WNBY has operated on different frequencies over the years, starting at 93.5 FM, then 93.7 FM, and finally to its current frequency at 93.9 FM in 2004. For many years, WNBY-FM was a typical small-town full-service radio station, primarily serving Newberry and Luce County with a mixture of adult contemporary, country and oldies music plus local news and sports.
At the time of the station's move from 93.7 to 93.9 (along with a transmitter move eastward from Luce County into Chippewa County, north of Eckerman), WNBY-FM's format changed from adult contemporary to a 1960s and 1970s oldies format targeted primarily at Sault Ste. Marie, though the station retains offices in Newberry. The format change returned the Oldies format to the air in the Sault market, which had been without an oldies station since the end of the former "Memories 105.5" WADW (now WMKD). WNBY-FM's current 50,000 signal allows the station to be heard throughout the eastern Upper Peninsula, Algoma District in Ontario, Canada, and far northern portions of the Lower Peninsula. "Oldies 93" began as a traditional oldies station playing hit music from the 1950s through the 1970s, but has evolved toward more of a classic hits direction as of the summer of 2012, dropping pre-Beatles music and adding many 1980s titles to its playlist. Oldies 93 temporarily drops its regular format for continuous Christmas music between Thanksgiving and Christmas each year, the only station in the Sault Ste. Marie area to do so.
Local on-air personalities at WNBY-FM include DJs Allison "Alli J" Miller", Allan Gibbs, Travis Freeman, Lydia McNiece and Mark SanAngelo, program host Lou Turco, and chief meteorologist Karl Bohnak. WNBY is a member of the Detroit Lions Radio Network and broadcasts all Detroit LionsNFL games to the Sault Ste. Marie radio market. The station runs syndicated radio shows hosted by Dick Bartley on weekends, including Dick Bartley's Classic Hits on Saturday nights and encore presentations of Casey Kasem's American Top 40: The 70s on Sunday mornings and The 80s on Saturday mornings. Locally produced programming includes The Weekend Club with Lou Turco on Saturday mornings and The Good Buy Shopping Hour on Wednesday mornings. WNBY-FM broadcasts high school basketball games from the Eastern Upper Peninsula Conference, and has also simulcasted select playoff games from the Sault Ste. Marie GreyhoundsOHL hockey team in the past.
Newberry is a village and county seat of Luce County in the U.S. state of Michigan. The village is located within McMillan Township and is the only incorporated community in Luce County. The population was 1,446 at the 2020 census.
CHAS-FM is a radio station licensed to and serving Sault Ste. Marie, Ontario, Canada. Owned and operated by Rogers Sports & Media, the station broadcasts a hot adult contemporary format branded as Kiss 100.5.
WCCW-FM (107.5 MHz) is an FM radio station in Traverse City, Michigan, United States. The station is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays.
CJQM-FM is an FM radio station in Sault Ste. Marie, Ontario. The station is owned and operated by Rogers Sports & Media and broadcasts a country format. With 100,000 watts power, CJQM's signal is one of the strongest in the Sault Ste. Marie area, and can be heard northward to Montreal River and southward to Mackinaw City, Michigan and at times to Gaylord.
CFYN was a Canadian AM radio station, which broadcast at 1050 kHz in Sault Ste. Marie, Ontario, from 1977 to 1992. From 1934 to 1977, the station broadcast with the call sign CJIC.
WCMU-FM is a public radio station in Mount Pleasant, Michigan. The station, owned by Central Michigan University, is a National Public Radio member station, airing a news/talk format along with a variety of other programming. It is the flagship station of a network called CMU Public Radio made up of five other affiliate stations in Northern Michigan.
WSUE is a radio station in Sault Ste. Marie, Michigan. Currently owned by Sovereign Communications, the station broadcasts an album-oriented rock (AOR) format with the brand name Rock 101. WSUE features a similar brand identity and playlist as Sovereign Communications' other rock station in the Upper Peninsula, WIMK in Iron Mountain, and since 2010, is the only FM rock radio station directly serving Michigan's Eastern Upper Peninsula and Ontario's Algoma District.
WSOO is a radio station in Sault Ste. Marie, Michigan. The station airs a gold-based soft adult contemporary format during daytime hours, featuring music from the 1960s through the 2000s, and features paranormal talk programming in late night timeslots. WSOO has been owned and operated by Sovereign Communications since 2003, and is part of Sovereign's 7-station cluster in the Sault Ste. Marie and Newberry market.
WMKC is a radio station licensed to Indian River, Michigan. It airs a country music format called Big Country 102.9. The station is owned by Black Diamond Broadcast Holdings, LLC.
WFGR is an American radio station serving Grand Rapids, Michigan. It transmits from their facility in Alpine Township. WFGR is owned by Townsquare Media.
WCCW is one side of a radio combo in Traverse City, Michigan. It is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern acquired WCCW AM/FM, its long-time "local competitor" in 1996. The highly rated FM station is WCCW-FM, while the AM station is one of the lowest-rated Arbitron-wise in the area.
WMJZ-FM is a commercial radio station licensed to the city of Gaylord, Michigan. It broadcasts at the assigned frequency of 101.5 Megahertz with a power output of 50,000 watts. The station airs an adult hits format as Eagle 101.5, and is owned by 45 North Media Inc, a company owned by Bryan Hollenbaugh.
WIHC is an American radio station licensed to Newberry, Michigan to serve the city of Sault Ste. Marie, Michigan. The station is owned by West Central Michigan Media Ministries, broadcasting a Christian talk radio format simulcasted from Cadillac, Michigan under the branding "Strong Tower Radio".
WYSS is a radio station broadcasting in Sault Ste. Marie, Michigan. Branded as "99.5 Yes FM," the station has had a Top 40 (CHR) format since 1986. The station's slogans are "Sault Sainte Marie's Hit Music Station" and "All the Hits for Sault Sainte Marie." WYSS is currently by owned Sovereign Communications, who acquired it and fellow Sault stations WKNW and WMKD from Northern Star Broadcasting in 2010.
WIMK is a radio station based in the Upper Peninsula of Michigan, licensed to Iron Mountain, Michigan. The station broadcasts an active rock format branded as 93.1 K-Rock.
WMKD is a country music formatted radio station serving Pickford, Michigan and the Sault Ste. Marie, Michigan & Ontario markets. WMKD's 55,000-watt signal covers most of the eastern Upper Peninsula and far northern lower Michigan.
WKNW is a news/talk radio station serving Sault Ste. Marie, Michigan and Sault Ste. Marie, Ontario, Canada. The station is the only dedicated privately owned news/talk station in the market, save for its tenure as an ESPN Radio affiliate from 2010-2022. According to past editions of the Broadcasting Yearbook, the station went on the air as WKNW in August 1990, after briefly holding the callsigns WBPW and WDHP before launch. The station was popularly known as KNOW AM in the 1990s, which alluded to its news/talk format, and also served as an antonym to sister station WYSS' Yes FM branding.
WNBY is a radio station licensed to Newberry, Michigan broadcasting a classic country format. The station has been owned by Sovereign Communications since 2004, and shares a call-sign and ownership history with sister station WNBY-FM, also based out of Newberry.
Sovereign Communications, LLC is an American radio broadcasting company which owns 17 radio stations in the Upper Peninsula of Michigan, with offices in Sault Ste. Marie, Michigan. The company is owned and operated by William C. Gleich and Tim Sabean.
WUPN is an American FM radio station licensed to serve the community of Paradise, an unincorporated community in Whitefish Township, Chippewa County, Michigan. The station is owned by Timothy S. Ellis, through licensee TSE Broadcasting LLC. WUPN broadcasts a classic hits format to the Sault Ste. Marie, Michigan, area.
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