The Scott Paper Company was the world's largest manufacturer and marketer of sanitary tissue products with operations in 22 countries. Its products were sold under a variety of well-known brand names, including Scott Tissue, Cottonelle, Baby Fresh, Scottex and Viva. Consolidated sales of its consumer and commercial products totalled approximately $3.6 billion in 1994.
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.
Duracell Inc. is an American manufacturing company owned by Berkshire Hathaway that produces batteries and smart power systems. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P.R. Mallory Company.
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity. All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines.
Charmin is an American brand of toilet paper manufactured by Procter & Gamble.
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products, with approximately 8,700 employees worldwide, as of June 30, 2018. Net sales in the company’s 2018 fiscal year were US$6.1 billion. Clorox ranked #468 on Fortune’s 2018 Fortune 500 list.
Olay, previously Oil of Olay or Oil of Ulay, is an American skin care line. It is one of Procter & Gamble's multibillion-dollar brands. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue.
Sanford L.P. is a Newell Brands company based in Oak Brook, Illinois, United States. It is the largest writing products manufacturer in the world. It is primarily known for manufacturing Sharpie, Paper Mate, and Prismacolor products.
Alan George "A. G." Lafley is an American businessman who led consumer goods maker Procter & Gamble (P&G) for two separate stints, from 2000 to 2010 and again from 2013 to 2015, during which he served as chairman, president and CEO. In 2015, he stepped down as CEO to become executive chairman of P&G, eventually retiring in June 2016.
Gain is a brand of detergent made by Procter & Gamble.
The Procter & Gamble Company (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by English American William Procter and Irish American James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks, and beverages.
Oral-B is a brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950. The brand has been owned by American multinational Procter & Gamble (P&G) since 2006.
David Scott Taylor is an American business executive who is currently the Chairman, President and CEO of Procter & Gamble.
Deborah Ann "Deb" Henretta is an American businesswoman. She is a senior adviser for General Assembly, a global education and technology company, as well as SSA & Company, a New York-based management consulting firm. Prior to her current position, she retired in 2015 from a 30-year career at Procter & Gamble, culminating in becoming one of only two top-level women executives for the consumer goods organization.
Patrice Louvet is a French American Global Business Executive. The CEO and president of the Ralph Lauren Corporation since July 17, 2017, he began his career at Procter & Gamble (P&G) in 1989, where he held numerous executive roles across Northeast Asia, North America and Europe. In 2015 he became group president of P&G’s global beauty and hair care units, a role he held until June 30, 2017. He currently serves on the board of Bacardi Limited.
Essity AB is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The company develops, manufactures and sells products and solutions within hygiene and health. The products portfolio contains tissue paper, baby diapers, feminine care, incontinence products, compression therapy, orthopedics and wound care. Essity was a part of the hygiene and forest products company SCA until 2017, when the company spun off the hygiene operations that became listed as a separate company on Nasdaq Stockholm. Essity has approximately 48 000 employees and net sales in 2017 amounted to 11.3 billion euros. The name Essity stems from Essentials and Necessities.
