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NBCUniversal's Universal Destinations & Experiences contain rides, attractions, shopping, dining, and additional experiences based on a wide variety of media franchises. The following tables list almost every self-owned and third-party/external franchise that appear within them:
Every franchise owned by NBCUniversal that has previously or is currently represented within their theme parks and resort hotels: [1] [2]
Most of the licensed properties, not owned by NBCUniversal, that are currently represented within the Universal Destinations & Experiences:
Because of the acquisition of certain companies listed here, The Walt Disney Company owns the rights to Marvel and 20th Century Studios franchises.
Universal Orlando Resort, often shortened to Universal Orlando, is a 1,291-acre (522 ha) theme park and entertainment resort complex located in Orlando, Florida. It is the flagship theme park destination of Universal Destinations and Experiences. Following the opening of Universal Studios Florida in 1990, MCA moved forward with plans to expand from a single park into a large resort hoping to compete with Walt Disney World Resort. In 1999, a second theme park, Universal Islands of Adventure, opened in addition to Universal CityWalk, a shopping promenade and nightlife district that incorporates a variety of themed restaurants and retail outlets. The third and first ever 30-acre (12 ha) water theme park, Universal Volcano Bay, was added in 2017. A fourth theme park, Universal Epic Universe, is scheduled to open in 2025.
Disney Experiences, commonly known as Disney Parks, is one of the three major divisions of the Walt Disney Company. It was founded on April 1, 1971, exactly six months before the opening of Walt Disney World Resort.
Universal Destinations & Experiences (UDX), formerly Universal Parks & Resorts, is the theme park division of NBCUniversal, which itself is a division of Comcast. The company, headquartered in Orlando, Florida, operates Universal theme parks and resort properties around the world. Universal Destinations & Experiences is widely known for its wide range of attractions, themed lands, and other experiences that draw inspiration from popular classic and modern pop culture icons and intellectual properties in various media, both from NBCUniversal and third-party companies across all Universal parks.
Universal Islands of Adventure, originally called Universal Studios Islands of Adventure and later Universal's Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999 as the second of three theme parks to open, along with CityWalk, as part of an expansion that converted Universal Studios Florida into the Universal Orlando Resort. The resort's slogan Vacation Like You Mean It was introduced in 2013.
Universal Studios Florida is a theme park located in Orlando, Florida, that opened on June 7, 1990. Owned and operated by NBCUniversal, it features numerous rides, attractions, and live shows that are primarily themed to movies, television, and other aspects of the entertainment industry. Universal Studios Florida was the first of three theme parks to open at Universal Orlando Resort, joined later by Universal Islands of Adventure in 1999, and the first water theme park called Universal Volcano Bay in 2017. In 2019, it ranked eleventh in the world – sixth in North America – for overall attendance among amusement parks with approximately 10.9 million visitors. A fourth theme park, Universal Epic Universe, is expected to open in 2025.
Shrek 4-D is an animated 4D film based on the Shrek franchise created by DreamWorks Animation, itself based on the book by William Steig. It also is a 4D simulator ride attraction with motion-based effects and water sprayers located at various theme parks around the world. It is currently shown at Universal Destinations & Experiences in Singapore, and previously in Universal Studios Florida, Hollywood, and Japan. The Hollywood location closed on August 14, 2017, to make way for the DreamWorks Theatre attraction, the Orlando location closed on January 10, 2022, to make way for Illumination's Villain-Con Minion Blast, and the Japan location closed on February 9, 2024. Outside the Universal parks, the movie was shown at Movie Park Germany in Germany from May 2008 until July 2011, and Warner Bros. Movie World in Australia from September 2005 until August 2010. A spin-off attraction titled Donkey's Photo Finish is located at the Florida venue while Meet Shrek and Donkey is located at the Hollywood venue. In Universal Studios Japan, the attraction is shown in the same theater as Sesame Street 4-D Movie Magic, with the Shrek 4-D film shown for the first 12 hours of the day, and the Sesame Street film shown for the next 12 hours of the day.
Universal Creative is the division of Universal Destinations & Experiences responsible for designing, developing, engineering, and producing themed attractions, rides, and, resorts. Headquartered in Orlando, Florida, the company operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan, and China.
United Parks & Resorts Inc. is an American theme park and entertainment company headquartered in Orlando, Florida. The company owns and operates twelve recreational destinations in the United States, including eight theme parks and four water parks. Notable brands within its portfolio include SeaWorld and Busch Gardens. In May 2018, Themed Entertainment Association and the global management firm AECOM reported that the then SeaWorld Parks & Entertainment, operating under its previous name, ranked ninth in the world for attendance among theme park companies, led by parks SeaWorld Orlando and Busch Gardens Tampa Bay.
This article details the appearance of Harry Potter theming in amusement parks. In the late 1990s, Universal Destinations & Experiences began discussing the possibility of purchasing the license for Harry Potter to create and theme amusement park rides. As Time Warner owns the license, a small walkthrough attraction was constructed at Warner Bros. Movie World called the Harry Potter Movie Magic Experience in 2001. This attraction was removed two years later. In 2010, Universal Islands of Adventure park opened The Wizarding World of Harry Potter. Similar attractions have also opened in Universal Studios Hollywood, Universal Studios Japan and Universal Studios Beijing.
The Wizarding World of Harry Potter is a themed area at Universal Studios Hollywood theme park near Los Angeles. The area is themed to the Harry Potter media franchise, adapting elements from the film series and novels by J.K. Rowling. The attraction—the second Harry Potter-themed area to exist at a Universal resort—was designed by Universal Creative from an exclusive license with Warner Bros. Entertainment.
The Wizarding World of Harry Potter is a chain of themed areas at Universal Destinations & Experiences based on the Harry Potter media franchise, adapting elements from the Warner Bros.' film series and original novels by J. K. Rowling. The areas were designed by Universal Creative from an exclusive license with Warner Bros. Entertainment.
Universal Volcano Bay Water Theme Park, or Volcano Bay, is a tropical-themed water park at Universal Orlando Resort in Orlando, Florida. Owned and operated by Universal Destinations & Experiences, Volcano Bay replaced Wet 'n Wild as Universal Orlando Resort's only water park, the third theme park overall and it was the first water park constructed by Universal Creative.
The Hogwarts Express is an 1,800 mm broad gauge cable railway, people mover, and attraction within the Universal Orlando Resort in Orlando, Florida, United States. The route runs 676 meters (2,218 ft) between Hogsmeade station in the Islands of Adventure theme park and King's Cross station in the London area of the Universal Studios Florida theme park. It provides a connection between the Diagon Alley and Hogsmeade areas which, together, form The Wizarding World of Harry Potter, based on the Harry Potter film series.
Warner Bros. Studio Tours are a pair of public attractions owned and run by Warner Bros. Entertainment Inc.
Universal Studios Beijing is a theme park in Beijing, China, that opened in 2021, as part of Universal Beijing Resort. It is the seventh Universal-built park, and third in Asia, after Universal Studios Japan and Universal Studios Singapore.
Super Nintendo World is a themed area at Universal Studios Japan and Universal Studios Hollywood. Further areas are under construction at the upcoming Universal Epic Universe at Universal Orlando Resort and at Universal Studios Singapore that are scheduled to open in 2025. A result of a partnership between Nintendo and Universal Destinations & Experiences, the area is based on Nintendo video game franchises, primarily the Mario and Donkey Kong franchises.
Marvel Super Hero Island is an area at Universal Orlando's Islands of Adventure park in Orlando, Florida that is themed after popular Marvel Comics superheroes. The area opened in 1999, ten years prior to Universal competitor the Walt Disney Company's acquisition of Marvel Entertainment in 2009. The island is home to four attractions, including The Incredible Hulk and The Amazing Adventures of Spider-Man. Marvel Super Hero Island's architecture and theming is modeled after a Marvel comic book, with a comic book color scheme, amplified angles, and cutouts of many of the most popular Marvel characters.
Universal Epic Universe is an upcoming theme park under construction in Orlando, Florida. Scheduled to open on May 22, 2025, Epic Universe will be the fourth theme park to open at Universal Orlando Resort. The park is part of a larger 750-acre (300 ha) development and will feature five themed areas named Celestial Park, Dark Universe, How to Train Your Dragon – Isle of Berk, Super Nintendo World, and The Wizarding World of Harry Potter – Ministry of Magic.