Baghdad Soft Drinks Co

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Baghdad Soft Drinks Co (ISX: IBSD on the Iraq Stock Exchange) is a Soft drinks Bottling company in Iraq. It is the company that has the exclusive licence to sell Pepsi products in Iraq.

The Iraq Stock Exchange (ISX), formally the Baghdad Stock Exchange, is a stock exchange in Baghdad, Iraq. It was established by the Coalition Provisional Authority (CPA) Order No. 74 as a sui generis independent non-profit organization on April 18, 2004. This order also created the Iraq Securities Commission and an Iraq Depositary. The stock exchange was part of the development of the country from a non-transparent centrally planned economy to a free market economy through a dynamic private sector.

Bottling company commercial enterprise whose output is the bottling of beverages for distribution

A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution.

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.

Contents

PepsiCo International's franchise agreement authorises Baghdad Soft Drinks Company to produce and distribute PepsiCo's Pepsi-Cola, Seven-Up and Mirinda soft drink brands.

Mirinda brand of soft drink

Mirinda is a brand of soft drink originally created in Spain in 1959 and now owned by PepsiCo with global distribution. Its name may come from Esperanto, meaning "admirable".

Many bottling companies are franchisees of corporations such as Coca-Cola and PepsiCo who distribute the beverage in a specific geographic region.

Franchising Practice of the right to use a firms business model and brand for a prescribed period of time

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement.

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

It has a staff of ~1,400, and the 2004 agreement with pepsi is expected to create some 2,000 new jobs at Baghdad.

Iraqi Pepsi is currently selling about 7.2 million bottles a month, though this number drops subject to power outages. [1]

History

Pepsi-Cola in Iraq goes back to 1950, when the brand was launched. Pepsi grew to become Iraq's leading soft drink brand, with Baghdad Soft Drinks Company, becoming a Pepsi franchisee in 1984. [2]

However, that relationship ended in 1990, when PepsiCo ceased doing business in Iraq after US and international trade sanctions barred trade with the country.

Hamid Jassim Khamis, serves as managing director, but resigned after he clashed with Uday Hussein, son of the dictator Saddam Hussein, who bought a 10 per cent share of the company.

Uday Hussein son of Iraqi dictator Saddam Hussein

Uday Saddam Hussein al-Tikriti was the eldest child of Saddam Hussein by his first wife, Sajida Talfah, and the brother of Qusay Hussein. Uday was seen, for several years, as the likely successor to his father, but lost the place as heir apparent to Qusay due to injuries he sustained in an assassination attempt, his increasingly erratic behavior, and his troubled relationship with the family.

During the 2003 invasion of Iraq, the local Pepsi-maker was forced to replace authentic PepsiCo concentrates with counterfeit varieties smuggled in from eastern Europe, [3] due to international regulation.

After 2003, Uday Hussein's stake was frozen and Mr Khamis was brought back. [4]

Current Chairman of board of PEPSI Cola in Iraq is Essam Kareem Kzar Alasadi

PepsiCo's rival Coke returned to Iraq in January 2004. A new company with the name The Coca-Cola Bottling Company of Iraq has been set up. Coca-Cola drinks are imported into Iraq from Jordan, Turkey and other neighbouring countries. Pepsi Cola had been the only cola in Iraq since the mid-1960s Arab League boycott of israel, because of Coke's investments in Israel.

Through local lawyers, PepsiCo is trying to re-register its trademark in Iraq, hoping for a crackdown on counterfeiters.

See also

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References

  1. ↑ "Now Cola Battle Rages in Baghdad" . Retrieved 2008-12-13.
  2. ↑ "Demand-for-suppliers". foodproductiondaily. Retrieved 2008-12-13.
  3. ↑ "Pepsi seeks to rebuild as 'cola war' looms". iraqupdates.com. 4 July 2005. Retrieved 2008-12-13.
  4. ↑ "Coca-Cola to open Iraq plant". Reuters. 28 June 2005. Retrieved 2008-12-13.
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