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In 2004 the song was licensed for use in advertisements for the Ford Territory 4-wheel drive (SUV) vehicle. It has been used in two other TV advertisements, reportedly earning Lloyd payments of "hundreds of thousands of dollars".[17] In 2008, truck driver Mark O'Keefe sued Lloyd, claiming that the two of them wrote the song together on "a series of beer coasters" at a hotel in 1991 when Lloyd was 16, and that accordingly Lloyd owed him royalties. Lloyd denied ever meeting O'Keefe.[17]
In 2024 Woolworths used the song as the background to their 'Fresh Fuels The Best In All Of Us' campaign featuring Paralympic swimmer Col Pearse. [18]
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