Mobil 1

Last updated
Mobil 1
Mobil1 logo.png
Mobil 1 motor oil.jpg
A bottle of Mobil 1 oil
Product type Motor oil
Owner ExxonMobil
Country United States
Introduced1974 (1974)
MarketsWorldwide
Previous owners Mobil
Website mobil1.com

Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products. Originally developed by the Mobil oil company, it is now globally marketed and sold by ExxonMobil.

Contents

Mobil 1 engine oil was introduced in 1974. [1] The brand range now includes a variety of engine oils, oil filters, chassis grease, transmission fluids, and gear lubricants. [2]

In 1998, Mobil challenged Castrol over the discovery that Castrol was processing conventional oil and calling it synthetic. At the time, Mobil 1 was still created using a true synthetic basestock, which is more expensive. Mobil lost the advertising "complaint", and, as a result, the definition of 'synthetic oil' including Group III heavily refined to the point of considering it synthetic. In response, Mobil allegedly downgraded their process to the less expensive process. Lubes N' Greases magazine reported shortcomings in the ability to pass the tests that the original Mobil 1 formula was able to. [3]

Relationship with automobile and motorcycle manufacturers

Mobil 1 is an official recommended motor oil for Porsche, Bentley and all General Motors brands (Buick, Cadillac, Chevrolet (including Corvette), Baojun, Wuling Motors and GMSV) for automobiles only.

Relationship with Toyota Group

Mobil 1's relationship with Toyota Group covering Toyota, Lexus, Daihatsu, Hino Motors, Perodua and Ranz started in 1974 (Perodua from 1993) by providing original motor oil lubricants and other fluid components for all across Toyota Group cars and brands.

All Toyota Group genuine factory-fill motor oils are jointly-developed by Toyota and Mobil 1. All Hino trucks and buses are also utilizing Mobil Delvac 1 lubricants for Hino-powered diesel engines.

Sponsorships

Holden Racing Team Holden Commodore VF of James Courtney in 2015 Commodore VF James Courtney (15041033072).jpg
Holden Racing Team Holden Commodore VF of James Courtney in 2015

Formula One team Williams had Mobil sponsorship from 1978 to 1988, as well as 2009. In 1987 it switched to Benetton, until 1992. Team Lotus also used Mobil 1 in 1994. From 1995 until 2016, Mobil 1 sponsored McLaren for motor oil and other fluid components. Mobil 1 was also lubricants supplier for Toyota F1 team in 2007 until 2009 when Mobil took over Esso and Exxon lubricants' productions, Brawn GP in 2009 and also Force India in 2009 until 2013. In 2017, Mobil 1 switched to Red Bull Racing [4] [5] and its sister team, Scuderia Toro Rosso, that lasted only for 2017 season.

NASCAR Cup Series driver Rusty Wallace was sponsored by Mobil from 1987. In 1991, he carried his sponsorship to Penske Racing. Jeremy Mayfield had Mobil as the primary sponsorship in 1998, and later Ryan Newman and Sam Hornish Jr. took it as well. Penske's IndyCar operations also had Mobil 1 sponsorship from 1991, until the deal was ended after the 2010 season. Since 2011, Stewart-Haas Racing has carried the Mobil 1 sponsorship among their various teams. [6] Toyota Racing Development-supported NASCAR teams also use Mobil oil since 2011.

Mobil 1 was a lubricants supplier of DTM team Mercedes-AMG from 1995 until 2010. It supports Porsche and Corvette sports car programs as lubricants provider since 1996. The Bentley Continental GT3 factory cars are also sponsored by Mobil 1 since 2013.

Mobil 1 currently providing sponsorship for Lexus-backed 3GT Racing since 2017 season. In motorcycle racing, Mobil 1 also provided lubricants for Spanish MotoGP team Pons Racing in the 2002 and 2003 seasons.

Mobil, from 1985 to 1993, was title sponsor of Peter Brock's Holden Dealer Team and Advantage Racing that competed in the Australian Touring Car Championship and in the 1986 European Touring Car Championship. Brock, from 1985 until his death in 2006, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000. Since 1994, Mobil has been a sponsor of Supercars team Walkinshaw Andretti United.

As well as sponsoring teams, the brand sponsored the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2004 . Since 2003, Mobil 1 has been the official sponsor of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team. Since 2002, it has been the title sponsor of the 12 Hours of Sebring. Since 2008, it has been the title sponsor of the Porsche Supercup.

In 2001, Mobil 1 became the primary jersey sponsor of French Ligue 1 football side Sochaux, which was founded and is owned by the Montbéliard-based Peugeot automobile manufacturers. Sochaux has alternated in recent seasons between wearing partner brands Esso and Mobil 1 across the chest of their jerseys, favoring the latter for their 2012-13 Ligue 1 campaign. [7]

From 2023 season onwards, Mobil 1 will partner Red Bull KTM Factory Racing MotoGP team as an official lubricant partner and supplier.

Related Research Articles

<span class="mw-page-title-main">Mobil</span> American petroleum brand owned by ExxonMobil

Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999.

<span class="mw-page-title-main">NASCAR Xfinity Series</span> Second tier division of NASCAR

The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a Cup Series event scheduled for that weekend.

<span class="mw-page-title-main">Esso</span> Oil and gas company

Esso is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso", to which the other Standard Oil companies would later object.

Castrol Limited is a British oil company that markets industrial and automotive lubricants, offering a wide range of oil, greases and similar products for most lubrication applications. The company was originally named CC Wakefield; the name Castrol was originally just the brand name for CC Wakefield's motor oils, but the company eventually changed its name to Castrol when the product name became better-known than the original company name.

<span class="mw-page-title-main">Eneos</span> Oil companies of Japan

Eneos Corporation, formerly JXTG Nippon Oil & Energy Corporation, or NOC or Shin-Nisseki (新日石) is a Japanese petroleum company. Its businesses include exploration, importation, and refining of crude oil; the manufacture and sale of petroleum products, including fuels and lubricants; and other energy-related activities. It is the largest oil company in Japan, and in recent years it has been expanding its operations in other countries.

<span class="mw-page-title-main">Amsoil</span> American multi-level marketing company

AMSOIL Inc. is an American corporation based in Superior, Wisconsin that primarily formulates and packages synthetic lubricants, fuel additives, and filters. Company founder Albert J. Amatuzio developed several synthetic motor oil formulations throughout the mid-to-late 1960s. He was commercially selling synthetic motor oil by 1968. In 1972, AMSOIL 10W-40 Synthetic Motor Oil became the world's first synthetic motor oil to meet American Petroleum Institute requirements, which prompted the company to adopt "The First in Synthetics®" as its tagline. The company introduced several other synthetic lubricants that represented industry firsts throughout the 1970s and early 1980s. It distributes products in North America via a network of independent dealers paid commissions on sales.

<span class="mw-page-title-main">Team Penske</span> American auto racing team

Team Penske is an American professional auto racing organization, competing in the IndyCar Series, NASCAR Cup Series, IMSA SportsCar Championship and FIA World Endurance Championship. Debuting at the 1966 24 Hours of Daytona, the organization has also competed in various other types of professional racing such as Formula One, Can-Am, Trans Am, and Australia's Supercars Championship. Altogether, Team Penske has earned over 500 victories and over 40 championships in all of auto racing. Team Penske is a division of Penske Corporation, and is owned and chaired by Roger Penske. The team president is Tim Cindric.

<span class="mw-page-title-main">BAM Racing</span> Former American stock car racing team

BAM Racing was a NASCAR racing team based in Charlotte, North Carolina, owned by Beth Ann and Tony Morgenthau. The team began racing in the ARCA RE/MAX Series in 2000 before moving to NASCAR in 2001. They sat out 2009 due to the recession, and have not raced since.

<span class="mw-page-title-main">Michael Waltrip Racing</span> Former NASCAR team

Michael Waltrip Racing Holdings LLC, doing business as Michael Waltrip Racing ("MWR"), was an American professional stock car racing team that last competed full-time in the NASCAR Sprint Cup Series. The company was as a 50–50 partnership between Robert Kauffman, the founder and managing partner of Fortress Investment Group, and two-time Daytona 500 winner Michael Waltrip, who first established the team in 1996 in the Busch Series. The team was the first full-time three-car team to field Toyota Camrys when Toyota entered the Sprint Cup racing fold in 2007, before being joined by Joe Gibbs Racing in 2008. MWR was also the last original Toyota team in the Sprint Cup Series to still be in operation, as Bill Davis Racing and Red Bull Racing Team had both ceased operations in the preceding years.

<span class="mw-page-title-main">Ken Schrader Racing</span> American stock car racing team

Ken Schrader Racing was an American professional stock car racing team that last competed part-time in the ARCA Menards Series, fielding the No. 52 for Natalie Decker. The team was owned by longtime NASCAR driver Ken Schrader. Over the years, Schrader has also fielded his team in the NASCAR Cup, Xfinity, and Truck Series in addition to in ARCA.

<span class="mw-page-title-main">Valvoline</span> American manufacturing company

Valvoline Inc. is an American retail automotive services company. It licenses the name for a number of Valvoline-labeled automotive oil, additives, and lubricants. It also owns the Valvoline Instant Oil Change, Great Canadian Oil Change and Valvoline Express Care car repair chains. As of 2023, it is the second largest oil change service provider in the United States with 10% market share and over 1,650 locations.

<span class="mw-page-title-main">Pennzoil</span> American motor oil brand owned by Shell plc

Pennzoil is an American motor oil brand currently owned by Shell plc. The former Pennzoil Company had been established in 1913 in Pennsylvania, being active in business as an independent firm until it was acquired by Shell in 2002, becoming a brand of the conglomerate.

Red Line Synthetic Oil is a manufacturer of synthetic lubricants based in Benicia, California, in the United States. The company operates as a subsidiary of Phillips 66 Spectrum Corporation.

Havoline is a motor oil brand currently commercialized by Chevron. The brand had been previously owned by Texaco, until the company was acquired by Chevron in 2001.

<span class="mw-page-title-main">TriStar Motorsports</span> Stock car racing team

TriStar Motorsports was an American professional stock car racing team that used to compete in the Monster Energy NASCAR Cup Series. The team competed in the NASCAR Winston Cup Series primarily during the early to mid 1990s, suspending racing operations in 1997 and continuing on as Tri-Star Motors, and later Pro Motor Engines, supplying engines to many NASCAR teams prior to returning to competition in 2010.

Since its introduction to motorsport in the early 1970s, Toyota has been involved in a number of motorsport activities, most notably in Formula One, NASCAR, IndyCar, sports car racing, various off-road rallies and the WRC. Currently, Toyota participates in the Toyota Racing Series, Super Formula, Formula Three, Formula Drift, NHRA, USAC, Super GT, NASCAR, the WRC and the WEC. Since 2015, all of Toyota's motorsport activities are handled by Toyota Gazoo Racing.

<span class="mw-page-title-main">ExxonMobil</span> American multinational oil and gas company

ExxonMobil Corporation is an American multinational oil and gas corporation and the largest direct descendant of John D. Rockefeller's Standard Oil. The company, which took its present name in 1999 per the merger of Exxon and Mobil, is vertically integrated across the entire oil and gas industry, and within it is also a chemicals division which produces plastic, synthetic rubber, and other chemical products. ExxonMobil is headquartered near the Houston suburb of Spring, Texas, though officially incorporated in the U.S. state of New Jersey. The company is the largest oil and gas company based in the US, America's third largest by revenue among all industries, and the eighth largest in the world.

<span class="mw-page-title-main">Williams FW31</span> Formula One Car for 2009 season

The Williams FW31 was a Formula One motor racing car, designed and built by Williams F1. The AT&T Williams team used the FW31 to compete in the 2009 Formula One season. The car was unveiled on 19 January 2009 at the Autódromo Internacional do Algarve circuit in southern Portugal, and was first driven by the team's test driver Nico Hülkenberg. It was a mid-field runner, in contention for points on many occasions when driven by Rosberg, but rarely contending for podiums. Rosberg could have finished in third position at Marina Bay during the 2009 Singapore Grand Prix if he had not run wide on the exit of the pit lane and received a penalty.

<span class="mw-page-title-main">McLaren MCL32</span> McLaren Formula One racing car

The McLaren MCL32 is a Formula One racing car designed and constructed by McLaren to compete in the 2017 FIA Formula One World Championship. The car was driven by two-time World Drivers' Champion Fernando Alonso, who stayed with the team for a third season; and Stoffel Vandoorne, who joined the team after Jenson Button retired from full-time competition at the end of the 2016 season.

The 2021 Porsche Mobil 1 Supercup was the 29th Porsche Supercup season, a GT3 production stock car racing series sanctioned by Porsche Motorsports GmbH in the world. It began on 23 May at Circuit de Monaco and ended on 12 September at the Autodromo Nazionale di Monza, after eight races, all of which were support events for the 2021 Formula One season.

References

  1. corporate history Exxonmobil
  2. Other products Archived 2021-02-13 at the Wayback Machine MobilOil
  3. "Lubes'n'Greases". Archived from the original on 2019-05-09. Retrieved 2019-05-09.
  4. Fuelled for the Future Red Bull Racing 1 December 2016
  5. Red Bull confirms switch to ExxonMobil for 2017 Archived 2018-03-02 at the Wayback Machine Motorsport.com 1 December 2016
  6. Tony Stewart adds Mobil 1 as primary sponsor – ESPN
  7. FCSM Partenaires 2012/2013