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Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that improve urban vitality and promote people's health, happiness, and well-being. It is political due to the nature of place identity. Placemaking is both a process and a philosophy that makes use of urban design principles. It can be either official and government led, or community driven grassroots tactical urbanism, such as extending sidewalks with chalk, paint, and planters, or open streets events such as Bogotá, Colombia's Ciclovía. Good placemaking makes use of underutilized space to enhance the urban experience at the pedestrian scale to build habits of locals.
The concepts behind placemaking originated in the 1960s, when writers like Jane Jacobs and William H. Whyte offered groundbreaking ideas about designing cities that catered to people, not just to cars and shopping centers. Their work focused on the importance of lively neighborhoods and inviting public spaces. Jacobs advocated citizen ownership of streets through the now-famous idea of "eyes on the street." Whyte emphasized essential elements for creating social life in public spaces. [1]
The term came into use in the 1970s by landscape architects, architects and urban planners to describe the process of creating squares, plazas, parks, streets and waterfronts to attract people because they are pleasurable or interesting. Landscape often plays an important role in the design process. The term encourages disciplines involved in designing the built environment to work together in pursuit of qualities that they each alone are unable to achieve.
Bernard Hunt, of HTA Architects noted that: "We have theories, specialisms, regulations, exhortations, demonstration projects. We have planners. We have highway engineers. We have mixed use, mixed tenure, architecture, community architecture, urban design, neighbourhood strategy. But what seems to have happened is that we have simply lost the art of placemaking; or, put another way, we have lost the simple art of placemaking. We are good at putting up buildings but we are bad at making places."
Jan Gehl has said "First life, then spaces, then buildings – the other way around never works"; and "In a Society becoming steadily more privatized with private homes, cars, computers, offices and shopping centers, the public component of our lives is disappearing. It is more and more important to make the cities inviting, so we can meet our fellow citizens face to face and experience directly through our senses. Public life in good quality public spaces is an important part of a democratic life and a full life." [2]
The writings of poet Wendell Berry have contributed to an imaginative grasp of place and placemaking, particularly with reference to local ecology and local economy. He writes that, "If what we see and experience, if our country, does not become real in imagination, then it never can become real to us, and we are forever divided from it... Imagination is a particularizing and a local force, native to the ground underfoot."
In recent years, placemaking has been widely applied in the field of Sports Management and the sports industry. Often times, the idea of placemaking centers around urban real estate development, centralized around a stadium or sports district.
According to Project for Public Spaces, [3] successful placemaking is based on eleven basic principles:
Both the opportunities available to individuals and the choices made based on those opportunities impact individual, family, and community health. The World Health Organization's definition of health [5] provides an appropriate, broad-reaching understanding of health as a "resource for everyday life, not the object of living" and an important frame for discussing the interconnections between Place and Health. A 2016 report The Case for Healthy Places, from Project for Public Spaces and the Assembly Project, funded by the Knight Foundation and focusing on research related to Shaping Space for Civic Life, looked at the evidence base showing how health and wellbeing were impacted by where a person lives and the opportunities available to them. [6]
There is an increasing focus on using placemaking as a way to "connect blueways and greenways" - to address the physical disconnect between the urban streams and greenways through placemaking. [7]
While the arts and creative expression play a substantial part in establishing a sense of place, economic growth and production must also play an equally large role in creating a successful place. These two factors are not mutually exclusive, as the arts and cultural economic activity made up $729.6 billion (or 4.2%) of the United States GDP in 2014, and employed 4.7 million workers in 2012. [8] This means that the arts can be deployed as a powerful tool in the creation or rehabilitation of urban spaces.
Jamie Bennett, executive director of ArtPlace America, has identified the following four tools used by communities while implementing creative placemaking. [9]
Great places must do more than meet the basic requirements if they want to foster greater community attachment. A strong sense of attachment can result in residents who are more committed to the growth and success of their community. The Knight Foundation conducted a study measuring community attachment, and found that there was very little variation in the primary drivers of attachment rates when compared between different cities across the United States. [11]
Drivers of attachment include:
Streets are the stage for activity of everyday life within a city and they have the most potential to be designed to harness a high-quality sense of place. Effective placemaking in the streetscape lends special attention to the streets livability by representing a sense of security, sense of place, visible employment, variety of transportation options, meaningful interactions between residents, "eyes on the street" as well as "social capital". [12] [13] All of these interactions take place at the mesoscale. Mesoscale is described as the city level of observation between macroscale—being birdseye view—and microscale--being textures and individual elements of the streetscape (streetlamp type, building textures, etc.); in other words, mesoscale is the area observable from a humans eyes, for example: between buildings, including storefronts, sidewalks, street trees, and people. Placemaking for a street takes place at both mesoscale and microscale. To be effective placemakers, it is important that planners, architects, and engineers consider designing in the mesoscale when designing for places that are intended to be livable by Whyte's standards. [13]
Tools and practices of placemaking that benefit from utilizing the mesoscale context include: [13]
As society changes to accommodate new technologies, urban planners and citizens alike are attempting to utilize those technologies to enact physical change. One thing that has had a massive impact on western society is the advent of digital technologies, like social media. Urban decision makers are increasingly attempting to plan cities based on feedback from community engagement so as to ensure the development of a durable, livable place. With the invention of niche social technologies, communities have shifted their engagement away from local-government-led forums and platforms, to social media groups on websites such as Facebook and Nextdoor to voice concerns, critiques and desires. [14] In a sense, these new platforms have become a Third Place, in reference to Ray Oldenburg's term. [14] [15]
Social media tools such as these show promise for the future of placemaking in that they are being used to reclaim, reinvigorate and activate spaces. These online neighborhood and event-centric groups and forums provide a convenient non-physical space for public discourse and discussion through digital networked interactions to implement change on a hyper-local level; this theory is sometimes referred to as Urban Acupuncture. This type of shift towards a more crowd-sourced planning method can lead to the creation of more relevant and useful and inclusive places with greater sense of place. [14] [12]
Other new technologies have also been used in placemaking, such as the WiFi-based project created by D.C. Denison and Michael Oh at Boston's South Station and other locations around Boston. The project was backed by The Boston Globe. The Pulse of Boston [16] used local WiFi signals to create online hyperlocal communities in five different locations around the city.
Smart growth is an urban planning and transportation theory that concentrates growth in compact walkable urban centers to avoid sprawl. It also advocates compact, transit-oriented, walkable, bicycle-friendly land use, including neighborhood schools, complete streets, and mixed-use development with a range of housing choices. The term "smart growth" is particularly used in North America. In Europe and particularly the UK, the terms "compact city", "urban densification" or "urban intensification" have often been used to describe similar concepts, which have influenced government planning policies in the UK, the Netherlands and several other European countries.
Urban design is an approach to the design of buildings and the spaces between them that focuses on specific design processes and outcomes. In addition to designing and shaping the physical features of towns, cities, and regional spaces, urban design considers 'bigger picture' issues of economic, social and environmental value and social design. The scope of a project can range from a local street or public space to an entire city and surrounding areas. Urban designers connect the fields of architecture, landscape architecture and urban planning to better organize physical space and community environments.
New Urbanism is an urban design movement that promotes environmentally friendly habits by creating walkable neighbourhoods containing a wide range of housing and job types. It arose in the United States in the early 1980s, and has gradually influenced many aspects of real estate development, urban planning, and municipal land-use strategies. New Urbanism attempts to address the ills associated with urban sprawl and post-WW II suburban development.
Urban studies is the diverse range of disciplines and approaches to the study of all aspects of cities, their suburbs, and other urban areas. This includes among others: urban economics, urban planning, urban ecology, urban transportation systems, urban politics, sociology and urban social relations. This can be contrasted with the study of rural areas and rural lifestyles.
Land use planning or Land-use regulation is the process of regulating the use of land by a central authority. Usually, this is done to promote more desirable social and environmental outcomes as well as a more efficient use of resources. More specifically, the goals of modern land use planning often include environmental conservation, restraint of urban sprawl, minimization of transport costs, prevention of land use conflicts, and a reduction in exposure to pollutants. In the pursuit of these goals, planners assume that regulating the use of land will change the patterns of human behavior, and that these changes are beneficial. The first assumption, that regulating land use changes the patterns of human behavior is widely accepted. However, the second assumption - that these changes are beneficial - is contested, and depends on the location and regulations being discussed.
Urbanism is the study of how inhabitants of urban areas, such as towns and cities, interact with the built environment. It is a direct component of disciplines such as urban planning, a profession focusing on the design and management of urban areas, and urban sociology, an academic field which studies urban life.
A living street is a street designed with the interests of pedestrians and cyclists in mind. Living streets also act as social spaces, allowing children to play and encouraging social interactions on a human scale, safely and legally. Living streets consider all pedestrians granting equal access to elders and those who are disabled. These roads are still available for use by motor vehicles; however, their design aims to reduce both the speed and dominance of motorized transport. The reduction of motor vehicle dominance creates more opportunities for public transportation.
The Death and Life of Great American Cities is a 1961 book by writer and activist Jane Jacobs. The book is a critique of 1950s urban planning policy, which it holds responsible for the decline of many city neighborhoods in the United States. The book is Jacobs' best-known and most influential work.
Landscape planning is a branch of landscape architecture. According to Erv Zube (1931–2002) landscape planning is defined as an activity concerned with developing landscaping amongst competing land uses while protecting natural processes and significant cultural and natural resources. Park systems and greenways of the type designed by Frederick Law Olmsted are key examples of landscape planning. Landscape designers tend to work for clients who wish to commission construction work. Landscape planners analyze broad issues as well as project characteristics which constrain design projects.
Livability or liveability is the degree to which a place is good for living. Livability refers to the concerns that are related to the long-term wellbeing of individuals and communities. It encompasses factors like neighborhood amenities, including parks, open space, walkways, grocery shops and restaurants as well as environmental quality, safety and health. It also incorporates things like cost and friendliness. These features contribute to the pleasantness and accessibility of communities. Additionally, livability considers the availability and quality of public transport, educational institutions and healthcare facilities. It also considers the overall cultural and social atmosphere of a place, including the presence of diverse recreational activities and community engagement opportunities. All these factors combined create an environment that enhances the overall quality of life for residents.
Project for Public Spaces (PPS) is a nonprofit organization based in New York dedicated to creating and sustaining public places that build communities, in an effort often termed placemaking.
Winter City or Winter Cities is a concept for communities in northern latitudes that encourages them to plan their transportation systems, buildings, and recreation project around the idea of using their infrastructure during all four seasons, including winter, rather than just the other three.
Green infrastructure or blue-green infrastructure refers to a network that provides the “ingredients” for solving urban and climatic challenges by building with nature. The main components of this approach include stormwater management, climate adaptation, the reduction of heat stress, increasing biodiversity, food production, better air quality, sustainable energy production, clean water, and healthy soils, as well as more human centered functions, such as increased quality of life through recreation and the provision of shade and shelter in and around towns and cities. Green infrastructure also serves to provide an ecological framework for social, economic, and environmental health of the surroundings. More recently scholars and activists have also called for green infrastructure that promotes social inclusion and equity rather than reinforcing pre-existing structures of unequal access to nature-based services.
Place identity or place-based identity refers to a cluster of ideas about place and identity in the fields of geography, urban planning, urban design, landscape architecture, interior design, spatial design, environmental psychology, ecocriticism and urban sociology/ecological sociology. Place identity is sometimes called urban character, neighbourhood character or local character. Place identity has become a significant issue in the last 25 years in urban planning and design. Place identity concerns the meaning and significance of places for their inhabitants and users, and how these meanings contribute to individuals' conceptualizations of self. Place identity also relates to the context of modernity, history and the politics of representation. In other words, historical determinism, which intersects historical events, social spaces and groups by gender, class, ethnicity. In this way, it explores how spaces have evolved over time by exploring the social constructs through time and the development of space, place and power. To the same extent, the politics of representation is brought into context, as the making of place identity in a community also relates to the exclusion or inclusion in a community. Through this, some have argued that place identity has become an area for social change because it gives marginalized communities agency over their own spaces. In the same respect, it is argued that place identity has also been used to intervene social change and perpetuate oppression from a top-down approach by creating segregated spaces for marginalized communities.
Ronald Lee Fleming, F.A.I.C.P., is the founder and president of The Townscape Institute, a not-for-profit public interest planning organization founded in the United States in 1979. He is a fellow of the American Institute of Certified Planners.
In urban planning, walkability is the accessibility of amenities by foot. It is based on the idea that urban spaces should be more than just transport corridors designed for maximum vehicle throughput. Instead, it should be relatively complete livable spaces that serve a variety of uses, users, and transportation modes and reduce the need for cars for travel.
Healthy community design is planning and designing communities that make it easier for people to live healthy lives. Healthy community design offers important benefits:
The Rudy Bruner Award for Urban Excellence (RBA) was established in 1986 by Cambridge, Massachusetts architect Simeon Bruner. The award is named after Simeon Bruner's late father, Rudy Bruner, founder of the Bruner Foundation. According to the Bruner Foundation, the RBA was created to increase understanding of the role of architecture in the urban environment and promote discussion of what constitutes urban excellence. The award seeks to identify and honor places, rather than people, that address economic and social concerns along with urban design.
Technical aspects of urban planning involve the technical processes, considerations and features that are involved in planning for land use, urban design, natural resources, transportation, and infrastructure.
Urban planning, also known as town planning, city planning, regional planning, or rural planning in specific contexts, is a technical and political process that is focused on the development and design of land use and the built environment, including air, water, and the infrastructure passing into and out of urban areas, such as transportation, communications, and distribution networks, and their accessibility. Traditionally, urban planning followed a top-down approach in master planning the physical layout of human settlements. The primary concern was the public welfare, which included considerations of efficiency, sanitation, protection and use of the environment, as well as effects of the master plans on the social and economic activities. Over time, urban planning has adopted a focus on the social and environmental bottom lines that focus on planning as a tool to improve the health and well-being of people, maintaining sustainability standards. Similarly, in the early 21st century, Jane Jacobs's writings on legal and political perspectives to emphasize the interests of residents, businesses and communities effectively influenced urban planners to take into broader consideration of resident experiences and needs while planning.
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