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An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
ShopTV Canada was a Canadian English language cable television direct response television shopping service owned by Torstar Media Group Television.
WMBC-TV is an independent television station licensed to Newton, New Jersey, United States, serving the New York metropolitan area. The station is owned by the Mountain Broadcasting Corporation, and maintains studios on Clinton Road in West Caldwell, New Jersey; its transmitter is located atop One World Trade Center in Lower Manhattan.
Ed Phillips is an Australian television and radio presenter.
KNAV-LD, virtual and UHF digital channel 22, is a low-powered LATV-affiliated television station licensed to Dallas, Texas, United States and serving the Dallas–Fort Worth Metroplex. The station is owned by HC2 Holdings.
KAZD is a television station licensed to Lake Dallas, Texas, United States, serving the Dallas–Fort Worth metroplex with a simulcast of Spectrum News 1. Owned by Weigel Broadcasting, KAZD maintains offices on McKinney Avenue in downtown Dallas, and its transmitter is located south of Belt Line Road in Cedar Hill.
K07AAD-D, virtual channel 31, is a low-power television station licensed to Fort Worth, Texas, United States and serving the Dallas–Fort Worth metroplex. The station is owned by HC2 Holdings. It is not available on either Charter Spectrum, or Verizon FiOS at this time.
WXNY-LD is a low-power television station in New York City, owned and operated by the Daystar Television Network.
William Darrell Mays Jr. was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, and Zorbeez. His promotions aired mostly on the Home Shopping Network through his company, Mays Promotions, Inc., although they aired on various other syndicated networks.
JML Direct TV is a television shopping channel owned by JML Direct Limited that mainly broadcasts infomercials featuring various products from the company. The channel is broadcast on Sky and Freesat.
WZCK-LD, virtual channel 8, is a low-powered television station affiliate with the OnTV4U infomercial service. licensed to Madison, Wisconsin, United States and serving the Madison television market. The station is owned and operated by DTV America Corporation. WZCK also carries a slate of digital networks on its sub-channels.
WASA-LD, virtual channel 24, is a low-power Estrella TV-owned-and-operated television station licensed to Port Jervis, New York, United States and serving the New York City media market. The station is owned by Estrella Media, and its transmitter is located at 4 Times Square in Manhattan.
Extra is an Australian free-to-air television channel launched on 26 March 2012. It broadcasts mainly infomercials, religion, community, educational, multi-cultural programming as well as stories taken from Nine Network programs including A Current Affair, Getaway, Today and Today Extra.
Gold is an Australian advertorial datacasting channel that launched on 1 May 2012 by the WIN Corporation. It is available to homes in most regional WIN Television viewing areas on LCN 85. The channel broadcasts mostly infomercials, as well as education, lifestyle, community programming as well as television classics from the Crawfords library.
Télé Achats, previously known as Shopping TVA, was a Canadian French language cable television shopping channel specialized in infomercials. Télé Achats was owned and operated by Groupe TVA, a division of Quebecor Media, and offered exclusively in Quebec by the cable company Vidéotron.
WKUW-LD is a low-power television station licensed to White House, Tennessee, United States, serving the Nashville television market. Owned by HC2 Holdings, it is a sister station to Bowling Green, Kentucky–licensed WCTZ-LD, which also serves Nashville. WKUW-LD's transmitter is located in Whites Creek, Tennessee, just off I-24 and Old Hickory Boulevard.
The Star Television Network, was an attempt at a fifth broadcasting network based in Orlando, Florida. The network was notable as the first television network to have featured exclusively direct response commercials and infomercials among standard programming.
Infomercials is an umbrella title for independent, quarter-hour television comedy specials airing on Adult Swim. Unlike actual paid programming, all of the programs are fictitious, and for the most part maintain no continuity with each other.
KAHC-LD is a low-power television station in Sacramento, California, United States, airing paid programming via the OnTV4U network and is affiliated with Cozi TV on its third digital subchannel. The station is owned by HC2 Holdings. Operator DTV America Corporation, which also operates Stockton-licensed KFKK-LD, retains the station license.
WCTZ-LD, virtual and UHF digital channel 35, is a low-powered Buzzr-affiliated television station. While nominally licensed to Bowling Green, Kentucky, United States, this station serves the Nashville, Tennessee, viewing area. The station is owned by Innovate Corporation. WCTZ-LD's transmitter is located in Whites Creek, Tennessee.
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