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An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight and early morning, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
Screenshop was a British strand of infomercial-based shopping programming and television channel, owned by Sit-up Ltd. Screenshop sold a wide variety of products from TV Warehouse.
ShopTV Canada was a Canadian English language cable television direct response television shopping service owned by Torstar Media Group Television.
WMBC-TV is a television station licensed to Newton, New Jersey, United States, serving the New York metropolitan area as an affiliate of Merit Street Media. The station is owned by the Mountain Broadcasting Corporation, and maintains studios on Clinton Road in West Caldwell, New Jersey; it transmits from atop One World Trade Center in Lower Manhattan.
KPXD-TV is a television station licensed to Arlington, Texas, United States, serving as the Ion Television outlet for the Dallas–Fort Worth metroplex. Owned and operated by the Ion Media subsidiary of the E. W. Scripps Company, the station has offices on Six Flags Drive in Arlington, and its transmitter is located in Cedar Hill, Texas.
Ed Phillips is an Australian television and radio presenter.
WFTT-TV is a religious television station licensed to Venice, Florida, United States, serving the Tampa Bay area. Owned by Entravision Communications, the station maintains transmitter facilities in Riverview, Florida.
KAZD is a television station licensed to Lake Dallas, Texas, United States, serving the Dallas–Fort Worth metroplex with a simulcast of Spectrum News 1. Owned by Weigel Broadcasting, KAZD maintains offices on McKinney Avenue in downtown Dallas, and its transmitter is located south of Belt Line Road in Cedar Hill.
K07AAD-D, virtual channel 31, is a low-power television station licensed to Fort Worth, Texas, United States and serving the Dallas–Fort Worth metroplex. The station is owned by HC2 Holdings. It is not available on either Charter Spectrum, or Verizon FiOS at this time.
Expo Channel is an Australian home shopping infomercial channel. It is owned by parent company Direct Group Pty Ltd, a marketing and direct sales company based in the Sydney suburb of Frenches Forrest, which also owns sister channel TVSN. The channel operates by selling 'air-time' to 3rd party infomercial clients. As such unlike TVSN, EXPO does not warehouse or acquire its own products for sale.
William Darrell Mays Jr. was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, Zorbeez, and Mighty Mendit. His promotions aired mainly on the Home Shopping Network through his company, Mays Promotions, Inc., although they have aired on other syndicated networks. Mays's infomercials were known for his catch phrase "Hi, Billy Mays here", and his shouted delivery of lines.
JML Direct TV was a television shopping channel owned by JML Direct Limited that mainly broadcasts infomercials featuring various products from the company. The channel was broadcast on Sky and Freesat.
WASA-LD, virtual channel 24, is a low-power Estrella TV-owned-and-operated television station licensed to Port Jervis, New York, United States and serving the New York City media market. The station is owned by Estrella Media, and its transmitter is located at 4 Times Square in Manhattan.
Extra is an Australian free-to-air television channel launched on 26 March 2012. It broadcasts mainly infomercials, religion, community, educational, multi-cultural programming as well as stories taken from Nine Network programs including A Current Affair, Getaway, Today and Today Extra.
Gold is an Australian advertorial datacasting channel that launched on 1 May 2012 by the WIN Corporation. It is available to homes in most regional WIN Television viewing areas on LCN 85. The channel broadcasts mostly infomercials, as well as education, lifestyle, community programming as well as television classics from the Crawfords library.
Ion Plus is an American broadcast television network and FAST television channel owned by the Scripps Networks subsidiary of the E. W. Scripps Company. The network originally launched in 2007 as Ion Life, maintaining a format featuring lifestyle programming focused on health and wellness, cooking, home decor, and travel. With expanded cable carriage, in 2019, Ion Media converted the network into a general entertainment format that matched that of parent network Ion Television, featuring day-long marathons of various drama series.
Télé Achats, previously known as Shopping TVA, was a Canadian French language cable television shopping channel specialized in infomercials. Télé Achats was owned and operated by Groupe TVA, a division of Quebecor Media, and offered exclusively in Quebec by the cable company Vidéotron.
The Star Television Network, was an attempt, though unsuccessful, at a fifth television network based in Orlando, Florida. The network was notable as the first television network to have featured exclusively direct response commercials and infomercials among standard programming.
Infomercials is an umbrella title for independent, quarter-hour television comedy specials airing on Adult Swim. Unlike actual paid programming, all of the programs are fictitious, and for the most part maintain no continuity with each other.
KAHC-LD is a low-power television station in Sacramento, California, United States, affiliated with the Spanish-English bilingual network LATV and is also affiliated with Cozi TV on its third digital subchannel. The station is owned by Innovate Corp. Operator DTV America Corporation, which also operates Stockton-licensed KFKK-LD, retains the station license.
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