2018 NRA boycott

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In February 2018, a boycott emerged against the U.S. gun rights advocacy group National Rifle Association of America (NRA) and its business affiliates. The boycott and social media activism campaign arose in the aftermath of the Stoneman Douglas High School shooting in Parkland, Florida. The NRA was criticized for its response, including its recommendation for schools to arm teachers and opposition to bans on certain weapons. Calls for companies to sever their ties to the NRA resulted in several companies discontinuing their business relationships with the NRA and cancelling discount programs offered to NRA members. The boycott extended to Canada where Mountain Equipment Co-op and the Running Room cut supplier relationships with Vista Outdoor. [1] [2] Public pressure also caused a number of gun retailers to increase the age required to buy firearms and place other restrictions on gun sales.

Contents

Background

After the Parkland shooting, there was an unprecedented upsurge of public support for gun control advocacy groups [3] and significant backlash against the NRA for its response to the shooting, having argued that schools required more armed security to protect against the possibility of future attacks, and its continued calls to preserving the right to own semi-automatic firearms, such as those used in the shooting. [4] [5]

On February 20, 2018, ThinkProgress asked over two dozen corporations offering discounts to NRA members whether they would continue their relationships with the NRA. [6] Several companies terminated their agreements with the NRA, and their announcements went viral, along with hashtags such as #BoycottNRA, started by activists like Michael Skolnik. [7] One of the first to respond to the boycott, First National Bank of Omaha, the largest privately held bank in the United States, announced that it will not renew its deal for the "official credit card of the NRA". [8] [9]

Companies involved

Affinity marketing

One class of companies targeted generally offer or offered discounts or free trials to NRA members, often advertised on the NRA website, in what is often termed affinity marketing. Access to discounts is a benefit of paying NRA membership dues [10] and the NRA promotes the opportunity to save hundreds of dollars more than the cost of membership. [11]

Severed ties

Companies that have severed ties with the NRA as of February 24, 2018, span banks, airlines, car rental services, hotels, and software companies. [12] [13] [14] They include:

Retained ties

Several companies have been pressured to disaffiliate with the NRA, but have not, or have not issued statements indicating that they will. [35] [26]

FedEx

Protesters outside the FedEx Office in Midtown Manhattan FedEx protest (10027).jpg
Protesters outside the FedEx Office in Midtown Manhattan

Pressure on FedEx to drop NRA discounts of up to 26 percent had been going on for nearly a year before the Florida shooting. [26] [42] After several companies cut ties with the NRA, calls to boycott FedEx arose on social media under the hashtag #BoycottFedEx. [43] In a statement, FedEx affirmed that while it does not fully agree with the NRA on issues of gun policy, it will continue its business relationship with the organization. [44] [45] [46] Due to a drop in NRA-related volume that made the organization ineligible for discounts, the NRA was dropped from the program on October 30, 2018. [47]

Insurance providers

In response to the NRA boycott several companies discontinued insurance products targeted at NRA members.

Vista Outdoor

Vista Outdoor manufactures AR-15-style rifles under the Savage Arms brand and ammunition under the CCI and Federal brands as well as a range of bike related and other outdoor products including the Bell, Giro, CamelBak, and Blackburn brands. After the Parkland shooting, consumers called on retailers to stop selling all Vista Outdoor products specifically over the company's support of the NRA.

Bicycle retailers in several states stopped selling all Vista Outdoor products, citing the company's support for the NRA. Some cancelled orders or returned existing stock. [52] [53] [54] Canadian retail cooperative Mountain Equipment Co-op similarly announced on March 1, 2018, that, in response to a petition by its members, it would no longer stock products by Vista Outdoor brands in its 22 stores. The co-op does not sell guns. [55] [56] In the United States Recreational Equipment, Inc. (REI) announced that they would stop ordering all Vista Outdoor products due to the company's NRA support. [57] Running Room, Canada's largest dealer of athletic apparel announced it will discontinue Camelbak products across the chain of 120 Canadian and two US stores, citing strong customer support for the move. [58] [59]

Broadcasters of NRA programming

NRATV, the NRA's online video channel, is a prominent forum used by the organization to disseminate its message [60] and with a large follower base on social media. [61] In the aftermath of the events in Parkland, activists created the hashtags #stopNRAmazon and #DumpNRATV asking Amazon to discontinue streaming programs from NRATV, an initiative supported by celebrities like Alyssa Milano, Denis O'Hare, Evan Handler, Ben Gleib, Joshua Malina, Warren Leight, Genevieve Angelson, Joe Scarborough, Mika Brzezinski, and Misha Collins. [20] [62] [63] [64] [65] Other companies offering NRATV programs as part of their streaming services became the target of a similar campaign launched by Moms Demand Action for Gun Sense and Everytown for Gun Safety. [66]

The following companies continue to stream NRATV, despite petitions for them to stop: [67]

Gun dealers

On February 28, 2018 Dick's Sporting Goods discontinued the sale of all assault-style rifles, high-capacity magazines and bump stocks. The company also immediately restricted the sale of any guns to customers aged 21 or older. As justification for the move, Dick's praised the Stoneman Douglas students who are campaigning for gun control and for businesses to side against the NRA. [73]

Publix

National grocery retailer Publix suspended all political donations after Stoneman Douglas survivor David Hogg organized a "die in" and a public boycott to protest the company's support of Adam Putnam, an NRA-backed candidate for Florida governor. The NRA had labeled Putnam with its highest endorsement and Putnam called himself on Twitter a "proud NRA sellout". Hogg stated "Anyone who supports an NRA sellout is an NRA sellout," as the reason for the action. [74] Prior to the in store protests Hogg called on Publix to donate $1 million to the Stoneman Douglas Victims fund. [75] [76]

Response

In a statement released February 24, 2018, the NRA accused the companies involved in the boycott of "a shameful display of political and civic cowardice" and added, "Let it be absolutely clear. The loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world." [77] [78]

Following the NRA's response, conservative commentators and gun rights supporters voiced opposition to the boycott, calling it "mob justice" and accusing supporters of silencing free speech. [79] Tim Hentschel of HotelPlanner.com said he would not mix business and politics, and that his decision to maintain the company's relationship with the NRA was not based on money. [80]

Republicans in the Georgia state Senate voted to remove $50 million in jet fuel tax sale exemptions from a tax bill in response to Delta Air Lines' decision to sever ties with the NRA. Republican Lieutenant Governor Casey Cagle tweeted "I will kill any tax legislation that benefits @Delta unless the company changes its position and fully reinstates its relationship with @NRA. Corporations cannot attack conservatives and expect us not to fight back." [81] [82] [83] Delta CEO Ed Bastian responded, saying, "Our decision was not made for economic gain and our values are not for sale." [84]

See also

Related Research Articles

<span class="mw-page-title-main">National Rifle Association</span> American nonprofit organization

The National Rifle Association of America (NRA) is a gun rights advocacy group based in the United States. Founded in 1871 to advance rifle marksmanship, the modern NRA has become a prominent gun rights lobbying organization while continuing to teach firearm safety and competency. The organization also publishes several magazines and sponsors competitive marksmanship events. According to the NRA, it had nearly 5 million members as of December 2018, though that figure has not been independently confirmed.

<span class="mw-page-title-main">REI</span> American retail and outdoor recreation consumer cooperative

Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing. It also offers services such as outdoor-oriented vacations and courses.

<i>American Rifleman</i> Shooting hobbyist magazine owned by the NRA

American Rifleman is a United States-based monthly shooting and firearms interest publication, owned by the National Rifle Association of America (NRA). It is the 33rd-most-widely-distributed consumer magazine and the NRA's primary magazine. The magazine has its headquarters in Fairfax, Virginia.

<span class="mw-page-title-main">Everytown for Gun Safety</span> United States gun control advocacy organization

Everytown for Gun Safety is an American nonprofit organization which advocates for gun control and against gun violence. Everytown was formed in 2013 due to a merger between Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America.

Ackerman McQueen, also called "Ack-Mac", is an advertising agency based in Oklahoma City. Founded in 1939, it has expanded to include offices in Alexandria, Virginia; Colorado Springs, Colorado; Dallas, Texas; and Tulsa, Oklahoma. Ackerman McQueen has about 225 employees.

Vista Outdoor Inc. is an American designer, manufacturer, and marketer of outdoor sports and recreation products. It operates in two markets: shooting sports and outdoor products. It is a "house of brands" with more than 40 labels and subsidiaries. It trades under "VSTO" on the New York Stock Exchange.

<span class="mw-page-title-main">Parkland high school shooting</span> 2018 mass shooting in Parkland, Florida, US

On February 14, 2018, 19-year-old Nikolas Cruz opened fire on students and staff at Marjory Stoneman Douglas High School in the Miami suburban town of Parkland, Florida, United States, killing 17 people and injuring 17 others. Cruz, a former student at the school, fled the scene on foot by blending in with other students and was arrested without incident approximately one hour and twenty minutes later in nearby Coral Springs. Police and prosecutors investigated "a pattern of disciplinary issues and unnerving behavior".

<span class="mw-page-title-main">X González</span> American activist and gun control advocate

X González is an American activist and advocate for gun control. In 2018, they survived the Stoneman Douglas High School shooting, the deadliest high school shooting in U.S. history, and, in response, co-founded the gun-control advocacy group Never Again MSD.

<span class="mw-page-title-main">Never Again MSD</span> American activist organization

Never Again MSD is an American student-led political action committee for gun control that advocates for tighter regulations to prevent gun violence. The organization, also known by the Twitter hashtags #NeverAgain, and #EnoughIsEnough, was formed by a group of twenty students attending Marjory Stoneman Douglas High School (MSD) at the time of the deadly shooting in 2018, in which seventeen students and staff members were killed by the alleged gunman, Nikolas Cruz, who was a 19-year-old former student of the school and was armed with an AR-15 style semi-automatic rifle. The organization started on social media as a movement "for survivors of the Stoneman Douglas Shooting, by survivors of the Stoneman Douglas Shooting" using the hashtag #NeverAgain. A main goal of the group was to influence that year's United States mid-term elections, and they embarked on a multi-city bus tour to encourage young people to register to vote.

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<span class="mw-page-title-main">2018 United States gun violence protests</span>

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Alexander Blake Wind is an American student activist against gun violence. A survivor of the Stoneman Douglas High School shooting and a founding member of the Never Again MSD movement, he is a critic of politicians who are supported by the National Rifle Association of America. Wind was one of five Stoneman Douglas students featured on the cover of Time magazine in 2018.

<span class="mw-page-title-main">David Hogg</span> American gun control activist (born 2000)

David Miles Hogg is an American gun control activist. He rose to prominence during the 2018 United States gun violence protests as a student survivor of the Stoneman Douglas High School shooting, helping lead several high-profile protests, marches, and boycotts, including the boycott of The Ingraham Angle. He has also been a target and scapegoat of several conspiracy theories.

Sarah Chadwick is an American activist against gun violence and one of the leaders of the Never Again MSD activist movement.

<span class="mw-page-title-main">Fred Guttenberg</span> American activist and gun control advocate

Fred Guttenberg is an American activist against gun violence. His 14-year-old daughter Jaime Guttenberg was murdered in the Parkland high school shooting in suburban Fort Lauderdale, Florida on February 14, 2018. His son, Jesse, also a student at the school, ran from the shooting to meet him at a nearby store. He learned about his daughter's death from a friend who is a Coral Springs SWAT officer. Jessica McBride, for the website Heavy, described him as "one of the strongest voices for changes to gun laws in the wake of the mass shooting".

<span class="mw-page-title-main">Kyle Kashuv</span> American conservative activist

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<span class="mw-page-title-main">NRATV</span> Online video website of the National Rifle Association of America

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Gays Against Guns (GAG) is a direct action group of LGBTQ people committed to ending gun violence through nonviolent means, civil disobedience, and activism. The group was founded by Kevin Hertzog, Brian Worth and John Grauwiler in 2016, as a result of the Pulse nightclub attack in Orlando, Florida which had killed 49 people and wounded 53 others in a mass shooting. It is the deadliest incident of violence against LGBTQ people in U.S. history and the deadliest terrorist attack in the U.S. since the September 11 attacks in 2001.

Amanda A. Gailey is an American academic and political activist. She is an associate professor of English at the University of Nebraska-Lincoln. Gailey authored Proofs of Genius in 2015.

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