On May 8, the album's track listing was revealed online, and an image teaser video for the lead single came out via SM Entertainment's official YouTube channel the following day. [2] [3] Commercials for the album aired from May 11 until 17. [4] On May 12, the whole album was released with an official music video for the title track.
BoA began promoting her comeback album on various music programs, starting on Music Bank aired on May 15, 2015. [5] Along with the lead single, she performed "Fox" on Music Bank, [6] "Green Light" on Show! Music Core , [7] and "Smash" on Inkigayo . [8] On KBS's You Hee-yeol's Sketchbook , BoA performed the album's two lead singles and "Double Jack", [9] [10] [11] along with her previous hits "My Name" and "No. 1". [12] She also covered "Billie Jean" by Michael Jackson, who the singer stated was particularly her role model. [13] Promotions for the album was wrapped up by BoA's performance on Inkigayo aired on May 31, 2015. [14]
Singles
"Who Are You"
The album's pre-release single "Who Are You", written by BoA herself, is an electronic dance-pop tune with sounds of guitar and bass. Featuring a rap by Gaeko from hip-hop twosome Dynamic Duo, the lyrics of the self-penned song expresses excitement of a man and woman until meeting each other on a blind date. [15] [16] The single was released on May 6, 2015, with its accompanying music video. [17]
The singer's labelmate Sehun (from Exo) and actress Kim Hyun-ji co-starred in the music video as blind date partners. [18] The music video shows varied places and props, and also sensory images mixing reality and fantasy through a lot of CG-based special effects. [19] Commercially, "Who Are You" reached number three on the Gaon Digital Chart, and has sold over 566,000 digital copies in South Korea. [20] [21]
"Kiss My Lips"
The self-composed title track "Kiss My Lips" is a minimal pop song incorporated with unique synthesizer riffs and sound. Emphasizing her deep voice, BoA's vocals redouble the single's dreamlike atmosphere. In the song's lyrics, the speaker provocatively urges her counterpart not to hesitate about coming up to her. [22] [23]
The single was released on May 12, 2015, the same day as the album's release. Its corresponding music video was directed by the singer's elder brother Kwon Soon-wook, who also directed the video for the album's pre-release track. [24] [25] [26] [A] Commercially, "Kiss My Lips" peaked at number eighteen on the Gaon Digital Chart and has sold nearly 128,000 digital copies domestically. [27] [28]
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