Pantone 448 C | |
---|---|
Colour coordinates | |
Hex triplet | #4A412A |
sRGB B (r, g, b) | (74, 65, 42) |
HSV (h, s, v) | (43°, 43%, 29%) |
CIELChuv (L, C, h) | (28, 17, 67°) |
Source | Pantone [1] |
ISCC–NBS descriptor | Dark grayish olive |
B: Normalized to [0–255] (byte) |
Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown" and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour. [2] [3] [4] [5]
The Australian Department of Health initially referred to the colour as "olive green", but the name was changed after concerns were expressed by the Australian Olive Association. [6]
Since 2016, the same colour has also been used for plain cigarette packaging in many countries, including Canada, France, the United Kingdom, Ireland, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, Uruguay, Thailand, Singapore, Turkey, Belgium, and the Netherlands. [7] [8] [9] [10] [11] [12]
The colour has also been widely but erroneously reported as being known as "opaque couché"; [13] [14] in fact this is simply French for "layered opaque", in reference to being used on coated paper. The confusion may have arisen because "Pantone opaque couché" is the French name of a swatch library (palette) used in Adobe Illustrator containing this colour and intended for printing in solid ink colours on coated paper; in English this library is known as "Pantone solid coated".
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term cigarette, as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or a herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white.
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