2010s .2020s in Latin music |
This article includes an overview of the major events and trends in Latin music in the 2020s, namely in Ibero-America (including Spain and Portugal). This includes the rise and fall of various subgenres in Latin music from 2020 to 2029.
As of 2024 [update] , revenue in Latin music has grown into $1.4 billion. [1] The Recording Industry Association of America (RIAA) reported in 2020 that Latin music is growing faster than the overall music market in America. [2] In 2020, Puerto Rican rapper Bad Bunny became the first artist to have an all-Spanish album to top the Billboard 200 chart with El Último Tour Del Mundo . [3] The follow-up studio album, Un Verano Sin Ti (2022), also topped the Billboard 200 and led to Bad Bunny being the first Latin artist to receive IFPI Global Chart Award. [4] Colombian singer Karol G became the first female Latin artist to top the Billboard 200 with an all-Spanish album in 2023 with Mañana Será Bonito . [5]
Up-tempo/rhythmic Latin pop music continues to be popular in the Latin pop with songs such as "Tacones Rojos" by Sebastián Yatra, "Todo de Ti" by Rauw Alejandro, and "Telepatía" by Kali Uchis. [6] The genre borrows influences from other pop genres such as synth-pop and disco. "Todo de Ti" spent 28 weeks on top of the Latin Pop Airplay chart, becoming the second-most longest-running number one on the chart. [7] "Telepatía" became a global bilingual hit, peaking at number 10 on the Billboard Global 200 chart. [8] Popetón also continues to be popular with artists such as Camilo. [9]
Corridos tumbados became a meteoric global success with artists such as Grupo Firme, Natanael Cano, Peso Pluma, Eslabon Armado as it movement's forefront. [10] "Ella Baila Sola" became a global hit by reaching number one on the Billboard Global 200 chart and was crowned Global Song of the Summer by Spotify. [11]
Bachata and cumbia villera continue to be tropical music's popular genres. Prince Royce broke the record on the Tropical Airplay chart for the most weeks at number with "Carita de Inocente". [12] Romeo Santos and Marc Anthony also continues to be popular in the bachata and salsa fields, respectively. Salsa from the Dominican Republic has become successful with artists such as Yiyo Sarante. The popularity of cumbia villera fuses with other urbano music genres such as Latin trap and reggaeton. [13] [14] Non tropical artists such as Manuel Turizo and Rosalía have popularized the bachata and merengue genres with songs such as "Despechá", "La Fama", and "La Bachata". [15]
Reggaeton and Latin trap still remain relevant in the urbano field. Bad Bunny became an international global star with the aforementioned El Último Tour Del Mundo and Un Verano Sin Ti. Rauw Alejandro has recognized as the newer faces of the urbano movement. [16] Farruko popularized the guaracha genre with "Pepas". [17] Argentine DJ Bizarrap became famous for his collaborations with other urbano artists on his BZRP sessions. [18] His collaboration with Shakira won the Latin Grammy Award for Song of the Year in 2023.
Rosalía became popular with her alternative take on both flamenco and reggaeton. Her 2022 album, Motomami , became the most-acclaimed album of the year and won the Latin Grammy Award for Album of the Year. [19] Other Latin alternative artists include Nathy Peluso. Mexican rock band Maná continues to remain relevant by re-recording their hits with other artists. [20]
The funk carioca continues to be popular in Brazil with artists such as Anitta, Ludmilla, Luísa Sonza, and Iza. [21] Anitta also crossed over to the Spanish-language market and had a global hit with "Envolver". Sertanejo is still popular in Brazil with Ana Castela topping the Artistas 25 chart for over a year. [22]
Juan Luis Guerra Seijas is a Dominican musician, singer, composer, and record producer. He has sold 15 million records worldwide, making him one of the best-selling Latin music artists. Throughout his career, he has won numerous awards including 24 Latin Grammy Awards, three Grammy Awards, and one Latin Billboard Music Award. He won 3 Latin Grammy Awards in 2010, including Album of the Year. In 2012, he won the Latin Grammy Award for Producer of the Year.
Top Latin Albums is a record chart published by Billboard magazine and is labeled as the most important music chart for Spanish language, full-length albums in the American music market. Like all Billboard album charts, the chart is based on sales. Nielsen SoundScan compiles the sales data from merchants representing more than 90 percent of the U.S. music retail market. The sample includes sales at music stores, the music departments of electronics and department stores, direct-to-consumer transactions, and Internet sales of physical albums or digital downloads. A limited array of verifiable sales from concert venues is also tabulated. To rank on this chart, an album must have 51% or more of its content recorded in Spanish. Listings of Top Latin Albums are also shown on Telemundo's music page through a partnership between the two companies.
Rosalia Vila Tobella, known mononymously as Rosalía, is a Spanish singer, songwriter, producer, and musician. Born and raised on the outskirts of Barcelona, she has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthralled by Spanish folk music at age 14, she studied musicology at Catalonia College of Music while also performing at musical bars and weddings.
The discography of Spanish singer Rosalía consists of three studio albums, two extended plays, thirty-one singles and four promotional singles.
Urbano music or Latin urban is a transnational umbrella category including many different genres and styles. As an umbrella term it includes a wide and diverse set of genres and styles such as dancehall, dembow, urban champeta, funk carioca, Latin hip hop and reggaeton. The commercial breakthrough of this music took place in 2017 with artists from Colombia, Cuba, the Dominican Republic, Panama, Puerto Rico, the United States, Venezuela and even non-Spanish-speaking nations, such as Brazil, where Portuguese is spoken.
Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a Puerto Rican singer and rapper. Referred to as the "King of Modern Reggaeton", he belongs to "the new generation" of Puerto Rican urban musicians. He is noted for his versatile music palette, as well as being the only mainstream male Latin artist to incorporate choreography into his creative vision. With an acclaimed discography, consisting of 4 studio albums, Alejandro is currently a leading act on the Latin music scene; he was declared the 10th most-streamed artist of the year on Spotify in 2022. In the three years since his album, Afrodisíaco, made its debut, he has earned two Latin Grammy Awards, two Billboard Latin Music Awards, an iHeart Radio Music Award, gone on a world tour, and had more wins out of his 214 career nominations.
The following is a list of events and new music that happened in 2021 in the Latin music industry. Latin regions include Ibero-America, Spain, Portugal, and the United States.
"Todo de Ti" is a song recorded by Puerto Rican singer Rauw Alejandro for his second studio album, Vice Versa (2021). It was written by Eric Duars, Colla, Mr. NaisGai, Rafa Pabón, Jairo Bascope and Alejandro, while the production was handled by Mr. NaisGai and Alejandro. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on May 20, 2021, as the second single from the album. A Spanish language dance-pop and electropop song, it is about a girl who drives Alejandro crazy and makes his heart race, while he confesses he likes everything about her. The track received highly positive reviews from music critics, who complimented its fusion of genres and the singer's departure from his regular aesthetic.
Vice Versa is the second studio album by Puerto Rican singer Rauw Alejandro. It was released on June 25, 2021, by Sony Music Latin and Duars Entertainment. Two weeks after finalizing his debut studio album, Afrodisíaco (2020), Alejandro started recording his sophomore album, going experimental on it and having a departure from his signature music styles. He worked with several producers, including Tainy, Caleb Calloway, and Mr. Naisgai to create the album. Musically, Vice Versa consists of electropop and house tracks, reggaeton songs, Latin pop numbers, bolero lines, and Brazilian funk rhythms. After the album's release, Alejandro embarked on the Rauw Alejandro World Tour and the Vice Versa Tour in 2021 and 2022, respectively.
"Desesperados" (transl. "Desperate") is a song recorded by Puerto Rican singers Rauw Alejandro and Chencho Corleone for Alejandro's second studio album, Vice Versa (2021). It was written by Alejandro, Corleone, Jorge Cedeño Echevarria, Nino Segarra, NaisGai, Colla, Kenobi, and Eric Duars, while the production was handled by Alejandro, Dulce como Candy, Dimelo Ninow, and NaisGai. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on December 9, 2021, as the fifth single from the album. A Spanish language reggaeton song with elements of cumbia and dembow, it is about two people who are apart, but still have love for each other, so they somehow try to get back together. The track received widely positive reviews from music critics, who complimented its danceable and catchy rhythm and the singers' vocals.
The following is a list of events and new Spanish and Portuguese-language music that happened or are expected to happen in 2022 in the Latin music industry. Latin regions include Ibero-America, Spain, Portugal, and the United States.
"Agua" is a song by Puerto Rican rapper Daddy Yankee featuring Puerto Rican singer Rauw Alejandro on vocals and American musician and producer Nile Rodgers on guitar, being their first collaboration with each other. It was released on March 24, 2022 simultaneously with Daddy Yankee's eighth and final studio album, Legendaddy, among various other singles from the record. It was accompanied by a music video directed by Dominican filmmaker Marlon Peña. It was written by Daddy Yankee, Rauw Alejandro, Nile Rodgers, American-Colombian singer David "Raey" Fajardo, Venezuelan singer Rafael "Reggi El Auténtico" Aponte, American singer Raúl "Rey Santana" Treviño, Gary Walker, Mexican producer Scott Summers, American-Nigerian producer Emmanuel Anene and American production duo Play-N-Skillz members Juan Salinas and Oscar Salinas. It was produced by Daddy Yankee, Play-N-Skillz and Scott Summers.
Un Verano Sin Ti is the fourth solo studio album, and fifth overall, by Puerto Rican rapper and singer Bad Bunny. It was released on May 6, 2022, by Rimas Entertainment following the release of his previous record El Último Tour Del Mundo (2020). Comprising twenty-three tracks, the album is primarily a reggaeton, cumbia, and indie pop record, and contains guest appearances from Chencho Corleone, Jhayco, Tony Dize, Rauw Alejandro, Bomba Estéreo, the Marías and Buscabulla.
"Party" is a song by Puerto Rican rapper Bad Bunny featuring Rauw Alejandro, from Bad Bunny's fifth studio album Un Verano Sin Ti (2022). It was originally released on May 6, 2022, by Kagueto's Entertainment alongside the rest of its parent album as the eleventh track before its release as the sixth official single on August 5, 2022. The song was written by Benito Martínez and Raúl Ocasio and its production was held by Tainy, La Paciencia, Jota Rosa, Albert Hype and Richi.
Formula, Vol. 3 is the fifth studio album by American singer Romeo Santos, released on September 1, 2022, by Sony Music Latin. It is the third installment of Santos' Formula trilogy following Formula, Vol. 1 (2011) and Formula, Vol. 2 (2014). Musically, it combines traditional bachata with innovative fusions exploring and experimenting dance, tropical house, hip hop and pop. It features several guest appearances by international stars such as Rosalía and Justin Timberlake. Also, it contains guest appearances by artists of his natal Dominican Republic such as Toño Rosario, Lápiz Conciente, Ramón Orlando, Luis Miguel del Amargue, Rubby Pérez, Fernando Villalona and Chris Lebron. The album contains 21 tracks, including 19 songs, one skit and an intro.
"Aquel Nap ZzZz" is a song recorded by Puerto Rican singer Rauw Alejandro. It is the sixth track on his second studio album, Vice Versa (2021), which was released on June 25, 2021. The song was written by Alejandro, while the production was handled by Orteez, Alejandro, Alvarito, and Mr. Naisgai. A Spanish language trap-bolero ballad, with elements of R&B and reggaeton, it is a romantic love song that Alejandro dedicated to his girlfriend Rosalía.
The following is a list of events and new Spanish and Portuguese-language music that happened in 2023 in the Latin music industry, namely music released in Ibero-America. Ibero-America encompasses Latin America, Spain, Portugal, and the Latino population in Canada and the United States.
Grupo Frontera is an American regional Mexican band from Edinburg, Texas. The band consists of Adelaido "Payo" Solís III, Juan Javier Cantú, Julian Peña Jr. (congas), Alberto "Beto" Acosta, Carlos Guerrero (drums), and Brian Ortega.
The 20th Premios Juventud was held on July 20, 2023, to recognize the best in pop culture of young Hispanic and Latino Americans in 2023. The ceremony took place at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico, for the second year in a row. It was broadcast live on Univision. The ceremoy was hosted by Mexican singer Ángela Aguilar, Mexican TV host Alejandra Espinoza, Puerto Rican actress Dayanara Torres, and Brazilian actor Marcus Ornellas.
This article includes an overview of the major events and trends in Latin music in the 2010s, namely in Ibero-America. This includes the rise and fall of various subgenres in Latin music from 2010 to 2019.