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Wet and messy fetishism (WAM), also known as sploshing, is a form of sexual fetishism consisting of a person or persons getting messy with a variety of materials, such as food, mud, chemicals, and water. The word "sploshing" originates from a defunct UK fetish magazine named "Splosh!". [1]
Many people with WAM fetishes are drawn to the tactile sensations of wet or messy substances against their skin. Other individuals simply prefer the visual appeal of others getting wet or messy with products that have different textures, consistencies and colours. A subject will often be pelted with cream pies (sometimes using shaving foam rather than real cream pie filling), have slime dumped on them, or sit on cakes. Another common theme is the pouring of substances inside clothing while it is being worn; clothing chosen for this can vary from swimsuits or underwear to full outfits. Normal street clothes, either casual or office wear, are commonly featured in WAM productions, but many other types of outfits, from wedding attire to industrial overalls or more specialist fetishwear such as PVC, latex, or leather items may be used. White items are particularly popular with some fans of this fetish.
There is a wide variety of messy substances associated with WAM. Popular food items include cakes, pies, whipped cream, raw eggs, milk, pudding, syrups, honey, custard, baked beans, pasta, soups, treacle, condiments, ice cream, peanut butter, cake batter and oatmeal. Non-food items like lotion (see lotion play), paint, oil, mud, shaving foam, hair conditioner, soap, and slime are also widely used.
A fetish for bodily fluids such as feces, urine, vomit, semen, and female ejaculate is not considered part of WAM. The former three are typically considered urophilia, emetophilia, and coprophilia; urophilia is occasionally found in mainstream pornography; [2] the other two are less common fetishes.[ citation needed ]
WAM fetish videos (made by both fans and commercial producers) may include nudity and sexual acts, while others may only feature fully clothed participants. Videos can frequently be seen on public video hosting sites like YouTube. Some of these videos are flagged but most of them remain available despite the sexual undertones, mainly because a large majority of wet and messy videos posted publicly do not include nudity and are therefore considered suitable for all audiences to view. Indeed, not only is much WAM video content indistinguishable in any easily defined sense from the kind of slapstick featured in mainstream entertainment, but scenes of slimings or pieings from the mainstream media are often compiled and marketed by producers towards a WAM fetishist target audience.
There is some crossover between the wet and messy fetish and clothing destruction fetishes. Some WAM productions will see models start out fully dressed, usually in quite smart outfits such as formal dresses or suits; they will then be covered in messy substances, after which their messy clothes are cut up, typically with scissors, leaving them naked or nearly so.
WAM may be an add-on for people who already have a fetish for specific types of clothing, where getting the clothes they are already excited by messy, or wet by showering or bathing in them, adds an extra layer to the experience of wearing them.
WAM is sometimes also combined with bondage, [3] where a subject is first restrained or chained up and then has a bucket of green cake batter slime poured over their head and/or a pie smashed in their face. Wet and Messy fetishism lends itself well to domination/submission role-playing.
"Cake sitting" (the act of deliberately sitting on a large cake, either clothed or nude [3] [4] ) is often considered a sub-fetish in its own right, [4] but may be linked to the crush fetish. [5] While participants who sit on cakes for pleasure will do so for the tactile sensory experience, or as part of submissive role-playing, those who enjoy watching the act will often focus specifically on the crushing of the dessert as a visual stimulus for a sexual reaction. Cake sitting as a fully clothed WAM activity can also form just part of the overall messing up of a participant, along with other methods of application of messy substances.
No conclusive research has been conducted into the psychology behind the fetish; however, it is not uncommon for fetishists to have had interest in the sensations of messy play since their formative years (age 3–4) with a sexual element manifesting at the onset of puberty. The "breaking taboos" theory suggests sploshing is an expression of liberation, pushing back against childhood authority figures who emphasized staying clean. [6] In any form, the fetish is about sensual stimulation, whether visual, tactile, or otherwise.
One unproven theory is that individuals drawn to WAM have low tactile sensitivity, which is increased and intensified by wet substances acting as a lubricant under applied pressure or friction. "Messy play" is a common clinical therapy used in treating hypo-tactile patients (mostly pediatric cases) to give them an outlet and appropriate time and place to engage in mess-making. [7]
Another aspect is the link to other fetishes, as some wet and messy play is done in a submissive or dominating way and has possible links to BDSM, the emphasis being on the humiliation of the victim, although this is often mitigated or negated by the victim taking it in good humour. The dominant partner inflicting the mess can also be an object of attraction as an assertive figure of playful mischief.
The popular sex column Savage Love has mentioned WAM. In one article, there was a reply to a letter from the roommate of someone who masturbates with condiments, possibly for fetishistic purposes. Dan Savage, the writer of Savage Love, did not condemn the use of condiments in that incident, but, instead, only chided the fetishist for using condiments that were later used by others. [8]
Urolagnia is a paraphilia in which sexual excitement is associated with the sight or thought of urine or urination. The term has origins in the Greek language. Golden shower is slang for the practice of urinating on another person for sexual pleasure, while watersports is the more inclusive term. However, Urophilia is not exclusively associated with sexual excitement.
Spandex fetishism is a fetishistic attraction to people wearing form-fitting stretch fabrics or to the wearing of items of clothing made of such material. Spandex garments are often worn by swimmers, gymnasts, ballet dancers, wrestlers, rowers, cyclists, contortionists and circus performers, and spandex fetishists may incorporate fantasies about these activities into their particular fetish.
Rubber fetishism, or latex fetishism, is the fetishistic attraction to people wearing latex clothing or, in certain cases, to the garments themselves. PVC fetishism is closely related to rubber fetishism, with the former referring to shiny clothes made of the synthetic plastic polyvinyl chloride (PVC) and the latter referring to clothes made of rubber, which is generally thicker, less shiny, and more matte than latex. PVC is sometimes confused with the similarly shiny patent leather, which is also a fetish material. Latex or rubber fetishists sometimes refer to themselves as "rubberists". Male rubberists tend to call themselves "rubbermen".
Sexual fetishism or erotic fetishism is a sexual fixation on a body part. The object of interest is called the fetish; the person who has a fetish is a fetishist. A sexual fetish may be regarded as a mental disorder if it causes significant psychosocial distress for the person or has detrimental effects on important areas of their life. Sexual arousal from a particular body part can be further classified as partialism.
Foot fetishism, also known as foot partialism or podophilia, is a pronounced sexual interest in feet. It is the most common form of sexual fetishism for otherwise non-sexual objects or body parts.
Medical fetishism refers to several sexual fetishes in which participants derive sexual pleasure from medical scenarios including objects, practices, environments, and situations of a medical or clinical nature. In sexual roleplay, a hospital or medical scene involves the sex partners assuming the roles of doctors, nurses, surgeons and patients to act out specific or general medical fetishes. Medical fantasy is a genre in pornography, though the fantasy may not necessarily involve pornography or sexual activity.
Wetlook is a paraphilic behaviour where sexual enjoyment is derived from wearing or seeing people wearing wet clothes.
Boot fetishism is a sexual fetish focused on boots. Boots have become the object of sexual attraction amounting to fetishism for some people and they have become a standard accessory in BDSM scenes and a fashion accessory in music videos. Boots are seen as perhaps the most fetishistic of all footwear and boots are the most popular fetish clothing attire.
A crush fetish is a fetish and a paraphilia in which sexual arousal is associated with observing objects being crushed or being crushed oneself. The crushed objects vary from inanimate items, to injurious and/or fatal crushing of invertebrates, or vertebrates.
Slime Time Live is a television show that aired on Nickelodeon from 2000–2004, lasting 8 seasons. During its run it was hosted by Dave Aizer, Jonah Travick, and Jessica Holmes and produced/directed by Jason Harper. It was located outside of the former Nickelodeon Studios at Universal Studios Florida. It mainly aired as filler during regular commercial time.
Salirophilia is a sexual fetish or paraphilia that involves deriving erotic pleasure from soiling or dishevelling the object of one's desire, or viewing them in this state. It may involve tearing or damaging their clothing, covering them in mud or filth, or messing their hair or makeup. The fetish does not necessarily involve harming or injuring the subject.
Paraphilic infantilism, also known as adult baby, is a form of ageplay that involves role-playing a regression to an infant-like state. Like other forms of adult play, depending on the context and desires of the people involved paraphilic infantilism may be expressed as a non-sexual fetish, kink, or simply as a comforting platonic activity. People who practice adult baby play are often colloquially referred to as "adult babies", or "ABs".
Navel fetishism, belly button fetishism, or alvinophilia is a partialism in which an individual is attracted to the human navel.
Uniform fetishism is a particular type of clothing fetishism in which an individual is sexually aroused by uniforms. It is a form of sexual fetishism. Uniform fetishism has been associated with a variety of different uniforms, including schoolgirl and cheerleader uniforms, French maid uniforms, and uniforms associated with police or military organisations.
Lotion play is a subset of the better known wet-and-messy fetish (WAM), which typically involves participants using food, mud, or paint as a lubricant to facilitate sexual activity. Lotion play uses lotion specifically for this purpose.
Food play, also known as sitophilia, refers to a form of sexual fetishism in which participants are aroused by erotic situations involving food.
Omorashi, sometimes abbreviated as simply "omo", is a form of fetish subculture first categorized and predominately recognized in Japan, in which a person experiences arousal from the idea or feeling of having a full bladder and potentially wetting themselves, or from witnessing another person in that situation.
Clothing fetishism or garment fetishism is a sexual fetish that revolves around a fixation upon a particular article or type of clothing, a particular fashion or uniform, or a person dressed in such a style.
Body inflation or Inflation fetish is the practice of inflating or pretending to inflate a part of one's body, often for sexual gratification. It is commonly done by inserting items such as balloons, bouncy balls, or beach balls underneath clothes or a skin-tight suit and then inflating them. Some people have specially made inflatable suits, to make themselves bigger all over. One of the best-known examples is Mr. Blowup, who appears in the Deviant Desires book. He wears air-inflated double-skinned latex suits, and has made a number of TV appearances in the UK, including Eurotrash. Sometimes the body is actually inflated also, such as by enema or drinking large amounts of liquid. The entire concept of body inflation is heavily associated with the feeling of being bound to one spot, or usually due to a combination of a stomach fetish with many other fetish elements.
Diaper fetishism, or nappy fetishism, is a type of garment fetish in which a person derives pleasure from themselves or partners wearing or using a diaper. Diaper fetishism can be performed on its own or incorporated into other various kinks. These kinks may include paraphilic infantilism, omorashi, and BDSM. When combined with paraphilic infantilism, the fetish is often called adult baby/diaper lover or AB/DL for short.
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