Like We Care

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Like We Care is an MTV news program in the early 1990s, debuting in Spring 1992, that was geared towards high school students. [1]

Through research using focus groups MTV found that a narrator reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the target audience. Similarly, the show was presented using slang that would make viewers more comfortable, and topics were of interest to teenagers. [2]

The theme song was performed by Pop's Cool Love.

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References

  1. "TELEVISION : The Newest MTV News Child : LIKE WE CARE". Los Angeles Times . 16 February 1992. Retrieved 28 May 2022.
  2. Schoemer, Karen (17 May 1992). "TV VIEW; Teen-Agers Get Down To Issues". The New York Times . Retrieved 28 May 2022.