"Don't Rush" is a song by British rap duo Young T &Bugsey featuring British rapper Headie One. The track was released on 9 November 2019 as the second single from the duo's debut mixtape Plead the 5th (2020).[2] The song was written by Young T &Bugsey and Headie One,and produced by Grades.[3] The song was a commercial success,peaking within the top 20 of the UK Singles Chart,and received a nomination for the Brit Award for Song of the Year in 2021.
The music video premiered on YouTube on 7 November 2019. It was directed by KLVDR and produced by Pulse Films. As of March 2021,the video had surpassed 70 million views on YouTube.[4]
The "Don't Rush" challenge went viral on TikTok in April 2020,with over 79,000 videos created as of 16 April 2020.[6][verification needed] The challenge,also known as the #DontRushChallenge,[7] involves people recording themselves in lounge attire,obscuring the screen (e.g.,with a makeup brush),and then presenting themselves in a "going out" or "glammed up" attire.[8] Since its creation,the challenge has evolved. Many people have begun creating their own takes on the challenge (e.g. using different music,highlighting their unique careers,[9] or showcasing their culture) many celebrities,such as Marsai Martin,[10] have joined in on the trend.
Remixes
On 29 May 2020,a remix featuring Latin-R&B and dancehall artist Rauw Alejandro was released.[11] A second remix,featuring American rapper DaBaby,was released on 12 June 2020.[12] On 3 July 2020,a third remix featuring American rapper Busta Rhymes was released.[13] A fourth remix,featuring Congolese-French singer Dadju was released on August 21,2020.[14] There is also a remix featuring Naïka. On October 23,2020,a sixth remix featuring German rapper GRiNGO was released.
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