Novi Sad is the second largest city in Serbia after the capital Belgrade and the capital of the autonomous province of Vojvodina. It is located in the southern portion of the Pannonian Plain on the border of the Bačka and Syrmia geographical regions. Lying on the banks of the Danube river, the city faces the northern slopes of Fruška Gora and it is the fifth largest of all cities on the Danube river. It is the largest Danube city that is not the capital of an independent state.
OTP banka Srbija, formerly known as Société Générale Srbija, was a commercial bank with headquarters in Belgrade, Serbia. It was owned by Hungarian OTP Bank since September 2019 and was mergied into Vojvođanska banka a.d., a wholly owned subsidiary of OTP Bank. Subsequently, Vojvođanska banka a.d. changed its name to OTP banka Srbija a.d. Novi Sad. On 30 April 2021, the bank finally merged into the Vojvođanska banka a.d., which was then renamed to OTP Banka Srbija a.d. Novi Sad.
Banca Intesa Beograd is one of the largest operating banks in Serbia, majority owned (93%) by the Italian Intesa Sanpaolo and other 7% by International Financial Corporation, World Bank. Its headquarters is in Belgrade, Serbia.
Univerexport, a Serbian supermarket chain with headquarters in Novi Sad, Serbia. As of 2016, it has 3.20% market share in Serbia. As of 2018, its retail chain contains a total of over 180 stores. Main fields of business of Univerexport company are wholesale, supermarkets, and minimarkets. Univerexport retail chain is mainly located in northern Serbia, province of Vojvodina. Univerexport was founded on 25 September 1990. In 1991, the development of giant began with the opening of the warehouse in Bajci Zilinskog Street in Novi Sad, then starting the wholesale and opening the first retail store.
Raiffeisen banka a.d. Beograd is the Serbian subsidiary of Austria-based Raiffeisen Bankgruppe. As of 2009, bank maintains a total of 102 branches throughout Serbia.
Naša AIK Banka was a Serbian bank based in Belgrade. The bank offered financial services to small and mid-sized businesses, entrepreneurs, and private individuals. It is now part of AIK Banka, following acquisition in 2022.
Alta banka, formerly known as JUBMES banka, is a Serbian bank, providing commercial and investment banking. Its headquarters is in Belgrade, Serbia.
DDOR Novi Sad is a Serbian insurance company based in Novi Sad, Serbia. It is the third largest insurance company in Serbia, offering auto, home, commercial and life insurance.
OTP Banka Srbija, formerly known as Vojvođanska banka, is a bank operating in Serbia, with its headquarters in Novi Sad. It is a member of Hungarian OTP Bank Group.
Vojvođanska banka a.d. Novi Sad, commonly just Vojvođanska banka was a bank based in Novi Sad, Serbia. It was a universal bank, with functions of commercial and investment banking. In December 2017, it became a member of OTP Bank Group and merged with OTP banka Srbija, which later changed name to Vojvođanska banka.
Srbijagas is the state-owned natural gas provider in Serbia with headquarters in Novi Sad.
RBA bank, formerly Crédit Agricole Srbija, was a commercial bank that existed from 1991 until 2023, when it merged into Raiffeisen Bank.
Erste Group Bank AG is an Austrian financial service provider. It is one of the largest financial service providers in Central and Eastern Europe serving more than 16 million clients in over 2,000 branches in seven countries. Erste Group is headquartered in Vienna and operates as a universal bank.
Severtrans a.d. is an intercity bus company based in Sombor, Serbia. The company operates intercity coach services to various destinations in Serbia as well as several international destinations.
Poštanska štedionica is a Serbian bank that is one of the largest operating in Serbia. It was founded in 1921 and its headquarters are located in Belgrade, Serbia. As of April 2022, it is the sole bank operating on the Serbian market that is majority owned by the Government of Serbia.
Schneider Electric is a Serbian company that specializes in electricity distribution, automation management and produces installation components for energy management. It is headquartered in Novi Sad, Serbia.
Mercator Serbia also known as Mercator-S, is a Serbian supermarket chain and a part of Mercator Group, an international retail chain based in Slovenia. As of 2016, it holds a 15.98% market share in Serbia.
MK Group is a Serbian holding company which operates in the agriculture, banking, and tourism sector. The company was established in 1983, and has since expanded its business operations across South East Europe with a special focus on 4 countries in the region: Serbia, Slovenia, Croatia and Montenegro.
Marbo Product is a Serbian subsidiary of PepsiCo that manufactures, markets, and sells potato chips, and other snack foods. Its headquarters is in Belgrade, Serbia. Some of their brands are Chipsy, Clipsy, GUD and Pardon.
€73.04 million (2017) [1] 
