"Don't Rush" | ||||
---|---|---|---|---|
Single by Young T & Bugsey featuring Headie One | ||||
from the album Plead the 5th | ||||
Released | 9 November 2019 15 April 2020 (United States) [1] | |||
Genre | Afroswing | |||
Length | 3:27 | |||
Label | Black Butter | |||
Songwriter(s) | ||||
Producer(s) | Grades | |||
Young T & Bugsey singles chronology | ||||
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Headie One singles chronology | ||||
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Music video | ||||
"Don't Rush" on YouTube |
"Don't Rush" is a song by British rap duo Young T &Bugsey featuring British rapper Headie One. The track was released on 9 November 2019 as the second single from the duo's debut mixtape Plead the 5th (2020). [2] The song was written by Young T &Bugsey and Headie One,and produced by Grades. [3] The song was a commercial success,peaking within the top 20 of the UK Singles Chart,and received a nomination for the Brit Award for Song of the Year in 2021.
The music video premiered on YouTube on 7 November 2019. It was directed by KLVDR and produced by Pulse Films. As of March 2021,the video had surpassed 70 million views on YouTube. [4]
In June 2020,the track was certified as Gold by the British Phonographic Industry for exceeding chart sales of 400,000. [5]
The "Don't Rush" challenge went viral on TikTok in April 2020,with over 79,000 videos created as of 16 April 2020. [6] [ verification needed ] The challenge,also known as the #DontRushChallenge, [7] involves people recording themselves in lounge attire,obscuring the screen (e.g.,with a makeup brush),and then presenting themselves in a "going out" or "glammed up" attire. [8] Since its creation,the challenge has evolved. Many people have begun creating their own takes on the challenge (e.g. using different music,highlighting their unique careers, [9] or showcasing their culture) many celebrities,such as Marsai Martin, [10] have joined in on the trend.
On 29 May 2020,a remix featuring Latin-R&B and dancehall artist Rauw Alejandro was released. [11] A second remix,featuring American rapper DaBaby,was released on 12 June 2020. [12] On 3 July 2020,a third remix featuring American rapper Busta Rhymes was released. [13] There is also a remix with Naika,who is most famous for Sauce.
Weekly charts
| Year-end charts
|
Region | Certification | Certified units/sales |
---|---|---|
France (SNEP) [34] | Gold | 100,000 |
Portugal (AFP) [35] | Platinum | 10,000 |
Switzerland (IFPI Switzerland) [36] | Gold | 10,000 |
United Kingdom (BPI) [5] | Platinum | 600,000 |
United States (RIAA) [37] | Gold | 500,000 |
Sales+streaming figures based on certification alone. |
Country | Date | Format | Label | Ref. |
---|---|---|---|---|
Various | 9 November 2019 | Black Butter Records | [2] | |
United States | 15 April 2020 | Rhythmic contemporary radio | [1] |
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