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| Location | Novi Sad, Serbia |
|---|---|
| Opened | 2003 |
| Annual production volume | 1.5 million hl |
| Owned by | Heineken Srbija |
Novi Sad Brewery (Serbian : Novosadska pivara; full legal name: Pivara MB d.o.o. za proizvodnju piva Novi Sad) is a brewery in Serbia owned by Heineken Srbija. It started production in 2003 and is the youngest brewery operating in the country.
The brewery was founded as MB Brewery (Serbian : pivara MB). Through an aggressive marketing campaign that featured a "Svetsko, a naše" ("Global, but ours") slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina, [1] it quickly established its MB pivo brand.
At the time when Rodić Company decided to sell the brewery it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatin Brewery, Carlsberg Srbija, and Efes Srbija.
In 2007, Dutch beer producer Heineken International announced its purchase of Brewery MB. The amount of the transaction was not disclosed. [2] The takeover was finalized on 19 February 2008 at which time it was also announced that the company is changing its name to Brauerei MB. [3]
In 2008, Heineken's Braurei MB (Novi Sad Brewery) merged with Efes Srbija (Zaječar and Pančevo breweries) to establish a new entity - Ujedinjene srpske pivare (United Breweries of Serbia), later renamed Heineken Srbija.
Brands produced in Novi Sad Brewery are: Laško, Krušovice, Zaječarsko low-pasteurized, Pils Plus, MB, Master, Heineken and Amstel beer.
Newcastle Brown Ale is a brown ale, originally brewed in Newcastle upon Tyne, England. It was launched in 1927 by Colonel Jim Porter after three years of development. The 1960 merger of Newcastle Breweries with Scottish Brewers afforded the beer national distribution, and UK sales peaked in the early 1970s. The beer underwent a resurgence in the late 1980s and early 1990s with student unions selling it. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, and in 2010 to Tadcaster. In 2017, the Heineken Brewery in Zoeterwoude, Netherlands, also began production. Since 2019, it has also been brewed by Lagunitas Brewing Company in Petaluma, California, and Chicago, Illinois, for the American market.
Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.
Beer is a popular beverage in Serbia.
Pierluigi Collina is an Italian former football referee. He was named "The World's Best Referee" by the International Federation of Football History & Statistics six consecutive times from 1998 to 2003.
Staropramen Brewery in the Smíchov district of Prague is the second largest brewery in the Czech Republic. It was founded in 1869 and the brand name Staropramen, literally meaning “old spring”, was registered in 1911. It is owned by Molson Coors and its products are exported to 37 countries, mostly in Europe and North America.
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McEwan's is a brand of beer owned by Carlsberg Marston's Brewing Company. It was originally brewed by William McEwan's Fountain Brewery in Edinburgh, Scotland. The McEwan's brand passed to Heineken in 2008 after their purchase of Scottish & Newcastle's British operations. Heineken sold the brand to Wells & Young's in 2011, who sold their brewing operation, including the McEwan brand to Marston's in 2017. Cans and bottles are now brewed in Bedford, England.
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Apatin Brewery, a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, the beer is sold in Bosnia-Herzegovina, Croatia, Macedonia, Montenegro, Austria, Sweden, Slovenia and Switzerland.
Heineken Lager Beer, or simply Heineken, is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
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Čelarevo is a village located in the Bačka Palanka municipality, in the South Bačka District of Serbia. It is situated in the Autonomous Province of Vojvodina. The village has a Serb ethnic majority and its population numbers 5,423 people.
Beer in Asia began when beer was produced in Sumer, Mesopotamia circa 6000 years ago. It was introduced by Europeans in the 19th century, with modern breweries established in British India, the Dutch East Indies, China, and Japan. Asia's first modern brewery was established in 1830 in India entirely using European brewing technology.
The modern history of beer in Bulgaria dates back to the 19th century, when it was introduced to the country by foreigners shortly before the Liberation of Bulgaria. Until then, beer was practically unknown in what used to be a mainly rakia and wine-drinking country. Today, Bulgaria ranks 15th by beer consumption per capita, with 73 litres a year.
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters, Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
Carlsberg Srbija is a Serbian beer brewery, based in Bačka Palanka. It is majority owned by Danish Carlsberg Group since 2003 and it has around 550 employees.
Skopsko is the most popular beer in Macedonia. It has 64% of the market in Macedonia. It was the first commercial beer, the best-known and best-selling beer brand in the country. Once a "Best of Macedonia" has become "Our Best" and "Skopsko, and everything is possible" – are its most famous slogans.
Heineken Srbija is a Serbian brewery based in Zaječar. It is owned by the Dutch brewing company Heineken International.
Valjevska Pivara, or Valjevo Brewery, is a Serbian brewery based in Valjevo.
