The early 2010s saw many recycled fashions from the 1950s,[18]1970s, and 1980s as designers from stores like Topshop replicated original vintage clothing. In the United States, it was popular to wear Gucci, Chanel, or Versace designer clothing, and neon colors such as pink, green, teal, black, purple, magenta, and yellow.[19]
From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, Israel, and South America, especially acid washskinny jeans, geometric or galaxy printed crew neck sweatshirts and leggings, "trouser-dresses", romper suits,[23][24]preppy pastel colored skinny jeans, metallic dresses,[25] and capri pants cropped at the ankle. Several other fashion trends popular in the 2000s, while perhaps not as popular as in years past, were also visible in the early 2010s including crop tops,[26]low-rise pants,[27][28]thong underwear,[29] and whale tails.[30] Possibly due to the poor economy in the early years, the midi skirt and the maxi skirt were the most common skirt and dress styles, with the hemline standards being the longest they had been since The Great Depression.[31]
Other popular trends of the early and mid 2010s included Aztec and Navajo inspired patterns featuring diamonds and triangles, especially on T-shirts, socks, handbags, panties, pullovers, and other knitwear. In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resembling moccasins,[43]ponchos, vests and jackets made from striped Mexican blanket material, despite the connotations of cultural appropriation.[44] These tribal inspired garments, made popular by Urban Outfitters and Ralph Lauren, typically came in bright colors like red, yellow, turquoise, blue, and orange.[45]
Continuing from the late 2000s, Fashion in India moved in favor of a more Westernized style that incorporated navy pants,, T shirts, tank tops and blouses were paired with traditional silk pajamas[47] or shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelry.
Mid 2010s (2013–2016)
Monochromatic and printed clothing
The A-line dress made a comeback in 2013. Hemlines also became shorter than they were in the early 2010s.Chinese women in Ireland, 2016
By the mid-2010s, neon colors were out of style in Europe, America, and Australia. More subdued colors became popular such as burgundy, mustard yellow, olive green, mauve, and blush pink. Bright colors were also replaced by black, white, various shades of gray,[48] and charcoal first on the catwalk, and later as street fashion.[49] Black and white Polka dot dresses underwent a revival in China and North Korea.[50] This trend had spread to Middle Eastern countries like Turkey, Iran and the United Arab Emirates by 2016,[51] with Italian brand Dolce and Gabbana launching a range of black and white hijabs and abayas decorated with lace daisies, roses and lemons.[52]
Monochromatic clothing trends from 2013 to 2017 included black and white lace dresses, lace blouses, jackets and dresses with peter pan collars, white Adidas Superstarsneakers with black or gold stripes, houndstooth or geometric patterned blazers, black or nude slip dresses, T-shirt dresses, white babydoll dresses, bodycon midi dresses,[53][54][55] black and white striped "Beetlejuice" style slim-fit pants,[56] long black velvet blazers decorated with silver braid, tuxedo jackets (often having contrasting black velvet or satin lapels),[57]crop tops,[58] oversized coats,[49] striped culottes, loose Capri pants and palazzo pants,[59] patent leather gladiator sandals, romper suits, sheer black tops worn over bralettes, puffer jackets and vests,[60] knee-length skirts,[61]pencil skirts,[62][63] black and white geometric printed leggings, and cuffed boyfriend jeans.[49] Denim declined in popularity in the US.[64] From 2013, small bucket backpacks in colorful prints such as aztec, polka dot, and floral were popular, mirroring the small backpack trend in the 1990s, but by 2015, these small backpacks were largely replaced by Herschel zip-up backpacks with brown diamond patches on the front.
Costume jewelry and onesies
Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a global fashion statement and a children's fad. In France, Ireland and America, 1990s-inspired Choker necklaces featuring colored glass beads, silver chain link, artificial diamonds, Swarovski crystals, lace, velvet, and black or red leather had returned to popularity.[65] By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder".[66][67][68][69][70][71][72][73] Small and dainty jewelry replaced the large amounts of bracelets and statement necklaces that were popular at the beginning of the decade.
Another brief fad of the mid-2010s included the unisex onesie suit (like One-piece).[74] Originally envisioned as pajamas, onesies were often purchased as a gag gift,[75] and worn as casual streetwear[76] by some younger women in the UK, Australia,[77] and the US, including Amy Childs, Kourtney Kardashian, and Holly Carpenter.
From 2017 to 2021, brightly colored beige, red, green, brown and orange[97] 1970s revival fashions began to replace drab, monochromatic 1990s inspired streetwear in Britain, India,[98] North America and France. Particularly popular were sheepskin coats, moon boots, flared double breasted trouser suits in black, purple, pink,[99] cream, grey, and navy blue tartan, baggy floral maxi dresses, blue gingham dresses, applique cropped wide leg jeans, denim jackets with embroidered red roses, multicolored tie dye skirts, baby blue and China print dresses worn with black tights,[99] pale denim shirt dresses worn unbuttoned over blouses and light wash jeans, white sneakers, leopardskin coats,[6]Marks and Spencer gold dresses with bows, distressed jeans,[100] peacoats, brown granny boots, neon green,[97] tangerine, or pale dusky pink midi-dresses, white peplum dresses[101] reminiscent of those worn by Princess Leia, leather jackets[97] in red, purple, green, blue, tan or black, slightly flared jeans, white and blue floral print shirt dresses, loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised by Kate Moss, mandarin collar tops, purple dresses with puffball sleeves, leather or PVC miniskirts, translucent yellow or orange cold shoulder blouses, oversized paisley, suede or black vinyl handbags, embroidered long sleeve T-shirts, throws, Cowichan sweaters, fringed shift dresses, wraps, gold brocade blazers, ponchos, fur lined parkas, silver sequinedcocktail dresses, denim skirts, geometric print blouses, floral Brigitte Bardot minidresses[102] and blouses with flouncy sleeves, kimono jackets made from the same brightly colored silk as aloha shirts, leather safari blazers, jumper dresses, slim fitting capri pants, babydoll dresses, knee boots, flat ankle boots with tights, or crew or knee socks slouched down over tights, leggings, jeggings, or skinny jeans. Also seen are snakeskin or sequinned pants,[103] cold shoulder tops, peasant blouses, oversized hoop earrings, velvet blazers[104] and dresses in pink, cobalt blue, red, navy, gold, and forest green, fur vests, Jeremy Corbyn caps, camel wool coats, hot pants, tunics, army greenparkas, rainbow striped sweaters, sunflower print maxi dresses,[105] PVC jackets, black velvet Nehru jackets with gold braid, ghillies, Grecian sandals, red, white, salmon, lavender or orange crocheted jumpers, and Swedish Fjällräven Kånken rucksacks in colors such as mustard, navy, forest green, and dusty pink.[86][106][107] Although shirt collars remained relatively small, by 2019 these began to be replaced in the UK by overized[97]Reverecollars reminiscent of disco fashion.[108][109] The pantywaist tops previously fashionable as sportswear in the late 1970s and early 1980s, started to commonly replace T-shirts in the UK, US and South Africa, especially among pop stars and models like Candice Swanepoel, Emily Ratajkowski,[110]Nicki Minaj, and Beyoncé, whose one-off bodysuits were modified from vintage Adidas and Chicago Bulls jerseys.[111][112] By way of Alessandro Michele of Gucci's creative direction, flat mule shoes, clear shoes, sandals and orange, brown or pink mule heels reminiscent of those worn by Barbie dolls started making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining.[113][114][115]
Another emerging trend of 2018–19, popularized by Calvin Klein, Coach,[116]Alexander McQueen and Tommy Hilfiger, took inspiration from 1970s blue collar Americana, especially the clothing worn by biker chicks, cowgirls, hard rock fans, and small town inhabitants of the American heartland. Faded red, pale blue, black, and off white were particularly desirable colors.[117][118][119] Common items in Britain and America included pale denim jeans, "mom" jeans,[120] stacked waist denim, skirts and jackets,[105] black or white clutch bags, Western shirts,[121] jackets[122] dresses, and even sneakers[123] with Old West inspired floral embroidery,[124]capri pants, suede fringed bags, Khloe Kardashian's Good American brand jeans, black or dark blue denim miniskirts, dungarees, shortalls, oversized silver belt buckles, 90s inspired scrunchies worn in the hair and as a wristband,[125][126]biker jackets in black, grey or brown,[122] bandanas, red or blue gingham skirts and primark dresses, black dresses and sweaters with stars and stripes motifs, black or white T-shirts, sandals decorated with black, white and orange beads, low cowboy boots, white shoes, black leather jackets, and shirts featuring graffiti, throwback sports logos, rose motifs,[97] vintage advertising brands, 1950s cartoon characters, and old school tattoo designs like tigers, eagles, hearts, skulls, revolvers and snakes which were typically more subdued than the garish Ed Hardy designs of the early 2010s.
Mature look
By 2017, it had also become fashionable for younger middle-class women in Britain, Ireland, Norway, Sweden, Australia, New Zealand, Canada, Denmark, and Finland[127] to wear more "grown up" or normcore[128] styles, in reaction to the previous mismatched hipster fashions and the athleisure trend of 2014 which mixed traditional formal wear with high end sportswear.[129] Longer plaid skirts, billowing white blouses, vintage sheer black stockings with garterbelts, bias cut midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat shoes and sandals, straight leg jeans, long powder blue coats worn with matching pillbox hats, traditional style wool or silk scarves, blue or red paisley Nehru collar coats of the type popularised by Zara, nude pantyhose, bows similar to those worn by Margaret Thatcher, black velvet, blush and blue denim mule slippers with bows,[130] and baggy black capri pants became popular in the UK in response to perceived sexualised and misogynistic dress codes in many workplaces (especially the compulsory wearing of high heels),[131] and also due to the influence of Kate Middleton and celebrity early adopters like Victoria Beckham who sought a more professional looking image in the winter of 2016. Skinny jeans began to be replaced by straight leg jeans designed to follow the contours of the body,[132] and other accessories that declined in popularity included chokers, gaudy brand labels,[133] ripped jeans, patches, and pin badges due to their childish connotations.[134]
Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones.[135]
The business casual look of the 1990s and early 2000s remained common in many parts of the Americas, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace.[152] The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention.[citation needed] This contrasted to Britain, Italy, Europe, and parts of the US, where more formal Mad Men-inspired business clothing such as slim-fitting grey two piece suits had made a comeback in the workplace during the early 2010s.[153] At this time, tweed clothsportcoats became acceptable town wear, and business suits imitated the broad shouldered, form fitting styles of the 1920s,[154] sometimes with contrasting lapel piping.
Mid 2010s (2013–2016)
Workwear and luxury sportswear
A man wearing a leather Supreme snapback hat while taking a photograph in 2016
From 2013 to 2015, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as London, New York City, Paris, and Milan, and incorporated elements of hip-hop fashion, luxury fashion, sportswear, athleisure and skater apparel. Bright colors, studded belts and retro styled graphic prints[155] (especially 1960s–80s advertising logos, classic rock bands, and the loud Ed Hardy shirts) went out of style[156] in favor of plain black, white,[157]beige, taupe, gray, marl, burgundy, and various shades of dark green.[158] Common clothing items in the Americas, Britain and Russia[159] included tailored marl sweatpants,[160]jersey shirts, chunky hiking boots with thick soles,[161]bomber jackets, hoodies with Cyrillic lettering, shirts with constructivist motifs, fake fur,[162] tracksuits, leather jackets, denim jackets, DHL T-shirts, thick oversized anoraks, unstructured blazers, double-breasted sportcoats,[163] shorts riding above the knee (toward a 5" inseam, down from 15"),[164] drop crotch pants, slim fitting jogger pants, and deep red, gold, white, black and silver high tops.[165] Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014.
Continuing on from the 2000s, fur ushanka and Astrakhan caps were often worn at wintertime formal occasions in Russia,[199] Georgia, Kashmir,[200] and Pakistan[201] as both a symbol of national pride, and as a means of rejecting the excesses of Westernising globalization.[202] In Afghanistan and Uzbekistan, however, the wearing of traditional dress such as the Astrakhan cap, kurta and pajama began to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash against Hamid Karzai's regime.[203]
The mid-2010s witnessed the beginnings of Africa's own haute couture[204] due to increased restriction on secondhand mitumba clothing in Kenya and Uganda.[205] Mozambican designer Taibo Bacar was the first African fashion brand to debut at Milan Fashion Week in 2010 and became one of Africa's leading fashion houses, proving that African fashion can compete on the world stage.[206]
In South Africa and the Congo, Dandies known as sapeurs and swenkas began imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as the fedora, spats, bowtie and cane.[211]
Late 2010s (2017–2019)
Relaxed look
A Community Programs team wearing casual attire in 2019
By November 2018, fashion designers in the US and other countries began to move away from the slim fitting casual attire and frequently combined business casual pieces with sportswear.[212] Brown replaced black as the most popular color for leather jackets, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black[213] or white leather hi-tops,[214]Timberland boots, navy blue wool coach jackets, graphic print tees featuring a small statement design,[215] dark flannel sportcoats, cambricshackets, or camouflage jackets layered over cardigans or Alpine patterned sweaters,[216] and white Adidas sneakers.[217] From 2018 to 2020, baggy[218]cargo pants with external pockets were reintroduced, skate shoes declined in popularity,[219] and long tweed coats became popular.[217]
In the American workplace, brown suits made a comeback,[220] unstructured suits became popular in Britain as an alternative to the restrictive, slim fitting styles of the late 2000s.[221] Wide neckties (frequently in patterned paisley silk, red and blue stripes, or knitted wool in black, tan or grey) replaced the thin styles of the mid-2000s,[222] and polo shirts or turtlenecks[223] became an acceptable substitute for dress shirts.[217]
The decade saw the rise of child influencers with parents posting pictures of young children using sponsored products such as clothing online.[243] The birth of a new generation of the British royal family from 2013 also impacted children's fashion, with sales of garments often sharply increasing if the royal children had been pictured wearing them. Other high-profile children were also known to have an effect on the fashion industry.[244]
Youth fashion
Polish youth attending a rock music festival, 2011Indian children, 2015
American Apparel made normcore a prominent aspect of hipster culture in the US from 2016 onwards.[250][251] The look is based on modern business casual wear, everyday casual attire worn by older men, and the geek chic clothing worn by stereotypical nerds during the 1980s.[252] Popular accessories include horn rimmed glasses, high waisted pants especially pleated khakichinos, dad hats, zip up polar fleeces, white or blue button down shirts, socks with sandals, turtlenecks, white tennis shoes, pocket protectors, leather shoes, plain sweaters in muted colors, and, for women, "mom jeans".[253][254] The fanny pack accessory made a late comeback in 2018 with new packs introduced by fashion designers Gucci, Prada, and Louis Vuitton. Reasons for the "belt bag" being in vogue was attributed to changing lifestyle needs that made categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season, along with a persisting taste for throwback fashion, particularly 1980s nostalgia.[255][256]
From 2012 onwards, seersuckerblazers and pants made a comeback among young American men[178] due to a resurgence of interest in classic preppy clothing[191] and the 1920s fashion showcased in The Great Gatsby. Although pale blue and dark blue stripes remained the most popular choice, alternative colors included green, red and brown. The traditional two button blazer was updated with a slimmer cut and Edwardian inspired lapel piping,[191] and double breasted jackets became available during the mid-2010s.[268] Outside of the US, the Australian Olympic team received green and white candy stripe blazers for the 2016 Olympics[269] and Toms shoes rather than the traditional dark green jackets with gold trim.[270]
Throughout the 2010s, Preppy girls wore flip flops, ballet flats, Keds worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, Sperry Top-Siderboat shoes, white casual Sperry sneakers, flat ankle boots with tights or crew or knee socks slouched down over tights, leggings, jeggings or skinny jeans,[271] layered shirts and tees, cold shoulder tops, capri pants, ankle length pants, colored jeans, opaque or footless tights, tweed cloth or plaid skirts, skater dresses,[272] skater skirts, baby doll dresses, cotton shorts in pastel colors, romper dress or romper with shorts, Uggs, Hunter boots brand rain boots, leg warmers, jogger pants, white or pastel colored skinny jeans, high waisted jeans, "mom" jeans worn with shirt or sweater tucked in and a belt, stacked waist denim, shortalls, railroad stripe blouses, knee socks, flat knee high riding boots with knee socks visible at top, flat ankle boots with visible slouched knee socks, jeggings,[273] capri or ankle length leggings worn with shorts, dresses and skirts, oversized sweaters, bike shorts with or without lace trim worn with long shirts or under shorter skirts or dresses, 3/4 length sleeved shirts, tees and polos layered with a long sleeved shirt in cooler weather, Nike Tempo shorts, Nike Elite crew socks, and crew neck sweatshirts bearing the name and crest of the school or college. The British equivalent of preppies, known as Sloane rangers, dressed similarly, by combining traditional British upper class fashions such as tweed clothsportcoats, white pants, jodhpurs, barbour jackets, practical knitwear, Chanel clothing, or strings of pearls with androgynous and revealing tailoring inspired by reality TV stars and supermodels like Cara Delevingne, including PVC skirts, lace blouses, designer brand sneakers, or cropped blue and white cardigans that exposed the stomach.[274][275][276][277]
Hip hop fans wear tactical pants, Nike sneakers and apparel, Air Jordans, Ralph Lauren Polo Boots, strapback caps, Obey and Diamond Supply Co. T-shirts, Mitchell & Ness retro snapbacks, True Religion jeans, and goggle jackets.[311][312]Retro retro 1990s fashions like snapbacks, skinny acid-wash jeans, bucket hats, Retro curved peak mid-late 1990s inspired strapback caps (commonly known as "Dad Hats"),[313]baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Timberlands are particularly popular in New York as a fashionable and durable shoe.[314] By the 2010s, the boots' popularity is mainstream, and a staple in the fall and winter months.[315] Controversially, high fashion magazines including Vogue and Elle have credited models rather than rappers with making Timberlands fashionable.[316][317]
Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.
Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper Tyler the Creator and his group OFWGKTA.[320] Models of shoes from Vans – such as the authentics, slip-ons, sk8-his, era, and "old skool" – were popularized in the hip hop community by him and Kanye West.[321] Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's Golf Wang clothing line, HUF, and the apparel of skate magazine Thrasher are popular in hip hop and street style.[322][323]
With the rise of alternative hip-hop subcultures, such as Cloud Rap and Emo Rap in the late 2010s, "sad boy" culture became prominent.[324] It typically consists of teen guys, wearing bucket hats, skinny jeans and black and white clothes with colorful computer aesthetics, Japanese lettering, or sad faces. Many features of this fashion come from the emo subculture of the previous decade.
By 2015, many young chicanos on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look. Pachuco style Zoot suits, fedoras and panama hats made a comeback,[326] together with more typical casual rockabilly fashions for everyday wear such as slim jeans, black leather jackets, bowling shirts, brightly colored blouses and flouncy skirts for girls, polka dot dresses with petticoats, and flowers worn in the hair.[327]
K-pop
K-Pop singer Psy
Due to the spread of the Korean Wave worldwide, millions of Asian and Asian-American youths have become consumers of K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang, Wonder Girls, Girls' Generation, or Gangnam Style singer, Psy. Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and South-east Asian countries like the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing.[328] These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art,[329] leather skirts, black and neon printed leggings, retro joggers, short shorts, black and gold jewelry, brightly colored tuxedo jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.[330][331]
During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths.[332] The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.[333] These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook.[334] They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity. For the remaining years of the decade, it would drop its text messaging-centered aspect in social media and now refers to the rap-centered subculture who usually wear counterfeit hip-hop clothing.
Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Irish, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid-2000s. Many women also used hair extensions to make their hair look much longer and fuller.[345] In America[346] and Israel,[347] volumized curly hair, perms and crimped hair were briefly fashionable from 2010 to 2012,[348] especially in New York City.[349][350]
By the mid-2010s, straight and wavy hairstyles were dominant globally,[351][348] especially the blonde dyed beach waves.[352] Traditional and intricate styles such as a bun, chignon, French twist, updo, crown braid,[353]French braid, and Dutch braid inspired by the Hunger Games' Katniss Everdeen, were also popular among young women and girls from 2012 to 2016.[354] By 2013 it had become increasingly fashionable for European, Asian and American women to cut their hair into shorter styles, such as the pixie cut, crop, bob cut or the undercut.[355][356][357] Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2011 to 2014 it became increasingly common for Western women to dye their hair in an ombré style, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics. Wavy hair began to decline in popularity from 2017 onwards, but bone straight hair remained common in Britain and Europe. A messy bun, often worn on the top of the head, has been popular in the late 2010s.[358][359]
During the mid-2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like Lady Gaga or Rihanna, in order to avoid the damage of relaxers previously popular in the early 2000s.[366]Cornrows which media outlets misnamed "boxer braids" due to their use by female MMA fighters and Hilary Swank's character in Million Dollar Baby, became popular among white American women from 2016 onwards, despite perceived cultural appropriation from black American women.[367]
Various variations of bangs styles remained popular throughout the decade.
Men
Musician Harry Styles sporting a wings haircut in 2012.
In the early 2010s, men's 1930s, 1940s, and 1950s haircuts underwent a revival, with many British professionals aged 18–50 wearing businessman's haircuts with side partings,[368]quiffs[369] or slicked back hair.[370][371] The undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures.[372][373] These gradually replaced[191] the longer surfer hair and wings haircuts[374] popular among teenagers and young men since 2010.[375][376] In the Americas and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top, inspired by footballer Cristiano Ronaldo.[377]
For African-American and black men in general, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper were popular in the early to mid 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast. Starting from late 2014, variants of tapered Dreadlocks and Hair twists hair styles became widely popular amongst many black teens and young men.
From 2014 some teens and young men wore their hair in a type of topknot or "man bun"[378] reminiscent of the ancient Chinese and the samurai hairstyles.[379] This trend was popularised by British and American celebrities including actors Orlando Bloom and Jared Leto as well as footballer Gareth Bale.
K-pop star B.I sporting an undercut hairstyle, 2016
For preteen and teenaged girls, and young women in higher education, the bangs and thin headband combination remained popular in the US and Europe for much of the decade. Dutch braids, twin French braids, side ponytails, and a single chunky side braid were popular styles for those with longer hair throughout the mid and late 2010s. Side parting was popular in America, and in 2019 ponytails with scrunchies were increasingly popular not only for sport and exercise, but also everyday especially with high ponytails, side ponytails and high buns.[387][388] In the late 2010s middle veins were very popular especially in Britain, Ireland and the rest of Europe. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair were also popular styles in the US, Europe, New Zealand and Australia.[citation needed]
In the UK, Middle East,[389] and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among sporty male young people, teenage Irish travellers, and urban youths of Iranian[390] and Lebanese descent[391] inspired by The Combination crime film.[392] By 2013, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed,[393] became popular among circles of ravers, hipster girls, metalcore, and dubstep fans in the US, inspired by Skrillex[394] and various female pop stars such as Ellie Goulding,[395] Tess Aquarium, Miley Cyrus,[396] or Rihanna.[397] The emo style fringes also went out of fashion around the same time.[398][399] By 2015 and 2016, the balayage – a softer version off the ombré – gained popularity, as well as having a blunt haircut instead of layered hair. The lob (long bob cut) was considered a unique alternative to the long hair worn by most adolescent girls and young women in Europe.
In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, this went out of fashion during the early and mid 2010s as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton, Cara Delevingne and the cast of The Only Way is Essex and Desperate Scousewives. Fake tan became the norm look for young teens especially in Ireland. Multiple layers of tan would be worn to give an orange effect.
In the West, contouring (a technique using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) began to emerge.[403] Several other more short-lived trends were born out of this, such as strobing in 2015 and 2016 which consisted of using glowy highlighters to accentuate the high points of the face.[404][405] The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012–13, as sported by celebrities such as Taylor Swift and Rihanna. By 2015–16, mauve and brown shades of lipstick make a comeback from the 1990s, promoted by Kylie Jenner. Dark mascara, false eyelashes, dyed hair and cheek blush were popularised by Instagramsocial media influencers in the UK, American and Dubai such as Olivia Buckland and Huda Kattan.[406][407]
Unlike in previous decades, excessive use of fake-tans has become less popular in the United States, possibly due to tanning beds being linked to cancer.[408]
In late 2016, minimalist, makeup looks and "dewy" natural skin saw a surge of popularity among young people, especially in New York City.[409]
In the late 2010s, a softer, goth inspired, style of makeup came into fashion, this was called egirl makeup. This style of makeup included small, black symbols drawn under the eyes (predominantly hearts) and winged eyeliner, both of these trends drew attention to the eyes. Another part of egirl makeup was large amounts of blush all over the cheeks and nose, finished off by highlighter on the nose.[410]
Body modifications
A man with sleeve tattoos, beard and flannel shirt, mid 2010s
Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers and blue collar men and women in the US, Britain, Japan, Israel, Singapore, New Zealand and Australia, especially traditional Japanese tattoos.[152]Old school tattoos were popularised by female celebrities like Kat Von D imitating the pinup girls of the 1950s, and by men like footballer David Beckham, pop star Harry Styles or Justin Bieber aspiring for the "tough guy" look. From 2013 to 2019, the earrings, metallic bone tattoos, portraits of animals, relatives or celebrities, and tongue piercings that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, facial tattoos popularized by rappers like 6ix9ine[411] and Post Malone,[412]flesh tunnels, lip piercings, and nose piercings, particularly the nose septum piercing.[413]
Facial hair
In many Western countries, the United States, Iraq,[377] and Eastern Europe,[414] the growing of a full beard became a popular trend amongst young men from 2011 to 2016, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign.[415][416] An increase in facial hair transplants was reported in the United Kingdom within the first three years of the decade, and the trend approached what researchers predicted would be a 'peak' level of desirability.[417][418] Beards remained common for much of the mid to late-2010s, but by the end of 2016; many men favoured shorter, neatly-groomed styles.
In the UK, facial hair is even more prevalent among younger British men. More than six in ten (61%) 18–39 year olds in March 2017 said they had some form of facial hair, compared to 43% back in 2011.[419]
"Fashion and Technology" December 4 until May 8, 2013, at the Museum at FIT in New York City.[424]
"Schiaperelli and Prada: Impossible Conversations" May 10 until August 19 at the Costume Institute at the Metropolitan Museum of Art in New York City.[423][425]
2013
"A Queer History of Fashion: From the Closet to the Catwalk" September 13 until January 4, 2014, at the Museum at FIT in New York City.[426]
"Punk: Chaos to Couture" May 9 until August 14 at the Costume Institute at the Metropolitan Museum of Art in New York City.[427]
2014
"Chares James: Beyond Fashion" May 8 until August 10 at the Costume Institute at the metropolitan Museum of Art in New York City.[428]
2015
"China: Through the Looking Glass" May 7 through September 7 at the Costume Institute at the Metropolitan Museum of Art in New York City.[429]
"In Pursuit of Fashion: The Sandy Schreier Collection" November 27 until May 17, 2020, at the Anna Winter Costume Center at the Metropolitan Museum of Art in New York City.[442]
Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
Hip-hop fashion refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture, it further developed in other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. Usage from the 18th century refers to men's wear usually made of cloth or leather that is wrapped around the leg down to the ankle. In the 19th century, leggings usually referred to infants' leg clothing that were matched with a jacket, as well as leg-wrappings made of leather or wool and worn by soldiers and trappers. Leggings prominently returned to women's fashion in the 1960s, drawing from the form-fitting clothing of dancers. With the widespread adoption of the synthetic fibre Lycra and the rise in popularity of aerobics, leggings came to further prominence in the 1970s and 1980s, and eventually made their way into streetwear. Leggings are a part of the late 2010s into the 2020s athleisure fashion trend of wearing activewear outside sporting activities and in casual settings.
Casual wear is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasising casual wear's comfort, it may be referred to as leisurewear or loungewear.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and imaginative, with similarities to the haute couture styles seen on European catwalks.
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
The fashions of the 2000s were often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Fashion of the 1960s featured a number of diverse trends, as part of a decade that broke many fashion traditions, adopted new cultures, and launched a new age of social movements. Around the middle of the decade, fashions arising from small pockets of young people in a few urban centers received large amounts of media publicity, and began to heavily influence both the haute couture of elite designers and the mass-market manufacturers. Examples include the mini skirt, culottes, go-go boots, and more experimental fashions, less often seen on the street, such as curved PVC dresses and other PVC clothes.
Fashion in the years following World War II is characterized by the resurgence of haute couture after the austerity of the war years. Square shoulders and short skirts were replaced by the soft femininity of Christian Dior's "New Look" silhouette, with its sweeping longer skirts, fitted waist, and rounded shoulders, which in turn gave way to an unfitted, structural look in the later 1950s.
Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" due to overproduction flooding the market with cheap synthetic clothing. Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin.
Informal wear or undress, also called business wear, corporate/office wear, tenue de ville or dress clothes, is a Western dress code for clothing defined by a business suit for men, and cocktail dress or pant suit for women. On the scale of formality, it is considered less formal than semi-formal wear but more formal than casual wear. Informal or undress should not be confused with casual wear such as business casual or smart casual; most situations calling for “informal wear” will usually tolerate casual dress to varying extents.
Slim-fit pants or skinny jeans are tight trousers that have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" in circumference, depending on size. Other names for this style include drainpipes, stovepipes, tight pants, cigarette pants, pencil pants, skinny pants, gas pipes, skinnies, and tight jeans.
Western fashion in the 1920s underwent a modernization. Women's fashion continued to evolve from the restrictions of gender roles and traditional styles of the Victorian era. Women wore looser clothing which revealed more of the arms and legs, that had begun at least a decade prior with the rising of hemlines to the ankle and the movement from the S-bend corset to the columnar silhouette of the 1910s. Men also began to wear less formal daily attire and athletic clothing or 'Sportswear' became a part of mainstream fashion for the first time.
Fashion in the period 1900–1909 in the Western world continued the severe, long and elegant lines of the late 1890s. Tall, stiff collars characterize the period, as do women's broad hats and full "Gibson Girl" hairstyles. A new, columnar silhouette introduced by the couturiers of Paris late in the decade signaled the approaching abandonment of the corset as an indispensable garment.
Clothing fetishism or garment fetishism is a sexual fetish that revolves around a fixation upon a particular article or type of clothing, a particular fashion or uniform, or a person dressed in such a style.
Ivy League is a style of men's dress, also known as Ivy Style, popular during the late 1950s in the Northeastern United States, and said to have originated on college campuses, particularly those of the Ivy League. It was the predecessor to the preppy style of dress.
Grunge fashion refers to the clothing, accessories and hairstyles of the grunge music genre. This subculture emerged in mid-1980s Seattle, and had reached wide popularity by the mid 1990s. Grunge fashion is characterized by durable and timeless thrift-store clothing, often worn in a loose, androgynous manner to de-emphasize the silhouette. The style was popularized by music bands Nirvana, Soundgarden and Pearl Jam.
The clothing style and fashion sense of the Philippines in the modern-day era have been influenced by the indigenous peoples, Chinese waves of immigration, the Spaniards, and the Americans, as evidenced by the chronology of events that occurred in Philippine history. At present, Filipinos conform their way of dressing based on classic fashion or prevailing fashion trends.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
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