Background and release
On August 16, 2024, The Black Label announced their first girl group Meovv. [2] On August 21, the group's first member and child model Ella Gross was introduced. [3] The remaining members — Gawon, Sooin, Anna, and Narin — were revealed on subsequent days. [4] On September 2, the group was announced to be debuting four days later. [5] On September 5, a teaser for the group's debut single, "Meow", was released. [6] "Meow" was released digitally on September 6, 2024. [7]
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