WRNS (AM)

Last updated

WRNS
Currently silent
Frequency 960 kHz
BrandingBet on The Bull
Programming
Format Sports gambling
Affiliations
Ownership
Owner
  • Dick Broadcasting
  • (Dick Broadcasting Company, Inc. of Tennessee)
History
First air date
February 28, 1937 (1937-02-28)
Former call signs
WFTC (1937–1989)
Call sign meaning
Watchful Regional News Service
Technical information [1]
Licensing authority
 FCC
Facility ID 36944
Class B
Power
  • 5,000 watts day
  • 1,000 watts night
Transmitter coordinates
 35°16′57.59″N77°39′7.9″W / 35.2826639°N 77.652194°W / 35.2826639; -77.652194
Links
Public license information
Webcast Listen live
Website betonthebull.com

WRNS (960 kHz) is an AM radio station broadcasting a sports gambling format featuring programming from VSiN Radio, as well as an affiliate for Carolina Panthers NFL football. Licensed to Kinston, North Carolina, United States, the station is owned by Dick Broadcasting, through licensee Dick Broadcasting Company, Inc. of Tennessee.

Contents

History

WRNS was a simulcast of country music sister station WRNS-FM until April 2017, when it launched a sports radio format as "960 The Bull". The station featured CBS Sports Radio programming, supplemented by Down East Wood Ducks baseball and Carolina Panthers football. [2]

In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million. [3] The acquisition of WRNS by Dick Broadcasting was consummated on December 20, 2017.

On August 21, 2023, WRNS relaunched the sports format with an emphasis on sports gambling, rebranding as "Bet on The Bull" and featuring programming from the VSiN sports betting network. [4]

On May 8, 2025, Dick Broadcasting announced that it would close WRNS on May 30. In its announcement, the company said "the AM station no longer aligns with our long-term vision for audience engagement and how community members consume audio content". [5]

References

  1. ↑ "Facility Technical Data for WRNS". Licensing and Management System. Federal Communications Commission.
  2. ↑ Venta, Lance (April 21, 2017). "Alpha Launches Sports 960 The Bull In Kinston". RadioInsight. Retrieved May 26, 2025.
  3. ↑ Venta, Lance (September 5, 2017). "Dick Broadcasting Acquires Three Markets From Alpha Media". radioinsight. Retrieved September 6, 2017.
  4. ↑ 960 The Bull Bets on VSiN With Sports Betting Move Radioinsight - August 22, 2023
  5. ↑ Venta, Lance (May 26, 2025). "960 WRNS To Cease Operations". RadioInsight. Retrieved May 26, 2025.
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