World Liberty Financial

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World Liberty Financial is a decentralized finance protocol founded in 2024. Donald Trump's company title is "chief crypto advocate", Barron Trump is listed as the project's "DeFi (decentralized finance) visionary", and Eric Trump and Donald Trump Jr. each have the title, "Web3 ambassador." [1] [2] [3]

Steve Witkoff's son Zach Witkoff is a co-founder of the company. It has been marketed as a portal for traders to invest in cryptocurrency, and use those cryptocurrency assets for both borrowing and lending. [4] [5]

The most prominent buyer of World Liberty Financial tokens is Chinese businessperson Justin Sun, reportedly spending at least $75 million on tokens. [6] Sun is also a World Liberty Financial advisor. [6] In February 2025, shortly after Trump took office as president for the second time, the Securities and Exchange Commission was reported to be backing off an investigation that it was conducting into Sun's companies. [6] The financial relationship between Trump and Sun raised potential conflicts of interest. [6]

References

  1. ↑ Goldstein, Matthew; LaFraniere, Sharon; Yaffe-Bellany, David (September 16, 2024). "Trump Rolls Out His New Cryptocurrency Business". The New York Times .
  2. ↑ LaFraniere, Sharon; Yaffe-Bellany, David (October 7, 2024). "The 'Crypto Punks' Behind Trump's Murky New Business Venture". The New York Times .
  3. ↑ Chandonnet, Henry (October 4, 2024). "Scammers are flooding Trump's new crypto exchange". Fast Company .
  4. ↑ Jacob Kornbluh (December 15, 2024). "Newborn grandson of Trump’s Mideast envoy named after Trump," The Forward.
  5. ↑ Eric Lipton, Ben Protess, and David Yaffe-Bellany (December 5, 2024). "Trump Organization Plans an Ethics Policy Without Banning Foreign Deals," The New York Times.
  6. 1 2 3 4 "US SEC, Tron founder Justin Sun explore resolution of civil fraud case". Reuters. 2025.
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