Never Surrender High-Top

Last updated
Never Surrender High-Top
Type Shoe
InceptionFebruary 17, 2024;32 days ago (2024-02-17)
Manufacturer45Footwear
Website gettrumpsneakers.com

The Never Surrender High-Top is a high-top sneaker endorsed by former U.S. president Donald Trump.

Contents

Release and promotion

This is something I've been talking about for 12 years, 13 years, and I think it's going to be a big success.

—Trump at Sneaker Con in February 2024

Trump announced the Never Surrender High-Top on February 17, 2024, at Sneaker Con in Philadelphia; his appearance was met with disdain and applause. [1] Debuting at US$399 as a limited-edition offering of one thousand made-to-order [2] pairs, [3] the Never Surrender High-Top appeared on gettrumpsneakers.com, selling out within hours; [4] the website features cologne, perfume, and two additional sneakers. [5] The sneaker was manufactured by 45Footwear, who licensed Trump's image from CIC Ventures, [3] and will ship in July. [6]

Trump autographed at least ten pairs of the Never Surrender High-Top. [7] One pair was sold for US$9,000 to Roman Sharf, a watch dealer. Sharf was invited to Trump International Golf Club after posting about the sneakers online. [8]

Design

The Never Surrender High-Top is a high-top sneaker bearing similarities to the sneakers in the Nike Air Force series. The sneaker's quarter, tip, vamp, tongue, shoelaces, and heel are gilded, with the flag of the United States adorning the collar and sock lining. The midsole is white while the outsole is red. [3] This may infringe on Christian Louboutin's red sole trademark. Christian Louboutin owns a trademark in "lacquered red sole" for "women's high fashion footwear" that "contrasts with the color of the adjoining (‘upper’) portion of the shoe." [9] The Never Surrender High-Top shoe, however, is not in the category of "women's high fashion footwear." Nevertheless, Louboutin could argue that it maintains limited common law trademark protections on its red sole design when used on other types of footwear, including sneakers. [10]

Reception

Political response

Michael Tyler, Joe Biden's campaign communications director, stated that Trump's sneakers were the "closest he'll get to any Air Force 1s ever again for the rest of his life". [5]

Gun control advocate David Hogg purchased the domain shoptrumpsneakers.com, redirecting the website to The Shotline, a service allowing users to send an automated call to members of Congress, urging gun reform using the voice of mass shooting victims through generative audio. [11]

Fashion industry response

Fashion industry writer Derek Guy wrote that the promotion was "embarrassing", comparing French president Emmanuel Macron and British prime minister Rishi Sunak's formality to the event. [1]

Media response

The Never Surrender High-Top was satirized in a Saturday Night Live sketch entitled "Trump Sneakers". In the sketch—a fictitious film trailer for White Men Can Trump, host Shane Gillis portrays an office worker who discovers the sneakers, granting him the ability to mislead those around him of his accomplishments. [12] In a Weekend Update segment, Michael Che quipped that the Never Surrender High-Top is worn by "the guy getting dragged off your flight". [13]

Fox News contributor Raymond Arroyo suggested on The Big Weekend Show that African American voters would vote for Trump because "they're into sneakers". [14]

See also

Related Research Articles

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References

  1. 1 2 Cameron, Chris (February 18, 2024). "Reeling From $450 Million Penalty, Trump Hawks $400 Shoes". The New York Times . Retrieved February 27, 2024.
  2. ↑ Demopoulos, Alaina (February 20, 2024). "Sneakerheads on Trump's 'Never Surrender' gold shoe: 'Tacky and very, very dumb'". The Guardian . Retrieved February 27, 2024.
  3. 1 2 3 Friedman, Vanessa (February 19, 2024). "Those $399 Gold Trump Sneakers Are About a Lot More Than Shoes". The New York Times . Retrieved February 27, 2024.
  4. ↑ Miranda, Shauneen (February 18, 2024). "Trump's high-top sneakers sell out hours after launch". Axios . Retrieved February 27, 2024.
  5. 1 2 Sullivan, Kate (February 18, 2024). "Trump launches sneaker line a day after judge's order to pay nearly $355 million". CNN . Retrieved February 27, 2024.
  6. ↑ Obeidallah, Dean (February 19, 2024). "Trump is going to have to sell a lot of sneakers to pay his judgments". CNN . Retrieved February 27, 2024.
  7. ↑ Hernandez, Joe (February 20, 2024). "What to know about the debut of Trump's $399 golden, high-top sneakers". NPR . Retrieved February 27, 2024.
  8. ↑ Bernstein, Jacob (February 24, 2024). "This Man Paid $9,000 for a Pair of Donald Trump Sneakers". The New York Times . Retrieved February 27, 2024.
  9. ↑ "Christian Louboutin S.A. v. Yves Saint Laurent Am. Inc".
  10. ↑ "Are Donald Trump's Red Soled Sneakers a Lawsuit in the Making?". The Fashion Law. 18 February 2024. Retrieved 19 March 2024.
  11. ↑ Otten, Tori (February 20, 2024). "Parkland Survivor Trolls Trump's Sneaker Venture in an Awesome Way". The New Republic . Retrieved February 27, 2024.
  12. ↑ Earl, William (February 24, 2024). "Shane Gillis Brings His Trump Impression to 'SNL' to Skewer Ex-President's $400 Gold Sneakers". Variety . Retrieved February 27, 2024.
  13. ↑ Andreeva, Nellie (February 24, 2024). "Shane Gillis Has Donald Trump Impersonation Face-Off With James Austin Johnson In 'SNL' Trump Sneakers Skit". Deadline Hollywood . Retrieved February 27, 2024.
  14. ↑ Beyer, Elizabeth (February 24, 2024). "Trump sneakers an effort to connect with Black voters: Fox News contributor". USA Today . Retrieved February 27, 2024.
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