA) [121] 4× Platinum1,100,000 [22]

*sales figures based on certification alone
^shipments figures based on certification alone
Double-dagger-14-plain.pngsales+streaming figures based on certification alone

  1. Sales of "Side to Side" in South Korea as of 2017 year-end chart. [117]

Release history

RegionDateFormatLabelRef.
United StatesAugust 30, 2016 Urban contemporary Republic [1]
September 20, 2016 Contemporary hit radio [122]
ItalyOctober 7, 2016 Universal [123]
United KingdomFebruary 3, 2017Digital download (remixes)Republic [45]

See also

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