 Logo | |
| Product type | Breakfast cereal |
|---|---|
| Country | United States |
| Introduced | 2019 |
| Website | threewishescereal |
The Three Wishes cereal, more commonly known as simply Three Wishes, is a breakfast cereal brand launched by co-founders Ian and Margaret Wishingrad in 2019.
Three Wishes is a brand of breakfast cereals made primarily from chickpea, pea protein, and tapioca. [1] Products are gluten-free and grain-free, and have relatively more protein and less sugar than most cereals. [2] Initial flavors included cinnamon, honey, and unsweetened; [3] cocoa, [1] frosted, and fruity flavors were subsequently added. [4] Sweeteners include monk fruit and organic cane sugar. [5] The cereals are certified non-GMO. [6]
The brand's name refers to Ian and Margaret, as well as their son. Products are packaged in translucent plastic sack liners within pastel cardboard boxes. [4]
Frustrated by limited healthy cereal options, spouses Ian and Margaret Wishingrad launched Three Wishes in 2019. [2] The launch followed 2–3 years of new product development at a cost of hundreds of thousands of dollars. [1] [7] [6] During this phase, the couple worked with food scientists and manufacturers to develop the brand's recipes. [7] They tasted more than 100 recipes for consideration. [6] Initially, the Wishingrads financed the project, until additional investors joined, including the co-founders of Rxbar (Peter Rahal and Jared Smith) and a former president of Post Consumer Brands (Steve Van Tassel). [5] Three Wishes is the first cereal company founded by a woman; Margaret serves as chief executive officer. [2]
The cereals were initially carried by the supermarket chains Sprouts Farmers Market, Wegmans, and Whole Foods Market, [2] [4] approximately 150 natural and organic grocery stores in New York, [7] and Amazon. [3] Approximately 600 stores were stocking Three Wishes cereals by June 2020, including Erewhon Market and Stew Leonard's locations. [5] With fewer opportunities to offer product samples because of the COVID-19 pandemic, the couple hosted drive-through sampling outside their home in Scarsdale, New York, during a weekend in April 2020. The event implemented social distancing measures and was attended by between 50 and 100 people. [1] [5] [8] When the cocoa flavor launched in June 2020, Three Wishes released a video featuring a taste test and positive testimonials by actors Peter Ostrum, Paris Themmen, and Julie Dawn Cole of the 1971 film Willy Wonka & the Chocolate Factory . [5] [9] Buddy Boeheim's commercial endorsement of Three Wishes in 2021 marked "the first traditional ad campaign featuring a college athlete". The company released a limited edition Buddy Box as part of the campaign. [10]
In 2019, Tanya Dua of Business Insider taste tested Three Wishes, comparing three flavors to Cinnamon Toast Crunch, Froot Loops, and Honey Nut Cheerios. She preferred the cinnamon and honey flavors over the unsweetened variety and summarized, "Overall, Three Wishes is a pretty great alternative for those looking to enjoy cereal minus the sugar and carb overload. Its honey and cinnamon flavors don't compromise on taste and are as good as any generic cereal in the market, and its O's are in fact, crunchier." [3] In 2020, Diane von Fürstenberg included Three Wishes in her Amazon collection commemorating International Women's Day. [11] [12]
Porridge is a food made by heating or boiling ground, crushed or chopped starchy plants, typically grain, in milk or water. It is often cooked or served with added flavourings such as sugar, honey, fruit, or syrup to make a sweet cereal, or it can be mixed with spices, meat, or vegetables to make a savoury dish. It is usually served hot in a bowl, depending on its consistency. Oat porridge, or oatmeal, is one of the most common types of porridge. Gruel is a thinner version of porridge and congee is a savoury variation of porridge of Asian origin.
Breakfast cereal is a category of food, including food products, made from processed cereal grains that are eaten as part of breakfast, or as a snack food, primarily in Western societies.
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Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.
Nerds is an American candy launched in 1983 by the Sunmark Corporation under the brand name Willy Wonka Candy Company. Nerds are now made by the Ferrara Candy Company, a subsidiary of Ferrero Group. but is still distributed internationally by Nestlé. With their anthropomorphic covers, Nerds usually contain two flavors per box, each flavor having a separate compartment and opening.
Post Consumer Brands, LLC is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
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Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as Kix and Trix cereal.
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore.
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Activia is a brand of yogurt owned by Groupe Danone and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.
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