Automatic (Red Velvet song)

Last updated

"Automatic"
Single by Red Velvet
from the EP Ice Cream Cake
Language Korean
ReleasedMarch 17, 2015 (2015-03-17)
Studio SM Blue Ocean
Genre
Length3:30
Label
Composer(s)
Lyricist(s) Choi So-young
Red Velvet singles chronology
"Be Natural"
(2014)
"Automatic"
(2015)
"Ice Cream Cake"
(2015)
Music video
"Automatic" on YouTube

"Automatic" is a song recorded by South Korean girl group Red Velvet for their debut extended play (EP), Ice Cream Cake (2015). Composed and produced by Daniel "Obi" Klein and Charlotte Taft with Korean lyrics adapted by Choi So-young, the R&B and urban song was released as the group's first single from the EP on March 14, 2015, by SM Entertainment. It marked their first release as a quintet since the addition of member Yeri. The song's lyrics tells about unraveling the feeling of attraction to the other person.

Contents

Upon its release, the song received mixed reviews from music critics due to its sultry and minimal production. Some were unsure of what to expect from Red Velvet, as it was still unknown what concept the group has. Commercially, the song charted moderately on both the Gaon Digital Chart and US Billboard World Digital Song Sales, peaking at number thirty-two and number nine, respectively. An accompanying music video was released on March 14, 2015, with a set in composition of different spaces arranged like a human memory. The song has been performed on M Countdown , Music Bank , and Inkigayo .

Background and release

Prior to their official comeback announcement, Red Velvet was spotted filming in a desert outdoors in the city of Palmdale, California, for a music video with a believed SM Rookies member (which was eventually revealed as their filming location for their single "Ice Cream Cake"). [1] [2] On March 11, 2015, SM Entertainment officially introduced Yeri as a new member of Red Velvet through a video, along with image teasers of her, and members Irene and Joy as they will make a comeback as a five-member group. [3] [4] On the same day, the label revealed the title of the group's first album to be Ice Cream Cake, which was set to be released on March 18, 2015. [5] The song was released digitally along with the EP on March 17. [6] [7]

Writing and composition

"Automatic" was composed by Daniel "Obi" Klein and Charlotte Taft, who would later produce several songs for Red Velvet, while the Korean lyrics were written by Choi So-young. [8] [9] [10] In an interview with MACG Magazine, Taft revealed that she met Klein at a songwriting camp in Copenhagen, Denmark. The two songwriters then wrote a track called "Lips" and made it to the first cut with Girls' Generation, and Taft was later invited to take part in songwriting camps at SM Studios in Seoul, South Korea. Taft said that she had a really memorable time writing "Automatic"; she revealed that the song was written in her first trip to Korea. Additionally, she told that the song came together "quickly and quite effortlessly", and that she spent coming up with the lyrics and melodies for the track on a rooftop in Seoul. [11] During a podcast, Klein revealed that what seemed like an iPhone recording of girls dancing to Janet Jackson's "Got 'til It's Gone" (1997) was shown to him. He told that he was asked to make a song from the shown video and agreed to do so. However, Klein said that he needed the same BPM for the song in order to fit with the dance tempo. [12]

Musically, "Automatic" was characterized as an urban genre song. [13] Jeff Benjamin of Billboard described the song as a "slow-burning, Janet Jackson-esque R&B jam", which represents the group's "Velvet" side. [14] Kim Do-hyun of IZM highlighted the song as created through the experiment of "Be Natural". [15] It is composed in the key of F minor, with a tempo of 180 beat-per-minute. [16] The song was noted for its synthesizer tone and simple chords, without a "fancy" session. [17] Lyrically, the song conveys a message of automatically unraveling the feeling of attraction to the other person. [18]

Reception

Following its release, "Automatic" has received mixed reviews from music critics. While Benjamin called the song "a slow-burning, Janet Jackson-esque R&B jam that positions them as sultry sirens", Kim cited the track as a song that stand at both extremes of "innocence and sexy". [14] [15] In addition to the review of follow-up single "Ice Cream Cake", Jakob Dorof of Spin magazine praised the track as "a recent winner" for both Red Velvet and SM Entertainment. [19] Park Soo-jung from Ten Asia praised Red Velvet's tone and restrained "sensual" vocals for standing out on the song. [20] Cho Ji-hwan of Weiv noted the song for succeeding in producing its own "stickiness". [21] On another album review, while Yoo Je-sang of Idology called the song as "a move to take a stable position", further explaining that it certainly reminds of past idols such as S.E.S., MRJ described the song as "a little disappointing", clarifying that he didn't know what to expect from Red Velvet this time. [22] Jung Byung-wook of Y-Magazine described the song as "one of the risk factors that obscures one's own color", adding that it is still unknown whether the group can have a "steady concept" or has potential as a "more advanced narrative". [23]

Jacques Peterson of Idolator ranked "Automatic" 22nd on "The 25 Best K-Pop Songs of 2015" list, calling the song a stand-out due to its "minimalist R&B beat" and "melancholy sensuality". [24] The song also landed on Billboard's "The 25 Best Red Velvet Songs: Critic's Picks" list at number nine, and the staff highlighted it for being one of their "smoothest cuts to date". [25]

On the 13th week of March 2015, "Automatic" debuted and peaked at number 32 on South Korea's Gaon Digital Chart. [26] It also debuted and peaked at number 16 and number 100 on the Gaon Download Chart and Gaon Streaming Chart, respectively. [27] [28] The song has since reached total sales of 71,844 digital units in South Korea, as of March 2015. [29] Elsewhere, the song debuted and peaked at number nine on the US Billboard World Digital Song Sales chart, making it Red Velvet's fourth entry and at the time, their lowest peak position on the chart. The ranking of the group's lowest peak was later surpassed by their 2017 SM Station single "Rebirth", which debuted and peaked at number 25 on the World Digital Song Sales chart. [30] [31]

Music video

Background

The music video is directed with a symmetrical narrative that emphasizes a "drowsy yet feminist" concept. Red Velvet - Automatic (music video screenshot).png
The music video is directed with a symmetrical narrative that emphasizes a "drowsy yet feminist" concept.

On March 14, 2015, the music video for "Automatic" was uploaded on both SM Town's YouTube channel and Red Velvet's website. [34] The visual for the song was directed by Shin Hee-won, standing as the first visual he worked on for SM, and he later directed the music videos for Red Velvet's singles "One of These Nights" (2016), "Russian Roulette" (2016), and "Rookie" (2017). [35] In an interview with K-Popped, group member Seulgi revealed that while filming for the music video, the most fun part for her was the hardness of syncing lips with "Automatic", as the song was really fast. [36]

Synopsis and reception

The music video is set in a composition of different spaces arranged like a human memory. [37] In order to project the lyrics "I want to continue to stay in your space together" and express that it stays in the memory without departing it, the video is directed with a symmetrical narrative. [32] [38] In addition, it has also redesigned spaces and scenes with unique angles and camera walking. [39] Through the narrative, a differentiated visual beauty is provided that emphasizes a "drowsy yet feminist" concept, "amplifying" curiosity about the opposite double title track. [33] [40] All five members are "showcasing sensual choreography at a dimly lit dinner table". [14] The visual became the sixth-most viewed K-pop music video worldwide and the fourth-most viewed in the United States by March 2015. [41]

Live performances

Red Velvet started the promotion for "Automatic" dressed in black and white costumes on M Countdown , where they also performed "Ice Cream Cake". [42] For the performance, choreography by SM performance director Shim Jae-won was commissioned with moves that emphasized fascination and femininity. [43] The choreography included "detailed expressions", such as the movement of turning the wrists crossed with fingers made of the letter "A", taken from the song title. [44] It also featured the movement of the members gathering in a circle and matching the steps with their feet to the lyrics of "I'm putting my feet together". [45] As part of Ice Cream Cake's promotions, the song was performed live during the first promotion week on both Music Bank and Inkigayo . [46] [47] On April 6, 2015, Red Velvet performed the track on Kim Shin-young's Hope Song at Noon. [48] The song was also performed during Red Velvet's first concert Red Room in August 2017. [49]

Credits and personnel

Credits adapted from the liner notes of Ice Cream Cake. [50]

Studio

Personnel

Charts

Release history

Release dates and formats for "Automatic"
RegionDateFormat(s)Label(s)Ref.
VariousMarch 17, 2015 [52]

Related Research Articles

<span class="mw-page-title-main">Red Velvet (group)</span> South Korean girl group

Red Velvet is a South Korean girl group formed and managed by SM Entertainment. They originally debuted on August 1, 2014, with the single "Happiness" with the four-member line-up of Irene, Seulgi, Wendy, and Joy. A fifth member, Yeri, joined in March 2015, following the release of their first extended play, the chart-topping Ice Cream Cake. Sonically, the music of Red Velvet reflects their group name: their predominantly-pop "red" side experiments occasionally with electronic and funk, while their "velvet" side focuses on '90s-influenced R&B with elements of ballad and hip hop.

<i>Ice Cream Cake</i> (EP) 2015 EP by Red Velvet

Ice Cream Cake is the debut Korean extended play by the South Korean girl group Red Velvet. It was released digitally on March 17, 2015, and physically on March 18 by SM Entertainment and distributed by Dreamus, marking the group's first proper release since their initial debut in August 2014 and their first release as a quintet since the addition of the group's fifth member Yeri. The extended play was released in two physical versions, named after the two singles and contained six tracks which introduced both the group's "Red" and "Velvet" sonic concept. The duality was further demonstrated by its two singles, "Automatic" and "Ice Cream Cake", with the latter becoming the group's breakthrough commercial success. S.M. founder Lee Soo-man served as the EP's executive producer, with Hayley Aitken, Trinity Music, Daniel "Obi" Klein, Charli Taft, Jam Factory, Kenzie, Teddy Riley, Cha Cha Malone, MonoTree and others contributed lyrics and production.

<i>The Red</i> (album) 2015 studio album by Red Velvet

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<i>Russian Roulette</i> (Red Velvet EP) 2016 EP by Red Velvet

Russian Roulette is the third Korean extended play by South Korean girl group Red Velvet. It was released on September 7, 2016, by SM Entertainment.

<span class="mw-page-title-main">Yeri (singer)</span> South Korean singer (born 1999)

Kim Ye-rim, better known by her stage name Yeri, is a South Korean singer and actress. She is a member of South Korean girl group Red Velvet. Aside from her music career, Yeri hosted Show! Music Core (2015) and The Viewable SM (2016). Yeri also appeared on variety show Secret Unnie (2018) and Law of the Jungle in Thailand (2019). In 2020, Yeri hosted her first reality-variety show Yeri's Room, which aired through the YouTube channel Dum Dum Studio.

<i>Perfect Velvet</i> Album by Red Velvet

Perfect Velvet is the second studio album by South Korean girl group Red Velvet. Released by SM Entertainment on November 17, 2017, the record incorporates R&B, soul and hip-hop with influences from future bass, trap and synth-pop, and saw contributions from various songwriters and production teams. The album is a portrayal of the group's "velvet" concept, making it their second major release to follow this sonic direction since their second extended play, The Velvet (2016). The album reissued as The Perfect Red Velvet on January 29, 2018.

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"Ice Cream Cake" is a song recorded by South Korean girl group Red Velvet for their debut extended play Ice Cream Cake (2015). Primarily a dance-rock track with influences from drum and bass, the song was written by lyricist Jo Yoon-kyung, Kim Dong-hyun, Fredrik Häggstam, Hayley Aitken, Johan Gustafsson and Sebastian Lundberg, while production and arrangement were handled by Hayley Aitken and Trinity Music. Following the release of "Automatic", it was released as the group's second single from the extended play on March 16, 2015, by SM Entertainment, along with an accompanying music video. With its parental release, the group showcased their dual sonic concept in one album for the first time as "Ice Cream Cake" was promoted as the "Red" single, in contrast to "Automatic" which was promoted as its "Velvet" single.

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