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| Formerly | Carlton Screen Advertising Wide Eye Media |
|---|---|
| Industry | Cinema Advertising |
| Founded | 1996 |
| Headquarters | Dublin |
Key people | Dermot Hanrahan |
Pearl & Dean Ireland, formerly known as Carlton Screen Advertising and Wide Eye Media, is a cinema advertising company in Ireland. The company is owned by SGO Products Ltd and is a sister company to Pearl & Dean. [1] [2]
The company, Carlton Screen Advertising, was established in 1996 when Carlton Communications purchased the cinema advertising company Cinema Media (formerly RSA), then owned by a venture capital company backed by Shroeders, who had bought Rank Screen Advertising from the then beleaguered Rank Group and renamed it eponymously. The Rank Organization, after making a deal to buy Mecca Bingo Halls, was forced to sell the family silver and first Rank Screen Advertising then Rank Films were sold off followed later by even their prized Odeon circuit itself. After the purchase of Rank Screen Advertising, Shroeders netted a multi-million pound profit in just three years. However the high purchase price and the increasingly onerous terms of business with the cinema exhibitors led to its eventual sale by ITV to Cineworld and Odeon.
On 2 February 2004 Carlton Communications merged with Granada plc to create ITV plc, [3] following which the Carlton name was dropped from all other uses.
Until its break-up in 2008, Carlton Screen Advertising was the largest cinema advertising company in the UK. A tough advertising climate in the mid-2000s saw it struggle to make a profit and it was sold on when ITV made the decision to focus on core assets. [4]
The company's UK and Irish operations were separated in mid-2008, when Cineworld Group plc and Odeon Cinemas acquired a 65% majority stake in the UK operation. On 1 January 2009, this was rebranded as Digital Cinema Media.
The Irish operation remained as Carlton Screen Advertising, and continued to be wholly owned by ITV plc until May 2009, when it was sold to an Irish Media group with Media Entrepreneur Dermot Hanrahan becoming the Chairman. It continued to use the Carlton branding and on-screen ident until 6 March 2014.
On 6 March 2014, as part of a €2 million investment, [5] Carlton Screen Advertising rebranded themselves as Wide Eye Media, which uses digital technology instead of 35mm, which will be used in their 643 screens across Ireland. [6]
In July 2015, the parent of Wide Eye Media purchased London based Pearl and Dean, with Dermot Hanrahan assuming the position of Chairman. Both companies now control 28% of the cinema market in Ireland and the UK and the only operator active in both Ireland and the UK.
In September 2022, Wide Eye Media rebranded to Pearl and Dean Ireland. [7]
The ident for Carlton Screen Advertising was the first clip to play in a cinema, and consisted of the trademark Carlton star as a brand being put into flames for a few moments, before being removed and thrusted at the screen. While done by Lambie-Nairn, the same firm that commissioned Carlton's TV idents at the time, the Carlton Screen Advertising ident was often considered frightening compared to its TV compatriots due to its loud, powerful sounds and visuals of flames. The closing ident at the end of the advertising reel would simply display the Carlton star with its flames fizzling out into smoke. [8] The Carlton idents were also rather similar to a former cinema commercial for Levi's Jeans produced by Bartle Bogle Hegarty which used the same branding imagery.
The ident for Wide Eye Media features a journey through an eye before the slogan "See it. Hear it. Feel it." would appear. [9]
ITV Channel Television, previously Channel Television, is a British television station which has served as the ITV contractor for the Channel Islands since 1962. It is based in Jersey and broadcasts regional programmes for insertion into the network ITV schedule. Until November 2011, Channel Television was one of four ITV companies independent from ITV plc alongside the two STV regions in Scotland and UTV in Northern Ireland. The station has been owned by ITV plc since 2012 and the licence was transferred to ITV Broadcasting Limited in March 2017.
Granada plc was a British conglomerate best known as the parent from 1954 to 2004 of the Manchester-based Granada Television.
ITV1 is a British free-to-air public broadcast television channel owned and operated by the British media company ITV plc. It provides the Channel 3 public broadcast service across all of the United Kingdom except for the central and northern areas of Scotland where STV provides the service.
Carlton Television was the ITV franchise holder for London and the surrounding counties from 9.25am every Monday to 5.15pm every Friday. The company is now managed with London Weekend Television as a single entity, but the two companies are still separately licensed. The station is owned and operated by ITV plc under the licensee of "ITV Broadcasting Limited". Carlton has been branded on air as "ITV1" since 28 October 2002. Carlton Television Ltd, the original holder of the licence, has since been dissolved. Carlton UK Television Limited however is now known as ITV Consumer Limited and legally operates ITV plc's websites. As Carlton's name has no relation to its region, its on-screen identity has been completely removed. Other regions have kept their original company name as a region name and in their local news name.
The Rank Organisation is a British entertainment conglomerate founded by industrialist J. Arthur Rank in April 1937, Rank also served as the company chairman. It quickly became the largest and most vertically integrated film company in the United Kingdom, owning production, distribution, and exhibition facilities as well as manufacturing projection equipment and chairs. It also diversified into the manufacture of radios, TVs and photocopiers. The company name lasted until February 1996, when the name and some of the remaining assets were absorbed into the newly structured Rank Group plc. The company itself became a wholly owned subsidiary of Xerox and was renamed XRO Limited in 1997.
ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network, the oldest and largest commercial terrestrial television network in the United Kingdom.
UTV is the ITV region covering Northern Ireland, ITV subsidiary and the former on-air name of the free-to-air public broadcast television channel serving the area. It is run by ITV plc and is responsible for the regional news service and programmes made principally for the area by the UTV production team. It currently uses the network ITV1 channel with an opt-out service for local advertising and on-air promos for local programming.
Carlton Communications plc was a British media company. It was led by Michael P. Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it was bought by Granada plc in a corporate takeover to form ITV plc. Carlton shareholders gained approximately 32% of ITV plc.
UCI Cinemas is a brand of cinema, currently operating in Germany, Italy, Portugal, and Brazil, which has been owned since 2004 by Odeon Cinemas Group, whose owner is now AMC Theatres, except for the UCI Cinemas Brazil which also from the same year is owned by National Amusements.
The Rank Group plc is a gambling company based in the United Kingdom. Rank was involved in the cinema and motion picture industry until 2006, and continues to use the Gongman logo originally used by the Rank Organisation's film distribution subsidiary General Film Distributors. Its brands now include Mecca Bingo, and Grosvenor Casinos, the UK's largest casino operator.
Cineworld Group plc is a British cinema operator headquartered in London, England. It is the world's second-largest cinema chain, with 9,139 screens across 747 sites in 10 countries: Bulgaria, Czech Republic, Hungary, Ireland, Israel, Poland, Romania, Slovakia, the United Kingdom and the United States. The group's primary brands are Cineworld Cinemas and Picturehouse in the United Kingdom and Ireland, Cinema City in Eastern and Central Europe, Planet in Israel, and Regal Cinemas in the United States.
Odeon Cinemas Limited, trading as Odeon, is a cinema brand name operating in the United Kingdom, Ireland, Norway and Greece, which along with UCI Cinemas and Nordic Cinema Group is part of the Odeon Cinemas Group subsidiary of AMC Theatres. It uses the famous name of the Odeon cinema circuit first introduced in Great Britain in 1930. As of 2016, Odeon is the largest cinema chain in the United Kingdom by market share.
Pearl & Dean is a British cinema advertising company, founded in 1953.
Empire Cinemas Limited was a multiplex cinema chain in the UK. Prior to the company entering administration in July 2023, there were 13 Empire Cinemas across the country, with 128 screens in total.
ABC Cinemas was a cinema chain in the United Kingdom. Originally a wholly owned subsidiary of Associated British Picture Corporation (ABPC), it operated between the 1920s and the 1980s. The brand name was reused in the 1990s until 2000.
The ITV television network in the United Kingdom began as a group of regional stations, each with their own identities. Each station used its own idents to create an individual identity.
ITV Wales and West, previously known as Harlech Television (HTV), was an ITV franchisee in the United Kingdom until 31 December 2013, licensed to broadcast by the regulator Ofcom.
Digital Cinema Media (DCM) is an advertising company, supplying cinema advertisements to Cineworld, Odeon, and Vue cinema chains, as well as some independent cinema chains. The company was formed in July 2008 and is a joint venture between Cineworld and Odeon.
STV Group plc is a media company based in Glasgow, Scotland. Beginning as a television broadcaster in 1957, the company expanded into newspapers, advertising and radio; after completing a restructuring in 2010, STV Group is active in broadcast television, video-on-demand and television production. The company is a constituent of the FTSE SmallCap Index.
This is a timeline of the history of Carlton Television, and of its former owner Carlton Communications. Carlton Television has provided the ITV service for London on weekdays since 1993, and Carlton Communications took over the services for the Midlands, South West England, the West of England and Wales before merging with Granada plc to form ITV plc.
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