Toffee Crisp

Last updated
Toffee Crisp
Toffee Crisp.jpg
Toffee-Crisp-Split.jpg
Nutritional value per 100 g (3.5 oz)
Energy 2,172 kJ (519 kcal)
61.3 g
Sugars 50.2 g
Dietary fiber 1.4 g
Fat
28.4 g
Saturated 18.2 g
3.8 g
Vitamins and minerals

Percentages estimated using US recommendations for adults. [1]

The Toffee Crisp is a British candy bar and former chocolate bar created in 1963. Currently manufactured in Poland, the brand has been advertised using the slogan "somebody somewhere is having a Toffee Crisp" and has spawned multiple derivatives and tie-ins.

History

The Toffee Crisp was invented by John Henderson, the great-nephew of John Mackintosh. [2] Inspired by a cake his wife made for their children, early versions featured puffed rice and chocolate cake; subsequent versions comprised caramel, crisped cereal, and chocolate. [3] First made at a factory in Halifax, [3] the brand had moved to Castleford in West Yorkshire by 2010 [4] before moving to Fawdon [5] and then to Poland in the early 2020s. [5] In 2025, following a round of skimpflation caused by poor cocoa harvests, [6] Nestlé replaced some of the bar's cocoa solids and milk solids with vegetable fat, which meant neither met the 20% figure required to call itself chocolate under UK law. [7]

The brand launched clusters and biscuit versions in 1999, [8] [9] ice cream bars in 2004, [10] cereal in 2014, [11] and limited edition coconut, honeycomb, and orange flavour derivatives in 2001, 2015, and 2021. [8] [12] [13] The brand has also been used as a Burger King ice cream Fusion in 2015 [14] and in Krispy Kreme doughnuts in 2021. [15] McDonald's brought out lines of McFlurries featuring the brand in 2017, [16] [17] 2025, [18] and again in 2025 as an emergency replacement following quality control failures with the Caramel Loaded McFlurry. [19]

Early advertising used the line "somebody somewhere is having a Toffee Crisp"; [3] [20] Richard Osman investigated the claim for in 2017 and found himself willing to accept it. [20] A 1995 advert featuring the product being transformed into several cartoon-style objects including a pistol and a noose spawned thirty complaints to the Independent Television Commission, who declined to investigate. [21] The brand subsequently made adverts involving a spoof of the Japanese game show Endurance [22] and adverts comprising angry people being placated by eating a Toffee Crisp; [9] [23] its coconut derivative was advertised using a combover in the shape of a coconut husk. [8]

In 2011, the South African newspaper Pretoria News reported that the candy bars could be found on local supermarket shelves despite not being intended for that market. [24] Two years later, Jim'll Paint It featured a three legged Toffee Crisp holding a mushroom and half a wasp [25] [26] and Nestlé's Fawdon factory celebrated the brand's 50th birthday by manufacturing a 10 kilogram version. [27] Since 2024, bars can also be bought as part of a Big Biscuit Box. [28]

References

  1. United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. Badshah, Nadeem (2025-12-10). "Toffee Crisp and Blue Riband no longer called 'chocolate' after recipe change". The Guardian. ISSN   0261-3077 . Retrieved 2025-12-13.
  3. 1 2 3 "Toffee Crisp® | Crispy, Chewy, & Satisfying". www.nestle-confectionery.co.uk. Retrieved 2025-12-13.
  4. "Nestle factory closure plan 'body blow' for Castleford". BBC News. 2010-12-10. Retrieved 2025-12-13.
  5. 1 2 Davies, Rob (2022-02-02). "Nestlé confirms Fawdon sweets factory closure in move to EU production". The Guardian. ISSN   0261-3077 . Retrieved 2025-12-13.
  6. McShane, Asher (2025-12-11). "Toffee Crisp and Blue Riband banned from describing themselves as chocolate". LBC. Retrieved 2025-12-13.
  7. "The popular treats no longer allowed to be called 'chocolate'". The Independent. 2025-12-11. Retrieved 2025-12-13.
  8. 1 2 3 "Roose produces ad for Nestle's Coconut Toffee Crisp launch". www.campaignlive.co.uk. Retrieved 2025-12-13.
  9. 1 2 "Concord and Media Vehicle use trolley sites for Toffee Crisp". www.campaignlive.co.uk. Retrieved 2025-12-13.
  10. "Richmond has the opposition licked". The Northern Echo. 2004-12-01. Retrieved 2025-12-13.
  11. "Nestlé unveils Toffee Crisp cereal aimed at grown-ups". The Grocer. Retrieved 2025-12-13.
  12. "New Toffee Crisp Honeycomb bar launched by Nestlé". Convenience Store. Retrieved 2025-12-13.
  13. Myers, Anthony (2021-10-07). "Nestlé introduces an orange twist for its popular Toffee Crisp bar". ConfectioneryNews.com. Retrieved 2025-12-13.
  14. "Burger King rolls out summer BBQ menu for second year". www.campaignlive.co.uk. Retrieved 2025-12-13.
  15. North, Amy. "Krispy Kreme launches limited-edition Toffee Crisp doughnuts". British Baker. Retrieved 2025-12-13.
  16. Pak, Elliott (2023-05-21). "Retired McFlurry Flavors We'll Never Eat Again". Mashed. Retrieved 2025-12-13.
  17. "McDonald's Launches Toffee Crisp McFlurry". www.98fm.com. Retrieved 2025-12-13.
  18. "McDonald's reveals menu for June 2025 with 3 new items including 'unreal' burger". News Shopper. 2025-06-07. Retrieved 2025-12-13.
  19. "McDonald's pulls McFlurry from menu after just days due to 'quality control issue'". Wandsworth Times. 2025-09-23. Retrieved 2025-12-13.
  20. 1 2 Osman, Richard (2017-10-05). The World Cup Of Everything: Bringing the fun home. Hodder & Stoughton. ISBN   978-1-4736-6728-0.
  21. "NEWS: ITC rejects viewers claims of violence in Nissan Micra ad". www.campaignlive.co.uk. Retrieved 2025-12-13.
  22. "Roose makes TV spoof for Toffee Crisp". www.campaignlive.co.uk. Retrieved 2025-12-13.
  23. "Rooses Toffee Crisp ad spoofs television detective stereotype". www.campaignlive.co.uk. Retrieved 2025-12-13.
  24. Knowler, Wendy (2011-06-13). "Grey goods shake, rattle, roll competitors". IOL. Retrieved 2025-12-13.
  25. "This Artist Takes Extremely Random MS Paint Requests And The End Results Are Quite Something". BuzzFeed. Archived from the original on 2023-08-10. Retrieved 2025-12-13.
  26. McSharry, Louise (2013-03-01). "This is literally the best thing we've ever seen, literally". The Daily Edge. Retrieved 2025-12-13.
  27. "Toffee Crisp chocolate bar turns fifty". York Press. 2013-11-23. Retrieved 2025-12-13.
  28. Jones, S. P. (2024-03-27). "Nestle's new Big Biscuit Box of 69 KitKat and Toffee Crisp costs less than a Freddo". Edinburgh Live. Retrieved 2025-12-13.