PoweR Girls

Last updated
PoweR Girls
Starring Lizzie Grubman
Original release
Network MTV
Release2005 (2005)

PoweR Girls is a 2005 MTV reality TV series about press maven Lizzie Grubman mentoring a team of young hopeful publicists as they work their way in the world of celebrities, glamour and public relations to ultimately earn a permanent spot on Grubman's team (along with her respect).

Contents

Plot

The show took its name from a 1998 New York Magazine cover story written by Vanessa Grigoriadis about Grubman. [1] It followed Grubman and four young female assistants, Rachel Krupa, Ali Zweben, Kelly Brady, and Millie Monyo, doing the work of celebrity publicists in Manhattan: planning nightclub openings and album launches, mingling with celebrities and the press. [2] The four competed for a permanent role in Lizzie Grubman Public Relations, relying on a combination of their skills and sex appeal. [3] Grubman took the mentor role, paralleling Donald Trump in The Apprentice . [2] [3]

The show also featured various other characters through events, parties and day-to-day office activities. One featured character was then intern Anthony Berklich who showed-up in two of the episodes.

Reception

The show debuted on MTV on March 10, 2005, to a poor response from critics. [4] [5] Six episodes were produced in the first season. The season finale was April 14. [6]

As of October 2005, the New York Post reported that Grubman was said to be in talks with the various Viacom Networks to broadcast a second season of PoweR Girls, though nothing has been heard about it since.

After filming

Related Research Articles

In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.

<span class="mw-page-title-main">Brittny Gastineau</span> American actress

Brittny Gastineau is an American model, socialite, and reality television personality.

<span class="mw-page-title-main">Tony DiSanto</span>

Tony DiSanto is CEO of the Allyance Media Group, which he founded in 2018 with financier Matthew Bruderman. He also serves as President and Head of Content for DIGA Studios, which he founded with Liz Gateley in 2011. DIGA, a studio and production company hybrid, initially staked by IAC mogul Barry Diller and Electus founder Ben Silverman, was acquired by the Allyance Media Group in 2018.

<span class="mw-page-title-main">Ronn Torossian</span> American public relations executive

Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author. Torossian built his firm's brand through aggressive media tactics, which have, at times, enmeshed him in controversy.

<span class="mw-page-title-main">Hilary Duff</span> American actress and singer (born 1987)

Hilary Erhard Duff is an American actress, singer, author and businesswoman. She is the recipient of various accolades, including seven Nickelodeon Kids' Choice Awards, four Teen Choice Awards, and two Young Artist Awards. She began her acting career at a young age, quickly being labeled a teen idol as the title character in the Disney Channel comedy series Lizzie McGuire (2001–2004) and in the film based on the series, The Lizzie McGuire Movie (2003).

Howard Benjamin Bragman was an American crisis manager, public relations practitioner, writer and lecturer. He was often seen as a "PR guru".

Vanessa Maia Grigoriadis is an American journalist. Her work has been featured in The New York Times, Vanity Fair, and Rolling Stone among other publications.

<span class="mw-page-title-main">Lizzie Grubman</span> American publicist

Elizabeth Grubman is an American publicist, manager and socialite. In 2002, Grubman served 38 days in jail for an incident where she intentionally backed a Mercedes SUV into a crowd, injuring 16 people.

Erin Kaplan is an American publicist and television and fashion media personality.

Robert Couri Hay is an American publicist and gossip columnist. Initially working for Andy Warhol among the original contributing editors to Interview magazine, his reporting subsequently appeared in People, Town & Country, and Hamptons, with contributions to Women's Wear Daily and New York newspapers. Recent appearances in documentary retrospectives include Halston (2019) and The Andy Warhol Diaries (2022).

Simon Huck is the principal owner of the public relations firm Command Entertainment Group and a marketing executive who launched the sci-fi A. Human exhibition in 2018.

<span class="mw-page-title-main">Patti Webster</span>

Patti Webster was an American entertainment publicist, author, and minister. As the CEO of W&W Public Relations, a company she founded in 1991, Webster represented notable recording artists, athletes, and actors, including Janet Jackson, Alicia Keys, Usher, Halle Berry, Chris Paul and Holly Robinson Peete.

Allen J. Grubman is an American entertainment lawyer.

<span class="mw-page-title-main">Matt Rich (publicist)</span> American public relations executive (born 1954)

Matt Rich is an American public relations executive whose clients have included Donald Trump, Halston, Randolph Duke, Patty Hearst, Judy Collins, Dottie Frank, Jackie Onassis, Victoria Gotti and the Gotti family.

<span class="mw-page-title-main">Berk Communications</span>

Berk Communications is an American public relations firm that works in consumer lifestyle, food and beverage, travel, sports and entertainment. Ron Berkowitz is the company's founder and CEO. The firm's corporate headquarters is in New York City, New York, with an office in Los Angeles, California.

Ron Berkowitz is an American entrepreneur, publicist and former sports journalist. He is the CEO and founder of the New York City-based Berk Communications.

<span class="mw-page-title-main">Leslee Dart</span> American publicist and entrepreneur

Leslee Dart is an American publicist and entrepreneur. She is the founder and co-CEO of the Dart Group, now known as 42West, which prior to its 2017 acquisition was the largest independently-owned public relations firm in the entertainment industry.

Gia Kuan is a New Zealand-Taiwanese entrepreneur, publicist and creative consultant, known for her new wave approach to public relations, as well as the intersection between art and fashion in her work. She is the founder of Gia Kuan Consulting, a boutique communications and public relations agency located in Manhattan, New York City. New York Magazine has called Kuan a "downtown press maven".

Kelly Brady is an American publicist and former reality television personality. She is known for starring in PoweR Girls. She also starred in Style Network docuseries City Girl Diaries; a "real life" adaptation of "Sex in The City".

References

  1. Grigoriadis, Vanessa. "Welcome to the Dollhouse". New York.
  2. 1 2 Sternbergh, Adam (March 7, 2005). "Lizzie Grubman's Star Vehicle". New York . Retrieved 2007-09-12.
  3. 1 2 "Women on Top". interview with participants, Stuff Magazine, 2005-02-11, By Laura Leu. Archived from the original on 2007-10-17. Retrieved 2007-09-12.
  4. Matthew Gilbert (March 10, 2005). "'PoweR Girls' delivers bad PR". Boston Globe . Retrieved 2007-09-13. MTV's PoweR Girls is both a poorly made reality show and an American cultural tragedy.
  5. Virginia Heffernan (March 10, 2005). "A Front-Row Seat to a Behind-the-Scenes Job". New York Times . PoweR Girls," unfortunately, is no "Rich Girls.
  6. Krishna Purohit (2005-04-12). "Once in PR-ison, now leading lady on MTV reality show". The Daily Targum. Archived from the original on 2008-04-07. Retrieved 2007-09-13.
  7. "Access Style: 7 Trends For '07". Access Hollywood. January 5, 2007. Archived from the original on January 27, 2007. Retrieved 2007-09-13.
  8. http://intermixonline.com
  9. "Berk Communications, Inc. to Open Los Angeles Public Relations Office" (press release). PRNewswire. July 25, 2006. Retrieved 2007-09-13.
  10. http://krupaconsulting.com
  11. Christopher Cassuto (November 12, 2006). "Zegers 32, and Brady, 26". New York Post. Archived from the original on November 13, 2006. Retrieved 2007-09-13.
  12. Michelle Ingrassia (March 3, 2005). "Lizzie's Ladies on the Lose?". New York Daily News . Archived from the original on April 7, 2008. Retrieved 2007-09-13.