| 2000s .2010s in Latin music. 2020s |
This article includes an overview of the major events and trends in Latin music in the 2010s, namely in Ibero-America (including Spain and Portugal). This includes the rise and fall of various subgenres in Latin music from 2010 to 2019.
At the beginning of the decade, sales of Latin music continued to plummeted, although digital sales began rising. [2] This led to the Recording Industry Association of America (RIAA) to lower the threshold for their Latin certifications even further in December 2013. [3] By the mid-2010s however, Latin music began generating revenue thanks to rise of music streaming services. [4] By the late 2010s, Latin music had become mainstream again as it had done in the late 1990s thanks to songs such as "Despacito" by Luis Fonsi and Daddy Yankee and "Mi Gente" by J Balvin and Willy William. The trend in Latin music also led Latin artists collaborating or remixing their hits with other mainstream artists such as Justin Bieber, Beyoncé, Little Mix and Drake. [5]
In the early 2010s, the Spanish-language pop rock continued to be popular in the Latin pop field with artists such as Camila, Río Roma, Jesse & Joy, and Reik being notable artists in the genre. Around the same time, albums of cover versions became popular as well with artists such as Marc Anthony, Cristian Castro, Kalimba, Jenni Rivera, and Sergio Dalma recording hits that are decades old. [6] Colombian superstar Shakira released Sale el Sol in 2010 and sold over four million copies. [7] By the mid-2010s however, pop ballads, which had been popular in the Latin pop field for decades began to slip in popularity. Up-tempo dance, reggaeton, and urbano tracks began taking pop ballad's place due to a change in demographics on radio stations. [8] As a result of said changing demographics, Latin pop began embracing the sounds of reggaeton and has been dubbed "Popetón" with pop groups such as CNCO and Cali y El Dandee popularizing it. [9] [10]
The banda genre continued its popularity through the decade and saw the death of Jenni Rivera in 2012. [11] Calibre 50 fused the genres of banda and norteño and would later become the act with the most number ones on the Billboard Regional Mexican Airplay chart. [12] 3BallMTY popularized the Tribal guarachero genre with their song "Inténtalo". [13] By the end of the decade, younger musicians, dubbed "Mexillenial Artists" by Billboard began to rise with artists such as Christian Nodal, Luis R. Conriquez, and Luis Coronel. [14]
For the first time since its popularity in the 1970s, salsa began to slide as bachata took over as the tropical field's most popular genre. [15] However the salsa field still had veteran artists such Marc Anthony, Víctor Manuelle, Gilberto Santa Rosa, and La India. Anthony scored his biggest Spanish-language hit with "Vivir Mi Vida", which revived his career. [16] In the bachata field, Romeo Santos, former lead singer of Aventura, launched his own career and became the most successful Latin artist of the decade. [17] As he had done while with Aventura, he mixed bachata with contemporary genres such as R&B and collaborated with artists such Usher and Drake by having them perform bachata. [18] The decade saw the debut of popular bachata artists such as Prince Royce, Leslie Grace, and Karlos Rosé. They began their careers by remaking decades old English-language songs such as "Stand by Me" and "Will You Love Me Tomorrow as a bachata tune. [19] Merengue music saw a comeback with the newly style "merengue mambo" led by artists such as Omega and Fuego giving it an urban feel. [20] Merengue was further popularized by Venezuelan artists such as Chino & Nacho, El Potro Álvarez, and Oscarcito. Cumbia remained popular throughout South America, namely in Argentina and Chile, with such artists such as Santa Feria and Ráfaga popularizing the cumbia villera movement. [21] [22] Another form of tropical music that emerged in the 2010s was tropical fusion, with groups such as Gente de Zona mixing tropical music with other urbano beats. [23]
The most popular field in Latin music during the 2010s was the urbano movement, namely reggaeton and in the late 2010s Latin trap. Artists such as Daddy Yankee, Don Omar, and Wisin & Yandel, continued to remain relevant in the reggaeton field. Don Omar scored an international hit with "Danza Kuduro". [24] In Colombia, J Balvin emerged as a local popular reggaeton artist and would later become an international act. [25] Latin trap became popular in the urbano field with artists such as Ozuna, Bad Bunny, Sech, and De La Ghetto. [26] "Te Boté" became one of the most well-known Latin trap songs.
Sertanejo music was popular, not only in Brazil, but also became well known outside of the county thanks to artist such as Michel Teló and Luan Santana. Teló scored an international hit with "Ai Se Eu Te Pego". [27] In the late 2010s, Funk carioca also became popular in Brazil. [28]
The following is a list of the top 10 best-performing Latin albums in the United States of the 2010s, according to Billboard . [29]
The following is a list of the top 10 best-performing Latin songs in the United States of the 2010s, according to Billboard . [30]
| Rank | Single | Artist |
|---|---|---|
| 1 | "Despacito" | Luis Fonsi and Daddy Yankee featuring Justin Bieber |
| 2 | "Propuesta Indecente" | Romeo Santos |
| 3 | "El Perdón" | Nicky Jam and Enrique Iglesias |
| 4 | "Bailando" | Enrique Iglesias featuring Descemer Bueno and Gente de Zona |
| 5 | "Mia" | Bad Bunny featuring Drake |
| 6 | "Hasta el Amanecer" | Nicky Jam |
| 7 | "Ginza" | J Balvin |
| 8 | "Vivir Mi Vida" | Marc Anthony |
| 9 | "Mi Gente" | J Balvin and Willy William featuring Beyoncé |
| 10 | "Te Boté" | Casper Magico, Nio Garcia, Darell, Nicky Jam, Ozuna and Bad Bunny |
The music of Latin America refers to music originating from Latin America, namely the Spanish and Portuguese-speaking regions of the Americas south of the United States. Latin American music also incorporate the indigenous music of Latin America. Due to its highly syncretic nature, Latin American music encompasses a wide variety of styles, including influential genres such as cumbia, bachata, bossa nova, merengue, rumba, salsa, samba, son, and tango. During the 20th century, many styles were influenced by the music of the United States giving rise to genres such as Latin pop, rock, jazz, hip hop, and reggaeton.
The Music of Puerto Rico has evolved as a heterogeneous and dynamic product of diverse cultural resources. The most conspicuous musical sources of Puerto Rico have primarily included African, Taino Indigenous, and European influences. Puerto Rican music culture today comprises a wide and rich variety of genres, ranging from essentially native genres such as bomba, jíbaro, seis, danza, and plena to more recent hybrid genres such as salsa, Latin trap and reggaeton. Broadly conceived, the realm of "Puerto Rican music" should naturally comprise the music culture of the millions of people of Puerto Rican descent who have lived in the United States, especially in New York City. Their music, from salsa to the boleros of Rafael Hernández, cannot be separated from the music culture of Puerto Rico itself.
Juan Luis Guerra Seijas is a Dominican musician, singer, composer, and record producer. Throughout his career, he has won numerous awards including 28 Latin Grammy Awards, three Grammy Awards, and one Latin Billboard Music Award. He won 3 Latin Grammy Awards in 2010, including Album of the Year. In 2012, he won the Latin Grammy Award for Producer of the Year. He has sold 15 million records worldwide, making him one of the best-selling Latin music artists.
Reggaeton is a modern style of popular and electronic music that originated in Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puerto Rican musicians. It has evolved from dancehall, with elements of hip hop, Latin American, and Caribbean music. Vocals include toasting/rapping and singing, typically in Spanish.
Latin Rhythm Airplay is an airplay-only chart published weekly by Billboard that ranks the most popular songs being played on Hispanic rhythmic/hurban radio stations in the United States. The music typically heard on these stations include reggaeton, Hispanic R&B and hip hop, rhythmic pop/dance, and crossovers from English-language and/or bilingual acts.
Tropical music is a term in the Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Cuba, Puerto Rico, the Dominican Republic, and the Caribbean coastal regions of Colombia, Mexico, Central America and Venezuela.
Top Latin Albums is a record chart published by Billboard magazine and is labeled as the most important music chart for Spanish language, full-length albums in the American music market. Like all Billboard album charts, the chart is based on sales. Nielsen SoundScan compiles the sales data from merchants representing more than 90 percent of the U.S. music retail market. The sample includes sales at music stores, the music departments of electronics and department stores, direct-to-consumer transactions, and Internet sales of physical albums or digital downloads. A limited array of verifiable sales from concert venues is also tabulated. To rank on this chart, an album must have 51% or more of its content recorded in Spanish. Listings of Top Latin Albums are also shown on Telemundo's music page through a partnership between the two companies. As of January 26, 2017, a multi-metric methodology to compile the Top Latin Albums chart was adopted by Billboard, which also incorporates track equivalent album units and streaming equivalent album units.
Latin R&B is a style of R&B that originated in Latin America and the United States. It is a musical subgenre of American contemporary R&B and Latin soul that also takes influence from dancehall. The genre began to gain popularity in the late 2010s and has since spread throughout Latin America.
Tropical Albums is a record chart published by Billboard magazine. Established in June 1985, the chart compiles information about the top-selling albums in genres like salsa, merengue, bachata, cumbia, and vallenato, which are frequently considered tropical music. The chart features only full-length albums and, like all Billboard album charts, is based on sales. The information is compiled by Nielsen SoundScan from a sample representing more than 90% of the U.S. music retail market, including not only music stores and music departments at electronics and department stores but also direct-to-consumer transactions and Internet sales. A limited number of verifiable sales at concert venues is also tabulated. Innovations by El Gran Combo de Puerto Rico was the first album to reach number-one in the chart on June 29, 1985. Up until May 21, 2005, reggaeton albums appeared on the chart. After the installation of the Latin Rhythm Albums chart, reggaeton titles could no longer appear on the Tropical Albums chart. By removing reggaeton albums from the Tropical Albums chart, it opened slots for re-entries and debuts. American bachata group Aventura claimed the top spot on the Tropical Albums chart, which marked the first time since the issue dated November 6, 2004 that a reggaeton album was not at the number-one spot. The current number-one album on the chart is Todavía Me Amas: Lo Mejor De Aventura by Aventura.
Geoffrey Royce Rojas, known professionally as Prince Royce, is an American singer. At an early age, Royce took an interest in music, and in his teenage years began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to record producer Sergio George, who immediately signed him to his label after hearing three of his demos.
Latin ballad is a sentimental ballad derived from bolero that originated in the early 1960s in Los Angeles, California and Southern California.
José Álvaro Osorio Balvín, known professionally as J Balvin, is a Colombian singer. He has been referred to as the "Prince of Reggaeton", and is one of the best-selling Latin artists, with over 35 million records sold worldwide. Balvin was born in Medellín. At age 17, he moved to the United States to learn English, where he lived in both Oklahoma and New York. He then returned to Medellín and gained popularity performing at clubs in the city.
Latin Rhythm Albums is a record chart published by Billboard magazine. Like all Billboard album charts, the chart is based on sales, which are compiled by Nielsen SoundScan based on sales data from merchants representing more than 90 percent of the U.S. music retail market. The sample includes sales at music stores, the music departments of electronics and department stores, direct-to-consumer transactions, and Internet sales of physical albums or digital downloads. A limited array of verifiable sales from concert venues is also tabulated. The chart is composed of studio, live, and compilation releases by Latin artists performing in the Latin hip hop, urban, dance and reggaeton, the most popular Latin Rhythm music genres. It joins the main Latin Albums chart along with its respective genre components: the Latin Pop Albums, Tropical Albums, and Regional Mexican Albums charts.
Latin music is a term used by the music industry as a catch-all category for various styles of music from Ibero-America, which encompasses Latin America, Spain, Portugal, and the Latino population in Canada and the United States, as well as music that is sung in either Spanish and/or Portuguese. It may also include music from other territories where Spanish- and Portuguese-language music is made.
Juan Carlos Ozuna Rosado , known simply by his surname Ozuna, is a Puerto Rican singer, born and raised in San Juan, Puerto Rico to a Dominican father and a Puerto Rican mother. Five of his studio albums have topped the Billboard Top Latin Albums chart, with Aura (2018) charting at number seven on the Billboard 200. His musical style is primarily defined as reggaeton and Latin trap, although he has collaborated with several artists from different genres and his music takes influences from a wide variety of genres, including pop, rock, hip hop, R&B, reggae, bachata, dembow, and electronic, amongst others.
Urbano music or Latin urban is a transnational umbrella category including many different genres and styles. As an umbrella term it includes a wide and diverse set of genres and styles such as dancehall, dembow, urban champeta, funk carioca, Latin hip hop and reggaeton. The commercial breakthrough of this music took place in 2017 with artists from Colombia, Cuba, the Dominican Republic, Panama, Puerto Rico, the United States, Venezuela and even non-Spanish-speaking nations, such as Brazil, where Portuguese is spoken.
This article includes an overview of trends in Latin music in the 1990s, namely in Ibero-America. This includes the rise and fall of various subgenres in Latin music from 1990 to 1999.
The Premios Tu Música Urbano is a music industry awards ceremony presented by television network Telemundo Puerto Rico to recognize artists who "transcended and boosted the success of Latin urban music around the world" for the past year. The show has been held annually at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico, since 2019, produced by Telemundo, Sora & Company and Mr. & Mrs. Entertainment, and broadcast by Telemundo Puerto Rico and by Telemundo. The awards were founded after an obvious lack of recognition of reggaetón, urbano and Latin trap artists was observed at the Latin Grammy Awards, as well as the (former) absence of any Latin urbano/reggaetón categories at the American Grammy Awards. Both organizations have since expanded their representation and categories.
This article includes an overview of the major events and trends in Latin music in the 2000s, namely in Ibero-America. This includes the rise and fall of various subgenres in Latin music from 2000 to 2009.
This article includes an overview of the major events and trends in Latin music in the 2020s, namely in Ibero-America. This includes the rise and fall of various subgenres in Latin music from 2020 to 2029.
