Storm (soft drink)

Last updated

Storm
Type Lemon-lime soft drink
Manufacturer PepsiCo
DistributorPepsiCo
Country of origin United States
Introduced1998
Discontinued2000
ColorClear
FlavorLemon-Lime
VariantsLight Storm
Related products Lemon-Lime Slice, Mountain Dew Ice, Sierra Mist, Sprite, Starry

Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one that was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.

Although Storm was only offered in test markets, Pepsi included it in their marketing of Star Wars: Episode I – The Phantom Menace , and offered cans with characters in both Storm and Light Storm varieties. [1]

Pepsi already had an existing offering, lemon-lime Slice, although it, like Sprite, was caffeine-free.

Pepsi dropped Storm while it was still in the test market stage. Test markets included Denver, Indianapolis, Omaha, San Francisco, Sacramento, Grass Valley, Las Vegas, Milwaukee, and Philadelphia. [2] Lemon-lime Slice was dropped in favor of a new formula, marketed as Sierra Mist, in 2000. [3]

See also

Related Research Articles

<span class="mw-page-title-main">Mountain Dew</span> Carbonated soft drink brand

Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.

7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo.

<span class="mw-page-title-main">Tab (drink)</span> Diet cola brand

Tab was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.

Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.

<span class="mw-page-title-main">Dr. Enuf</span> Soft drink brand

Dr. Enuf is an American brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee. It is a lemon-lime flavored drink Dr. Enuf is fortified with several water-soluble vitamins. Its marketing slogan is "Enuf is Enough!"

<span class="mw-page-title-main">Sun Drop</span> Soft drink

Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orange juice provides some of the soft drink's taste and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.

<span class="mw-page-title-main">Sierra Mist</span> Discontinued lemon-lime flavored soda

Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets. The drink was rebranded as "Mist Twst" in 2016, but reverted to Sierra Mist in 2018. In early 2023, Sierra Mist was replaced by Starry. The brand was aimed at competing with Sprite and 7 Up.

<span class="mw-page-title-main">Slice (drink)</span> Fruit flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of Organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.

<span class="mw-page-title-main">Teem</span> Brand of soft drink

Teem was a brand of lemon-lime-flavored soft drink produced by PepsiCo. It was introduced in 1959 in competition to 7 Up. It is no longer available in most of the world, however it is still produced locally and sold in some South American, African and Asian countries.

<span class="mw-page-title-main">Grapette</span> Soft drink first made in 1939

Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice line of soft drinks.

<span class="mw-page-title-main">Sprite Remix</span> Line of soft drinks

Sprite Remix is a line of "remixed" colorless caffeine-free sodas and drink-flavoring packets made by The Coca-Cola Company. Sprite Remix is one of the most uncommonly known Sprite flavors. Although based on Sprite, this lineup of 3 flavors each had a different flavor from the original. It was discontinued in 2005 in the United States. In the spring of 2015, the Tropical Sprite Remix flavor was reintroduced under the name Sprite Tropical and renamed Sprite Tropical Mix a year later.

<span class="mw-page-title-main">Blue Sky Beverage Company</span> Beverage company

Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.

<span class="mw-page-title-main">Sprite (drink)</span> Lemon-lime soft drink

Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against 7-Up.

<span class="mw-page-title-main">Starry (drink)</span> Lemon-lime-flavored soft drink

Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.

References

  1. "Sodafinder.com: Buy Frequently Asked Questions here!". Sodafinder.com. Retrieved August 5, 2017.
  2. "Guerrilla marketing is going mainstream. Advertising: Pepsi starts a new campaign for its citrus soda, which so far hasn't taken anyone by storm". Faqs.org. Retrieved August 5, 2017.
  3. "Lemon-Lime Update: Sierra Mist Grabs Share as Sprite and 7UP Slide". Archived from the original on November 17, 2010. Retrieved December 2, 2010.