Confluence Outdoor

Last updated
Pelican International USA Inc.
FormerlyConfluence Outdoor
Confluence Watersports
Confluence Holdings Corp.
Company typePrivately owned company
IndustryPaddling sports
Founded1998;27 years ago (1998) (as Confluence Watersports)
Headquarters,
Products Kayaks, canoes, and accessories
Number of employees
> 425 (2014) [1]
Website www.confluenceoutdoor.com

Pelican International USA Inc. (formerly known as Confluence Outdoor and Confluence Watersports) is an American manufacturer of kayaks, canoes, and related accessories. The company comprises seven separate brands which each specialize in paddling sport boats or accessories.

Contents

On May 12, 2025, it was one of the assets acquired by a group of investors who expressed interest after its parent company filed for bankruptcy in the USA and Canada. Following this, Confluence Outdoor merged its operations with Pelican International, creating a new entity called Pelican International USA, Inc. [2]

History

In 1998, American Capital sponsored the merger of Wilderness Systems and Mad River Canoe. When the financial services firm acquired Confluence Watersports in 2002, [3] the new entity became known as Confluence Holdings Corporation (CHC).

In 2005, Confluence purchased Watermark, acquiring the Dagger, Harmony Gear, Adventure Technology, and Perception brands. Sue Rechner joined the company as CEO in 2007, coming from Victorinox Swiss Army. [3]

On April 22, 2014, four years after purchasing Bomber Gear, CHC was acquired by J.H. Whitney & Company and was renamed Confluence Outdoor and announced plans "to grow the business into a full-service outdoor recreation company." [3] [4] [5] On December 16, 2019, it was announced that Confluence had been acquired by Pelican International, a Canadian manufacturer of kayaks and other outdoor products. [6]

In spring 2025, following a bankruptcy procedure in Canada, Pelican International was dissolved, and the assets purchased by a group headed by Pelican's former CEO. In late summer, 2025, the new ownership changed the name of Confluence to Pelican International USA.

Brands

Confluence Outdoor manages eight separate brands which each specialize in paddling sport boats or accessories. [3] [7] [8]

Adventure Technology

Manufacturer of kayak paddles. [9]

Boardworks Surf

Distributor of imported stand up paddle boards, surf boards, and accessories.

Dagger Kayaks

A kayaker in a Dagger kayak launches into flat water Kayaker launches into flat water.jpg
A kayaker in a Dagger kayak launches into flat water

Manufacturer of recreational, touring, and whitewater kayaks - including the Alchemy, Axiom, Axis, GT series, Katana, Jitsu, Mamba, Mambo, Nomad, Torrent, and Zydeco models. [10] Founded in 1988 based on the success of whitewater and touring kayaks designed by Joe Pulliam. [3]

Harmony Gear

Manufacturer of canoe and kayak accessories - including apparel, fishing accessories, life jackets, paddles, and sprayskirts. [11]

Mad River Canoe

Marty Plante paddling a Mad River Outrage on the Chattooga River Marty Plante on the Chattooga River.jpg
Marty Plante paddling a Mad River Outrage on the Chattooga River

Manufacturer of recreational, sporting, touring, and whitewater canoes - including the Adventure, Caption, Destiny, Expedition, Explorer, Freedom, Heritage, Journey, Legend, Malecite, Outrage, Reflection, Synergy, Serenade, models. [12] Mad River Canoe was founded in 1971 by Jim Henry and Kay Henry in Vermont. The company's Malecite model was created in the Henry's woodshed, becoming their first model and remaining the company's signature model today. [3]

Perception Kayaks

Students engaging in outdoor education on the York River in Perception Prodigy kayaks Classroom on the water (6186275776).jpg
Students engaging in outdoor education on the York River in Perception Prodigy kayaks

Manufacturer of fishing, recreational, and touring kayaks - including the Carolina, Essence, Expression, Impulse, Prodigy, Tribe, Tribute, and Triumph models. [13] Perception Kayaks was founded by Bill Masters in the early 1970s. The company develops rotational molding of plastic kayaks, reducing the expense and maintenance of kayaks. [3]

Wilderness Systems

Kayaking on the River Wye in Wilderness Systems Tarpon kayaks River Wye Kayaking.JPG
Kayaking on the River Wye in Wilderness Systems Tarpon kayaks

Manufacturer of fishing, recreational, and touring kayaks - including the Aspire, Commander, Focus, Pamlico, Pungo, Ride, Tarpon, Tempest, Tsunami, and Zephyr models. [14] Andy Zimmerman and John Sheppard founded Wilderness Systems in 1986 in North Carolina.

Operations

The company operates in a single 300,000-square-foot facility in Greenville, South Carolina, which opened in 2011 and as of 2014 employs over 425 people. [1] [3]

References

  1. 1 2 "Company". Confluence Outdoor. Retrieved July 1, 2014.
  2. "Pelican Intl Inc. Acquires Assets of Pelican International Inc. and Confluence Outdoor Inc". PR Newswire. Retrieved 2025-10-23.
  3. 1 2 3 4 5 6 7 8 Clucas, David (April 21, 2014). "Confluence Watersports sold to J.H. Whitney, plans to expand outdoor business". SNEWS. Retrieved July 1, 2014.
  4. White, Woody (April 22, 2014). "Confluence Watersports sold to equity firm". The Greenville News. Retrieved July 1, 2014.
  5. "Company Overview of Confluence Outdoor". Bloomberg Businessweek. Archived from the original on July 2, 2014. Retrieved July 1, 2014.
  6. Staff, Paddling Magazine (December 20, 2019). "Pelican Acquires Confluence Outdoor". Paddling Magazine.
  7. Mann, Becky (October 1, 2012). "Confluence Watersports Paddles Against the Economic Tide". Greenville Business Magazine. Archived from the original on July 14, 2014. Retrieved July 1, 2014.
  8. "Home Page". Confluence Outdoor. Retrieved July 1, 2014.
  9. "Home Page". Adventure Technology. Retrieved July 1, 2014.
  10. "Home Page". Dagger Kayaks. Retrieved July 1, 2014.
  11. "Home Page". Harmony Gear. Retrieved July 1, 2014.
  12. "Home Page". Mad River Canoe. Retrieved July 1, 2014.
  13. "Home Page". Perception Kayaks. Retrieved July 1, 2014.
  14. "Home Page". Wilderness Systems. Retrieved July 1, 2014.