Composition and lyrics
The song is built around an interpolation of "Blue (Da Ba Dee)" by Italian electronic music group Eiffel 65,created by faint synth pads,while the production also contains minimal hi-hats,snares,and kicks in the drum pattern and occasional high-pitched synth keys. [2] Lyrically,the artists boast about using various luxury brands in their lifestyles. [2] [3] In the second verse,Nicki Minaj highlights certain brands of the sort,including Chanel,Fendi and Burberry,as well as celebrities such as Natalie Nunn,Karl Lagerfeld,Dapper Dan,Virgil Abloh and Lionel Messi. In addition,she name-drops her alter egos Harajuku Barbie,Roman Zolanski,Red Ruby and Chun-Li. [3] [4] Similarly,Lil Uzi Vert also shouts out to a number of labels:"These rappers can't dress,yeah,they just be hatin' / I never ratted,but got all the statements / Stopped wearing Kapital 'cause it got basic / I still wear Kapital,Uzi,stop fakin' / I used to wear more Number (N)ine than Asians / I mix the Greg Lauren,purple label". [3]
Robin Murray of Clash described the song as "sheer avant-garde pop music,accessible,bold,and free." [5]
Critical reception
Gabriel Bras Nevares of HotNewHipHop commented that the rappers trade "ridiculous bars,clever wordplay" and praised the production,writing "As such,it makes for quite the dreamy and spacey cut that doesn't take itself too seriously,but ensures that the vibe of the track goes further than its novelty. What's more is that both artists come through with some sharp bars and melodic phrases to fill the track up,especially Nicki." [2] Reviewing Pink Tape for Slant Magazine ,Paul Attard described the song as "the clearest example of Uzi engaging in gonzo stunts with little discernible payoff" and stated,"But even these blunders still offer some interesting quirks,including the utterly obnoxious way Uzi belts out 'I got a Chinеse girl,yeah,she from Shanghai' on 'Endless Fashion,' where they stress the 'ang' in 'Shanghai' for so long that it seems as if they've forgotten the rest of the lyrics." [6] Matthew Ritchie of Pitchfork gave a less favorable review,writing "The slowed-down interpolation of Eiffel 65's 'I'm Blue' on 'Endless Fashion' lacks the sample's rambunctious energy,making it feel lackluster,even if Nicki Minaj delivers a solid feature." [7]
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