Enlightened self-interest

Last updated

Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong) ultimately serve their own self-interest. [1] [2]

Contents

It has often been simply expressed by the belief that an individual, group, or even a commercial entity will "do well by doing good". [3] [4] [5]

The term enlightened self-interest has been criticized as a mere ideological or semantic device of neoclassical economic theory to justify this type of behavior. It has been considered at best a variant of self-interest that is unsuitable for the establishment of personal and public relations, because, like the definition of self-interest in the standard rational choice model, it fails to characterise human behaviour ethically, psychologically, and cognitively. [6]

Unenlightened self-interest

In contrast to enlightened self-interest is simple greed, or the concept of "unenlightened self-interest", in which it is argued that when most or all persons act according to their own myopic selfishness, the group suffers loss as a result of conflict, decreased efficiency and productivity because of lack of cooperation, and the increased expense each individual pays for the protection of their own interests. If a typical individual in such a group is selected at random, it is not likely that this person will profit from such a group ethic.

Some individuals might profit, in a material sense, from a philosophy of greed, but it is believed by proponents of enlightened self-interest that these individuals constitute a small minority and that the large majority of persons can expect to experience a net personal loss from a philosophy of simple unenlightened selfishness.

Unenlightened self-interest can result in the tragedy of the commons.

Golden Rule

Enlightened self-interest is related to the Golden Rule: simply acting toward all others the way one wants them to act toward oneself. The reasoning, for example, is "I will not steal because if I steal then others may steal from me and the creation of a thieving society will likely hurt me". It is also related to the second part of the Great Commandment, "Love your neighbor as yourself". [7]

Deferred gratification

Enlightened self-interest also has implications for long-term benefits as opposed to short-term benefits to oneself. [8] When an individual pursues enlightened self-interest that person may sacrifice short-term interests to maximize long-term interests. This is a form of deferred gratification.

An individual may choose to forsake pursuing immediate gratification by supporting and not interfering with others' pursuit of self-interest. An individual may have to sacrifice his immediate self-interest for the purpose of a positive relationship to a group of individuals to which he relates. For example, a merchant likely will maximize profit over the long term if they choose to be generous to their customers in a manner beyond the requirement of policy, say, in accepting returns and refunding the purchase price when not required to by explicit policy. By doing so, they may lose short-term gain but likely will eventually profit from increased business volume as they gain a reputation for being reasonable, honest, and generous.

Altruism

Enlightened self-interest is also different from altruism, which calls for people to act in the interest of others often at the expense of their own interests and with no expectation of material benefit for themselves in the future. Some advocates of enlightened self-interest might argue that pure altruism promotes inefficiency as well [ citation needed ] .

Rational selfishness

Rational selfishness is a term generally related to Ayn Rand's Objectivist philosophy, which refers to a person's efforts to look after their own well-being, to cultivate the self, and achieve goals for the good of the self. The focus in rational selfishness might be considered to be more self-directed (where the benefit to the group or society is a possible by-product) than the focus of enlightened self-interest which is more group-directed (and the benefit to oneself might be more of the by-product). Some authors say that this concept elevates egoism to the level of a moral principle. [9]

See also

Notes and references

  1. "Tocqueville: Book II Chapter 8". xroads.virginia.edu. Archived from the original on April 30, 1997. Lock-green.svg
  2. "Economics of Enlightened Self-Interest". web.missouri.edu. Archived from the original on 2017-07-29. Retrieved 2008-06-11. Lock-green.svg
  3. "Geoffrey Garrett: Doing Well by Doing Good". Archived from the original on 2019-04-23. Retrieved 2019-04-23.
  4. "How to Succeed in 2007 | Howard Schultz | Business 2.0". money.cnn.com.
  5. "Nielsen: Doing Well by Doing Good: Increasingly, consumers care about corporate social responsibility, but does concern convert to consumption?" (PDF). Archived from the original (PDF) on 2019-04-23. Retrieved 2019-04-23.
  6. Martinson, David (1994). "Enlightened Self-Interest Fails as an Ethical Baseline in Public Relations". Journal of Mass Media Ethics. 9 (2): 100–108. doi:10.1207/s15327728jmme0902_4 . Retrieved 8 January 2023.
  7. Stark, Oded (1989). "Altruism and the Quality of Life". The American Economic Review. 79 (2): 86–90. ISSN   0002-8282. JSTOR   1827736 . Retrieved 25 July 2022.
  8. Marilynn Brewer: Individual Self, Rational Self, and Collective Self Psychology Press UK 2001, p. 84
  9. Louis P. Pojman, Peter Tramel (2009). "Part III: Ethics and egoism". Moral Philosophy: A Reader (4th ed.). Hackett Publishing. p. 60. ISBN   9781603845038.

Related Research Articles

<span class="mw-page-title-main">Altruism</span> Principle or practice of concern for the welfare of others

Altruism is the principle and practice of concern for the well-being and/or happiness of other humans or animals largely independent of that person's opinion of or reaction to oneself. While objects of altruistic concern vary, it is an important moral value in many cultures and religions. It may be considered a synonym of selflessness, the opposite of self-centeredness.

In ethical philosophy, ethical egoism is the normative position that moral agents ought to act in their own self-interest. It differs from psychological egoism, which claims that people can only act in their self-interest. Ethical egoism also differs from rational egoism, which holds that it is rational to act in one's self-interest. Ethical egoism holds, therefore, that actions whose consequences will benefit the doer are ethical.

Egoism is a philosophy concerned with the role of the self, or ego, as the motivation and goal of one's own action. Different theories of egoism encompass a range of disparate ideas and can generally be categorized into descriptive or normative forms. That is, they may be interested in either describing that people do act in self-interest or prescribing that they should. Other definitions of egoism may instead emphasise action according to one's will rather than one's self-interest, and furthermore posit that this is a truer sense of egoism.

Individualism is the moral stance, political philosophy, ideology, and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote realizing one's goals and desires, valuing independence and self-reliance, and advocating that the interests of the individual should gain precedence over the state or a social group, while opposing external interference upon one's own interests by society or institutions such as the government. Individualism makes the individual its focus, and so starts "with the fundamental premise that the human individual is of primary importance in the struggle for liberation".

Psychological egoism is the view that humans are always motivated by self-interest and selfishness, even in what seem to be acts of altruism. It claims that, when people choose to help others, they do so ultimately because of the personal benefits that they themselves expect to obtain, directly or indirectly, from doing so.

<span class="mw-page-title-main">Henry Sidgwick</span> English philosopher and economist (1838–1900)

Henry Sidgwick was an English utilitarian philosopher and economist and is best known in philosophy for his utilitarian treatise The Methods of Ethics. His work in economics has also had a lasting influence. He was the Knightbridge Professor of Moral Philosophy at the University of Cambridge from 1883 until his death. He was one of the founders and first president of the Society for Psychical Research and a member of the Metaphysical Society and promoted the higher education of women. In 1875, with Millicent Garrett Fawcett, he co-founded Newnham College, a women-only constituent college of the University of Cambridge. It was the second Cambridge college to admit women, after Girton College. In 1856, Sidgwick joined the Cambridge Apostles intellectual secret society.

The package-deal fallacy is the logical fallacy of assuming that things often grouped together by tradition or culture must always be grouped that way. False conjunction refers to misuse of the and operator.

Selfishness is being concerned excessively or exclusively for oneself or one's own advantage, pleasure, or welfare, regardless of others.

<span class="mw-page-title-main">Self-interest</span> Motivation in human action

Self-interest generally refers to a focus on the needs or desires (interests) of one's self. Most times, actions that display self-interest are often performed without conscious knowing. A number of philosophical, psychological, and economic theories examine the role of self-interest in motivating human action. Individuals may have a self-serving bias towards their self-interest.

Egotism is defined as the drive to maintain and enhance favorable views of oneself and generally features an inflated opinion of one's personal features and importance distinguished by a person's amplified vision of one's self and self-importance. It often includes intellectual, physical, social, and other overestimations. The egotist has an overwhelming sense of the centrality of the "me" regarding their personal qualities.

<span class="mw-page-title-main">Opportunism</span> Taking advantage of circumstances

Opportunism is the practice of taking advantage of circumstances — with little regard for principles or with what the consequences are for others. Opportunist actions are expedient actions guided primarily by self-interested motives. The term can be applied to individual humans and living organisms, groups, organizations, styles, behaviors and trends.

<span class="mw-page-title-main">Buddhist economics</span> Buddhist philosophy on economics

Buddhist economics is a spiritual and philosophical approach to the study of economics. It examines the psychology of the human mind and the emotions that direct economic activity, in particular concepts such as anxiety, aspirations and self-actualization principles. In the view of its proponents, Buddhist economics aims to clear the confusion about what is harmful and what is beneficial in the range of human activities involving the production and consumption of goods and services, ultimately trying to make human beings ethically mature. The ideology's stated purpose is to "find a middle way between a purely mundane society and an immobile, conventional society."

Rational egoism is the principle that an action is rational if and only if it maximizes one's self-interest. As such, it is considered a normative form of egoism, though historically has been associated with both positive and normative forms. In its strong form, rational egoism holds that to not pursue one's own interest is unequivocally irrational. Its weaker form, however, holds that while it is rational to pursue self-interest, failing to pursue self-interest is not always irrational.

<span class="mw-page-title-main">Profit motive</span> Motivation for businesses to maximize profits

In economics, the profit motive is the motivation of firms that operate so as to maximize their profits. Mainstream microeconomic theory posits that the ultimate goal of a business is "to make money" - not in the sense of increasing the firm's stock of means of payment, but in the sense of "increasing net worth". Stated differently, the reason for a business's existence is to turn a profit. The profit motive is a key tenet of rational choice theory, or the theory that economic agents tend to pursue what is in their own best interests. In accordance with this doctrine, businesses seek to benefit themselves and/or their shareholders by maximizing profits.

In ethical philosophy, altruism is an ethical doctrine that holds that the moral value of an individual's actions depends solely on the impact of those actions on other individuals, regardless of the consequences for the actor. James Fieser states the altruist dictum as:

"An action is morally right if the consequences of that action are more favorable than unfavorable to everyone except the agent."

The following outline is provided as an overview of and topical guide to the human self:

Rule egoism is the doctrine under which an individual evaluates the optimal set of rules according to whether conformity to those rules bring the most benefit to himself. An action, therefore, is right if it promotes his welfare at least as well as any alternative rule available to him. It is associated with foundational egoism, which maintains that normative factors must be grounded in consideration of the agent's well-being - something that rule egoism does but in a way that avoids factoral egoism.

Yangism was a philosophical school founded by Yang Zhu, extant during the Warring States period, that believed that human actions are and should be based on self-interest. The school has been described by sinologists as an early form of psychological and ethical egoism. The main focus of the Yangists was on the concept of xing (性), or human nature, a term later incorporated by Mencius into Confucianism. No documents directly authored by the Yangists have been discovered yet, and all that is known of the school comes from the comments of rival philosophers, specifically in the Chinese texts Huainanzi, Lüshi Chunqiu, Mengzi, and possibly the Liezi and Zhuangzi. The philosopher Mencius claimed that Yangism once rivaled Confucianism and Mohism, although the veracity of this claim remains controversial among sinologists. Because Yangism had largely faded into obscurity by the time that Sima Qian compiled his Shiji, the school was not included as one of the Hundred Schools of Thought.

The altruism theory of voting is a model of voter behavior which states that if citizens in a democracy have "social" preferences for the welfare of others, the extremely low probability of a single vote determining an election will be outweighed by the large cumulative benefits society will receive from the voter's preferred policy being enacted, such that it is rational for an “altruistic” citizen, who receives utility from helping others, to vote. Altruistic voting has been compared to purchasing a lottery ticket, in which the probability of winning is extremely low but the payoff is large enough that the expected benefit outweighs the cost.

Reciprocal altruism in humans refers to an individual behavior that gives benefit conditionally upon receiving a returned benefit, which draws on the economic concept – ″gains in trade″. Human reciprocal altruism would include the following behaviors : helping patients, the wounded, and the others when they are in crisis; sharing food, implement, knowledge.