| "Lost" | ||||
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| Single by Bring Me the Horizon | ||||
| from the album Post Human: Nex Gen | ||||
| Released | 4 May 2023 | |||
| Recorded | September – October 2022 | |||
| Genre | ||||
| Length | 3:25 | |||
| Label | ||||
| Songwriter(s) |
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| Producer(s) |
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| Bring Me the Horizon singles chronology | ||||
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| Music video | ||||
| "Lost" on YouTube | ||||
"Lost" (stylised as "LosT") is a song by British rock band Bring Me the Horizon. Produced by Zakk Cervini and Evil Twin, it was released as the third single from the band's seventh studio album Post Human: Nex Gen on 4 May 2023. [1] [2]
In February 2023, drummer Matt Nicholls revealed during an interview with Impericon that the band had written and recorded new material for their highly anticipated second Post Human release in their built-in studio on the back of their tourbus during their North American Tour in September and October 2022, saying that he hoped that a new single would be released "pretty soon." [3] [4] At the end of March 2023, the band released an episodic YouTube series of their February 2023 European headline tour which also teased new music with various new soundclips being showcased throughout the series. [5] [6] On 19 April, after the series had concluded, the band released a social media teaser and announced a brand new single entitled "Lost", scheduled to be released on 4 May 2023. [7] [8] On the day of the singles' release, the song was premiered worldwide during Clara Amfo's "Hottest Record of the Day" segment on BBC Radio 1. [9] [10] The song was debuted live for the first time in June 2023 on their European Tour at the Papp László Budapest Sportaréna in Budapest, Hungary. [11]
"Lost" has been described by critics as a pop punk, [12] [13] [14] emo pop, [15] [16] hyperpop, [17] [18] pop rock, [19] and an alternative rock song. [20] The song was written by the band's lead vocalist Oliver Sykes, keyboardist Jordan Fish, guitarist Lee Malia, bassist Matt Kean and drummer Matt Nicholls, and produced by Zakk Cervini and Evil Twin. "Lost" deals with themes of depression, drug abuse and suicide. The song leans into how someone who feels that their medication for their mental illness is "not doing anything" as inferred by the lyrics. [21] Many critics noted how "Lost" felt inspired by My Chemical Romance, which Sykes also cited as one of the main inspirations behind the track as well as The Strokes. [22]
When speaking to Clara Amfo on BBC Radio 1, Sykes explained about how excited he felt to release "Lost" compared to the previous single "Strangers":
"I don't wanna sound negative, but it was the least excited I've been about releasing a song, just because it didn't feel like the kind of song I wanted the world to hear yet, I think ["Lost"] encapsulates exactly how I imagine this next album or EP or whatever you want to call it, is going to sound like, it is a really good representation of how I imagine this record to be." [9]
Sykes also later added that he felt the song was "more honest" and compared it to a therapy session with himself. [9] In an interview with Kerrang! , Fish explained why the band chose "Lost" as the third single for Post Human: Nex Gen.
"Usually on the singles we're looking for something that'll help people who don't necessarily like our band – or know our band – engage with it. That's part of the reason, I know it's not a particularly artistic one, but catchy songs end up being singles. Compared to "Die4U" and "Strangers", it's very emo-y feeling. That's kind of one of the themes of the record musically, it goes a bit more there compared to the other two. It's a bit more fun and upbeat compared to other songs we've done. Both "Die4U" and "Strangers" are more like ballads, so doing something a bit more upbeat and fun was cool. It was either that or do something slightly heavier, and we've got some heavier stuff coming on the rest of the record, so it felt like a good thing to drop now. We'll see if we're right!" [23]
| Organisation | Year | Category | Result | Ref. |
|---|---|---|---|---|
| UK Music Video Awards | 2023 | Best UK Rock Video | Nominated | [24] |
The music video for "Lost" was released an hour after the single was released on 4 May 2023, directed by Jensen Noen and frontman Oli Sykes. [12] The video was filmed in Los Angeles, California [25]
The video is set inside a hospital where Sykes plays a patient who goes on a rampage, after nearly undergoing brain surgery. The video showcases many visuals of gore and bloodshed, which resulted in the song getting age-restricted on YouTube. [9] The music video for "Lost" was shot over the course of three days and also features a cameo by Thomas Ian Nicholas of American Pie fame. Nicholas was invited to the shoot due to being friends with one of the producers and being keen to take part in the video. Sykes explained that he was initially oblivious to the appearance, only recognising him when he turned up to the video shoot and said: "Wait a minute, is that Kevin from American Pie?", later referring to the cameo as "pure luck". [26]
In an interview with Promonews, Noen explained what it was like working with Sykes on the music video:
"This is such an important milestone for me personally to get to work with the artist who I have been a fan of since 2009. The band grew, evolved, and changed before my very eyes throughout my life and was always one of the few bands in the world beyond respected by me for pushing the boundaries of heavy music and consistently creating something new and unique. Having the opportunity to get to know and work with Oli Sykes and witnessing how he cares about every detail, his perfectionism, and his creativity was truly inspiring. I'm super grateful for not only the opportunity to work together but for a chance to try something new and step out of my creative 'comfort zone'." [27]
Credits adapted from Tidal. [30]
Bring Me the Horizon
Additional personnel
Weekly charts
| Year-end charts
|
| Region | Certification | Certified units/sales |
|---|---|---|
| Brazil (Pro-Música Brasil) [43] | Gold | 20,000‡ |
‡ Sales+streaming figures based on certification alone. | ||
Bring Me the Horizon are a British rock band, formed in Sheffield in 2004. The group currently consists of lead vocalist Oli Sykes, drummer Matt Nicholls, guitarist Lee Malia and bassist Matt Kean. They are signed to RCA Records globally and Columbia Records exclusively in the United States.
There Is a Hell Believe Me I've Seen It. There Is a Heaven Let's Keep It a Secret. is the third studio album by British rock band Bring Me the Horizon. It was released on 4 October 2010 by Visible Noise. The album was produced by Fredrik Nordström and Henrick Udd at IF Studios in Gothenburg, Sweden, with additional work at Sunset Lodge Studios in Los Angeles, California. It features guest vocals from Canadian singer Lights, British singer Josh Franceschi, and American vocalist Josh Scogin.
"It Never Ends" is a song by British rock band Bring Me the Horizon. Produced by Fredrik Nordström and Henrick Udd, it was featured on the band's 2010 third studio album There Is a Hell Believe Me I've Seen It. There Is a Heaven Let's Keep It a Secret. The song was released as the lead single from the album on 20 August 2010, and was the band's first song to chart when it reached number 103 on the UK Singles Chart, number 3 on the UK Rock & Metal Singles Chart and number 11 on the UK Independent Singles Chart.
"Shadow Moses" is a song by British rock band Bring Me the Horizon. Written by vocalist Oliver Sykes, guitarist Lee Malia and keyboardist Jordan Fish, it was produced by Terry Date and featured on the band's 2013 fourth studio album Sempiternal. The song was released as the lead single from the album on 11 January 2013, reaching number 82 on the UK Singles Chart and number 2 on the UK Rock & Metal Singles Chart.
"Sleepwalking" is a song by British rock band Bring Me the Horizon. Written by the band's vocalist Oliver Sykes, guitarist Lee Malia and keyboardist Jordan Fish, it was produced by Terry Date and appeared on the band's fourth studio album Sempiternal, released in 2013. The song was released as the second single from the album on 1 March 2013, reaching number three on the UK Rock & Metal Singles Chart.
"Drown" is a song by British rock band Bring Me the Horizon released on 21 October 2014. Originally released as a stand-alone single, a remixed version features on the band's fifth studio album That's the Spirit and was released as the lead single. The track, musically, marks a shift away from the band's previously established metalcore sound. Rather, it was described by critics as a pop-punk-leaning emo and rock song, being the later showcased as arena rock. It is available to play in the music video game Guitar Hero Live, added on 12 January 2016.
"Can You Feel My Heart" is a song by British rock band Bring Me the Horizon. Written by vocalist Oliver Sykes, guitarist Lee Malia and keyboardist Jordan Fish, it was produced by Terry Date and featured on the band's 2013 fourth studio album Sempiternal. The song was also released as the fourth and final single from the album on 8 October 2013, reaching number five on the UK Rock & Metal Singles Chart.
"True Friends" is a song by British rock band Bring Me the Horizon. Produced by keyboardist Jordan Fish and vocalist Oliver Sykes, it was featured on the band's 2015 fifth studio album That's the Spirit. The song was also released as the fourth single from the album on 20 November 2015, reaching number 91 on the UK Singles Chart and topping the UK Rock & Metal Singles Chart.
"Mantra" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the lead single from the album on 21 August 2018, topping the UK Rock & Metal Singles Chart and spending three weeks at that spot.
"In the Dark" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the seventh and final single from the album on 21 October 2019.
"Medicine" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the third single from the album on 3 January 2019.
"Sugar Honey Ice & Tea" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the sixth single from the album on 26 July 2019. The title is a euphemism and acronym for "shit".
"Mother Tongue" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the fourth single from the album on 22 January 2019 and has spent twelve non-consecutive weeks on the UK Rock & Metal Singles Chart as of July 2019.
"Ludens" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the fifth single of the soundtrack Death Stranding: Timefall on 6 November 2019, and was featured as the first single from the group's 2020 commercial release Post Human: Survival Horror.
"Obey" is a song by British rock band Bring Me the Horizon and English singer Yungblud. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the third single from the group's 2020 commercial release Post Human: Survival Horror on 2 September 2020.
"Teardrops" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the fourth and final single from the group's 2020 commercial release Post Human: Survival Horror on 22 October 2020.
"Die4U" is a song by British rock band Bring Me the Horizon. Produced by BloodPop and Evil Twin, it was released as the lead single from the band's seventh studio album Post Human: Nex Gen on 16 September 2021. The song peaked at number 5 on the Billboard Mainstream Rock Songs chart in February 2022.
"Maybe" is a song by American musician Machine Gun Kelly. It was released on March 16, 2022, as the fourth single from his sixth studio album Mainstream Sellout. The song features performances from members of the British rock band Bring Me the Horizon.
"Bad Life" is a song by Norwegian pop singer Sigrid and British rock band Bring Me the Horizon. It was written by Sigrid Raabe, Oliver Sykes and Jordan Fish and produced by Zakk Cervini and Evil Twin. It was released as the fourth single from Sigrid's second studio album How to Let Go.
"Strangers" is a song by British rock band Bring Me the Horizon. Produced by Zakk Cervini, BloodPop and Evil Twin, it was released as the second single from the band's seventh studio album Post Human: Nex Gen on 6 July 2022.
Bring Me The Horizon have shared a new single, the pop-punk styled Lost.
The band's sound has certainly evolved from its deathcore beginnings, with "LosT" being a feisty blast of anthemic pop-punk — perhaps a nod to BMTH's upcoming tourmates in Fall Out Boy.
Bring Me The Horizon have just unveiled a new single LosT, and it's an all-out pop-punk banger.
After a whole lot of teasing and ramping up excitement, Bring Me The Horizon have officially released their huge new emo-pop anthem LosT.
The relatable, emo-pop track.
A slick blend of 2000s emo & hyperpop.
LosT sees the band continue to explore the emo side of their sound while incorporating elements of 100 Gecs-ish hyper pop.
The result is another stadium-ready emo-pop-rock anthem reminiscent of early My Chemical Romance hits like "Helena."
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