|Product type||Snack food|
|Owner||Arnott's Biscuits Holdings|
Tim Tam is a brand of chocolate biscuit introduced by the Australian biscuit company Arnott's in 1964. It consists of two malted biscuits separated by a light hard chocolate cream filling and coated in a thin layer of textured chocolate.
The biscuit was created by Ian Norris. During 1958 he took a world trip looking for inspiration for new products. While traveling in Britain, he found the Penguin biscuit and decided to try to "make a better one".
Tim Tam went on the market in 1964.They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse, Tim Tam, was perfect for a planned new line of biscuits.
Pepperidge Farm, a sister company of Arnott's, began importing the Tim Tam to the United States in 2008. Tim Tams are still "Made in Australia" and packaging in the US bears the slogan "Australia's Favorite Cookie" ("cookie" being the American word for biscuit).
The original Arnott's bakery, opened in 1865, was located in Newcastle, New South Wales.To date, manufacture of Tim Tams and other Arnott's products has remained largely within Australia, including bakeries in Sydney, Adelaide, and Brisbane. In 2009, Arnott's invested A$37 million in a state-of-the-art production line at its Brisbane facility, expecting to boost productivity and increase jobs.
At the Huntingwood bakery in Western Sydney, the production line turns out about 3,000 Tim Tams per minute and uses 20 tonnes of the biscuit's cream filling and 27 tons of chocolate coating each work day. minutes. Freezing air cools the biscuits before they are flipped and filled with cream, dunked in chocolate and cooled again.Biscuit dough, containing sugar, flour, colours and flavours, is mixed for 20 minutes. Biscuits are then cut to 1mm thick, 11 holes are punched per biscuit and they are baked in gas ovens for 90
Since the 2000s Arnott's has released many different varieties of the product, some as limited edition runs. Varieties include double coat, dark chocolate, white chocolate, caramel, dark chocolate mint, honeycomb and choc orange.
In 2004, Arnott's caused a controversy when they released limited edition Tim Tam Tia Maria and Kahlua Mint Slice varieties, flavoured with the popular alcoholic liqueurs.The Australian Drug Foundation suggested selling the biscuits in supermarkets was "potentially dangerous" by "normalising" the taste of alcohol for children. An Arnott's spokesperson observed that a customer "would need to consume your body weight of biscuits every hour to reach a blood-alcohol content of .05".
In 2011, a cheese flavoured variety of Tim Tam was developed for the Indonesian market, where they are manufactured by Halo Arnotts.
In February 2014, Arnott's launched a limited edition range of three new Tim Tam flavours created by Australian dessert chef Adriano Zumbo: salted caramel, choc brownie and raspberry white choc.Point of sale displays featured Zumbo pink in contrast to traditional chocolate brown Tim Tam brand colours. Red Velvet was the fourth Zumbo Tim Tam creation, launched in July 2014. Also in July 2014, Arnott's launched peanut butter-flavoured Tim Tams. Arnott's was awarded a CHOICE "Shonky award" for the offering, which did not contain peanuts (paprika was used as a flavour substitute) and included two fewer biscuits than the original variety Tim Tam packet.
During the Valentine's Day period of 2015, Arnott's launched Choc Raspberry and Coconut Cream flavours, again collaborating with Zumbo. Tam mocktail range had not met their expectations.In October 2015, Arnott's launched Tim Tam Choc Banana. A limited edition "mocktail" Tim Tam range was launched in February 2016 with piña colada, espresso martini and strawberry champagne variants. Arnott's told media in May 2016 that sales of the Tim
Arnott's introduced toffee apple and pineapple flavours to the market in June 2016.In October 2016 they added a mango variety to the range, and in February 2017 they launched four new flavours—chocolate mint, salted caramel and vanilla, coconut and lychee, and black forest—in partnership with Gelato Messina.
In the United States, the original, dark chocolate, and caramel varieties are available for sale.In 2017, an additional flavour, dark chocolate-mint, was produced for the American market; it was only sold there.
In 1994, Arnott's cast a pre-fame Cate Blanchett in a television commercial as a woman who asks for "a packet of Tim Tams that never runs out" from a wish-granting genie.Arnott's has sporadically continued to use the genie concept in subsequent ad campaigns; in a 2001 commercial the genie was played by hip-hop artist N'fa, while a 2021 campaign cast actor and former The Bachelor Australia star Tim Robards as the "Tim Tam Genie". A female genie has also appeared in some campaigns.
In October 2006, Arnott's partnered with the National Breast Cancer Foundation to launch a limited-edition pink Tim Tam to coincide with that year's pink ribbon campaign.
Responding to a fan's Facebook post wishing that Tim Tams grew on trees, in 2012 Arnott's "planted" a Tim Tam orchard in Martin Place on 2 May 2012.The campaign generated more than 475,000 views on Tim Tam's YouTube channel and the brand experienced a 23% baseline sales uplift over the campaign period.
In late 2015, media reported that Coles was attempting to resist price rises to Tim Tam and other Arnott's products.When Coles refused the cost increase, Arnott's refused to supply the chain for two weeks.
In 2016, to advertise Tim Tam mocktail flavours, Arnott's recruited Sophie Monk to feature in television advertisements as the face of the range.
In 2022, Tim Tams were featured in the first episode of the second season of the cooking competition show Snackmasters .
In February 2022, Arnott's released through an online store a limited-edition range of Tim Tam merchandise including a perfume, slippers and a mug.The store returned in November 2022 with the release of a Tim Tam-inspired body lotion, diffuser and candle.
The Tim Tam Slam (also known as the Tim Tam Shotgun, Tim Tam Bomb, Tim Tam Explosion, Tim Tam Bong and Tim Tam Suck)is the practice of drinking a hot beverage through a Tim Tam. Opposite ends of the Tim Tam are bitten off, one end is submerged in the beverage, and the beverage is sucked through the biscuit as though the Tim Tam itself were a straw. The crisp interior biscuit is eventually softened and the outer chocolate coating begins to melt, at which point the biscuit is eaten.
The Arnott's company used the name Tim Tam Suck in a 2002 advertising campaign.
In February 2019, Arnott's released a "Slams"-branded version of the Tim Tam biscuit.
Apart from Penguins, products similar to Tim Tams have included Woolworths' home brand product "Choccy Slams", the Coles brand "Chocolate Surrenders", Aldi's "Just Divine" line of biscuits under their Belmont Biscuits brand, and various similar "home-brand" products marketed by British supermarkets.
New Zealand's Griffin's Foods manufactures a counterpart to Tim Tams called "Chit Chats".Jumbo supermarkets in the Netherlands sold a counterpart under the name "Dip&Nip Cookies". In 2021 Trader Joe's in the United States released their own take on the biscuit, branding them "Aussie-style Chocolate Crème Sandwich Cookies".
In 2003, Arnott's sued Dick Smith Foods over their "Temptin" brand of chocolate biscuits, which Arnott's alleged had diluted their trademark as a similar biscuit to Tim Tams, in similarly designed packaging.The case was settled out of court. Dick Smith Foods also previously released a Tim Tam clone under the name "TTs".
Chocolate-coated marshmallow treats, also known as chocolate teacakes, are confections consisting of a biscuit base topped with marshmallow-like filling and then coated in a hard shell of chocolate. They were invented in Denmark in the 19th century and later also produced and distributed by Viau in Montreal as early as 1901. Numerous varieties exist, with regional variations in recipes. Some variants of these confections have previously been known in many countries by names comprising equivalents of the English word negro.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.
Ferrero International SA, more commonly known as Ferrero Group or simply Ferrero, is a multinational company with headquarters in Luxembourg. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world.
Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, 2+1⁄8 inches (54 mm) in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured jam and a coating of chocolate. Each cake is 46 calories. Jaffa Cakes are also available as bars or in small packs, and in larger and smaller sizes. The original Jaffa Cakes now come in packs of 10, 20, 30, or 40, having been downsized in 2017 from 12 or 24 per pack.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Dick Smith Foods was a food brand created by Australian entrepreneur Dick Smith to provide Australian owned and produced alternatives to products from foreign-owned food companies. Generally, the brand focused on producing local alternatives to products with large market shares like Kraft peanut butter and Vegemite. However, Dick Smith Foods did not manufacture its own food products; instead, it sourced products from other Australian-owned companies, which licensed the Dick Smith Foods brand label. Dick Smith Foods also donated a portion of its profits to charitable causes.
Maxibon is a brand of ice cream sandwich made by Froneri. It consists of a block of ice cream containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.
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To dunk or to dip a biscuit or some other food, usually baked goods, means to submerge it into a drink, especially tea, coffee, or milk. Dunking releases more flavour from confections by dissolving the sugars, while also softening their texture. Dunking can be used to melt chocolate on biscuits to create a richer flavour.
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Tim Tam was a champion American Thoroughbred racehorse who won the 1958 Kentucky Derby and Preakness Stakes, but fell short of winning the Triple Crown of American thoroughbred horse racing, coming in second place in the Belmont Stakes. He was inducted into the Hall of Fame.
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Oak is an Australian pasteurised flavoured milk brand owned by French multinational corporation Lactalis. It was first established in 1967 in New South Wales, as the general dairy brand of the Raymond Terrace Co-operative and its successor the Hunter Valley Co-operative Dairy Company. The origin of the Oak brand goes back to 1903. Oak flavoured milk was launched into Queensland, South Australia and Victoria in 1998. It was discontinued in Victoria in 2006 but relaunched in 2010. Oak launched into Western Australia in October 2013.
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Menz Confectionery is a manufacturer of confectionery in Adelaide, South Australia. It has its origins in two companies, W. Menz & Co., a biscuit and confectionery business, and Robern, called Robern Menz from 1992 to January 2022.