Frequency | 1450 kHz |
---|---|
Programming | |
Format | Defunct |
Ownership | |
Owner |
|
History | |
First air date | October 1, 1946 [1] |
Last air date | March 15, 2016 [2] |
Former call signs | |
Technical information | |
Facility ID | 26328 |
Class | C |
Power | 1,000 watts unlimited |
Transmitter coordinates | 34°21′16″N80°4′6″W / 34.35444°N 80.06833°W |
WHSC (1450 AM) was a radio station licensed to Hartsville, South Carolina, United States, which operated from 1946 to 2016.
The station began broadcasting on October 1, 1946, and held the call sign WHSC. [1] [4] It was owned by the Hartsville Broadcasting Company and ran 250 watts. [4] In 1961, its daytime power was increased to 1,000 watts. [4] In the late 1970s and early 1980s, the station aired a middle of the road (MOR) format. [5] [6]
In the 1980s, the station adopted a country music format. [7] WHSC was a finalist in the 1983 Billboard Radio Awards Competition for Small Market Country Station of the Year. [8] In January 1994, the station switched to a sports talk format. [9] It adopted a talk format later that year, and was a Premiere Radio Networks affiliate. [10]
In 1995, the station was sold to George Buck, along with WHSC-FM, for $300,000. [11] [12] In 1996, the station switched to a business news format, and was an affiliate of Bloomberg Radio. [13] In 1997, WHSC adopted a country music format, with programming from ABC Radio's Real Country network. [14]
In 1998, the station was sold to Cumulus Media, along with WHSC-FM, for $700,000. [15] [16] By 2001, the station had switched to an urban contemporary gospel format. [17] [18] In late 2001, the station began simulcasting WWFN-FM, initially airing an oldies format, [17] [19] and later airing CHR [20] and sports formats. [21] The station was silent for a period in 2008. [22]
The station took the WTOD call sign on April 23, 2010, from a former sister station in Toledo (spun off by Cumulus and now known as WWYC). [3] The station was silent for a period in late 2010 and again from July 2013 to July 2014. [23] [24] In July 2014, the station was granted special temporary authority to operate from a new site at a reduced power, running 10 watts during daytime hours only. [25] [26]
Before ceasing operations, WTOD simulcast WBZF. On March 11, 2016, WTOD changed callsigns to WLQR. [3] Cumulus surrendered the station's license to the Federal Communications Commission (FCC) on March 15, 2016. [2]
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