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![]() Perodua corporate office in Rawang, Selangor | |
Company type | Public |
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Industry | Automotive |
Founded | 1993 |
Headquarters | Sungai Choh, Rawang, Malaysia |
Area served | Malaysia, Brunei Darussalam, Mauritius, Seychelles, Singapore, Sri Lanka |
Key people | Tan Sri Asmat Kamaludin (Chairman) Dato Zainal Abidin Ahmad (President & CEO) |
Products | Automobiles |
Owners |
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Number of employees | 11,500 (2023) |
Website | www |
Perusahaan Otomobil Kedua Sendirian Berhad [1] (Second Automobile Enterprise Private Limited), usually abbreviated to Perodua (Malay: [pəroˈdua] ), is Malaysia's largest car manufacturer, followed by Proton Holdings.
It was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994. [2] 'M2' refers to the codename which was used when the project to establish Perodua was still top secret. Initially Perodua mainly produced minicars and superminis, and did not have models in the same market segments as Proton. In recent years, however, its targeted market segments have started to overlap with Proton's – especially in the super-compact segment, where the Perodua Myvi has fought off the Proton Savvy and is now competing with the Proton Iriz.
Perodua does not design or engineer its main components, such as engines and transmissions, in house. The cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. [2] In 2004 Perodua started assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.
Perodua sold more than 207,100 vehicles in 2016, which was its highest-ever yearly sales record, and achieved a highest-ever market share of 35.7%. [3] The company is planning to set up a second car manufacturing plant with a planned $770 million investment in the coming years.
Perodua's shareholders currently include the UMW Corporation (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%) and Mitsui & Co. (Asia Pacific) (2.8%). [4] [5]
Perodua is expected to become the largest manufacturer of subcompact cars in Southeast Asia. By October 2005, it had produced a cumulative total of 1 million cars. By July 2008, it increased its manufacturing output to 240,000 per year. [7]
Compared to Proton, Perodua has been quite successful in its business ventures. The automobile manufacturer is popular in Malaysia, with the Perodua Myvi having sold 80,327 units in 2006, outselling its rival's best-selling car, then the Proton Wira, which sold only 28,886 units in Malaysia. In the period 2006–2010 Perodua was the best-selling car company in Malaysia. In the first half of 2011, however, Proton overtook Perodua to become the best-selling brand. It was many years since the first national carmaker had been the best-seller, and though part of the reason was that Perodua's supply in the second quarter was limited (due to phasing-out of the old Myvi) and also the problems caused by the amendments to the H-P Act, it has to be said that Proton's current line-up has drawn many customers, notably the core models Proton Saga and Proton Persona. Proton delivered 85,223 units to take a 28.7% share of the TIV while Perodua delivered 79,467 units, a difference of 5,756 units. [8]
In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK were small, however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) – insignificant compared to other brands. Sales were up slightly in 2009 (to 650) and then to 761 in 2010, [9] mainly due to the new Perodua Myvi selling comparatively well. [10]
Currently, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles. [11] The company also exported the Myvi as the Daihatsu Sirion to Indonesia, which makes up for 55 percent of their exports in 2020. [12]
In 2021, the company started studying whether exporting used Perodua cars overseas from Malaysia would be feasible. [13] As of 2024, Perodua is exporting used cars to some countries like Fiji. [14]
Model | Introduction | Current model | Vehicle description | ||
---|---|---|---|---|---|
Introduction (model code) | Update/facelift | ||||
![]() | Myvi | 2005 | 2017 (M800) | 2021 | B-segment hatchback. Exported to Indonesia as the Daihatsu Sirion. |
![]() | Alza | 2009 | 2022 (W150) | – | Three-row B-segment MPV based on the Daihatsu Xenia. |
![]() | Axia | 2014 | 2023 (A300) | – | A-segment hatchback based on the Daihatsu Ayla and the successor to the Perodua Viva. |
![]() | Bezza | 2016 | 2016 (B300) | 2020 | A-segment sedan, not shared with other overseas models. |
![]() | Aruz | 2019 | 2019 (F850) | – | Three-row, rear-wheel-drive B-segment SUV based on the Daihatsu Terios. |
![]() | Ativa | 2021 | 2021 (A270) | – | A-segment SUV based on the Daihatsu Rocky. |
Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first sport utility vehicle, the Perodua Kembara.
The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of a competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place of the green and red areas, with the chrome relief maintained as it was.
Proton Holdings Berhad, commonly known as Proton, is a Malaysian multinational automotive company. Proton was established on May 7, 1983, as Malaysia's sole national budget car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Perak.
Daihatsu Motor Co., Ltd., commonly known as Daihatsu, is a Japanese automobile manufacturer and one of the oldest surviving Japanese internal combustion engine manufacturers. The company's headquarters are located in Ikeda, Osaka Prefecture.
The Daihatsu Mira is a kei car and city car built by Japanese car maker Daihatsu. It has a variety of options and chassis variations, with the latest variant having four models: Mira, Mira AVY, Mira Gino, and Mira VAN. The Mira is the latest successor to the line of cars begun with the Daihatsu Fellow of 1966, and was originally introduced as the commercial version of the Cuore. Outside of Japan, the Mira has also been offered with larger 850 or 1000-cc engines. In Australia, the two-seater version was marketed as the Daihatsu Handivan and later as the Daihatsu Handi. The term mira is Latin meaning "goal" or "purpose".
The Daihatsu Terios is a mini SUV produced by the Japanese automobile manufacturer Daihatsu since 1997 as the successor to the F300 series Rocky. It was initially offered in both short- and long-wheelbase configurations before the former stopped production in 2016 to be replaced by the A200 series Rocky crossover in 2019. The long-wheelbase variant is available mainly for the Indonesian market with three-row seating options. A smaller kei car model called the Terios Kid/Lucia was also available for the first-generation model.
The Proton Saga is a series of subcompact cars and currently city cars produced by Malaysian automobile manufacturer Proton. Introduced in 1985, the Proton Saga became the first Malaysian car and a major milestone in the Malaysian automotive industry. The Saga is Proton's longest-running and best-selling nameplate, with over 1.9 million units sold worldwide over 37 years.
The Perodua Myvi is a subcompact car/supermini (B-segment) produced by the Malaysian manufacturer Perodua since 2005. Based on the Daihatsu Boon, the Myvi is the result of Perodua's collaboration with both Toyota and Daihatsu. However, the third generation Myvi was entirely designed and made in Malaysia, thus not being based on the third generation Boon. The Myvi was the best-selling car in Malaysia for nine consecutive years, between 2006 and 2014, and again between the years 2018 and 2022. The Myvi has been Malaysia's best-selling car for 14 years since its first full year of sales in 2006. As of 2023, the Myvi reached 1.4 million units sold since the launch of its first generation in 2005.
The Perodua Kancil is a city car manufactured by Malaysian automobile manufacturer Perodua from August 1994 to July 2009. The Kancil is a rebadged third generation Daihatsu Mira.
The Perodua Rusa is a cab over microvan manufactured by the Malaysian automaker Perodua between 1996 and 2007, and based on the Daihatsu Zebra. Launched on March 6, 1996, the Rusa is the first van model to be produced by a Malaysian automotive company. The original model received a 1.3-litre engine, followed by the 1.6-litre model on 14 May 1997.
The Perodua Viva is a city car manufactured by Malaysian automaker Perodua since 10 May 2007. At launch, Perodua marketed the Viva as a Kelisa replacement only. Later in the Viva's life, with the introduction of the 660 BX variant, the Viva finally replaced the Kancil. The Perodua Viva is based on the sixth generation Daihatsu Mira (L250). The name "Viva" is derived from the Italian word viva, meaning "long live".
The Proton Exora is a discontinued automobile produced by the Malaysian car manufacturer Proton. Considered to be a compact multi-purpose vehicle (MPV) in the C-segment, it became Malaysia's first locally developed MPV upon its release on April 15, 2009. The Exora is the first Proton based on the P2 platform. Its facelift revision, which debuted on December 15, 2011, became the first Proton to use the CamPro CFE turbocharged engine and CVT technology.
The M500 series Perodua Alza is the first generation of Alza B-segment multi-purpose vehicle (MPV) produced by Malaysian car manufacturer Perodua. Based on the Daihatsu Boon Luminas, it was launched in November 2009 as the company's first purpose-built MPV.
The Daihatsu E-series engine is a range of compact three-cylinder, internal combustion piston engines, designed by Daihatsu, which is a subsidiary of Toyota. The petrol-driven series has cast iron engine blocks and aluminum cylinder heads, and are of either SOHC or DOHC design, with belt driven heads.
The first generation Proton Saga was the first automobile produced by Malaysian automobile manufacturer, Proton. It was based on the 1983 Mitsubishi Lancer Fiore as a result of a joint venture between HICOM and Mitsubishi. The Proton Saga was officially launched on 9 July 1985 by the fourth prime minister, Dr. Mahathir Mohamad. It was produced in both 4-door saloon and 5-door hatchback styles.
The first generation Proton Perdana is a four-door mid-size family saloon manufactured by Malaysian automobile producer Proton which launched on 26 January 1995. It is a badge engineered seventh generation Mitsubishi Eterna, developed as the result of a collaboration between Proton and Mitsubishi Motors. About 80,000 first generation Proton Perdanas were sold between 1995 and 2013.
The Perodua Axia is a city car produced by Malaysian automobile manufacturer Perodua. It was launched on 15 September 2014 as the successor to the Viva. The car takes over the title of being the most affordable car in Malaysia from the Viva, and the best-selling car in Malaysia for three consecutive years, between 2015 until 2017. The Axia is the first model to debut from Perodua's all-new second factory in Rawang, Selangor. As of mid-2023, the Axia reached 600,000 units sold since the launch of its first generation in 2014.
The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by the fourth and seventh Malaysia's prime minister, Dr. Mahathir Mohamad. The Iriz platform is also used by its sedan equivalent, the Persona (BH) which was introduced in 2016.
The automotive industry in Malaysia consists of 27 vehicle producers and over 640 component manufacturers. The Malaysian automotive industry is the third largest in Southeast Asia, and the 23rd largest in the world, with an annual production output of over 500,000 vehicles. The automotive industry contributes 4% or RM 40 billion to Malaysia's GDP, and employs a workforce of over 700,000 throughout a nationwide ecosystem.
The Perodua Bezza is an A-segment sedan produced by Malaysian automobile manufacturer Perodua. It was launched on 21 July 2016 as Perodua's first sedan car, and a complement to the Axia hatchback.
Perusahaan Otomobil Elektrik (Malaysia) Sdn. Bhd. (POEM) is the name of a defunct Malaysian company that produced small electric vehicles in the late 1990s and early 2000s. POEM was established in 1996 as a joint venture between Tenaga Nasional and Frazer-Nash Research. The first POEM vehicle, the Eleksuria was touted as Malaysia's first electric vehicle upon its launch in December 1997.
The A200/A250 seriesDaihatsu Rocky is a subcompact crossover SUV manufactured by Daihatsu. It was unveiled at the 46th Tokyo Motor Show on 23 October 2019 under the "New Compact SUV" name. It replaced the Be‣go in the Japanese market and went on sale on 5 November 2019. The Rocky is also rebadged and sold under Toyota and Subaru brands as the Toyota Raize and Subaru Rex respectively.