PRIMEtime

Last updated
PRIMEtime
CountryMalaysia
Broadcast areaMalaysia
Programming
Language(s) English
Picture format16:9 HDTV
Ownership
Owner Astro, Measat Broadcast Network Systems
History
Launched15 September 2021;2 years ago (2021-09-15)
ReplacedHello HD
Kix
Closed4 September 2023;6 months ago (2023-09-04)
Replaced by Showcase

PRIMEtime was a 24-hour English-language pay television channel in Malaysia owned by Astro. The channel airs general entertainment programmes with content primarily on canned shows from the United States. [1] [2]

Contents

Alongside its sister channel Showcase Movies, BOO, EGG Network and TA-DAA!, it made its official launch on 15 September 2021 in a response to the closure of the Disney/Fox channels in Southeast Asian region on 1 October 2021 which replaced Kix which ceased broadcasting on 1 July 2022.

Programming

The channel has a line-up of programmes primarily from Paramount Global Distribution Group, Sony Pictures Television and NBCUniversal, in addition to locally-produced English programmes and from Astro's Go Shop block.

Current Programs

Former Programs

Astro Originals

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References

  1. "Astro umum seleksi kandungan segar dengan saluran baharu". Astro Awani (in Malay). 15 September 2021.
  2. Mangeshkar, Latha (18 September 2021). "Astro Refreshes Content Line Up with New Channels". Lowyat.net.