Perodua

Last updated

Perusahaan Otomobil Kedua Sdn. Bhd.
Company type Public
Industry Automotive
Founded1993;31 years ago (1993) [1]
Headquarters Sungai Choh, Rawang, Malaysia
Area served
Malaysia, Brunei Darussalam, Mauritius, Seychelles, Singapore, Sri Lanka
Key people
Tan Sri Asmat Kamaludin (Chairman)
Dato Zainal Abidin Ahmad (President & CEO)
Products Automobiles
Owners
Number of employees
11,500 (2023)
Website www.perodua.com.my

Perusahaan Otomobil Kedua Sendirian Berhad [2] (Second Automobile Enterprise Private Limited), usually abbreviated to Perodua (Malay: [pəroˈdua] ), is Malaysia's largest car manufacturer, followed by Proton Holdings.

Contents

History

It was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994. [3] 'M2' refers to the codename which was used when the project to establish Perodua was still top secret. Initially Perodua mainly produced minicars and superminis, and did not have models in the same market segments as Proton. In recent years, however, its targeted market segments have started to overlap with Proton's – especially in the super-compact segment, where the Perodua Myvi has fought off the Proton Savvy and is now competing with the Proton Iriz.

The third generation Perodua Myvi 1.5. Perodua Myvi 1.5 in Penang, Malaysia (1).jpg
The third generation Perodua Myvi 1.5.

Perodua does not design or engineer its main components, such as engines and transmissions, in house. The cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. [3] In 2004 Perodua started assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.

Perodua sold more than 207,100 vehicles in 2016, which was its highest-ever yearly sales record, and achieved a highest-ever market share of 35.7%. [4] The company is planning to set up a second car manufacturing plant with a planned $770 million investment in the coming years.

Perodua's shareholders currently include the UMW Corporation (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%) and Mitsui & Co. (Asia Pacific) (2.8%). [5] [6]

Sales

The Perodua Myvi was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014. Perodua convoy at the 2011 Hari Malaysia celebrations at Dataran Merdeka, Kuala Lumpur.jpg
The Perodua Myvi was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014.

Domestic

Perodua is expected to become the largest manufacturer of subcompact cars in Southeast Asia. By October 2005, it had produced a cumulative total of 1 million cars. By July 2008, it increased its manufacturing output to 240,000 per year. [8]

Compared to Proton, Perodua has been quite successful in its business ventures. The automobile manufacturer is popular in Malaysia, with the Perodua Myvi having sold 80,327 units in 2006, outselling its rival's best-selling car, then the Proton Wira, which sold only 28,886 units in Malaysia. In the period 2006–2010 Perodua was the best-selling car company in Malaysia. In the first half of 2011, however, Proton overtook Perodua to become the best-selling brand. It was many years since the first national carmaker had been the best-seller, and though part of the reason was that Perodua's supply in the second quarter was limited (due to phasing-out of the old Myvi) and also the problems caused by the amendments to the H-P Act, it has to be said that Proton's current line-up has drawn many customers, notably the core models Proton Saga and Proton Persona. Proton delivered 85,223 units to take a 28.7% share of the TIV while Perodua delivered 79,467 units, a difference of 5,756 units. [9]

International

In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK were small, however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) – insignificant compared to other brands. Sales were up slightly in 2009 (to 650) and then to 761 in 2010, [10] mainly due to the new Perodua Myvi selling comparatively well. [11]

Currently, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles. [12] The company also exported the Myvi as the Daihatsu Sirion to Indonesia, which makes up for 55 percent of their exports in 2020. [13]

In 2021, the company started studying whether exporting used Perodua cars overseas from Malaysia would be feasible. [14] As of 2024, Perodua is exporting used cars to some countries like Fiji. [15]

Models

Current models

ModelIntroductionCurrent modelVehicle description
Introduction (model code)Update/facelift
2021 Perodua Myvi 1.5 AV (Malaysia) front view.png Myvi 20052017 (M800)2021 B-segment hatchback. Exported to Indonesia as the Daihatsu Sirion.
2022 Perodua Alza AV GearUp (Malaysia) front view 02.png Alza 20092022 (W150)Three-row B-segment MPV based on the Daihatsu Xenia.
2023 Perodua Axia G (Malaysia) front view 02.png Axia 20142023 (A300)A-segment hatchback based on the Daihatsu Ayla and the successor to the Perodua Viva.
2020 Perodua Bezza (front).png Bezza 20162016 (B300)2020B-segment sedan, not shared with other overseas models.
Perodua Aruz AV in Penang, Malaysia (1).jpg Aruz 20192019 (F850)Three-row, rear-wheel-drive B-segment SUV based on the Daihatsu Terios.
2021 Perodua Ativa H (Malaysia) front view 04.jpg Ativa 20212021 (A270)A-segment SUV based on the Daihatsu Rocky.

Former models

Slogans

Corporate slogan

Anniversary slogan

Brand Identity


Logo history

Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first sport utility vehicle, the Perodua Kembara.

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of a competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place of the green and red areas, with the chrome relief maintained as it was.

Awards and accolades

Related Research Articles

<span class="mw-page-title-main">Proton Holdings</span> Malaysian multinational automotive manufacturer

Proton Holdings Berhad, commonly known as Proton, is a Malaysian multinational automotive company. Proton was established on May 7, 1983, as Malaysia's sole national budget car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Perak.

<span class="mw-page-title-main">Daihatsu Mira</span> Kei car/city car

The Daihatsu Mira is a kei car and city car built by Japanese car maker Daihatsu. It has a variety of options and chassis variations, with the latest variant having four models: Mira, Mira AVY, Mira Gino, and Mira VAN. The Mira is the latest successor to the line of cars begun with the Daihatsu Fellow of 1966, and was originally introduced as the commercial version of the Cuore. Outside of Japan, the Mira has also been offered with larger 850 or 1000-cc engines. In Australia, the two-seater version was marketed as the Daihatsu Handivan and later as the Daihatsu Handi. The term mira is Latin meaning "goal" or "purpose".

<span class="mw-page-title-main">Daihatsu Terios</span> Mini SUV manufactured by Daihatsu

The Daihatsu Terios is a mini SUV produced by the Japanese automobile manufacturer Daihatsu since 1997 as the successor to the F300 series Rocky. It was initially offered in both short- and long-wheelbase configurations before the former stopped production in 2016 to be replaced by the A200 series Rocky crossover in 2019. The long-wheelbase variant is available mainly for the Indonesian market with three-row seating options. A smaller kei car model called the Terios Kid/Lucia was also available for the first-generation model.

<span class="mw-page-title-main">Proton Saga</span> Motor vehicle

The Proton Saga is a series of subcompact cars and currently city cars produced by Malaysian automobile manufacturer Proton. Introduced in 1985, the Proton Saga became the first Malaysian car and a major milestone in the Malaysian automotive industry. The Saga is Proton's longest-running and best-selling nameplate, with over 1.9 million units sold worldwide over 37 years.

<span class="mw-page-title-main">Perodua Myvi</span> Motor vehicle

The Perodua Myvi is a subcompact car/supermini (B-segment) produced by the Malaysian manufacturer Perodua since 2005. Based on the Daihatsu Boon, the Myvi is the result of Perodua's collaboration with both Toyota and Daihatsu. However, the third generation Myvi was entirely designed and made in Malaysia, thus not being based on the third generation Boon. The Myvi was the best-selling car in Malaysia for nine consecutive years, between 2006 and 2014, and again between the years 2018 and 2022. The Myvi has been Malaysia's best-selling car for 14 years since its first full year of sales in 2006. As of 2023, the Myvi reached 1.4 million units sold since the launch of its first generation in 2005.

<span class="mw-page-title-main">Proton Savvy</span> Motor vehicle

The Proton Savvy is a supermini hatchback produced by Malaysian carmaker Proton. The car was introduced in June 2005, as an indirect successor to Proton Tiara. It was discontinued in 2013 due to slow sales compared to the Perodua Myvi.

<span class="mw-page-title-main">Perodua Kancil</span> Motor vehicle

The Perodua Kancil is a city car manufactured by Malaysian automobile manufacturer Perodua from August 1994 to July 2009. The Kancil is a rebadged third generation Daihatsu Mira.

<span class="mw-page-title-main">Perodua Viva</span> Malaysian city car

The Perodua Viva is a city car manufactured by Malaysian automaker Perodua since 10 May 2007. At launch, Perodua marketed the Viva as a Kelisa replacement only. Later in the Viva's life, with the introduction of the 660 BX variant, the Viva finally replaced the Kancil. The Perodua Viva is based on the sixth generation Daihatsu Mira (L250). The name "Viva" is derived from the Italian word viva, meaning "long live".

<span class="mw-page-title-main">Proton Exora</span> Motor vehicle

The Proton Exora is a discontinued automobile produced by the Malaysian car manufacturer Proton. Considered to be a compact multi-purpose vehicle (MPV) in the C-segment, it became Malaysia's first locally developed MPV upon its release on April 15, 2009. The Exora is the first Proton based on the P2 platform. Its facelift revision, which debuted on December 15, 2011, became the first Proton to use the CamPro CFE turbocharged engine and CVT technology.

<span class="mw-page-title-main">Perodua Alza (first generation)</span> Motor vehicle

The M500 series Perodua Alza is the first generation of Alza B-segment multi-purpose vehicle (MPV) produced by Malaysian car manufacturer Perodua. Based on the Daihatsu Boon Luminas, it was launched in November 2009 as the company's first purpose-built MPV.

<span class="mw-page-title-main">Daihatsu E-series engine</span> Engine series from Daihatsu

The Daihatsu E-series engine is a range of compact three-cylinder, internal combustion piston engines, designed by Daihatsu, which is a subsidiary of Toyota. The petrol-driven series has cast iron engine blocks and aluminum cylinder heads, and are of either SOHC or DOHC design, with belt driven heads.

<span class="mw-page-title-main">Proton Saga (first generation)</span> Motor vehicle

The first generation Proton Saga was the first automobile produced by Malaysian automobile manufacturer, Proton. It was based on the 1983 Mitsubishi Lancer Fiore as a result of a joint venture between HICOM and Mitsubishi. The Proton Saga was officially launched on 9 July 1985 by the fourth prime minister, Dr. Mahathir Mohamad. It was produced in both 4-door saloon and 5-door hatchback styles.

<span class="mw-page-title-main">Proton Perdana (first generation)</span> Motor vehicle

The first generation Proton Perdana is a four-door mid-size family saloon manufactured by Malaysian automobile producer Proton which launched on 26 January 1995. It is a badge engineered seventh generation Mitsubishi Eterna, developed as the result of a collaboration between Proton and Mitsubishi Motors. About 80,000 first generation Proton Perdanas were sold between 1995 and 2013.

<span class="mw-page-title-main">Perodua Axia</span> Motor vehicle

The Perodua Axia is a city car produced by Malaysian automobile manufacturer Perodua. It was launched on 15 September 2014 as the successor to the Viva. The car takes over the title of being the most affordable car in Malaysia from the Viva, and the best-selling car in Malaysia for three consecutive years, between 2015 until 2017. The Axia is the first model to debut from Perodua's all-new second factory in Rawang, Selangor. As of mid-2023, the Axia reached 600,000 units sold since the launch of its first generation in 2014.

<span class="mw-page-title-main">Proton Iriz</span> Motor vehicle

The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by Malaysia’s fourth and seventh prime minister, Dr. Mahathir Mohamad. The Iriz platform is also used by its sedan equivalent, the Persona (BH) which was introduced in 2016.

The automotive industry in Malaysia consists of 27 vehicle producers and over 640 component manufacturers. The Malaysian automotive industry is the third largest in Southeast Asia, and the 23rd largest in the world, with an annual production output of over 500,000 vehicles. The automotive industry contributes 4% or RM 40 billion to Malaysia's GDP, and employs a workforce of over 700,000 throughout a nationwide ecosystem.

<span class="mw-page-title-main">Perodua Bezza</span> Motor vehicle

The Perodua Bezza is an B-segment sedan produced by Malaysian automobile manufacturer Perodua. It was launched on 21 July 2016 as Perodua's first sedan car, and a complement to the Axia hatchback.

Perusahaan Otomobil Elektrik (Malaysia) Sdn. Bhd. (POEM) is the name of a defunct Malaysian company that produced small electric vehicles in the late 1990s and early 2000s. POEM was established in 1996 as a joint venture between Tenaga Nasional and Frazer-Nash Research. The first POEM vehicle, the Eleksuria was touted as Malaysia's first electric vehicle upon its launch in December 1997.

<span class="mw-page-title-main">Daihatsu Rocky (A200)</span> Subcompact crossover SUV

The A200/A250 seriesDaihatsu Rocky is a subcompact crossover SUV manufactured by Daihatsu. It was unveiled at the 46th Tokyo Motor Show on 23 October 2019 under the "New Compact SUV" name. It replaced the Be‣go in the Japanese market and went on sale on 5 November 2019. The Rocky is also rebadged and sold under Toyota and Subaru brands as the Toyota Raize and Subaru Rex respectively.

References

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