Bass Down Low

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"Bass Down Low"
A sample of "Bass Down Low", featuring skittering synths and a pulsating electro-hop groove. [19] [20]
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"Bass Down Low" is an electro song with skittering synths and a pulsating electro hop groove. [19] [20] Dev utilizes her sing-talk vocal style throughout the song, but also uses her singing voice near the end. [19] [21] In the song's hook, she sing-talks in a "deadpan" delivery while remarking that "If you wanna get with me, there's some things you gotta know / I like my beats fast and my bass down low." [19] [20] According to Scott Shetler of AOL Radio, Dev entices listeners with lines such as, "Straight buzzin' Robotussin / Wanna get ya mitts in my oven? / Wanna get a lick of this lovin'?" [19] The song includes a shout-out to The Black Eyed Peas while The Cataracs sing about a sexual promise: "giving you that Black Eyed Peas – you know, that 'Boom Boom Pow'". [20] Lyrically, the song speaks of various forms of debauchery, such as taking shots. [22]

Critical reception

Ed Masley of The Arizona Republic recognized "Bass Down Low" as one of December 2010's best singles, placing it as number four on his "December's 10 best singles" list. [20] He wrote, "The Black Eyed Peas may be the ones who earn the shout-out here. But every other element of 'Bass Down Low' feels custom-made for squeezing 15 extra minutes off that 'Tik Tok' clock." [20] Masley praised the spoken-word intro, the song's electropop groove and Dev's "Valley Girl swagger" vocals. [20] Masley concluded his review by writing that the song sounds "a whole lot" like Far East Movement's "Like a G6". [20] About.com critic Ron Slomowicz wrote a positive review of the song and called it a "slinky, sleazy, sexy affair". [21] Slomowicz wrote, "Dev proves she's got the cahones to challenge anyone on the scene with vulgar and seductive lyrics and a crazy hot beat provided by The Cataracs... With any justice, this track will dominate in 2011." [21] While reviewing The Night the Sun Came Up, Jamie Horne of The Border Mail said that "Bass Down Low" and "In My Trunk" are "certainly Black Eyed Peas-esque but Dev... is no clone." [23]

Chart performance

In the United States, "Bass Down Low" debuted at number 94 on the Billboard Hot 100 chart on the issue dated December 25, 2010. [24] The following week, it rose to number 74 but fell off the chart afterwards. On the issue dated January 15, 2011, the song re-entered the chart at number 99. [25] It ascended for the next four weeks and reached its peak of number 61 on the issue dated February 12, 2011. [26] The song also spent three non-consecutive weeks at number two on the Top Heatseekers chart. [27] To date, the song has sold 443,000 downloads in the US, according to Nielsen SoundScan. [28]

In Canada, "Bass Down Low" debuted at number 49 on the Canadian Hot 100 on the issue dated January 1, 2011 and was the week's highest new entry. [29] The song later acquired its peak of number 35 on the issue dated February 12, 2011 and spent a total of 16 weeks on the chart. [27]

In the United Kingdom, the song debuted at number 66 on the UK Singles Chart on May 1, 2011 – for the week ending date May 7, 2011. [30] After having ascended on the chart for five weeks, the song peaked at number ten on June 12, 2011 – for the week ending date June 18, 2011 – becoming Dev's second top ten song in Britain following "Like a G6", her 2010 collaboration with Far East Movement. [31]

In the Republic of Ireland, the song peaked at number 28 on the Irish Singles Chart. [32]

Music video

The music video includes scrolling shots in which all the party goers but Dev (middle) are standing completely still Bass down low 3.jpg
The music video includes scrolling shots in which all the party goers but Dev (middle) are standing completely still

The music video for "Bass Down Low" was directed by Ethan Lader and shot in a warehouse in downtown Los Angeles, California. [33] [34] Lader had previously directed the video for Dev's promotional single "Booty Bounce" (2010). [8] The inspiration behind the "Bass Down Low" clip was " Fight Club meets high fashion", with Lader describing the approach as "sexiness, but it's effortless". [33] The shoot marked the first time Dev worked with extras. [34] She explained that she wanted the video to have an organic party energy. [34] The video had its premiere on the music video site Vevo on December 2, 2010, [35] and was later made available for digital download on the iTunes Store on December 7. [36]

The video takes place at a party in an underground club where Dev gives out signals to the crowd when to dance. [21] [22] It also includes scenes of Dev and several other women standing against a wall while thrusting their chests out. [21] [22] The scenes are interspersed with shots of things being broken and a scrolling shot of people standing still like statues. [21] Ron Slomowicz of About.com positively reviewed the video, calling it "pretty simple but fun". [21]

Track listings

"Bass Down Low"
Dev - Bass Down Low.jpg
Single by Dev featuring The Cataracs
from the album The Night the Sun Came Up
ReleasedNovember 16, 2010 (2010-11-16)
Genre Electro-hop
Length3:30
Label Universal Motown
Songwriter(s) Devin Tailes, Niles Hollowell-Dhar, David Singer-Vine
Producer(s) The Cataracs
Dev singles chronology
"Like a G6"
(2010)		"Bass Down Low"
(2010)		"Backseat"
(2011)

Credits and personnel

Recording
Personnel

Credits adapted from The Night the Sun Came Up liner notes. [9]

Charts and certifications

Radio add dates and release history

RegionDateFormat
United States [12] November 16, 2010 Rhythmic radio
Australia [13] December 6, 2010Digital download
New Zealand [47]
United States [14] [15] [48] December 7, 2010
January 11, 2011 Mainstream radio
March 29, 2011Digital remix EP
Germany [49] April 22, 2011Digital download
United Kingdom [16] April 23, 2011Digital EP
United States [18] May 23, 2011Remix download

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References

  1. ↑ Nika, Colleen (August 24, 2011). "Meet Dev: Stylish "Like a G6" Singer Flies Solo". Rolling Stone . Archived from the original on September 20, 2011. Retrieved September 30, 2011.
  2. ↑ Montgomery, Malcolm (September 22, 2011). "Dancing in the Dark with Dev". FENUXE . Archived from the original on April 1, 2012. Retrieved September 27, 2011.
  3. 1 2 Sauro, Tony (July 23, 2010). "Manteca native inspired on tour by Cataracs". The Record . Stockton, California. Archived from the original on April 6, 2012. Retrieved September 27, 2011.
  4. ↑ Campbell, Jason (April 1, 2009). "Dev taking her singing on a spin around California". Manteca Bulletin . Archived from the original on March 28, 2012. Retrieved September 27, 2011.
  5. 1 2 Bain, Becky (August 18, 2011). "Dev: The Idolator Interview". Idolator . Retrieved September 30, 2011.
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  14. 1 2 "Top 40/Mainstream – Future Releases". Allaccess. Archived from the original on December 29, 2010. Retrieved October 22, 2011.
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  25. ↑ "Hot 100 – Week of January 15, 2011". Billboard. Retrieved October 23, 2011.
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  29. ↑ "Canadian Hot 100 – Week of January 1, 2011". Billboard. Retrieved October 23, 2011.
  30. ↑ "The Official Charts Company – Dev – Bass Down Low Ft The Cataracs". Official Charts Company . Retrieved October 23, 2011.
  31. 1 2 "Official Singles Chart Top 100". Official Charts Company. Retrieved October 22, 2011.
  32. 1 2 "The Irish Charts – Search Results – Bass Down Low". Irish Singles Chart. Retrieved January 15, 2020.
  33. 1 2 "Bass Down Low (Behind The Scenes)". Vevo . Retrieved October 22, 2011.
  34. 1 2 3 "Dev – Bass Down Low: Interview, Pt. 4". Vevo. Retrieved October 23, 2011.
  35. ↑ "Bass Down Low (Explicit)". Vevo. Retrieved October 23, 2011.
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  38. ↑ "ARIA Report – Week Commencing 14th March 2011" (PDF). ARIA Charts. Archived from the original (PDF) on May 30, 2011. Retrieved October 22, 2011.
  39. ↑ "Dev – Bass Down Low" (in Dutch). Ultratip. Retrieved October 22, 2011.
  40. ↑ "Dev Chart History (Canadian Hot 100)". Billboard. Retrieved October 22, 2011.
  41. ↑ "Dev – Bass Down Low" (in Dutch). Single Top 100. Retrieved October 22, 2011.
  42. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved October 22, 2011.
  43. ↑ "Dev Chart History (Pop Songs)". Billboard. Retrieved October 22, 2011.
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  45. ↑ "End of Year Singles Chart Top 100 – 2011". Official Charts Company . Retrieved August 30, 2022.
  46. ↑ "British single certifications – Dev – Bass Down Low". British Phonographic Industry . Retrieved August 30, 2022.
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  49. ↑ "Bass Down Low [Explicit]: Dev". Amazon.de . Retrieved October 22, 2011.

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