P-Square revealed the album art and tracklist to Double Trouble on 7 September 2014.[3]
Singles
The album's lead single "Alingo" was released on 15 August 2012.[4] Produced by Pappi-J, it blends EDM and contemporary African sounds.[5] The music video for "Alingo", directed by Jude Engees Okoye and Clarence Peters, was released on 18 November 2012.[6] It won the Most Gifted African (West) Video award and was nominated for Most Gifted Video of the Year at the 2013 Channel O Music Video Awards.[7] Additionally, Jude Engees Okoye and Clarence Peters received the Best Music Video award at The Headies 2013 for their work on the video.[8] On 23 January 2013, the video for "Alingo" was reported to be banned by the Nigerian Broadcasting Commission, however it was later confirmed not to be true.[9][10]
The second single off the album, "Personally", was released on 20 June 2013. Produced by Vtek, the music video was released on Vevo the next day. It was directed by Jude Engees Okoye and Clarence Peters and features a cameo from Nollywood actor Osita Iheme. The video is a tribute to the late singer and dancer Michael Jackson.[11] By August 2015, the video hit 50 million views on YouTube.[12] It received a nomination for Most Gifted Dance Video at the 2014 Channel O Music Video Awards.[13]Double Trouble's third single "Taste the Money (Testimony)" was released on 11 February 2014.[14] Its music video was directed by Jude Engees Okoye and shot in South Africa on 8 May 2014.[15] The fourth, fifth, and sixth singles off Double Trouble were released on 29 August 2014 titled "Ejeajo" featuring T.I., "Shekini", and "Bring It On" featuring Dave Scott respectively. "Ejeajo" and "Shekini" were produced by Vtek while "Bring It On" was produced by Rudeboy.[16] The music video for "Ejeajo" was directed by Jude Engees Okoye and Clarence Peters.[17] The music video for "Shekini" was released on 17 November 2014 and was directed by Peters.[18] "Bring It On"'s music video, was released on 10 June 2015. Directed by Clarence Peters, was shot across Atlanta and South Africa.[19]
Critical reception
Tola Sarumi of NotJustOk described Double Trouble as a largely predictable album that stays within the duo's comfort zone, with a few standout moments like "Sari Sari", "Ije Love", and "No Be Joke". While praising tracks like "Collabo" for its catchiness and "Ije Love" for its personal touch, Sarumi concluded, "On some of the tracks, the boys attempted to do some hiking in their house slippers, but it never quite feels like they step out of ‘Squareville’ as it were." The album was rated 5 out of 10.[20] Wilfred Okiche of YNaija described Double Trouble as a formulaic but enjoyable album that sticks to the duo's tried-and-true methods, blending materialistic themes with catchy beats and party-ready tracks. While lacking originality, standout moments like "Ejeajo", "Shekini", and "Zombie" showcase their potential beyond their usual comfort zone. He concluded, "Double Trouble may be worth the money spent after all."[21] Oris Aigbokhaevbolo of Music in Africa described Double Trouble as a heavily commercial album that prioritizes market appeal over originality, recycling past successes and trends like the Shoki dance and their own hits. While tracks like "Collabo" and "No Be Joke" stand out for their catchy execution, the album reflects P-Square's financial-minded approach to success, with Aigbokhaevbolo concluding, "P-Square’s double trouble, it so happens, is also Nigeria’s".[22]
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