 | |
| Broadcast area | Terre Haute metropolitan area |
|---|---|
| Frequency | 100.7 MHz |
| Branding | 100.7 Mix FM |
| Programming | |
| Format | Contemporary hit radio |
| Ownership | |
| Owner |
|
| WWVR, WBOW, WTHI-FM, WIBQ | |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 6828 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 149 meters |
| Links | |
Public license information | |
| Website | mymixfm.com |
WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana. [2] The studios are located at 925 Wabash Avenue in Terre Haute.
On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to contemporary hit radio as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial. [3]
39°27′22″N87°28′52″W / 39.456°N 87.481°W
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