2010s .2020s in Latin music |
This article includes an overview of the major events and trends in Latin music in the 2020s, namely in Ibero-America (including Spain and Portugal). This includes the rise and fall of various subgenres in Latin music from 2020 to 2029.
As of 2024 [update] , revenue in Latin music has grown into $1.4 billion. [1] The Recording Industry Association of America (RIAA) reported in 2020 that Latin music is growing faster than the overall music market in America. [2] In 2020, Puerto Rican rapper Bad Bunny became the first artist to have an all-Spanish album to top the Billboard 200 chart with El Último Tour Del Mundo . [3] The follow-up studio album, Un Verano Sin Ti (2022), also topped the Billboard 200 and led to Bad Bunny being the first Latin artist to receive IFPI Global Chart Award. [4] Colombian singer Karol G became the first female Latin artist to top the Billboard 200 with an all-Spanish album in 2023 with Mañana Será Bonito . [5]
Up-tempo/rhythmic Latin pop music continues to be popular in the Latin pop with songs such as "Tacones Rojos" by Sebastián Yatra, "Todo de Ti" by Rauw Alejandro, and "Telepatía" by Kali Uchis. [6] The genre borrows influences from other pop genres such as synth-pop and disco. "Todo de Ti" spent 28 weeks on top of the Latin Pop Airplay chart, becoming the second-most longest-running number one on the chart. [7] "Telepatía" became a global bilingual hit, peaking at number 10 on the Billboard Global 200 chart. [8] Popetón also continues to be popular with artists such as Camilo. [9]
Corridos tumbados became a meteoric global success with artists such as Grupo Firme, Natanael Cano, Peso Pluma, Eslabon Armado as it movement's forefront. [10] "Ella Baila Sola" became a global hit by reaching number one on the Billboard Global 200 chart and was crowned Global Song of the Summer by Spotify. [11]
Bachata and cumbia villera continue to be tropical music's popular genres. Prince Royce broke the record on the Tropical Airplay chart for the most weeks at number with "Carita de Inocente". [12] Romeo Santos and Marc Anthony also continues to be popular in the bachata and salsa fields, respectively. Salsa from the Dominican Republic has become successful with artists such as Yiyo Sarante. The popularity of cumbia villera fuses with other urbano music genres such as Latin trap and reggaeton. [13] [14] Non tropical artists such as Manuel Turizo and Rosalía have popularized the bachata and merengue genres with songs such as "Despechá", "La Fama", and "La Bachata". [15]
Reggaeton and Latin trap still remain relevant in the urbano field. Bad Bunny became an international global star with the aforementioned El Último Tour Del Mundo and Un Verano Sin Ti. Rauw Alejandro has recognized as the newer faces of the urbano movement. [16] Farruko popularized the guaracha genre with "Pepas". [17] Argentine DJ Bizarrap became famous for his collaborations with other urbano artists on his BZRP sessions. [18] His collaboration with Shakira won the Latin Grammy Award for Song of the Year in 2023.
Rosalía became popular with her alternative take on both flamenco and reggaeton. Her 2022 album, Motomami , became the most-acclaimed album of the year and won the Latin Grammy Award for Album of the Year. [19] Other Latin alternative artists include Nathy Peluso. Mexican rock band Maná continues to remain relevant by re-recording their hits with other artists. [20]
The funk carioca continues to be popular in Brazil with artists such as Anitta, Ludmilla, Luísa Sonza, and Iza. [21] Anitta also crossed over to the Spanish-language market and had a global hit with "Envolver". Sertanejo is still popular in Brazil with Ana Castela topping the Artistas 25 chart for over a year. [22]
Juan Luis Guerra Seijas is a Dominican musician, singer, composer, and record producer. Throughout his career, he has won numerous awards including 28 Latin Grammy Awards, three Grammy Awards, and one Latin Billboard Music Award. He won 3 Latin Grammy Awards in 2010, including Album of the Year. In 2012, he won the Latin Grammy Award for Producer of the Year. He has sold 15 million records worldwide, making him one of the best-selling Latin music artists.
Latin American music has long influenced popular music in the United States. Within the industry, "Latin music" has influenced jazz, rhythm and blues, and country music, even giving rise to unique US styles of music, including salsa, New Mexico, Tejano, and Western. Fusion genres such as Chicano rock, Nuyorican rap, and Chicano rap have emerged from Latin communities within the United States.
Latin music is a term used by the music industry as a catch-all category for various styles of music from Ibero-America, which encompasses Latin America, Spain, Portugal, and the Latino population in Canada and the United States, as well as music that is sung in either Spanish and/or Portuguese. It may also include music from other territories where Spanish- and Portuguese-language music is made.
Rosalia Vila Tobella, known mononymously as Rosalía, is a Spanish pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthralled by Spanish folk music at age 14, she studied musicology at Catalonia College of Music while also performing at musical bars and weddings.
The discography of Spanish singer Rosalía consists of three studio albums, two extended plays, thirty-one singles and four promotional singles.
Urbano music or Latin urban is a transnational umbrella category including many different genres and styles. As an umbrella term it includes a wide and diverse set of genres and styles such as dancehall, dembow, urban champeta, funk carioca, Latin hip hop and reggaeton. The commercial breakthrough of this music took place in 2017 with artists from Colombia, Cuba, the Dominican Republic, Panama, Puerto Rico, the United States, Venezuela and even non-Spanish-speaking nations, such as Brazil, where Portuguese is spoken.
Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a Puerto Rican singer and rapper. His accolades include two Latin Grammy Awards, two Billboard Latin Music Awards and an iHeart Radio Music Award.
Puerto Rican singer Rauw Alejandro has released five studio albums, one live album and three extended plays (EP). He also released 56 singles, including 25 promotional singles and 19 as featured artist. He was the top new Latin artist of 2021 and the second top Latin artist of the year overall, according to Billboard.
El Último Tour Del Mundo is the third solo studio album by Puerto Rican rapper and singer Bad Bunny. It was released on November 27, 2020, by Rimas Entertainment, only nine months after the release of his previous record YHLQMDLG, which achieved both commercial success and critical acclaim. Comprising sixteen tracks, it is primarily a Latin trap and reggaeton album infused with a variety of rock music styles, and features guest appearances from Jhay Cortez, Rosalía, Abra, and Trío Vegabajeño. The album's title refers to how Bad Bunny imagined what his last concert tour would look like, as he imagined his final tour in the year 2032. The album was written and recorded during the COVID-19 quarantine and is a departure from Bad Bunny's aggressive reggaetón sound.
"Todo de Ti" is a song recorded by Puerto Rican singer Rauw Alejandro for his second studio album, Vice Versa (2021). It was written by Eric Duars, Colla, Mr. NaisGai, Rafa Pabón, Jairo Bascope and Alejandro, while the production was handled by Mr. NaisGai and Alejandro. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on May 20, 2021, as the second single from the album. A Spanish language dance-pop and electropop song, it is about a girl who drives Alejandro crazy and makes his heart race, while he confesses he likes everything about her. The track received highly positive reviews from music critics, who complimented its fusion of genres and the singer's departure from his regular aesthetic.
Vice Versa is the second studio album by Puerto Rican singer Rauw Alejandro. It was released on June 25, 2021, by Sony Music Latin and Duars Entertainment. Two weeks after finalizing his debut studio album, Afrodisíaco (2020), Alejandro started recording his sophomore album, going experimental on it and having a departure from his signature music styles. He worked with several producers, including Tainy, Caleb Calloway, and Mr. Naisgai to create the album. Musically, Vice Versa consists of electropop and house tracks, reggaeton songs, Latin pop numbers, bolero lines, and Brazilian funk rhythms. After the album's release, Alejandro embarked on the Rauw Alejandro World Tour and the Vice Versa Tour in 2021 and 2022, respectively.
"Nostálgico" (transl. "Nostalgic") is a song produced by Jamaican record producer Rvssian and recorded by Puerto Rican singer Rauw Alejandro and American singer Chris Brown. It was written by Lionchild, Brown, Eric Bellinger, Ben Shapiro, Feli Ferraro, Richard McClashie, Teezio, Colla, Kenobi, Alejandro, and Rvssian, while the production was handled by Rvssian. The song was released for digital download and streaming as a single by Sony Music Latin and Head Concussion Records on September 8, 2021. A primarily Spanish language R&B-infused reggaeton and dancehall song, it reminisces on a past relationship that the singers want back. The track received widely positive reviews from music critics, who complimented its Caribbean beats and the singers' exchange of verses.
"Desesperados" (transl. "Desperate") is a song recorded by Puerto Rican singers Rauw Alejandro and Chencho Corleone for Alejandro's second studio album, Vice Versa (2021). It was written by Alejandro, Corleone, Jorge Cedeño Echevarria, Nino Segarra, NaisGai, Colla, Kenobi, and Eric Duars, while the production was handled by Alejandro, Dulce como Candy, Dimelo Ninow, and NaisGai. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on December 9, 2021, as the fifth single from the album. A Spanish language reggaeton song with elements of cumbia and dembow, it is about two people who are apart, but still have love for each other, so they somehow try to get back together. The track received widely positive reviews from music critics, who complimented its danceable and catchy rhythm and the singers' vocals.
"Agua" is a song by Puerto Rican rapper Daddy Yankee featuring Puerto Rican singer Rauw Alejandro on vocals and American musician and producer Nile Rodgers on guitar, being their first collaboration with each other. It was released on March 24, 2022 simultaneously with Daddy Yankee's eighth and final studio album, Legendaddy, among various other singles from the record. It was accompanied by a music video directed by Dominican filmmaker Marlon Peña. It was written by Daddy Yankee, Rauw Alejandro, Nile Rodgers, American-Colombian singer David "Raey" Fajardo, Venezuelan singer Rafael "Reggi El Auténtico" Aponte, American singer Raúl "Rey Santana" Treviño, Gary Walker, Mexican producer Scott Summers, American-Nigerian producer Emmanuel Anene and American production duo Play-N-Skillz members Juan Salinas and Oscar Salinas. It was produced by Daddy Yankee, Play-N-Skillz and Scott Summers.
Un Verano Sin Ti is the fourth solo studio album, and fifth overall, by Puerto Rican rapper and singer Bad Bunny. It was released on May 6, 2022, by Rimas Entertainment following the release of his previous record El Último Tour Del Mundo (2020). Comprising twenty-three tracks, the album is primarily a reggaeton, cumbia, and indie pop record, and contains guest appearances from Chencho Corleone, Jhayco, Tony Dize, Rauw Alejandro, Bomba Estéreo, the Marías and Buscabulla.
"Party" is a song by Puerto Rican rapper Bad Bunny featuring Rauw Alejandro, from Bad Bunny's fifth studio album Un Verano Sin Ti (2022). It was originally released on May 6, 2022, by Kagueto's Entertainment alongside the rest of its parent album as the eleventh track before its release as the fifth official single on August 5, 2022. The song was written by Benito Martínez and Raúl Ocasio and its production was held by Tainy, La Paciencia, Jota Rosa, Albert Hype and Richi.
Formula, Vol. 3 is the fifth studio album by American singer Romeo Santos, released on September 1, 2022, by Sony Music Latin. It is the third installment of Santos' Formula trilogy following Formula, Vol. 1 (2011) and Formula, Vol. 2 (2014). Musically, it combines traditional bachata with innovative fusions exploring and experimenting dance, tropical house, hip hop and pop. It features several guest appearances by international stars such as Rosalía and Justin Timberlake. Also, it contains guest appearances by artists of his natal Dominican Republic such as Toño Rosario, Lápiz Conciente, Ramón Orlando, Luis Miguel del Amargue, Rubby Pérez, Fernando Villalona and Chris Lebron. The album contains 21 tracks, including 19 songs, one skit and an intro.
"Aquel Nap ZzZz" is a song recorded by Puerto Rican singer Rauw Alejandro. It is the sixth track on his second studio album, Vice Versa (2021), which was released on June 25, 2021. The song was written by Alejandro, while the production was handled by Orteez, Alejandro, Alvarito, and Mr. Naisgai. A Spanish language trap-bolero ballad, with elements of R&B and reggaeton, it is a romantic love song that Alejandro dedicated to his girlfriend Rosalía.
The 20th Premios Juventud was held on July 20, 2023, to recognize the best in pop culture of young Hispanic and Latino Americans in 2023. The ceremony took place at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico, for the second year in a row. It was broadcast live on Univision. The ceremoy was hosted by Mexican singer Ángela Aguilar, Mexican TV host Alejandra Espinoza, Puerto Rican actress Dayanara Torres, and Brazilian actor Marcus Ornellas.
This article includes an overview of the major events and trends in Latin music in the 2010s, namely in Ibero-America. This includes the rise and fall of various subgenres in Latin music from 2010 to 2019.