Blink: The Power of Thinking Without Thinking

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Blink: The Power of Thinking Without Thinking
Blinkgla.jpg
Paperback edition
Author Malcolm Gladwell
CountryUnited States
LanguageEnglish
Subject Psychology, popular psychology
GenreNon-fiction
Publisher Back Bay Books, Little, Brown
Publication date
January 11, 2005
Media typePrint, e-book, audiobook
Pages320 p. (paperback edition)
ISBN 0-316-17232-4
OCLC 55679231
153.4/4 22
LC Class BF448 .G53 2005
Preceded by The Tipping Point, 2000 
Followed by Outliers, 2008 

Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes.

Contents

Summary

The author describes the main subject of his book as "thin-slicing": our ability to use limited information from a very narrow period of experience to come to a conclusion. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and movies and popular music. Gladwell also uses many examples of regular people's experiences with "thin-slicing," including our instinctive ability to mind-read, which is how we can get to know a person's emotions just by looking at his or her face.

Gladwell explains how an expert's ability to "thin slice" can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). A particular form of unconscious bias Gladwell discusses is psychological priming. He also discusses the implicit-association test, [1] designed to measure the strength of a person's subconscious associations/bias.

Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor's diagnosis. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis. This is commonly called "analysis paralysis." The challenge is to sift through and focus on only the most critical information. The other information may be irrelevant and confusing. Collecting more information, in most cases, may reinforce our judgment but does not help make it more accurate. Gladwell explains that better judgments can be executed from simplicity and frugality of information. If the big picture is clear enough to decide, then decide from this without using a magnifying glass.

The book argues that intuitive judgment is developed by experience, training, and knowledge. For example, Gladwell claims that prejudice can operate at an intuitive unconscious level, even in individuals whose conscious attitudes are not prejudiced. One example is the halo effect, where a person having a salient positive quality is thought to be superior in other, unrelated respects. The example used in the book is Warren G. Harding. Henry Daugherty was impressed by Harding's appearance of respectability, and helped him become president of the United States of America, though Harding did nothing extraordinary for his political career. [2]

Gladwell uses the 1999 killing of Amadou Diallo, where four New York policemen shot an innocent man on his doorstep 19 times, as another example of how rapid, intuitive judgment can have disastrous effects. [3]

Research and examples

The book begins with the story of the Getty kouros, which was a statue brought to the J. Paul Getty Museum in California. It was thought by many experts to be legitimate, but when others first looked at it, their initial responses were skeptical. For example, George Despinis, head of the Acropolis Museum in Athens, said "Anyone who has ever seen a sculpture coming out of the ground could tell that that thing has never been in the ground". Gradually, the argument for the legitimacy of the kouros' provenance fell apart. The letters tracing its history turned out to be fakes, referencing postal codes and bank accounts that did not exist until after the letters were supposedly written. However, experts to this day are unsure whether the kouros is authentic or not. The museum notes that "anomalies of the Getty kouros may be due more to our limited knowledge of Greek sculpture in this period rather than to mistakes on the part of a forger." [4]

John Gottman is a researcher on marital relationships whose work is explored in Blink. After analyzing a normal conversation between a husband and wife for an hour, Gottman can predict whether that couple will be married in 15 years with 95% accuracy. If he analyzes them for 15 minutes, his accuracy is around 90%. But if he analyses them for only three minutes, he can still predict with high accuracy who will get divorced and who will make it. This is one example of when "thin slicing" works. [5]

The studies of Paul Ekman, a psychologist who created the Facial Action Coding System (FACS), indicates that a lot of "thin slicing" can be done within seconds by unconsciously analyzing a person's fleeting look called a microexpression. Ekman claims that the face is a rich source of what is going on inside our mind and although many facial expressions can be made voluntarily, our faces are also dictated by an involuntary system that automatically expresses our emotions. [6] One example of how movements of the face result in emotions is shown in an experiment from Paul Ekman, Wallace V. Friesen and Robert Levenson. They asked their test subjects to remember negative or burdening experiences. Another group was asked only to make faces that resembled negative feelings like anger, sadness and the like. Both groups were connected to sensors which measured their physiological reactions (pulse and body temperature). Interestingly the latter group showed the same physical reactions as the first group. [7]

In a study done by Fritz Strack and his colleagues, students had to watch a movie. One group did so with a pen between their teeth while the other group had to hold the pen with their lips. The first group interpreted the movie funnier than the second, because the muscles responsible for smiling were used and then made the brain release hormones related to being happy. [7] These studies show that facial expressions are not only the result of emotions but can also be their cause. [7]

The book finishes with the case of sexism suffered by Abbie Conant, when she was the trombone soloist of the Munich Philharmonic, and its director, Sergiu Celibidache, relegated her to minor positions, made her receive a lower wage than her male colleagues and looked down on her from 1980 to 1993, when she finally left the orchestra. Gladwell said Conant's story was "my inspiration" for the book. [8]

Reception

Richard Posner, a professor at the University of Chicago and a judge on the United States Court of Appeals for the Seventh Circuit, argues that Gladwell in Blink fails to follow his own recommendations regarding thin-slicing, and makes a variety of unsupported assumptions and mistakes in his characterizations of the evidence for his thesis. [9] The Daily Telegraph review writes, "Rarely have such bold claims been advanced on the basis of such flimsy evidence." [10]

In Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye (Simon and Schuster, 2006), Michael LeGault argues that "Blinklike" judgments are not a substitute for critical thinking. He criticizes Gladwell for propagating unscientific notions:

As naturopathic medicine taps into a deep mystical yearning to be healed by nature, Blink exploits popular new-age beliefs about the power of the subconscious, intuition, even the paranormal. Blink devotes a significant number of pages to the so-called theory of mind reading. While allowing that mind-reading can "sometimes" go wrong, the book enthusiastically celebrates the apparent success of the practice, despite hosts of scientific tests showing that claims of clairvoyance rarely beat the odds of random chance guessing. [11]

Nobel prize winner Daniel Kahneman, author of Thinking, Fast and Slow which speaks to rationality's advantages over intuition, says:

Malcolm Gladwell does not believe that intuition is magic. He really doesn't... But here his story has helped people, in a belief that they want to have, which is that intuition works magically; and that belief, is false. [12]

In an article titled "Understanding Unconscious Intelligence and Intuition: Blink and Beyond", Lois Isenman agrees with Gladwell that the unconscious mind has a surprising knack for 'thinking without thinking' but argues that its ability to integrate many pieces of information simultaneously provides a much more inclusive explanation than thin-slicing. She writes:

Gladwell often speaks of the importance of holism to unconscious intelligence, meaning that it considers the situation as a whole. At the same time, he stresses that unconscious intelligence relies on finding simple underlying patterns. However, only when a situation is overwhelmingly determined by one or a few interacting factors is holism consistent with simple underlying signatures. In many situations, holism and simple underlying signatures pull in different directions. [13]

Topics mentioned

See also

Related Research Articles

<span class="mw-page-title-main">Intuition</span> Ability to acquire knowledge, without conscious reasoning

Intuition is the ability to acquire knowledge, without recourse to conscious reasoning or needing an explanation. Different fields use the word "intuition" in very different ways, including but not limited to: direct access to unconscious knowledge; unconscious cognition; gut feelings; inner sensing; inner insight to unconscious pattern-recognition; and the ability to understand something instinctively, without any need for conscious reasoning. Intuitive knowledge tends to be approximate.

A facial expression is one or more motions or positions of the muscles beneath the skin of the face. According to one set of controversial theories, these movements convey the emotional state of an individual to observers. Facial expressions are a form of nonverbal communication. They are a primary means of conveying social information between humans, but they also occur in most other mammals and some other animal species.

<span class="mw-page-title-main">Microexpression</span> Innate result of voluntary, involuntary, and conflicting emotional responses

A microexpression is a facial expression that only lasts for a short moment. It is the innate result of a voluntary and an involuntary emotional response occurring simultaneously and conflicting with one another, and occurs when the amygdala responds appropriately to the stimuli that the individual experiences and the individual wishes to conceal this specific emotion. This results in the individual very briefly displaying their true emotions followed by a false emotional reaction.

<span class="mw-page-title-main">Malcolm Gladwell</span> Canadian journalist and science writer (born 1963)

Malcolm Timothy Gladwell is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.

<span class="mw-page-title-main">Contempt</span> Disgust and anger towards something or someone

Contempt is an attitude towards individuals, social groups and eventually ideologies, that evokes a sense of superiority and the right to judge, amid feelings of disgust and anger. This set of emotions generally produces maladaptive behaviour. Other authors define contempt as a negative emotion rather than the constellation of mentality and feelings that produce an attitude. Paul Ekman categorises contempt as the seventh basic emotion, along with anger, disgust, fear, happiness, sadness and surprise. Robert C. Solomon places contempt on the same emotional continuum as resentment and anger, and he argues that the differences between the three are that resentment is anger directed towards a higher-status individual; anger is directed towards an equal-status individual; and contempt is anger directed towards a lower-status individual.

Cognitive functions, also referred to as psychological functions, as described by Carl Jung in his book Psychological Types, are particular mental processes within a person's psyche that are present regardless of common circumstances. This is a concept that serves as one of the foundations for his theory on personality type. In his book, he noted four main psychological functions: thinking, feeling, sensation, and intuition. He introduced them with having either an internally focused (introverted) or externally focused (extraverted) tenden,cy which he called "attitud." ..He also categorizes the functions as either rational or irrational.

<span class="mw-page-title-main">John Gottman</span> American psychologist

John Mordechai Gottman is an American psychologist, professor emeritus of psychology at the University of Washington. His work focuses on divorce prediction and marital stability through relationship analyses. The lessons derived from this work represent a partial basis for the relationship counseling movement that aims to improve relationship functioning and the avoidance of those behaviors shown by Gottman and other researchers to harm human relationships. His work has also had a major impact on the development of important concepts on social sequence analysis. He and his wife, psychologist Julie Schwartz Gottman, co-founded and lead a relationship company and therapist training entity called The Gottman Institute. They have also co-founded Affective Software Inc, a program designed to make marriage and relationship counseling methods and resources available to a larger audience.

In moral psychology, social intuitionism is a model that proposes that moral positions are often non-verbal and behavioral. Often such social intuitionism is based on "moral dumbfounding" where people have strong moral reactions but fail to establish any kind of rational principle to explain their reaction.

The adaptive unconscious, first coined by social psychologist Daniel Wegner in 2002, is described as a set of mental processes that is able to affect judgement and decision-making, but is out of reach of the conscious mind. It is thought to be adaptive as it helps to keep the organism alive. Architecturally, the adaptive unconscious is said to be unreachable because it is buried in an unknown part of the brain. This type of thinking evolved earlier than the conscious mind, enabling the mind to transform information and think in ways that enhance an organism's survival. It can be described as a quick sizing up of the world which interprets information and decides how to act very quickly and outside the conscious view. The adaptive unconscious is active in everyday activities such as learning new material, detecting patterns, and filtering information. It is also characterized by being unconscious, unintentional, uncontrollable, and efficient without requiring cognitive tools. Lacking the need for cognitive tools does not make the adaptive unconscious any less useful than the conscious mind as the adaptive unconscious allows for processes like memory formation, physical balancing, language, learning, and some emotional and personalities processes that includes judgement, decision making, impression formation, evaluations, and goal pursuing. Despite being useful, the series of processes of the adaptive unconscious will not always result in accurate or correct decisions by the organism. The adaptive unconscious is affected by things like emotional reaction, estimations, and experience and is thus inclined to stereotyping and schema which can lead to inaccuracy in decision making. The adaptive conscious does however help decision making to eliminate cognitive biases such as prejudice because of its lack of cognitive tools.

<span class="mw-page-title-main">Oculesics</span>

Oculesics, a subcategory of kinesics, is the study of eye movement, behavior, gaze, and eye-related nonverbal communication. The term's specific designation slightly varies apropos the field of study. Communication scholars use the term "oculesics" to refer to the investigation of culturally-fluctuating propensities and appreciations of visual attention, gaze and other implicitly effusive elements of the eyes. Comparatively, medical professionals may ascribe the same appellation to the measurement of a patient's ocular faculty, especially subsequent a cerebral or other injury.

<i>Think</i> (book)

Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye is a non-fiction book by editor and journalist Michael R. LeGault, released in January 2006. It was published under Threshold Editions, a conservative publishing imprint under Simon & Schuster run by Mary Matalin.

In psychology, personality type refers to the psychological classification of different types of individuals. Personality types are sometimes distinguished from personality traits, with the latter embodying a smaller grouping of behavioral tendencies. Types are sometimes said to involve qualitative differences between people, whereas traits might be construed as quantitative differences. According to type theories, for example, introverts and extraverts are two fundamentally different categories of people. According to trait theories, introversion and extraversion are part of a continuous dimension, with many people in the middle. In contrast to personality traits, the existence of personality types remains extremely controversial.

<span class="mw-page-title-main">Hubert Dreyfus's views on artificial intelligence</span> Overview of Hubert Dreyfuss views on artificial intelligence

Hubert Dreyfus was a critic of artificial intelligence research. In a series of papers and books, including Alchemy and AI (1965), What Computers Can't Do and Mind over Machine (1986), he presented a pessimistic assessment of AI's progress and a critique of the philosophical foundations of the field. Dreyfus' objections are discussed in most introductions to the philosophy of artificial intelligence, including Russell & Norvig (2021), a standard AI textbook, and in Fearn (2007), a survey of contemporary philosophy.

Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. Research has found that brief judgments based on thin-slicing are similar to those judgments based on much more information. Judgments based on thin-slicing can be as accurate, or even more so, than judgments based on much more information.

<i>Outliers</i> (book) 2008 book by Malcolm Gladwell

Outliers: The Story of Success is the non-fiction book written by Malcolm Gladwell and published by Little, Brown and Company on November 18, 2008. In Outliers, Gladwell examines the factors that contribute to high levels of success. To support his thesis, he examines why the majority of Canadian ice hockey players are born in the first few months of the calendar year, how Microsoft co-founder Bill Gates achieved his extreme wealth, how the Beatles became one of the most successful musical acts in human history, how two people with exceptional intelligence—Christopher Langan and J. Robert Oppenheimer—end up with such vastly different fortunes, how Joseph Flom built Skadden, Arps, Slate, Meagher & Flom into one of the most successful law firms in the world, and how cultural differences play a large part in perceived intelligence and rational decision making. Throughout the publication, Gladwell repeatedly mentions the "10,000-Hour Rule", claiming that the key to achieving world-class expertise in any skill, is, to a large extent, a matter of practicing the correct way, for a total of around 10,000 hours, though the authors of the original study have disputed Gladwell's usage.

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Cognitive-experiential self-theory (CEST) is a dual-process model of perception developed by Seymour Epstein. CEST is based around the idea that people operate using two separate systems for information processing: analytical-rational and intuitive-experiential. The analytical-rational system is deliberate, slow, and logical. The intuitive-experiential system is fast, automatic, and emotionally driven. These are independent systems that operate in parallel and interact to produce behavior and conscious thought.

Intuition in the context of decision-making is defined as a "non-sequential information-processing mode." It is distinct from insight and can be contrasted with the deliberative style of decision-making. Intuition can influence judgment through either emotion or cognition, and there has been some suggestion that it may be a means of bridging the two. Individuals use intuition and more deliberative decision-making styles interchangeably, but there has been some evidence that people tend to gravitate to one or the other style more naturally. People in a good mood gravitate toward intuitive styles, while people in a bad mood tend to become more deliberative. The specific ways in which intuition actually influences decisions remain poorly understood.

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<span class="mw-page-title-main">Nalini Ambady</span> American social psychologist of Indian descent

Nalini Ambady was an Indian-American social psychologist and a leading expert on nonverbal behavior and interpersonal perception. She was born in Calcutta, India and earned her bachelor’s degree at Lady Shri Ram College for women, Delhi University. She furthered her education by moving to the United States for her master’s degree in psychology, from the College of William and Mary, and later received her PhD in social psychology from Harvard. While completing her research at Harvard, she met her husband Raj Marphatia, who was studying at Harvard Law school.

References

  1. ↑ Greenwald, Anthony G.; et al. (1998). "Measuring individual differences in implicit cognition: The implicit association test". Journal of Personality and Social Psychology. 74 (6): 1464–80. CiteSeerX   10.1.1.489.4611 . doi:10.1037/0022-3514.74.6.1464. PMID   9654756. S2CID   7840819.
  2. ↑ Gladwell, Malcolm, 1963- (2007). Blink! die Macht des Moments. München: Piper. pp. 78ff. ISBN   9783492249058. OCLC   180710604.{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  3. ↑ Cooper, Michael (1999-02-05). "Officers in Bronx Fire 41 Shots, And an Unarmed Man Is Killed". The New York Times. Retrieved 2010-04-26.
  4. ↑ "Statue of a Kouros (Getty Museum)". Getty.edu. 2009-05-07. Retrieved 2013-05-03.
  5. ↑ Gladwell, Malcolm (2005-01-07). "Excerpt from 'Blink'". USA Today. Retrieved 2010-04-26.
  6. ↑ Gladwell, Malcolm (2007). Blink. Back Bay Books. p. 206. ISBN   978-0-316-01066-5.
  7. 1 2 3 Gladwell, Malcolm (2011). Blink! Die Macht des Moments. München: Piper Verlag GmbH. pp. 202f. ISBN   9783492249058.
  8. ↑ Herman, Jan (3 April 2005). "Malcolm Gladwell Blinks at Abbie Conant". Arts Journal. Retrieved 25 October 2018.
  9. ↑ Posner, Richard A. (2005-01-24). "University of Chicago Law School > News 01.17.2005: Posner Reviews Blink". The New Republic. Tnr.com. Retrieved 2013-05-03.
  10. ↑ Skidelsky, Edward (2005-02-06). "Good intuition takes years of practice". The Daily Telegraph. London.
  11. ↑ LeGault, Michael (2006). Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye. New York. ISBN   9781416524663.{{cite book}}: CS1 maint: location missing publisher (link)
  12. ↑ Charlie Rose Show broadcast February 28, 2012 at 27:05. US. 2012. Archived from the original on March 15, 2012. Retrieved 2012-03-16.
  13. ↑ Isenman, Lois (2013). "Understanding Unconscious Intelligence and Intuition: Blink and Beyond." Perspectives in Biology and Medicine 56 (1): 148–166 p. 160. http://people.brandeis.edu/~lisenman/PBM.2013.pdf
  14. ↑ Qamar, A (Oct 1999). "The Goldman algorithm revisited: prospective evaluation of a computer-derived algorithm versus unaided physician judgment in suspected acute myocardial infarction". American Heart Journal. 138 (4): 705–09. doi:10.1016/s0002-8703(99)70186-9. PMID   10502217.
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