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The i-unit is an ultra-compact single seater four wheeled Toyota concept car. It debuted at the World Expo 2005, held in Aichi Prefecture, Japan. The vehicle is a cross between a microcar, a motorcycle, and a vehicular exoskeleton. The goal of Toyota is to provide a personal mobility, which can be used on roads but also does not hinder interaction with pedestrians. For this the i-unit has two possible setups. First, there is an upright low speed setup, where the rider has a higher position and can have conversations face-to-face with pedestrians and can move among people. This upright position can be transformed while driving to a low position, where the rider sits much lower and more reclined. This high speed setup has a much lower center of gravity and is for driving at higher speeds.
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide and, as of September 2018, was the sixth-largest company in the world by revenue. As of 2017, Toyota is the largest automotive manufacturer. Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year which it has done since 2012, when it also reported the production of its 200-millionth vehicle. As of July 2014, Toyota was the largest listed company in Japan by market capitalization and by revenue.
A concept car is a car made to showcase new styling and/or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not be mass-produced. General Motors designer Harley Earl is generally credited with inventing the concept car, and did much to popularize it through its traveling Motorama shows of the 1950s.
Aichi Prefecture is a prefecture of Japan located in the Chūbu region. The region of Aichi is also known as the Tōkai region. The capital is Nagoya. It is the focus of the Chūkyō metropolitan area.
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The i-unit weighs 180 kilograms (400 lb). It contains a lithium ion battery and features Intelligent Transport System technology. The rear wheels are powered by electric motors, and the device is steered with the front wheels. In the upright position it has a turning radius of 0.9 metres (35.4 in), which means it can turn on the spot. The vehicle is controlled by two joystick-like devices at the front of the armrests, and uses a Drive-by-wire technology. An Intelligent Transport System (ITS) technology aims to reduce the likelihood of accidents.
A joystick is an input device consisting of a stick that pivots on a base and reports its angle or direction to the device it is controlling. A joystick, also known as the control column, is the principal control device in the cockpit of many civilian and military aircraft, either as a center stick or side-stick. It often has supplementary switches to control various aspects of the aircraft's flight.
An accident, also known as an unintentional act, is an undesirable, incidental, and an unplanned event that could have been prevented had circumstances leading up to the accident been recognized, and acted upon, prior to its occurrence. Most scientists who study unintentional injury avoid using the term "accident" and focus on factors that increase risk of severe injury and that reduce injury incidence and severity.
The color of the lights can change according to the preferences or emotions of the operator. The shape was designed to symbolize a leaf, and the design incorporates environmentally friendly materials such as kenaf.
A leaf is an organ of a vascular plant and is the principal lateral appendage of the stem. The leaves and stem together form the shoot. Leaves are collectively referred to as foliage, as in "autumn foliage".
Kenaf [etymology: Persian], Hibiscus cannabinus, is a plant in the family Malvaceae also called Deccan hemp and Java jute. Hibiscus cannabinus is in the genus Hibiscus and is native to southern Asia, though its exact origin is unknown. The name also applies to the fibre obtained from this plant. Kenaf is one of the allied fibres of jute and shows similar characteristics.
This concept vehicle is used by Toyota for public relations, and they state that The "i-unit" is a form of "personal mobility" that seeks to attain a greater balance of meeting individuals' wishes to enjoy freedom of movement, harmony with society, and harmony with the Earth's natural environment. They also refer to these vehicles as wearable personal mobility vehicles. A representative at the IAA 2005 in Frankfurt stated that Toyota may plan to offer these type of vehicles for sale, but did not provide a date when the vehicle will be available. Currently the vehicle lacks features such as a storage compartment (i.e. Trunk or glove compartment), and the protection against bad weather is inadequate.
Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Frankfurt is a metropolis and the largest city of the German federal state of Hesse, and its 746,878 (2017) inhabitants make it the fifth-largest city of Germany after Berlin, Hamburg, Munich, and Cologne. On the River Main, it forms a continuous conurbation with the neighbouring city of Offenbach am Main, and its urban area has a population of 2.3 million. The city is at the centre of the larger Rhine-Main Metropolitan Region, which has a population of 5.5 million and is Germany's second-largest metropolitan region after the Rhine-Ruhr Region. Since the enlargement of the European Union in 2013, the geographic centre of the EU is about 40 km (25 mi) to the east of Frankfurt's central business district. Like France and Franconia, the city is named after the Franks. Frankfurt is the largest city in the Rhine Franconian dialect area.
A glove compartment or glovebox or glovie is a compartment built into the dashboard of an automobile, located over the front-seat passenger's footwell, and often used for miscellaneous storage. The name derives from the original purpose of the compartment, to store driving gloves. They were sometimes in a box on the floorboard near the driver, hence the word "glovebox". In most vehicles, the glove compartment closes with a latch, with the option of being locked with a key.
Twelve i-units together with two Toyota i-foots (two legged walking seats for one passenger, maximum capacity 60 kg) performed at the Toyota Pavilion at the 2005 World Expo in Aichi.
| Dimension | Low Speed | High Speed |
|---|---|---|
| Length | 1.100 metres (43.3 in) | 1.800 metres (70.9 in) |
| Height | 1.800 metres (70.9 in) | 1.250 metres (49.2 in) |
| Width | 1.040 metres (40.9 in) | 0.540 metres (21.3 in) |
| Wheelbase | 0.540 metres (21.3 in) | 1.300 metres (51.2 in) |
The i-unit has been superseded by the i-swing, a three-wheeler that leans in curves. One of the i-units produced is on display in the London Science Museum, where its bio-plastic panels are featured. [1]
