WMGI

Last updated

WMGI
Broadcast area Terre Haute metropolitan area
Frequency 100.7 MHz (HD Radio)
Branding100.7 Mix FM
Programming
Format Top 40 (CHR)
Subchannels HD2: Superhits (oldies)
Ownership
Owner
History
First air date
June 13, 1960 (1960-06-13) (as WVTS)
Former call signs
WVTS (1960-1986)
Technical information [1]
Licensing authority
 FCC
Facility ID 6828
Class B
ERP 50,000 watts
HAAT 149 meters (489 ft)
Translator HD2: 97.9 W250BZ (Terre Haute)
Links
Public license information
Webcast
Website

WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana. [2] The studios are located at 925 Wabash Avenue in Terre Haute.

Contents

History

On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to contemporary hit radio as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had an audience of over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial. [3]

HD Radio

WMGI's HD2 channel airs a 1960s-70s oldies format branded as "Superhits." On January 12, 2026, the format began simulcasting on 97.9 W250BZ in Terre Haute, Indiana. That station is now "Superhits 97.9." [4]

References

  1. ↑ "Facility Technical Data for WMGI". Licensing and Management System. Federal Communications Commission.
  2. ↑ "FM Query Results -- Audio Division (FCC) USA".
  3. ↑ Carter, Kevin (September 9, 1995). "Top 40 Boomerangs Back To Terre Haute On WMGI". Billboard . Vol. 107, no. 38. p. 118.
  4. ↑ Superhits 97.9 Launches In Terre Haute As WIBQ Surrendered Radioinsight - January 12, 2026

39°27′22″N87°28′52″W / 39.456°N 87.481°W / 39.456; -87.481

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