Michael Payne | |
---|---|
Born | London, United Kingdom | March 25, 1958
Nationality | British, Irish |
Occupation | Marketing Executive |
Known for | Director of Marketing at the IOC |
Spouse | Marta Salsas |
Children | 3 |
Website | www.michaelrpayne.com |
Michael Robert Payne (born 25 March 1958) is an English and Irish marketing executive and author, for many years head of the marketing division of the International Olympic Committee (IOC) and from 2004 through 2016 with Formula One Group. [1] He is the author of the 2005 book Olympic Turnaround and 2021 book "Toon In!" and contributes widely to the media on sports business issues. [2]
Payne was educated at Highgate School. A British free-style skiing champion in the 1970's, he began marketing his fellow athletes, helping them find sponsors to permit them to compete. [3] Payne was drafted into the IOC in the 1989, having previously worked at ISL Marketing , a Swiss based marketing company that in 1982 had been appointed by the IOC to develop a global marketing program. [3] [4] During his 17 years with the IOC, [3] he contributed to the development of a multi-billion marketing program for the organisation, worldwide. [5] According to media outlets, Payne is "credited with turning the Games into a financial success" through the television and marketing deals he negotiated for the Olympics during his tenure. [6] [7]
After the 2004 Summer Olympics, he took a position with Bernie Ecclestone, who holds the commercial rights for the Formula One brand. [8] He remained an advisor for the IOC. [3]
In 2004 Payne also founded his global strategic advisory group, Payne Sports Media Strategies, advising governments, corporations, broadcaster and sports organisations, including Formula One, [8] Alibaba, WPP, CVC amongst others.
Payne also acted as senior advisor for the winning Olympic bids of London 2012, Rio de Janeiro 2016 and Los Angeles 2028.
In 2005 Payne released his first book, Olympic Turnaround [3] that details how the Olympics stepped back from the brink of extinction to become the world’s best known brand and a multi billion global franchise. The book has been published in more than 15 different languages.
In 2021 Payne released his second book, Toon In! that in 2022 won the prestigious Sunday Times Sports Book of the Year Award (8) detailing the Olympic history through cartoons and how the Games have defied threats. [9] [10] All profits donated to charity – Back Up, Sport for Peace, Yunus Sports Hub and Cartooning for Peace.
Nominated by Advertising Age, as one of the World’s 50 most influential marketeers, he has also written for leading newspapers including the Financial Times, Yomuiri Shimbun (Japan) and Forbes. He has interviewed for over 100 media outlets including flagship television news programmes in the US (NBC, CNN) UK (BBC, Newsnight, Panorama) Canada (CBC) Australia (Channel 7) Japan (NHK, TV Tokyo) China (CCTV) and Bloomberg, New York Times, Wall St Journal, The Guardian, Sunday Times, L'Equipe,, AP, AFP, Reuters amongst others where he is frequently called upon to comment on the business of sport and politics and sport. He is also a regular speaker at international conferences.
He has served on a number of boards including advisory board to Imperial College London; Chairman of Crystal Digital International.
The International Olympic Committee is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swiss Civil Code. Founded by Pierre de Coubertin and Demetrios Vikelas in 1894, it is the authority responsible for organising the modern Olympic Games.
The modern Olympic Games or Olympics are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 teams, representing sovereign states and territories, participating. The Olympic Games are normally held every four years, and since 1994, have alternated between the Summer and Winter Olympics every two years during the four-year period.
The Winter Olympic Games is a major international multi-sport event held once every four years for sports practiced on snow and ice. The first Winter Olympic Games, the 1924 Winter Olympics, were held in Chamonix, France. The modern Olympic Games were inspired by the ancient Olympic Games, which were held in Olympia, Greece, from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Summer Olympic Games in Athens, Greece in 1896. The IOC is the governing body of the Olympic Movement, with the Olympic Charter defining its structure and authority.
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Nine cities submitting bids to host the 2012 Summer Olympics and 2012 Summer Paralympics were recognised by the International Olympic Committee (IOC). The Committee shortlisted five of them—London, Madrid, Moscow, New York City, and Paris—from which London eventually prevailed; thus becoming the first city to host the Olympic Games for a third time. The bidding process for the 2012 Olympics was considered one of the most hotly contested in the history of the IOC. Paris was seen by some as the front-runner for much of the campaign, but skillful lobbying by London's supporters and an inspirational final presentation by Sebastian Coe led to the success of its bid.
The United States Olympic & Paralympic Committee (USOPC) is the National Olympic Committee and the National Paralympic Committee for the United States. It was founded in 1895 as the United States Olympic Committee, and is headquartered in Colorado Springs, Colorado. The USOPC is one of only four NOCs in the world that also serve as the National Paralympic Committee for their country. The USOPC is responsible for supporting, entering and overseeing U.S. teams for the Olympic Games, Paralympic Games, Youth Olympic Games, Pan American Games, and Parapan American Games and serves as the steward of the Olympic and Paralympic Movements in the United States.
Patrick Nally is a British entrepreneur and specialist consultant, widely acknowledged as the 'Founding Father' of modern sports marketing and a principal pioneer of today's sports business industry.
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The 2020 Summer Olympics, officially the Games of the XXXII Olympiad and also known as Tokyo 2020, was an international multi-sport event held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events that began on 21 July.
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The Los Angeles bid for the 2024 Summer Olympics and Summer Paralympics was an attempt to bring the Summer Olympic Games to the city of Los Angeles, California in 2024; the games were ultimately awarded to the city for 2028. Following withdrawals by other bidding cities during the 2024 Summer Olympics bidding process that led to just two candidate cities, the International Olympic Committee (IOC) announced that the 2028 Summer Olympics would be awarded at the same time as 2024. After extended negotiations, Los Angeles agreed to bid for the 2028 Games if certain conditions were met. On July 31, 2017, the IOC announced Los Angeles as the sole candidate for the 2028 games, with $1.8 billion of additional funding to support local sports and the Games program.
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