WCWB

Last updated

WCWB
Broadcast area Wausau-Stevens Point area
Frequency 104.9 MHz
BrandingB104.9
Programming
Format Country music
Ownership
Owner
  • Richard L. Muzzy
  • (Muzzy Broadcast Group, LLC)
WPCN, WSPT
History
Former call signs
WIGL (1987)
WMGU (1987–1996)
WKQH (1996–2017)
Call sign meaning
W-Country & Western Bee (branding and logo mascot)
Technical information [1]
Licensing authority
 FCC
Facility ID 2109
Class C3
ERP 21,000 watts
HAAT 109.0 meters
Transmitter coordinates
 44°50′13.00″N89°45′57.00″W / 44.8369444°N 89.7658333°W / 44.8369444; -89.7658333
Links
Public license information
Website b1049.com

WCWB (104.9 FM) is a radio station broadcasting a Classic Country music format. Licensed to Marathon, Wisconsin, United States, the station serves the Wausau-Stevens Point area.

Contents

Format history

During most of the '90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK". In 2003, the station flipped to Active Rock as "Rock 104-9". The ratings initially were good, [2] however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, and later using a satellite format from Jones Radio. The station went dark in late 1991, and was later purchased by Americus Communications, headed by Rick Muzzy, initially simulcasting WSPO and its talk format. On February 1, 1996, the call letters switched to WKQH. On August 1, 2017, the calls were changed to WCWB to reflect its B-104.9 Moniker. [3]

References

  1. ↑ "Facility Technical Data for WCWB". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Spring 2004". arbitron.
  3. ↑ "WCWB Call Sign History". United States Federal Communications Commission, audio division.
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